Display & Video 360 announcements

  1. 1
    Coming soon: August 5 edition
    See what's coming to Display & Video 360 over the next few weeks
    Non-skippable YouTube ads coming soon to the reach planning tool Non-skippable YouTube ads will soon be supported in the reach planning tool, allowing you to forecast the expected performance of your upcoming non-skippable ad campaigns alongside other YouTube inventory and ad formats. You’ll see the same features available for non-skippable ads that are currently available in plans today for other YouTube formats, including the ability to export the forecast to a spreadsheet. 
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  2. 2
    What's new: July 2019
    Learn about new features and updates to Display & Video 360 from July 2019
    Campaign and workflow updates Content exclusions from games have changed for TrueView line items In order to provide more precise controls, content exclusions from games have changed for TrueView line items. The Games content type has been deprecated from the Other content type option in ad group- and advertiser-level Category exclusion targeting. To continue to exclude games, use the Games option in Categories targeting in your ad groups. This option includes the same inventory as the Games content type exclusion and provides more coverage for web games content. Customize attribution models now available for Floodlight and offline reports You can now customize your Floodlight attribution by selecting from a set of available models in your Floodlight settings. You can also choose what attribution model to use when running offline reports with a new attribution model filter. For Display & Video 360 accounts linked to Campaign Manager, the attribution models used in Campaign Manager will be synced. Learn more Drive store visits and transactions with TrueView extensions You can use extensions to show additional information alongside your TrueView ads that can help you increase store visits and transactions. There are two types of extensions available: location extensions and affiliate location extensions. Learn more TrueView for reach now available in the reach planning tool TrueView for reach is now supported in the reach planning tool, allowing you to forecast the expected performance of your upcoming TrueView for reach campaigns. With this expanded support, you can now forecast how many people your overall YouTube campaign is expected to reach across YouTube inventory and ad formats. Improved change history in advertiser Brand Controls The change history in your advertiser’s Brand Controls now matches the look and feel of other change history pages and features more up-to-date information about changes made across your advertiser. Creative updates Native and app install creative workflow on Ad Canvas The workflow for building new native and app install creatives has moved to Ad Canvas, giving you a more intuitive creative construction experience and real-time preview of potential live creatives. All of the native formats (video, display, and app install) and app install formats (banner, interstitial and video) use this new workflow to better align with other workflows from the Format Gallery. Insights updates Improved New report button for offline reports The New report button for offline reports now features a down-arrow that opens a menu of report templates. Clicking on the New report button creates a Standard report, and using the arrow opens the full list of templates. This update makes it faster for you to create Standard reports by removing the extra step of scanning through every report template before you can start setting up this popular type of report. Inventory updates For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  3. 3
    Coming soon: July 22 edition
    See what's coming to Display & Video 360 over the next few weeks
    YouTube channel linking is moving to Google Ads Linked Accounts, which will be renamed to Other Linked Accounts The current tab under advertiser Settings called Google Ads Linked Accounts will be renamed soon to Other Linked Accounts. YouTube channel linking will move from the Settings > Basic Details tab to the Settings > Other Linked Accounts tab. New bid multiplier for inventory source coming soon You’ll soon be able to set a bid multiplier for your line items based on inventory sources, saving you time from creating separate line items based on inventory pricing levels. The inventory source bid multiplier will allow you to adjust fixed bids against public exchange or private auction inventory.  Improvements to audio creative preview coming soon Display & Video 360 will soon be offering more preview options for audio creatives, which are currently previewed within an in-stream video player. You’ll soon be able to preview audio creatives within a streaming app format, as well as view assigned companion creatives separately. Native creative workflow is moving to Ad Canvas soon The workflow for building new native creatives will soon be moving to Ad Canvas, giving you a more intuitive creative construction experience and real-time preview of potential live creatives. All of the native formats (video, display, and app install) will use this new workflow to better align with other workflows from the Format Gallery.
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  4. 4
    Coming soon: Reporting updates in August and September 2019
    Campaign Manager Audience performance report dimensions deprecation The following dimensions will be removed from Campaign Manager reporting, including scheduled reports and the  Reporting and Trafficking API. The Display & Video 360 Audience Performance Report will not be affected. User List User List ID User List Description User List Current Size  User List Membership Life Span Twitter and social metrics renaming The following Twitter specific metrics will be renamed in Campaign Manager Reporting, including scheduled reports and the Reporting and Trafficking API. This is being done so the metrics will apply  to social media more generally.  Campaign Manager Reporting Old name New name Email Shares Shares (External) Other Twitter Engagement Other Social Interactions Retweets Shares (Internal) Reporting and Trafficking API Old name New Name dfa:socialEmailShares dfa:socialSharesExternal dfa:twitterOtherEngagements dfa:socialOtherEngagements dfa:twitterRetweets dfa:socialSharesInternal Considerations Scheduled reports will automatically remove the deprecated dimensions or reflect the new metric names. API reports created with the deprecated dimensions or old metric names will return errors.  Display & Video 360 Authorized Seller State dimension values change To align with the ads.txt targeting options, the values returned by the Authorized Seller State dimension will change. Old values New values Authorized Ineligible  Non-Participating Publishers Authorized Direct Seller Authorized Reseller Ineligible  Non-Participating Publishers Active View: Avg Viewable Time metric behavior change Active View: Average Viewable Time (Seconds) in DV360 reporting returns will return values in seconds (new behavior) as opposed to milliseconds (old behavior). Considerations Scheduled reports and API reports with the metric or dimension will still run. The dimension or metric will just return the new values.
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  5. 5
    What's new: June 2019
    Learn about new features and updates to Display & Video 360 from June 2019
    Campaign and workflow updates A/B experiments now support unidentified traffic As you’re setting up a new A/B experiment, you can now opt in to including users that we don’t have cookies or other ID information for in the experiment. This unidentified traffic can potentially bias experiments if the traffic is concentrated to certain users. Unless specifically looking to capture unidentified traffic, this option is best left off by default. Learn more Frequency capping has moved to only line item level for TrueView line items As previously announced, frequency capping is no longer be available for TrueView line items at the ad and ad group level, but will continue to be available at the line item level. Line items have been updated to include a suggested line item level frequency cap that takes into account any ad or ad group level settings. We recommend checking the frequency cap setting for your TrueView line items to verify that it aligns with your campaign goals. Intelligence Panel now available in the Combined tab of a campaign’s Flights section The Intelligence Panel now appears in the Combined tab of the Flights section of a campaign, surfacing the same insights that are available within the Insertion order and Line item tabs. With the Intelligence Panel available in all tabs for a flight, it’s easier and more consistent for you to identify potential campaign health issues and optimization opportunities. New filter for completed campaigns in Campaigns view The list of all campaigns in an advertiser now includes a filter for completed campaigns. The default view for this list now shows only active campaigns so you can more easily see in-flight campaigns in your advertiser. Performance segmentation available for Pacing and Performance views In the Performance or Pacing views, you can now click the Segment by menu, and then select one of the dimensions to make your view more specific. Creative updates Simplify creative management with responsive HTML5 creatives When uploading HTML5 creatives, you’ll now have the option to select multiple serving sizes for responsive creative assets. This means that you can build a single creative that can serve in several sizes, and you no longer need to save multiple differently-sized creatives for the same responsive HTML5 zip file. Learn more Workflow updates for draft and published creatives There’s now a more intuitive workflow when creating drafts for HTML5 creatives. Now you can toggle between draft and publish mode to compare differences between the draft and published creative. Insights updates Improved Active View measurement for Google partner display inventory Display & Video 360 enabled improved viewability measurement on Google partner display inventory. This will result in significantly higher viewability measurability rates for this inventory. Learn more Inventory updates For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  6. 6
    Revamped environment and position targeting coming to Display & Video 360
    Summary On August 26, we’ll be introducing a revamped experience for environment and position targeting that allows you to target your ads with increased accuracy and granularity. You’ll see updates across Display & Video 360 to support this change, including: Revamped targeting settings when you’re creating or editing items individually or in bulk. Updated dimensions in Reporting that reflect the new targeting settings. A new version of Structured Data Files that supports the new targeting settings. The existing targeting settings on all insertion orders and line items will be mapped to the revamped options so that all of your current targeting selections remain intact. All line items will continue to serve using these mapped settings. There's no impact to Data Transfer as a result of this change. To enable consistent reporting and prepare your teams for creating campaigns with the new targeting settings, we strongly recommend that you take the following steps before August 26: Familiarize yourself with the new targeting settings so you’ll be ready to adapt your workflows. Learn more below Update any reporting or dashboards, including third-party tools, that use the Environment dimension as the values for this dimension will change. Learn more below Prepare to use the new Structured Data Files v5 if you update environment targeting settings with this tool. Previous versions of Structured Data Files will not support the new environment targeting settings. Learn more below On August 26, we’ll be introducing a revamped experience for environment and position targeting in Display & Video 360. The current environment targeting options were built for an internet that primarily consisted of display ads on desktop and mobile web. As user behavior and the ads ecosystem have evolved, we want to provide Display & Video 360 users with the ability to target their ads explicitly based on environment (app or web) and position (on screen or in content). The new targeting settings will allow you to: Better target display, video, and audio ads with increased accuracy and granularity. Explicitly target new inventory sources, such as out-stream video across screens. Easily find related options with clearer targeting groupings. You’ll see end-to-end updates across Display & Video 360 to support this change. Read the sections below to learn more about updates to targeting, Structured Data Files, and Reporting, and the steps you need to take to prepare for these changes. Updates to targeting settings What’s changing: The core of this revamped experience will be reflected in updates to Display & Video 360’s targeting settings. All of the existing targeting settings available in Display & Video 360 map to new options. You’ll still be able to target the same environments and positions - including some new combinations that weren’t available before - but just from different targeting controls. As of August 26, you’ll see the following: Updated environment targeting: Environment targeting will now be focused on web or app serving environments. The device- and position-related options will be moved from environment targeting to other targeting controls. New position targeting setting: All controls related to an ad’s position on a screen or within content will be grouped together in a new position targeting control. All of the targeting options that will be moved to position targeting will function and serve the same. Position-related settings will be moved from the following targeting options to position targeting: Viewability targeting: The position on screen option will be moved from viewability targeting to position targeting. Video targeting: The video ad position option will be moved from video targeting to position targeting. Audio targeting: The audio ad position option will be moved from audio targeting to position targeting. Since this was the only option in audio targeting, this targeting setting will be removed. The new targeting settings will be reflected across all targeting editing options in your partners, advertisers, campaigns, insertion orders, and line items when you’re editing items individually or in bulk. Line item reach forecasting will also reflect all of the updated targeting options. The existing targeting settings on all insertion orders and line items will be mapped to the revamped options so that all of your current targeting selections remain intact. All line items will continue to serve using these mapped settings. What you should do to prepare: We strongly recommend that you familiarize yourself with the new targeting settings described below so you’ll be ready to adapt your workflows to the new options. Updated: Environment targeting What you'll see: You’ll see the following options for environment targeting across Display & Video 360: Environment targeting will now be focused on web or app serving environments. Inventory not optimized by device type is included by default, such as desktop websites viewed on mobile devices, but you can opt out of this setting. Why we’re making this change: The current environment targeting setting mixes together serving environment with device types and ad positions. The new version of environment and position targeting separates out these distinct settings into related groupings. New: Position targeting What you'll see: You’ll see the following position targeting setting when you’re creating insertion orders: For individual line items, the position targeting setting will only show options relevant to that type of line item. Display line items, for example, won’t include the settings for video or audio. The controls for position targeting include: Position on screen: Set targeting based on where an ad is located on a screen, such as above or below the fold. Position in content: Set targeting based on where an ad is located in relation to other content, such as in-banner or in-article for display and out-stream video or pre-roll for in-stream audio and video. Why we’re making this change: We’ve brought together all of the targeting options related to ad position into a single place. Position on screen has been moved from viewability targeting to position targeting. This targeting control still functions the same even though it’s moved locations. Some of the position in content options could be targeted with the current version of environment targeting, but they were bundled together with device types. In this new version, you’ll be able to explicitly target position in content across formats separately from serving environment. Updated: Viewability targeting What you'll see: You’ll see the following options for viewability targeting across Display & Video 360: This continues to be the targeting setting for Active View-based viewability targeting. Why we’re making this change: We’ve moved position on screen from viewability targeting to position targeting so it’s grouped with other position-related options. This targeting control still functions the same even though it’s moved locations Updated: Video targeting What you'll see: You’ll see the following options for video targeting across Display & Video 360: This continues to be the targeting option for selecting specific video player sizes. Why we’re making this change: We’ve moved video ad position from video targeting to position targeting so it’s grouped with other position-related options. This targeting control still functions the same even though it’s moved locations. Moved: Audio targeting What you'll see: The audio targeting option will be removed from audio line items. Why we’re making this change: We’ve moved audio ad position from audio targeting to position targeting so it’s grouped with other position-related options. This targeting control still functions the same even though it’s moved locations. Download new environment and position targeting combinations To help you quickly adapt your targeting workflows to the updated settings, you can download a mapping of what new settings you should use to recreate existing targeting combinations. DOWNLOAD Updates to dimensions in Reporting What’s changing: We’re updating some dimensions in reporting to reflect the new targeting settings. All reporting options, including Instant Reporting and offline reports, will be updated. As of August 26, you'll see the following: Updated values for the Environment dimension: We’re updating the values for the existing Environment dimension to reflect the new environment targeting setting. All existing values will be mapped to the new values, including historical data. New values App Web Optimized for Device This includes inventory that was designed for the device it was viewed on, such as mobile websites viewed on a mobile device. Web Not Optimized for Device This includes inventory that wasn’t designed for a device but viewed on it, such as websites optimized for desktop but viewed on a mobile device. Existing values with no change Unknown Existing values that will be mapped Existing values that will be mapped to Web Optimized for Device Desktop Web Game (Video RTB) Desktop Web (Display RTB) Desktop Web Video (Video RTB Mobile Web Video Desktop In-Feed Video Desktop In-Read Existing values that will be mapped to Web Not Optimized for Device Desktop on Mobile (Display RTB) Existing values that will be mapped to App Mobile App Mobile App Interstitial (Display RTB) Video Mobile App Interstitial (Video RTB) New Position in Content dimension: We’re adding a Position in Content dimension to reflect these options from position targeting. The values for this dimension will be: In-Article In-Banner In-Feed Interstitial Unknown - Out-stream Pre-Roll Mid-Roll Post-Roll Scheduled reports will continue to deliver and will reflect the new values for the Environment dimension. They will not contain the new Position in Content dimension. The existing Ad Position dimension isn't changing. What you should do to prepare: In order to prevent any reporting or dashboards, including third-party tools, from being impacted by this change, we strongly recommend that you make the following updates by August 26: Update any reporting that filters on values for the Environment dimension: Since the values for the Environment dimension are changing, any reporting or dashboards you use that are dependent on values that are being removed may no longer function properly. You should prepare to update these tools to only use the remaining values for this dimension listed above. Add new Position in Content dimension to your reports: In order to accurately report on the position of your ads, you should add the new Position in Content dimension to your reports. Add the Device Type dimension to your reports: If you previously relied on the Environment dimension to report on device options, you’ll need to use the Device Type dimension for this data. New version of Structured Data Files What’s changing: We’re introducing a new version of Structured Data Files (SDF) that will launch at the same time as the new targeting options. SDF version 5 contains updated fields that reflect all of the new targeting options Learn more about SDF v5. You will not be able to use older versions of SDF to update environment- or position-related targeting options. All other fields will still function in older versions. What you should do to prepare: You’ll need to prepare to use SDF v5 in order for your files to be fully compatible with the new targeting options. Learn more about the updates to SDF v5 for environment and position targeting.   No changes to Data Transfer There are no changes to Data Transfer as a result of this targeting revamp. The existing DBM Ad Position field will continue to show whether each impression included in a Data Transfer file was above or below the fold.
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  7. 7
    Coming soon: June 17 edition
    See what's coming to Display & Video 360 over the next few weeks
    New Active View-based automated bid strategy for display line items coming soon Display & Video 360 will soon introduce a new automated bid strategy for display line items: Maximize quality impressions that are viewable. With this strategy, the platform will set bids according to the likeliness that an impression will be viewable based on Active View’s viewability definitions. This new strategy allows brand advertisers to maximize their viewable impressions while still spending their full budget. Customize attribution models for Floodlight and offline reports You’ll soon be able to customize your Floodlight attribution by selecting from a set of available models in your Floodlight settings. Floodlight and reporting currently use a last-touch model by default. You can also choose what attribution model to use when running offline reports with a new attribution model filter. For Display & Video 360 accounts linked to Campaign Manager, the attribution models used in Campaign Manager will be synced. Improved Active View measurement coming for Google partner display inventory Display & Video 360 will soon be able to enable viewability measurement more frequently on Google partner display inventory. This will result in significantly higher viewability measurability rates for this inventory. Learn more A/B experiment support for unidentified traffic coming soon As you’re setting up a new A/B experiment, you’ll soon be able to opt in to including users that we don’t have cookies or other ID information for in the experiment. This unidentified traffic can potentially bias experiments if the traffic is concentrated to certain users. Unless specifically looking to capture unidentified traffic, this option is best left off by default. TrueView location and affiliate location extensions coming soon We’ll soon be introducing location and affiliate location extensions for TrueView in Display & Video 360. You can use these extensions to help show additional information alongside your TrueView ads that can help you increase store visits and transactions. Location extensions: Location extensions can help people find your business locations. To use location extensions, you need to have a physical location you’re promoting, and that store needs to be listed in a Google My Business account. Affiliate location extensions: Affiliate location extensions let you promote third-party locations, or affiliates, that sell your products. If you sell your products through major retail chains, you can use affiliate location extensions to help people find nearby stores that sell your products. You’ll manage all of your extensions from a new TrueView Extensions tab in your advertiser.
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  8. 8
    Update to email support options
    Starting on June 20, 2019, support teams for Google Marketing Platform advertising products (Campaign Manager, Display & Video 360, Studio, Search Ads 360) will no longer be able to accept requests sent via direct email. You can continue to contact our support teams via chat or email through in-product help by clicking on the icon in the top right of the product. You can also reach out to support by clicking “Contact us” or “Get support” in the top right corner of the help center. Learn more In-product and help center support channels provide many benefits, including: Access to chat support, in addition to the same email format you use today, to get real-time access to a support specialist; Faster, more relevant solutions to your issues by giving our support teams fuller context up front; Immediate answers to some issues as we leverage the latest technology to recommend you useful help center articles.
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  9. 9
    What's new: May 2019
    Learn about new features and updates to Display & Video 360 from May 2019
    Campaign and workflow updates Native mobile and desktop Gmail ads now available through Display & Video 360 You can now purchase native mobile and desktop Gmail ads through a new line item type in Display & Video 360. Gmail inventory is native, fully viewable, and brand safe. Bids for Gmail ads are set using a new cost per engagement metric, and your Gmail buys are billed based on engagements rather than CPM (cost-per-thousand impressions). Learn more Third-party viewability measurement settings now self-service for TrueView line items You can now set third-party viewability measurement on TrueView line items directly in Display & Video 360 instead of contacting support to implement it on your behalf. If you have a contract with one of three approved third-party viewability measurement providers (IAS, Moat, DoubleVerify), Display & Video 360 support can enable third-party viewability measurement for your advertiser. Once third-party viewability measurement is enabled for your advertiser, you’ll be able to set it on individual TrueView line items. Learn more In the coming weeks, support will no longer implement third-party viewability measurement per line item. New audience list and page category performance segmentations in the Optimization view The Optimization view has two new performance segmentations: audience lists and page categories. You can use these segments to make faster line item optimization choices to see more efficient performance. Learn more New look and feel for the ad groups page for TrueView line items The ad groups page for TrueView line items now has a new look and feel, including clearer descriptions of ad group and ad statuses, improved stability, and a refreshed design. New DoubleVerify settings for apps New invalid traffic and app targeting options were added for users of DoubleVerify’s brand safety settings. Learn more Updates to certification for gambling-related content Licensed operators are now allowed certification in Sweden. Daily fantasy sports ads are now allowed certification in India. Aggregators are now allowed certification in Mexico. Learn more Enabling entity read files now self-service Users with partner-level read & write access can now enable or disable entity read files for that partner. This allows you to get your teams set up with entity read files without needing to contact Display & Video 360 support. Campaign Manager Verification sync has been deprecated Over time, numerous improvements were made to blacklist channels, digital content label targeting, and sensitive category targeting in Display & Video 360. Because of these improvements, and declining usage, we’ve removed the ability to sync Campaign Manager Verification settings with Display & Video 360. We recommend using Display & Video 360’s more flexible brand safety targeting settings. Creative updates Improvements for audio creatives and reporting Fixed a bug where audio duration was sometimes shown incorrectly as zero Assigned companions now appear in the creative list Added new calculated metrics for audio: Cost Per Completed Listen (CPCL) Completion Rate (Audio) Media cost metrics have been updated from eCPCA to eCPCL Audience updates User ID upload now available for Customer Match You can now upload lists of User IDs when setting up customer match in Display & Video 360. Learn more New consumer patterns audience lists New consumer patterns audience lists related to transit and technology are now available for use with your TrueView or Gmail line items. You can find consumer patterns audiences under Audiences > Affinity and in-market in your targeting settings for these line items. Insights updates Conditional formatting now available in Instant Reporting To make it easier to read Instant Reports, you can now specify conditional formatting rules for integer metrics. The rules apply a background color to column cells based on whether or not the value meets the criteria you specify. This can make it easier to see trends or spot outliers in your data. Learn more Inventory updates For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  10. 10
    Coming soon: June 3 edition
    See what's coming to Display & Video 360 over the next few weeks
    Frequency capping moving to only line item level for TrueView line items Frequency capping will no longer be available for TrueView line items at the ad and ad group level, but will continue to be available at the line item level. This change will make frequency cap settings for TrueView more straightforward - and easier to implement and manage. Your line item will be updated to include a suggested line item level frequency cap that takes into account any ad or ad group level settings. We recommend checking the frequency cap setting for your TrueView line items to verify that it aligns with your campaign goals. Improvements coming soon to the impression loss chart In order to help you better understand the impressions lost by your campaign and make quicker optimizing decisions, the following updates will soon be made to the impression loss chart: Data alignment with other tools in Display & Video 360: The data shown in the will soon align with the data found in the Troubleshooter and will mirror the selected date range of your line item and insertion order views (up to 30 days). Download the data: You’ll also be able to download the data in the impression loss chart for offline sharing with others in your organization. "Other" category removed: The “Other” category will be removed as a reason for why your line item lost impressions, making the data shown in the chart more actionable. Data-driven creatives will soon support category signals based on webpage content You’ll soon be able to use categories as a new signal type for content rules for data-driven creatives. Content rules in data-driven creatives allow you to personalize your creative message for the right audience segment; this additional category signal option will give you more flexibility and options for defining these segments.
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  11. 11
    Coming soon: May 20 edition
    See what's coming to Display & Video 360 over the next few weeks
    Enabling entity read files will soon be self-service in Display & Video 360 Users with partner-level read & write access will soon be able to enable or disable entity read files for that partner. This will allow you to get your teams set up with entity read files without needing to contact Display & Video 360 support. Conditional formatting coming to Instant Reporting To make it easier to read Instant Reports, you’ll soon be able to specify conditional formatting rules for integer metrics. The rules will apply a background color to column cells based on whether or not the value meets the criteria you specify. This can make it easier to quickly see trends or spot outliers in your data. The Intelligence Panel will soon be available in the Combined tab of a campaign’s Flights section The Intelligence Panel will soon appear in the Combined tab of the Flights section of a campaign, surfacing the same insights that are available within the Insertion order and Line item tabs. With the Intelligence Panel available in all tabs for a flight, it will be easier and more consistent for you to identify potential campaign health issues and optimization opportunities. Improvement coming soon to the New report button for offline reports The New report button for offline reports will soon feature a down-arrow that opens a menu of report templates. Clicking on the New report button will create a Standard report, and using the arrow will open the full list of templates. This update makes it faster for you to create Standard reports by removing the extra step of scanning through every report template before you can start setting up this popular type of report.  
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  12. 12
    Coming soon: May 6 edition
    See what's coming to Display & Video 360 over the next few weeks
    Gmail ads will soon be available through Display & Video 360 You’ll soon be able to purchase native mobile and desktop Gmail ads through a new line item type in Display & Video 360. Gmail inventory is native, fully viewable, and brand safe. Bids for Gmail ads will be set using a new cost per engagement metric, and your Gmail buys will be billed based on engagements rather than CPM (cost-per-thousand impressions). Preview the new version of the change history You can now preview a new version of the change history from the History (beta) tab. This updated version will replace the existing History tab in the coming weeks. The new version of the change history features updated formatting to make it easier to read entries, the ability to filter out system-generated changes, clearer language for the most common changes, and an option to download all changes. These updates will make it easier to understand which changes in your account impact campaign performance. Content exclusions from games are changing for TrueView line items In order to provide more precise controls, content exclusions from games are changing for TrueView line items. The Games content type will soon be deprecated from the Other content types option in ad group- and advertiser-level Category exclusion targeting. To continue to exclude games, use the Games option in Categories targeting in your ad groups. This option includes the same inventory as the Games content type exclusion and provides more coverage for web games content. If you take no action, traffic from games on mobile devices is likely to increase.
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  13. 13
    What's new: April 2019
    Learn about new features and updates to Display & Video 360 from April 2019
    Campaign and workflow updates Programmatic Guaranteed deals with third-party exchanges You can now set up Programmatic Guaranteed deals with third-party exchanges. This increases the amount of reservation inventory available for Programmatic Guaranteed deals while leveraging tagless transactions and Google-managed billing features. Learn more Bumper video campaign bidding changes New TrueView line items for bumper ads now use a target CPM (cost-per-thousand impressions) bidding strategy. Target CPM bidding allows you to set how much on average you’re willing to pay every thousand times your ad is shown. Display & Video 360 will optimize your bids to help get as many impressions as possible using your target CPM amount. Existing TrueView line items for bumper ads are not affected and will continue to serve using maximum CPM bids. Learn more New Maximize conversions bid strategy for TrueView for action line items TrueView for action line items now offer a new bid strategy to maximize conversions. New TrueView for action line items default to using maximize conversions as the bid strategy; you can change it to target CPA bidding as needed. Learn more Enhancements to the overview page There were some enhancements to the overview page that make it easier to keep track of the items you care about most in Display & Video 360, including: Pinning: Pin line items, insertion orders, campaigns, and advertisers so they stay at the top of the overview page. Snoozing: Snooze line items, insertion orders, campaigns, and advertisers if you don’t want to see them on the overview page for 24 hours. Note that snoozing an item on the overview page also snoozes it in the Intelligence panel. Customize information: Adjust the number of items shown in each section of the overview page. Refreshed “Suggested budget” column in the line item Optimization view The “Suggested budget” column in the Optimization view at the line item level has a refreshed look, including more detailed explanation about the budget recommendations. Reserved CPM media fee for premium features and Premium Fee metric Soon you’ll be able to opt into upcoming premium features individually (at a premium fee) within Display & Video 360. CPM fee 1 under Partner costs will now be used to account for usage of premium features, and a Premium Fee metric is now available to report on the costs. Insights updates New metrics and dimensions The following new metrics were added: Invalid Active View Eligible Impressions Invalid Active View Measurable Impressions Invalid Active View Viewable Impressions General Invalid Traffic (GIVT) Active View Eligible Impressions General Invalid Traffic (GIVT) Active View Measurable Impressions General Invalid Traffic (GIVT) Active View Viewable Impressions The following new dimensions were added: Video Continuous Play Impression Counting Method Learn more about all metrics or all dimensions Inventory updates Improvements to inventory discovery in Marketplace We have improved the publisher listings in Marketplace to help you more easily discover new publishers that are more relevant to your advertiser. Inventory source updates The following exchanges are now supported Open 8 - display exchange Triplift - display exchange Triton - audio exchange For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  14. 14
    Coming soon: April 22 edition
    See what's coming to Display & Video 360 over the next few weeks
    New maximize conversions bid strategy coming to TrueView for action line items TrueView for action line items will soon offer a new bid strategy to maximize conversions. This option uses advanced machine learning to automatically set and optimize bids to help get the most TrueView conversions while spending your budget. New TrueView for action line items will default to using maximize conversions as the bid strategy; you can change it to target CPA bidding as needed. New audience list and page category performance segmentations coming to the Optimization view The Optimization view will soon contain two new performance segmentations: audience lists and page categories. You’ll be able to use these segments to make faster line item optimization choices to see more efficient performance. Performance segmentation coming to all views for insertion order and line items The "segment by" inline reporting currently available within the Optimization view will soon be available in all views, such as Performance and Pacing, for insertion orders and line items. This will allow you to more easily see key metrics for certain dimensions to help aid campaign optimization decisions.
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  15. 15
    Coming soon: May and June reporting updates
    Update to reach reports Starting in late May, Advertiser will be a required dimension for all reach reports. The Advertiser dimension will automatically be added to existing reports that don't already have it. Reporting changes to Floodlight Activity dimensions As part of the change from pixels to Floodlight activities in Display & Video 360, a series of reporting changes will be made. Removal of dimensions The following dimensions will be removed from Display & Video 360 in early June. DV360 Activity Use the Floodlight Activity dimension instead, which will be available in early May. Dv360 Activity ID Use the Floodlight Activity ID dimension instead. DV360 Activity Status No longer useful for reporting. DV360 Activity Integration Code No longer useful for reporting. Update to conversion reporting  Starting in mid June, including dimensions (like Floodlight Activity) that can claim attribution for conversions, will cause the same conversions from higher level objects (like Campaign) to no longer be reported separately. This will allow you to sum your conversions column accurately, and make Display & Video 360 conversion reporting more consistent with impressions and clicks reporting. Before change (conversions shouldn't be summed across Campaign and Floodlight Activity)  Campaign Floodlight Activity Conversions* Campaign X   5 Campaign X Floodlight 1 3 Campaign X Floodlight 2 2 *There are 5 conversions in total. After change (conversions can be summed across Campaign and Floodlight Activity) Campaign  Floodlight Activity Conversions* Campaign X   0 Campaign X Floodlight 1 3 Campaign X Floodlight 2 2 *There are 5 conversions in total.
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  16. 16
    Coming soon: April 8 edition
    See what's coming to Display & Video 360 over the next few weeks
    New look and feel for the ad groups page for TrueView line items We’re updating the ad groups page for TrueView line items, including clearer descriptions of ad group and ad statuses, improved stability, and a refreshed design. You’ll be able to take all of the same actions on your ad groups and ads, as well as view the same performance data, from this page.
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  17. 17
    What's new: March 2019
    Learn about new features and updates to Display & Video 360 from March 2019
    Campaign and workflow updates Plan campaigns and forecast unique reach in Display & Video 360 A new planning workspace is now available in the Campaigns module, which gives advertisers a comprehensive cross-inventory planning tool and a reach forecasting tool for video buys. Planners can discover new inventory, forecast video reach, and export campaign plans. Learn more Election advertising in the European Union Google requires verification for advertisers who want to run election ads in the European Union (excluding the United Kingdom). Applications for verification opened on March 14, 2019. They can take up to 3-5 business days to process. Learn more Instantly reach customers in the moments that matter with real-time triggers Real-time triggers allow you to instantly reach and engage with customers in the moments that matter by syncing your digital campaign with offline signals such as sports events. These signals are used to instantly trigger the launch of a campaign and accelerate delivery so you only spend when the signal is relevant to your brand and customers. Real-time triggers are available for display and video line items. Learn more Structured Data Files version 4.2 now available Version 4.2 of Structured Data Files (SDF) has been released. Highlights of this version include: Support for TrueView connected TV bid adjustments Ability to inherit insertion order start and end dates at the line item level Renaming changes to better align SDF with the Display & Video 360 UI Explore budget options chart now available from insertion orders A new explore budget options chart is now available when you’re viewing an insertion order. You can use the chart to explore how key performance metrics might change if you adjust your insertion order budget proportionally across line items. Learn more Insertion-order level automated bid strategies now available Now when creating an insertion order, you can set the insertion order's optimization settings to have Display & Video 360 automatically adjust bids and shift budgets for better performing line items across the insertion order. Learn more TrueView line items now included in Brand Quality settings TrueView line items and ad groups are now included in your Brand Quality settings overview. Learn more Improved management and reporting for connected TV apps Manage app targeting through channels: You can now create channels with connected TV apps to more easily manage groups of apps for targeting. Learn more App identifiers in reports: You can now see identifiers for individual connected TV apps when you use the App/URL dimension in reports, allowing you to get better insight into what apps your video ads served on through connected devices. Previously, connected TV devices were categorized under “Low volume inventory” with this dimension. Learn more Location lists can now be used for regional geography targeting Regional location lists for bulk postal code targeting are now supported. The size limits for all location lists have also been improved: Location lists can now contain up to 10,000 entries each. You can now create up to 50 proximity and 50 regional location lists (100 total). Learn more Bulk edit in the Combined view for campaign flights Targeting settings for insertion orders and line items can now be edited in bulk from the Combined view. Your email address displayed in Display & Video 360 now aligns with other Google products The email address shown in the User Management section of Display & Video 360 now reflects the primary email address of your Google Account. This aligns the email address shown in Display & Video 360 with the email address you see in other Google products. There’s no change to the email address you use to sign in to Display & Video 360. Creative updates Improvements to the Ad Canvas and new draft creative formats Ad Canvas now has a more intuitive workflow for handling draft and published versions of creatives. You can now: See which version you're currently viewing Switch between versions See what you can edit in each version In addition, Flipbook and Lightbox creative formats now support draft versions. Learn more Creatives can now be copied in bulk You can now create copies of one or more creatives using the “Duplicate” bulk action. Learn more Copy and paste in Ad Canvas list view To make it easier to manage creatives with lots of variants, you can use list view to manage creatives in a spreadsheet-like view. To speed up editing, you can now: Copy and paste cells and columns Copy to and from external spreadsheets Inventory updates Preferred Deals moving into Google Ad Manager Since October 31, 2018, legacy preferred deals that were not created in Google Ad Manager became read-only and non-modifiable by the buyer or seller. Preferred deals launched in Ad Manager on July 31, 2018, and most publishers have moved their preferred deals into Ad Manager. All legacy preferred deals will become inactive on March 31, 2019. Please reach out to your Display & Video 360 representative for questions about specific preferred deals. Inventory source updates For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  18. 18
    Coming soon: March 25 edition
    See what's coming to Display & Video 360 over the next few weeks
    Plan workspace and reach planning launching in Display & Video 360 A new Plan workspace is launching in the Campaigns module in Display & Video 360, giving media planners and traders a comprehensive cross-inventory planning tool and a reach forecasting tool for video buys. Planners will now be able to discover new inventory, forecast video reach, and export campaign plans. New video line items will default to Active View-powered automated bid strategy New video line items will soon default to using the "Viewable" automated bid strategy if the line item doesn’t target any deals. This bid strategy prioritizes buying impressions where the video was viewable according to Active View and offers video buyers the best opportunity to reach their performance goals. You’ll be able to change the bid to other bidding options if needed. Display & Video 360 overview page enhancements coming soon Over the coming weeks, you’ll see some enhancements to the overview page that make it easier to keep track of the items you care about most in Display & Video 360, including: Pinning: You’ll be able to pin line items, insertion orders, campaigns, and advertisers so they stay at the top of the overview page. Snoozing: Snooze line items, insertion orders, campaigns, and advertisers if you don’t want to see them on the overview page for 24 hours. Note that snoozing an item on the overview page also snoozes it in the Intelligence panel. Customize information: You’ll be able to adjust the number of items shown in each section of the overview page. Additional dimensions and metrics coming to offline reporting You’ll soon be able to use the following new metrics and dimensions in offline reports: Dimensions Impression Counting Methodology, which identifies the methodology used to count impressions being reported on. Possible values are Downloaded, Displayed, and Begin-to-render. Video Continuous Play Metrics Invalid Active View Eligible Impressions Invalid Active View Measurable Impressions Invalid Active View Viewable Impressions General Invalid Traffic (GIVT) Active View Eligible Impressions General Invalid Traffic (GIVT) Active View Measurable Impressions General Invalid Traffic (GIVT) Active View Viewable Impressions General Invalid Traffic (GIVT)
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  19. 19
    Coming soon: March 11 edition
    See what's coming to Display & Video 360 over the next few weeks 
    Instantly reach customers in the moments that matter with real-time triggers Real-time triggers allow you to instantly reach and engage with customers in the moments that matter by syncing your digital campaign with real-time signals such as sports events. These signals are used to trigger line item spend and accelerate delivery so you only spend when the signal is relevant to your brand and customers. You’ll be able to create a trigger in your Display & Video 360 advertiser and then associate it to line items that you want to activate instantly based on the signals in the trigger. Real-time triggers will be available for display and video line items. Improved management and reporting for connected TV apps coming soon Starting in the next few weeks, you’ll see the following improvements for buying and reporting on connected TV apps: Manage app targeting through channels: You’ll be able to create channels with connected TV apps to more easily manage groups of apps in your targeting. App identifiers in reports: You’ll be able to see identifiers for individual connected TV apps when you use the App/URL dimension in reports. This update will give you better insight into what apps your video ads served on through connected TV devices. Connected TV apps are currently categorized under “Low volume inventory” in the App/URL dimension. The data included in the App/URL dimension will be the app identifiers passed to Display & Video by the app publisher. Insertion order budget explorer coming soon A new explore budget options chart will soon be available when you’re viewing an insertion order. You can use the chart to explore how key performance metrics might change if you adjust your insertion order budget proportionally across line items. You’ll be able to view and accept these suggestions from the chart, allowing you to more easily identify and implement opportunities for improved line item performance. New insertion order automated bid strategy coming soon Display & Video 360 will soon introduce automated bid strategies at the insertion order level for insertion orders with display and video line items. With this new setting, Display & Video 360 will automatically adjust bids and shift budgets for better performing line items across the insertion order. This bid strategy is recommended for all insertion orders with a shared line item optimization goal where you’re looking to ensure you spend the full insertion order budget. Improvements to the Ad Canvas coming soon You’ll soon see a more intuitive workflow for handling draft and published versions of creatives in the Ad Canvas that makes the status of the creative and what you can edit in each status clearer.
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  20. 20
    What's new: February 2019
    Learn about new features and updates to Display & Video 360 from February 2019
    Campaign and workflow updates Reach viewers with your full message with non-skippable YouTube ads Non-skippable ads on YouTube are short in-stream video ads that play before, during, or after another video. Viewers don’t have the option to skip your ad. With videos of 15 seconds or less, non-skippable ads allow you to reach viewers with your entire message. Get started with non-skippable ads by setting up a TrueView line item. Learn more New Active View-based automated bid strategy for video line items Display & Video 360 now offers a new automated bid strategy for video line items: Maximize quality video impressions that were viable. With this strategy, the platform sets bids according to the likeliness that an impression will be viewable based on Active View’s viewability definitions. Learn more Election advertising in India To run election ads in India on open exchanges, TrueView, and deals, you must apply for verification for your advertiser before the ads can serve. You must also provide a valid pre-certificate issued by the Election Commission of India (ECI), or anyone authorized by the ECI, for each election ad. Learn more Improved experience for read-only users Read-only users have an improved navigation experience throughout Display & Video 360 that better reflects the permissions for this user role. In addition to seeing a “Limited access” icon at the top of the UI, read-only users now see editable fields and save buttons as disabled throughout the platform. Read-only users were previously able to click and edit these items, but then received an error message; these updates prevent this frustrating experience from occurring. Duplicate archived insertion orders instead of unarchiving them If you need to recreate an archived insertion order, you can recover its settings and properties by duplicating it into a new insertion order. Previously, you could unarchive the insertion order, but this could cause overspend issues. Learn more Streamlined workflow for adding call-to-action (CTA) overlays to TrueView ads It’s now easier to add call-to-action (CTA) overlays to your TrueView ads: You can now set up CTAs while you’re creating ads in a TrueView line item. Previously, you needed to first create a TrueView line item and then add the CTA. You no longer need to link your Display & Video 360 account to the YouTube account containing the video you want to add a CTA to. There’s no change in serving for existing CTAs as part of these workflow update. Learn more Creative updates AMPHTML creatives now supported for AMP inventory AMPHTML ads enable delivery of faster, lighter and more secure ad experiences for mobile web by applying the principles of AMP (accelerated mobile pages) to building and serving ads. AMPHTML creatives are now supported as an HTML creative type in Display & Video 360. AMPHTML creatives only serve on AMP page inventory via Ad Manager. Learn more More information shown for new video transcodes To help you troubleshoot possible serving issues, newly uploaded video assets now display the audio bit rate, audio sample rate, and frame rate for generated transcodes. Inventory updates For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  21. 21
    Coming soon: February 25 edition
    See what's coming to Display & Video 360 over the next few weeks 
    Bumper video campaign bidding changes Starting in March 2019, new TrueView line items for bumper ads will use a target CPM (cost-per-thousand impressions) bidding strategy. Target CPM bidding allows you to set how much on average you’re willing to pay every thousand times your ad is shown. Display & Video 360 will optimize your bids to help get as many impressions as possible using your target CPM amount. Existing line items are not affected and will continue to serve using the current maximum CPM bidding strategy. Expanded access to non-skippable YouTube video ads launching to Display & Video 360 Non-skippable ads on YouTube are short in-stream video ads that play before, during, or after another video. The video must be 15 seconds or less, and viewers don’t have the option to skip your ad. Non-skippable ads will be available to advertisers running open auction campaigns as a new ad format in TrueView line items. Learn more Improved experience for read-only users coming soon Read-only users will soon have an improved navigation experience throughout Display & Video 360 that better reflects the permissions for this user role. In addition to seeing a “Limited access” icon at the top of the UI, read-only users will see editable fields and save buttons as disabled throughout the platform. Read-only users are currently able to click and edit these items, but then receive an error message; these updates will prevent this frustrating experience from occurring. Your email address displayed in Display & Video 360 may change to align with other Google products The email address shown in the User Management section of Display & Video 360 may be updated to reflect the primary email address of your Google Account. This change aligns the email address shown in Display & Video 360 with the email address you see in other Google products. There’s no change to the email address you use to sign in to Display & Video 360 New splash page will redirect you to the Display & Video 360 overview page if you enter an unknown product URL To improve the navigation experience in Display & Video 360, we’ll be adding a splash page that will redirect you to the overview page if you navigate to an invalid product URL.
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  22. 22
    Coming soon: February 11 edition
    See what's coming to Display & Video 360 over the next few weeks 
    New Active View-based automated bid strategy for video line items Display & Video 360 will soon introduce a new automated bid strategy for video line items: Maximize quality video impressions that were viewabile. With this strategy, the platform will set bids according to the likeliness that an impression will be viewable based on Active View’s viewability definitions. This new strategy allows brand advertisers to maximize their viewable video impressions while still spending their full budget.
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  23. 23
    What's new: January 2019
    Learn about new features and updates to Display & Video 360 from January 2019
    Campaign and workflow updates Investigate spend issues with the line item Troubleshooter You can now use the Troubleshooter on all of your inventory, not only deals. Investigate why a line item may be underspending by using the Troubleshooter to help determine where bids may have been filtered by their line item settings, creative requirements, or the auction. Learn more Partial uploads for Structured Data Files (SDF) now available Display & Video 360 will now process all valid rows within a SDF file and only show rows with errors. Learn more Waze inventory now available Display & Video 360 now offers native mobile app inventory from Waze. Learn more TrueView targeting recommendations now available When available, Display & Video 360 can now recommend targeting for your True View line items. This includes recommendations for apps & URLs and categories. Learn more New bid increase suggestions In the optimization view, there are now suggestions to increase a line item’s fixed bids, which can help the pacing of that line item. The line item will continue to perform, and the likelihood of spending its budget will increase. Learn more Creative updates Cross-format storytelling now in open beta Stories are a new type of insertion order you can use to create sequences of video and display line items to tell personalized stories to consumers. Learn more Insights updates Instant Reporting updates Various improvements were made to Instant Reporting, including: more dimensions & metrics, custom columns, metric thresholds, and 100 days of data. Learn more Inventory updates Negotiate guaranteed deals faster with Guaranteed Packages Guaranteed Packages are a faster, simpler way for you to source inventory. It takes your inventory requirements, offers a guaranteed CPM, and automates the sourcing and matching of inventory. You can request certain publishers, audience criteria, and campaign details, and Display & Video 360 will suggest a packaged deal across multiple publishers that fits your specific needs. Learn more Partner admins can now enable or disable exchanges Users with read & write access at the partner level can now enable or disable exchanges, allowing you to control inventory availability across a partner without contacting Display & Video 360 support. Inventory updates The following exchanges are now supported: Waze - Native exchange Unruly is no longer a sub-exchange of Bidswitch. You can now select Unruly as a top-level exchange in your line items. For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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    Previous release notes
    You can view previous release notes for Display & Video 360 here.
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