Campaign and workflow updates
Publisher eligibility checks for CTV creatives
Advanced creative management capabilities for connected TV assets is now available. Publisher eligibility checks enable users to review connected TV creatives and ensure they meet publisher-specific inventory requirements. New requirements for election ads
To help viewers make informed decisions, election ads with synthetic content that have been digitally altered or generated must be disclosed. Learn more about advertising political content.
“Global site tag” renamed to “Google tag”
The global site tag (gtag.js) is n…
Další informace Display & Video 360 announcements
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What's new: April 2024
Learn about new features and updates to Display & Video 360 from April 2024
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Coming soon: April 29, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Audience Profile Analysis deprecation Display & Video 360 will be removing the Audience Profile Analysis feature to simplify Display & Video 360’s audience portfolio affected by 3PCD (third-party cookie deprecation) and focus on building durable and future-proof solutions. Starting July 1, 2024, users will no longer be able to access the Audience Profile Analysis, and the feature will be removed from the Analysis section of the Display & Video 360 Audience module. YouTube Instant Reserve deals available through instant deals An additional entry point for YouTube Instant Reserve deals will be a…Další informace -
Coming soon: April 15, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Publisher eligibility checks for CTV creatives Display & Video 360 will soon be launching advanced creative management capabilities for connected TV assets. Publisher eligibility checks will enable users to review connected TV creatives and ensure they meet publisher-specific inventory requirements.Další informace -
What's new: March 2024
Learn about new features and updates to Display & Video 360 from March 2024
Campaign and workflow updates Updates to YouTube efficient reach line items YouTube & partners efficient reach line items now automatically default to include in-feed and Shorts ads for broader reach. Customers can choose to opt-out of this selection, but video ads in your line item will only be shown as skippable in-stream or bumper ad formats. Updates to goal builder for custom bidding Customers can use goal builder to create custom bidding algorithms. The improved goal builder allows customers to set multipliers and rules for conversion, click, and impression signals like time on screen, ad…Další informace -
Coming soon: April 1, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
“Global site tag” renamed to “Google tag” The global site tag (gtag.js) is now the Google tag. All references to “Global site tag” will be named to “Google tag” to be consistent with terminology used in Google Ads. New source for mobile app inventory Display & Video 360 will soon have a new “app mediation partners” inventory source available for direct targeting. This will allow more access to mobile app inventory across third-party mobile app mediation partners, such as AdMost, AppLovin MAX, Chartboost Mediation, DT Fairbid, TopOn, and Unity LevelPlay. Learn more about app mediation partners.…Další informace -
Coming soon: March 18, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Updates to goal builder for custom bidding Goal builder will soon allow users to set multipliers and rules for conversion, click, and brand awareness for known signals in bid requests. New insights for custom bidding In the “Summary” tab of custom bidding, customers will soon see a graphical representation of how impressions are scored to help evaluate their algorithms. Campaign Manager 360 click trackers in transparency mode required for YouTube & partner line items Customers who use Campaign Manager 360 click trackers for YouTube ads will need to enable transparency mode as part of the Googl…Další informace -
What's new: February 2024
Learn about new features and updates to Display & Video 360 from February 2024
Campaign and workflow updates Third-Party measurement availability for Instant Reserve Masthead deals Previously, Instant Reserve YouTube Masthead deals were limited to third-party Brand Lift measurement. Display & Video 360 now extends support to enable third-party Viewability and Reach measurement for YouTube Masthead deals on Instant Reserve. Learn more about third-party measurement on YouTube. Insights updates Migrate from Universal Analytics to Google Analytics 4 to continue leveraging Google Analytics Events in Custom Bidding for Display & Video 360 Display & Video 360 no longer supports…Další informace -
Coming soon: March 4, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Updates to YouTube efficient reach line items YouTube & partners efficient reach line items will soon automatically default to include in-feed and Shorts ads for broader reach. Customers can choose to opt-out of this selection, but video ads in your line item will only be shown as skippable in-stream or bumper ad formats. New price transparency reports for Display & Video 360 and Campaign Manager 360 advertisers in the EEA Advertisers in the EEA can now opt-in to view daily fees at the billable event level for ads displayed on third-party or Google-owned surfaces. Price transparency reports wi…Další informace -
Coming soon: Trafficking updates in April 2024
Campaign Manager 360 and Display & Video 360 Floodlight activity geo non-personalized advertising deprecation Estimated April 2024 Floodlight activity-level control allowing users to disable personalization in selected geographies will be deprecated. These Floodlight activities will automatically switch to disable ads personalization in all geographies. Users will still be able to control ads personalization at the Floodlight configuration-level. Floodlight activity legacy tag deprecation Estimated July 2024 The option to generate new Image and iFrame versions of Floodlight tags will be remove…Další informace -
Coming soon: Reporting updates in March 2024
Campaign Manager 360 and Display & Video 360 European Economic Area consent requirements Estimated week of March 4, 2024 To continue using personalization capabilities beyond March 6, 2024, advertisers who reach users in the European Economic Area (EEA) must collect end-user consent and pass consent signals to Google via their Floodlight tags. Learn more about Consent requirements for the European Economic Area (EEA) in Campaign Manager 360 and Display & Video 360. Cross-device conversion metrics will be deprecated Estimated week of February 28, 2024 The following metrics will be deprecated: T…Další informace -
What's new: January 2024
Learn about new features and updates to Display & Video 360 from January 2024
Campaign and workflow updates Control eligibility to serve YouTube & partner video line items on Google TV Google TV is a media-streaming platform that allows users to stream TV shows, movies, and other video content from their favorite streaming apps and services. Advertisers are now able to control whether their YouTube & partners video line items serve on Google TV, separate from controlling eligibility to serve on video partners. The Google TV inventory source is available and enabled by default for efficient reach and non-skippable line items, as well as Instant Reserve deals using bumper…Další informace -
Coming soon: February 6, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Third-Party measurement availability for Instant Reserve Masthead deals Previously, Instant Reserve YouTube Masthead deals were limited to third-party Brand Lift measurement. We will be extending support to enable third-party Viewability and Reach measurement for YouTube Masthead deals on Instant Reserve. Learn more about third-party measurement on YouTube. Programmatic Guaranteed Cost Per Day (CPD) deal deprecation in the EEA Display & Video 360 partners and advertisers who have billing addresses within the European Economic Area (EEA) will no longer be able to set up or transact Programmatic…Další informace -
Aktualizace na podporu transparentnosti inzerentů a moderování obsahu
Provedli jsme několik změn, abychom více podpořili transparentnost inzerentů a poskytli lidem větší kontrolu nad jejich dojmem z reklam. Z důvodu rozšiřování regulačních požadavků jsme upgradujovali a přejmenovali funkci souladu se zásadami pro online inzerci založenou na chování uživatelů (OBA) ve službě Display & Video 360. Tyto upgrady zlepšují transparentnost inzerentů u všech formátů. Aktualizace souladu se zásadami pro OBA 12. února 2024 jsme ve službě Display & Video 360 provedli následující změny: Nastavení souladu OBA bylo přejmenováno ze Souladu s OBA na Označování, transparentnost a…Další informace -
What's new: December 2023
Learn about new features and updates to Display & Video 360 from December 2023
Campaign and workflow updates Value based bidding for YouTube & partners video action line items Value based bidding considers the value that different Floodlight activities may have for your business. Use value based bidding strategies to optimize your bids to achieve more value, rather than simply a higher number of conversions. This enables you to apply custom bidding strategies to YouTube video action line items, specifically Maximize conversion value and Target ROAS. Global expansion of 30 second non-skippable ads on YouTube Select 30 second non-skippable ads are now available through Ins…Další informace -
What's new: November 2023
Learn about new features and updates to Display & Video 360 from November 2023
Campaign and workflow updates YouTube Select Shorts in Display & Video 360 Instant Reserve Advertisers can now reserve Shorts ads on YouTube Select lineups using Display & Video 360 Instant Reserve at a fixed CPM with guaranteed delivery at agreed rates or market rates. Advertisers can extend the reach of their existing media buys and target Shorts-only inventory with YouTube Select Shorts lineups in Instant Reserve. Learn more about Instant Reserve deals for YouTube QR code call-to-action (CTA) overlays for Instant Reserve deals on connected TV as a limited pilot Select accounts participating…Další informace -
Coming soon: December 4, 2023 edition
See what's coming to Display & Video 360 over the next few weeks
Control eligibility to serve YouTube & partner video line items on Google TV Google TV is a media-streaming platform that allows users to stream TV shows, movies, and other video content from their favorite streaming apps and services. Advertisers will soon be able to control whether their YouTube & partners video line items serve on Google TV separately from controlling eligibility to serve on video partners. Previously, eligibility of YouTube & partners video line items to serve on Google TV in-stream inventory was controlled via the video partners inventory source. The Google TV inventory s…Další informace -
Již brzy: vydání ze 13. listopadu 2023
Přehled novinek ve službě Display & Video 360 pro několik příštích týdnů
Videa Shorts v rámci YouTube Select v okamžitých rezervacích ve službě Display & Video 360 Inzerenti si brzy budou moci rezervovat reklamy ve videích Shorts v sestavách YouTube Select pomocí okamžité rezervace ve službě Display & Video 360 s pevnou CPM se zaručeným zobrazováním za dohodnuté nebo tržní sazby. Díky tomu budou inzerenti moct rozšířit dosah svých stávajících nákupů médií a pomocí sestav videí Shorts v YouTube Select zacílit v rámci okamžité rezervace na inventář obsahující pouze videa Shorts. Další informace o dohodách o okamžité rezervaci na YouTube Dopad na značku pro televize p…Další informace -
What's new: October 2023
Learn about new features and updates to Display & Video 360 from October 2023
Campaign and workflow updates Operating System Targeting on Connected TV line items You can now specifically tailor your targeting to reach top operating systems in your Connected TV line items. This new targeting option gives you more targeting control to help optimize your campaign.Další informace -
Připravujeme: verze z 2. října 2023
Podívejte se, co nového vás čeká ve službě Display & Video 360 v příštích několika týdnech
Vlastní nabídky na podporu služby Scibids jako poskytovatele služeb třetí strany Uživatelé budou moci ve spolupráci se službou Scibids vytvářet a optimalizovat skripty vlastních nabídek. Služba Scibids může generovat algoritmy vlastních nabídek a nahrávat je do vašich kampaní pomocí rozhraní API. Služba Display & Video 360 začne u veškerého inventáře, který není programatickým prodejem zaručeného inventáře, implementovat minimální nabídky s cílem zlepšit výkon inzerentů Služba Display & Video 360 začne u veškerého inventáře, který není programatickým prodejem zaručeného inventáře, implementova…Další informace -
Připravujeme: Aktualizace přehledů v listopadu 2023
Campaign Manager 360 Bude ukončena podpora přehledů na kartě Atribuce Odhad: únor 2024 V posledním týdnu v únoru 2024 bude ukončena podpora následujících přehledů vícekanálových cest: Přehledy asistovaných konverzí Přehledy prvních interakcí Přehledy nejčastějších konverzních tras Přehledy prodlev Přehledy délky trasy Tyto přehledy jsou ve službě Campaign Manager 360 k dispozici na kartě Atribuce. I nadále budete moci vytvářet a upravovat atribuční modely založené na datech pomocí Nástroje pro práci s atribučními modely.Služba Campaign Manager 360 bude i po provedení změn nabízet funkce atribu…Další informace -
Novinky: září 2023
Informace o nových funkcích a aktualizacích služby Display & Video 360 od září 2023
Aktualizace kampaní a pracovních procesů Aktualizace měření přidaného zásahu u dohod o programatickém prodeji zaručeného inventáře Metodika měření přidaného zásahu u dohod o programatickém prodeji zaručeného inventáře byla aktualizována, aby byla aktivace jednodušší a lépe odrážela výhody správy frekvence. Vylepšení správy frekvence Díky novým vstupům zaměřeným na ochranu soukromí, jako jsou rozhraní API Privacy Sandbox a identifikátory poskytnuté majitelem stránek (PPID, EPID, IFA), byly ve službě Display & Video 360 rozšířeny modelované správy frekvence, které marketingovým specialistům a ag…Další informace -
Připravujeme: verze z 2. října 2023
Podívejte se, co nového vás čeká ve službě Display & Video 360 v příštích několika týdnech
Vlastní nabídky na podporu služby Scibids jako poskytovatele služeb třetí strany Uživatelé budou moci ve spolupráci se službou Scibids vytvářet a optimalizovat skripty vlastních nabídek. Služba Scibids může generovat algoritmy vlastních nabídek a nahrávat je do vašich kampaní pomocí rozhraní API. Služba Display & Video 360 začne u veškerého inventáře, který není programatickým prodejem zaručeného inventáře, implementovat minimální nabídky s cílem zlepšit výkon inzerentů Služba Display & Video 360 začne u veškerého inventáře, který není programatickým prodejem zaručeného inventáře, implementova…Další informace -
Již brzy: 18. září 2023
Podívejte se, co nového vás čeká ve službě Display & Video 360 v příštích několika týdnech
V prognózách bude k dispozici cílová frekvence YouTube Brzy budou k dispozici prognózy pro řádkové položky s cílovou frekvencí YouTube. Když do svého plánu přidáte produkty, budete moci zvolit možnost YouTube a partneři a vybrat si z dostupných formátů reklamy (mikrospot, přeskočitelná, mikrospot a přeskočitelná nebo nepřeskočitelná). Aktualizace měření přidaného zásahu u dohod o programatickém prodeji zaručeného inventáře Metodika měření přidaného zásahu u dohod o programatickém prodeji zaručeného inventáře byla aktualizována, aby byla aktivace jednodušší a lépe odrážela výhody správy frekven…Další informace -
Novinky: srpen 2023
Aktualizace kampaní a pracovních procesů Podobné segmenty publika už nejsou podporovány Služba Display & Video 360 vylepšuje cílení na publikum tak, aby dosáhla dlouhodobějšího řešení. Podobné segmenty publika, známé také jako podobné segmenty, již nejsou k dispozici pro cílení ani pro vytváření přehledů a byly z reklamních sestav a kampaní odstraněny. Zkontrolujte své kampaně pro YouTube a partnery, protože cílení mohlo být aktualizováno tak, aby se to co nejvíce blížilo chování a výsledkům jako u podobných segmentů publika. Co je potřeba vědět: Kampaně na produkty a zvažování: Pokud jste cíl…Další informace -
Již brzy: 5. září 2023
Podívejte se, co nového vás čeká ve službě Display & Video 360 v příštích několika týdnech
Skončí podpora objednávek typu Příběh Od října 2023 nebude možné vytvářet nové objednávky typu Příběh ani přidávat řádkové položky do existujících objednávek příběhů. Řádkové položky aktivní objednávky typu Příběh budou v prosinci 2023 pozastaveny a přestanou se zobrazovat. Cílení na operační systémy u řádkových položek na televizích připojených k internetu U řádkové položky televize připojené k internetu bude brzy k dispozici cílení na operační systém. To vám umožní přizpůsobit cílení tak, aby zasáhlo konkrétní hlavní operační systémy. Zásah napříč médii Přehledy zásahu napříč médii poskytují…Další informace -
Coming soon: Reporting updates in September 2023
Display & Video 360 Exchange names update in reporting The following third-party exchange names are changing in Display & Video 360, scheduled reporting, and API reporting. Exchange New name Smart RTB Equativ Permodo SSPX AppLovin AppLovin Exchange MediaGrid Criteo Commerce Grid UnrulyX Nexxen (fka Unruly) Fyber Digital Turbine Bidswitch Subexchange: Inneractive Digital Turbine Bidswitch Subexchange: Adcolony Adcolony By Digital TurbineDalší informace -
Novinky: červenec 2023
Aktualizace kampaní a pracovních procesů Reklamy in-stream na YouTube se nyní nazývají přeskočitelné reklamy. Aby název výstižněji popisoval formát reklamy, reklamy in-stream na YouTube se nyní ve službě Display & Video 360 nazývají přeskočitelné reklamy. Tato změna názvu nemění nic na vytváření a správě kampaní. Doporučujeme ale, abyste své týmy o této změně názvů informovali. Offline přehledy a entity souborů strukturovaných dat budou nadále odkazovat na reklamy in-stream. Další informace o formátech videoreklam v řádkových položkách pro YouTube a partnery Nakupování založené na výsledcích u…Další informace -
Již brzy: 17. července 2023
Podívejte se, co bude ve službě Display & Video 360 v příštích několika týdnech nového
Integrace služeb Google Analytics 4 a Campaign Manager 360 prostřednictvím systému Floodlight Uživatelé budou moci propojit službu Google Analytics 4 se službou Campaign Manager 360 nebo Display & Video 360 propojit (pokud nepoužívají přímo službu Campaign Manager 360) prostřednictvím systému Floodlight. Uživatelé služby Google Analytics 4 tak v přehledech napříč kanály uvidí jako zdroj návštěvnosti službu Campaign Manager 360 a ve službě Display & Video 360 budou moci spouštět kampaně s automatickým nabízením cen optimalizované pro konverze připisované službě Google Analytics 4.Další informace -
Aktualizace zásad týkajících se právních podmínek (srpen 2023)
Společnost Google poskytuje překlady článků centra nápovědy. Jejich smyslem ale není měnit obsah našich zásad. Rozhodnou jazykovou verzí, podle které naše zásady vymáháme, je verze anglická. Pokud chcete článek zobrazit v jiném jazyce, použijte rozbalovací nabídku ve spodní části stránky. 7. srpna 2023 budou aktualizovány zásady Google Ads týkající se právních podmínek. Na této stránce již nebudou uvedeny příklady. Touto aktualizací se nijak nemění odpovědnost inzerentů za zajištění souladu jejich reklam s veškerými místními zákony a jinými právními předpisy ve všech zeměpisných oblastech, na …Další informace -
What's new: June 2023
Campaign and workflow updates Tag Guaranteed Deals is no longer supported Beginning June 1, 2023, Display & Video 360 will begin a phased deprecation of Tag Guaranteed as a transaction method when setting up new inventory sources. Users of Tag Guaranteed transactions should be aware of this change to prepare for transitions to other transaction types. Beginning June 1, 2023: No new Tag Guaranteed inventory sources will be permitted. Tag Guaranteed as a transaction method will no longer be a selection when creating new inventory sources. Existing Tag Guaranteed inventory sources will continue t…Další informace -
Coming soon: June 26, 2023
See what's coming to Display & Video 360 over the next few weeks
Self-service enablement of YouTube third-party measurement YouTube & partners line items on your account without filing a Google support ticket. You can learn more about Third-party measurement on YouTube Note: Selecting a third-party measurement partner as a default partner will still require a Google support ticket.Další informace -
Coming soon: June 13, 2023
See what's coming to Display & Video 360 over the next few weeks
Custom Bidding now available in audio line items You’ll soon be able to select custom bidding algorithms to optimize towards your KPIs when running audio ad campaigns. Learn more about custom bidding. Scheduled reports that consistently fail will be suspended Scheduled reports that have been failing consistently for more than 30 days will soon be suspended. Display & Video 360 will no longer have network accounts On June 20, 2023, Display & Video 360 is simplifying its account structure by automatically converting network accounts to standard accounts. If you currently have a network account, …Další informace -
Coming soon: Trafficking updates in July 2023
Deprecation of line item level brand safety settings for YouTube Content category, content label, and content type controls will not be available for YouTube line items created after July 11, 2023. All new YouTube line items will inherit brand safety settings set at the advertiser level. Existing YouTube line items with brand safety settings will continue to have the option to edit line item level brand safety settings.Další informace -
Coming soon: Reporting updates in July 2023
Campaign Manager 360 Offline reports migration to instant reporting Some offline reports will be deprecated to transition Campaign Manager 360 offline report users to instant reporting. Users will not be able to create Standard, Reach, Floodlight, and URA reports in offline reporting, or see them in the offline reporting saved reports section. Instead these reports will be available in instant reporting, where users can open and modify these templates. Before, during, and after this migration, customers will be able to edit their API reports. This migration will occur in waves starting on Augu…Další informace -
Co je nového: květen 2023
Informace o nových funkcích a aktualizacích služby Display & Video 360 od května 2023
Aktualizace kampaní a pracovních postupů Rozšíření cílení bude nahrazeno optimalizovaným cílením Rozšíření cílení by mělo být u všech partnerů nahrazeno optimalizovaným cílením. Řádkové položky s pevným nabízením cen, které používají rozšíření cílení, se nyní zobrazují pouze pomocí ručního cílení. Některé řádkové položky s pevným nabízením cen, které používají rozšíření cílení, se mohou přestat zobrazovat, pokud cílí na publikum první strany s vyloučením na základě zdrojového seznamu. Další informace o rozdílech mezi optimalizovaným cílením a rozšíření publika Rozšíření publika pro řádkové pol…Další informace -
Již brzy: vydání z 30. května 2023
Podívejte se, co bude ve službě Display & Video 360 v příštích několika týdnech nového
30 a 60sekundové nepřeskočitelné reklamy na YouTube TV a YouTube Select TV 30 a 60sekundové nepřeskočitelné reklamy budou brzy k dispozici prostřednictvím okamžité rezervace při cílení na sestavy YouTube TV a YouTube Select. Služba YouTube TV podporuje 30 a 60sekundové nepřeskočitelné reklamy pouze v USA. YouTube Select na televizních zařízeních připojených k internetu podporuje 30sekundové nepřeskočitelné reklamy ve Spojených státech, Kanadě, Spojeném království, Japonsku, Indii a Jižní Koreji. Tato funkce umožňuje vyprávění bohatších příběhů a usnadňuje používání stávajících videosouborů v r…Další informace -
Již brzy: vydání z 15. května 2023
Podívejte se, co bude ve službě Display & Video 360 v příštích několika týdnech nového
Nastavení cílení na vylučující klíčová slova na úrovni inzerenta Brzy bude možné nastavit a upravit až 1000 vylučujících klíčových slov na úrovni inzerenta. Vylučující klíčová slova zdědí všechny stávající i nové řádkové položky pro obsahové reklamy, videoreklamy a reklamy pro YouTube a partnery.Další informace -
Novinky: duben 2023
Informace o nových funkcích a aktualizacích služby Display & Video 360 od dubna 2023
Aktualizace kampaní a pracovních procesů Cílení na okruh u řádkových položek pro YouTube a partnery U řádkových položek pro YouTube a partnery (s výjimkou dohod o programatickém prodeji zaručeného inventáře na YouTube a okamžitých rezervacích) je dostupné cílení na okruh. Tato funkce uživatelům umožňuje využít službu Display & Video 360 k oslovení zákazníků, pokud je místo tím nejdůležitějším faktorem. Cílení na okruh umožňuje použít jako kontextový signál reálnou fyzickou polohu, abyste oslovili zákazníky, kteří mohou mít o vaše sdělení největší zájem. Můžete definovat poloměr (v mílích nebo …Další informace -
Coming soon: April 17, 2023 edition
See what's coming to Display & Video 360 over the next few weeks
Changes to placement, keyword, and category targeting for YouTube & partners line items We are making improvements for YouTube & partners line items to simplify management and optimization of contextual inclusion targeting, and provide a comprehensive and consolidated view of your contextual targeting. Starting in late May, placement, keyword, and category contextual targeting will be consolidated to a single contextual targeting dimension in YouTube & partners line items. Your ads will target any context you include. For example, if you target “bikes” as a topic and “cycling” as a keyword, yo…Další informace -
What's new: March 2023
Learn about new features and updates to Display & Video 360 from March 2023
Campaign and workflow updates Consolidation of YouTube Search and YouTube Video networks to a unified YouTube network For YouTube & partners line items, you will now see YouTube Search and YouTube Videos combined under one network, “YouTube”, allowing advertisers to tap into the entire inventory of YouTube. Google Analytics 4 conversions available in goal builder Custom Bidding Goal builder is now the default selection when creating an algorithm. This update offers support for Google Analytics 4 conversions in the goals, and applies validation rules to prevent conflicting goals from being set …Další informace -
Coming soon: March 20, 2023 edition
See what's coming to Display & Video 360 over the next few weeks
Some audience targeting features will be deprecated starting May 20, 2023 Starting May 20, 2023, the following audience-targeting features will be deprecated: Activity-based audiences: You won’t be able to create new campaign activity-based audiences and frequency-based audiences. You won't be able to share these audiences, update existing audiences, use them in insertion orders/line items, or update these audiences in existing insertion orders/line items. Installed apps and new mobile devices: Installed apps and new mobile devices will be deprecated in Google audiences and combined audiences.…Další informace -
What's new: February 2023
Learn about new features and updates to Display & Video 360 from February 2023
Campaign and workflow updates Device types renamed for YouTube & partners and YouTube & partners on connected TV line items To provide a more consistent experience of Device type targeting, Mobile is renamed Smartphone, and Desktop is renamed Computer for YouTube & partners and connected TV line items throughout Display & Video 360. The new names are reflected during line item creation. All settings will continue to function as they did previously. Reporting and SDF are not affected by this change. Workflow updates to bid adjustments for YouTube and connected TV line items For YouTube and conn…Další informace -
Coming soon: March 6, 2023 edition
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Custom Intent audiences on CTV devices Custom Intent audiences on Display & Video 360 will soon be available across connected TV devices (US only). Learn more about custom audiences on Display & Video 360 Increased coverage of Google audiences on CTV devices Expanded coverage of Google’s In-Market & Affinity audiences on connected TV devices will soon be available on Display & Video 360 (US only). Users can access available audiences by filtering to CTV eligibility within Audience targeting. Learn more about CTV Google audiences on Display & Video 360 Instant Deals for Google Ad Manager Instan…Další informace -
Coming soon: February 21, 2023 edition
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Support for multiple YouTube third-party measurement vendors You’ll soon be able to measure YouTube & partners line items with multiple third-party measurement vendors for viewability, brand safety, reach, and brand lift, giving you greater flexibility with managing campaign-specific measurement strategies. Previously, only one vendor could be selected for each measurement type. Learn more about third-party measurement on YouTube. Device Types renamed for YouTube & partners and YouTube & partners on connected TV line items To provide a more consistent experience of Device Type targeting, we’re…Další informace -
Coming soon: Creative updates in April 2023
Gmail line items will be archived The ability to create new line items will be removed April 3, 2023. Gmail line items will stop serving and will be archived on May 1, 2023. Users can continue to run Native creatives on non-Gmail inventory or can access Gmail inventory via Discovery campaigns in Google Ads. AMP HTML creatives will be removed AMP HTML creatives are specifically designed to run on AMP webpages. The option to create new AMP HTML creatives will be removed April 3, 2023 and existing creatives will stop serving on May 1, 2023. Moving forward, ensure HTML5 creatives don’t include AMP…Další informace -
Coming soon: Reporting updates in April 2023
Campaign Manager 360 Verification deprecation and rebrand Campaign Manager 360's Verification is being rebranded to Brand Controls. This rebrand will improve existing workflows for viewing brand safety coverage and setting brand safety controls for ads running through Campaign Manager 360. Verification will be deprecated in February 2023. Until the deprecation, Brand Controls will be the default UI, but users can return to the Verification UI. Users can use Instant Reporting to monitor brand safety controls and tag issues. There will not be any changes to ad serving capabilities with this laun…Další informace -
Coming soon: February 6, 2023 edition
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Additional YouTube reporting dimensions added to Instant reporting In our continued efforts to bring the benefits of instant reporting to more use cases we will be adding and consolidating the remaining YouTube dimensions into Instant reporting bringing it into parity with Offline reporting forYouTube reports. Conversion Ad Event Type , Conversion Ad Event ID along with Total Conversion Value (partner Currency) will be added, and ZipCode will be under Location rather than Additional Dimensions. Advertiser verification will be required for selected advertisers starting in February 2023 Advertis…Další informace -
What's new: January 2023
Learn about new features and updates to Display & Video 360 from January 2023
Campaign and workflow updates Custom Affinity audience targeting in Instant Reserve This launch allows advertisers to create in-stream Instant Reserve campaigns targeting Custom Affinity audiences, including those targeting YouTube Select lineups. Custom Affinity audience targeting allows advertisers to reach customized user personas, inferred by the media they consume online and created by specifying keywords, URLs and apps that the target audience is interested in. Learn more about Instant Reserve deals for YouTubeDalší informace -
Novinky: listopad 2022
Přečtěte si o nových funkcích a aktualizacích služby Display & Video 360 od listopadu 2022
Aktualizace kampaní a pracovních procesů Vytváření mastheadů a dohod o rezervaci YouTube Select v okamžité rezervaci Sestavy YouTube Select obsahují velmi oblíbené kanály YouTube a jsou vytvářeny tak, aby oslovily relevantní publikum ve velkém měřítku, zatímco masthead YouTube pomáhá zvýšit zásah a povědomí prostřednictvím prémiového umístění na domovské stránce YouTube. Nyní můžete prostřednictvím okamžité rezervace nakonfigurovat kampaně s rezervací, které cílí na obě tyto oblasti, což umožňuje okamžitě získat odhad ceny a rezervovat inventář bez vyjednávání. Začněte tím, že v Tržišti vybere…Další informace -
Coming soon: December 12, 2022 edition
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Creative bulk edit in Display & Video 360 Soon you'll be able to edit creative attributes, such as assets and landing pages, across multiple creatives in just a few steps.Další informace -
Coming soon: November 21, 2022 edition
See what's coming to Display & Video 360 over the next few weeks
Policy announcement In November 2022, there will be an update to Disapprovals and suspensions to provide more information about Display & Video 360 account suspension. Information will be added about how the violation of the following policies will lead to an advertiser’s account suspension: Circumventing systems Coordinated deceptive practices Counterfeit Promotion of unauthorized pharmacies Unacceptable business practices Trade Sanctions violation Sexually explicit content Partner accounts will also be suspended if advertisers within the partner have repeatedly or predominantly engaged in eg…Další informace -
Novinky: říjen 2022
Informace o nových funkcích a aktualizacích služby Display & Video 360 od října 2022
Aktualizace kampaní a pracovních procesů Rozšíření cílení bylo u obsahových kampaní, zvukových kampaní a videokampaní nahrazeno optimalizovaným cílením Optimalizované cílení pomáhá inzerentům najít nové a relevantní zákazníky, u kterých je vysoká pravděpodobnost konverze v rámci jejich cílů kampaně. Optimalizované cílení vyhledává zákazníky pomocí strojového učení Google nad rámec ručně zvolených publik (označují se také jako signály), a zlepšuje tak výkon kampaní a zjišťuje, které zákazníky jste v ručním cílení mohli opomenout. Filtrování balíčků inventáře pro televize připojené k internetu n…Další informace -
Coming soon: October 31, 2022 edition
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Use new conversion types & the Floodlight attribution methodology to power the bidding of your conversion optimized YouTube campaigns With Floodlight optimization for YouTube, YouTube video action campaigns are optimized toward conversions as measured by your Floodlight configuration. This makes optimization & attribution methodology consistent across YouTube and non-YouTube line items. This enables a simple conversion tagging implementation, support for new conversion types, and more streamlined campaign reporting. Similar audiences will no longer be generated starting May 2023 Starting May 2…Další informace -
Coming soon: October 17, 2022 edition
See what's coming to Display & Video 360 over the next few weeks
Upload Display & Video 360-hosted audio creatives to YouTube for YouTube audio campaigns This launch will enable users to easily upload Display & Video 360-hosted audio creatives to YouTube for use on YouTube audio campaigns. Users will be able to create and upload a single video to YouTube by combining existing audio and optional companion image assets. Only users with access to a YouTube channel owned by the brand or media agency can upload creatives. Filter your CTV inventory packages in the TV Marketplace to see overlap with third-party audiences This feature provides an additional filter …Další informace -
Coming soon: Reporting updates in November 2022
Campaign Manager 360 Path type will be removed from some reports The Path type dimension will be removed from Floodlight reports and Path to Conversion reports. Display & Video 360 Exchange will be renamed in reporting In reporting, the following dimension will be renamed: Old name New name Exchange Exchange codeDalší informace -
Novinky: září 2022
Informace o nových funkcích a aktualizacích služby Display & Video 360 od září 2022
Aktualizace kampaní a pracovních procesů Přijetí vyjednávání na úrovni inzerenta Uživatelé s přístupem k inzerentovi teď mohou vyjednávat na úrovni inzerenta a nemusí již při nastavování dohody synchronizované se službou Display & Video 360 spoléhat na uživatele na úrovni partnera. Na úrovni inzerenta mohou uživatelé importovat a přijmout vyjednávání na stránce Můj inventář > Vyjednávání. Přijaté dohody se budou zobrazovat v sekci Můj inventář. Větší odolnost vylepšené automatizace Ve službě Display & Video 360 mohou uživatelé na různých úrovních aktivovat vylepšenou automatizaci a testovat vy…Další informace -
Coming soon: October 3 edition
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Popular Video Bid Adjustment deprecation The Popular Video Bid Adjustment option will be fully deprecated in October. This functionality was previously removed at campaign creation, and top content bid modifier values will automatically be updated to 0%. To avoid disruptions in your delivery, you can manually change this setting to "0%" before deprecation. Advertiser verification for Display & Video 360 users Display & Video 360 will enable users to provide basic information about their identity which Google then verifies. Once Google verifies your identity, an ad disclosure is generated which…Další informace -
Coming soon: September 19 edition
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Optimized targeting will replace targeting expansion for display, audio, and video campaigns Optimized targeting helps advertisers find new and relevant customers likely to convert within their campaign goals. Optimized targeting uses Google's machine learning to look for customers beyond your manually selected audiences, also known as signals, to improve campaign performance and find customers you may have missed with manual targeting alone. Accept negotiations at the advertiser level Users with advertiser access can now accept negotiations at the advertiser level, and no longer need to rely …Další informace -
Novinky: srpen 2022
Informace o nových funkcích a aktualizacích služby Display & Video 360 ze srpna 2022
Aktualizace kampaní a pracovních procesů Návrhy publika v demografickém cílení pro televize připojené k internetu Při přidávání demografického cílení do objednávek typu Televize připojené k internetu a streamování OTT a do řádkových položek Over-the-top jsou nyní poskytovány návrhy publika. Pokud chcete dosáhnout vyššího zásahu, přidejte do cílení navržené segmenty publika. Nákup digitálního inventáře mimo domov Kupující mohou prostřednictvím centralizovaného programatického pracovního postupu spouštět kampaně v digitálním inventáři mimo domov. Inzerenti teď mohou prostřednictvím nové vyhrazen…Další informace -
Coming soon: August 29 edition
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Additional metrics available in Instant Reporting You'll soon see additional metrics available in instant reporting, including all MRC related filters, dimensions, and metrics. This provides the ability to run more reports through instant reporting and helps align instant reporting with offline reports. Additional durability to enhanced automation Users will be able to opt-in to enhanced automation at different levels in Display & Video 360 and test performance improvements. Improved process to dispute rejected creatives The appeals workflow will be expanded to allow users to dispute creative …Další informace -
Coming soon: August 15 edition
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Audience suggestions in demographics targeting for connected TV Audience suggestions will now be provided when you add demographics targeting to Connected TV and OTT streaming insertion orders and Over-the-top line items. Add suggested audiences to your targeting to increase your reach. Purchase Digital Out of Home inventory Buyers will soon be able to execute Digital Out of Home campaigns through a centralized programmatic workflow. Advertisers will be able to discover, negotiate and buy digital out of home inventory through a new dedicated Marketplace tab, and new Digital Out of Home inserti…Další informace -
Již brzy: vydání z 1. srpna
Podívejte se, co bude ve službě Display & Video 360 v příštích několika týdnech nového
Podpora přehledů a metrik zásahu souborů cookie bude 31. srpna 2022 ukončena Přesnější a trvalejší řešení měření zásahu totiž poskytuje zásah unikátních uživatelů.Další informace -
What's new: July 2022
Learn about new features and updates to Display & Video 360 from July 2022
Campaign and workflow updates Optimized targeting on YouTube video action line items Optimized targeting leverages machine learning to look for additional conversions by finding users most likely to convert based on real time campaign conversion data. Optimized targeting will be turned on by default for YouTube video action campaign ad groups when any type of audience list is targeted. Insights updates Set up Engaged View Conversion directly in Display & Video 360 You can now set up your engaged view definition and create an Engaged View Conversion attribution model in Display & Video 360. Eng…Další informace -
Coming soon: July 18 edition
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Optimized Targeting for YouTube video action campaigns You'll soon be able to use Optimized targeting to help find new and relevant people beyond your manually-selected audience segments. This gives your campaign the flexibility to explore customers who have the highest chance of converting to improve your return on investment for your YouTube video action campaigns. Accept negotiations at the advertiser level Users with advertiser access can now accept negotiations at the advertiser level, and no longer need to rely on partner-level users to set up a deal synced to DV360. At the Advertiser le…Další informace -
Novinky: červen 2022
Informace o nových funkcích a aktualizacích služby Display & Video 360 od června 2022
Aktualizace kampaní a pracovních procesů Zdroje produktů pro kampaně na YouTube ke zvyšování povědomí a zvažování značky Přidali jsme podporu zdrojů produktů ke dvěma dalším typům videokampaní na YouTube. V rámci této aktualizace můžete propojit své zdroje produktů s kampaněmi na YouTube ke zvyšování povědomí o značce a zásahu a zvažování produktu a značky, aby z nich bylo možné uskutečnit nákup. Inzerenti budou moci vedle reklamních mikrospotů, nepřeskočitelných i přeskočitelných reklam zobrazovat poutavé obrázky produktů a podrobnosti o produktech ze zdroje ve službě Google Merchant Center a…Další informace -
Coming soon: June 27 edition
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New audience segment dimensions will be added to YouTube reports We’re adding two new dimensions to YouTube offline reports to provide a consolidated view of audience reporting: audience segment and audience segment type. Audience segment includes: The name or list of the data segment Audience segment type includes: Custom affinity, detailed demographics, life events, interest, and remarketing lists With these new dimensions, you can pull a comprehensive report that shows your campaign performance metrics and the effectiveness of your audience targeting, all in one place. Support for new third…Další informace -
Coming soon: June 13 edition
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Product feeds for YouTube brand awareness and consideration campaigns We’re adding support for product feeds to two more YouTube video campaign types. With this update, you can link product feeds to your YouTube brand awareness and reach and product and brand consideration campaigns to make them shoppable. Advertisers will be able to feature compelling product imagery and details from a Google Merchant Center feed alongside a bumper, non-skippable, or skippable ad to encourage users to take action. Removing inventory quality insights from Campaign tab Inventory quality insights will no longer …Další informace -
Coming soon: Reporting updates in July 2022
Campaign Manager 360 & Display & Video 360 Cookie Reach reports removed A more specific timeline about report and metric removal will be provided in Q3 following the release of Unique Reach Overlap. The following reports and metrics will be removed: CM360 Report type Cookie Reach Overlap Report templates under the “Reach” report type: Cookie Reach Active View Metrics: Cookie Reach Metrics: Cookie Reach: Average Impression Frequency Cookie Reach: Click Reach Cookie Reach: Impression Reach Cookie Reach: Incremental Click Reach Cookie Reach: Incremental Impression Reach Cookie Reach: Incremental …Další informace -
What's new: May 2022
Learn about new features and updates to Display & Video 360 from May 2022
Campaign and workflow updates Related video extensions for YouTube now globally available Related video extensions are now globally available to all advertisers for YouTube & Partners Video Brand awareness and reach and Product and brand consideration line item types. With related video extensions, you can show a list of 2 to 5 related videos below your video ad on the YouTube mobile app.Další informace -
Coming soon: May 31 edition
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Bidding insights improvements New additions to bidding insights will include more dimension breakdowns (App/URL, Exchange, Device, Location, Browser, Day of Week, and Time of Day), line item navigation within the insights panel, and filtering of the combined view to show entities with available insights.Další informace -
Coming soon: May 16 edition
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Improved creative appeal process Improvements to workflows for resubmitting previously rejected creatives will include more control and better visibility into the status of appealed creatives. This is the first step of a multi-part effort to improve user workflows in Display & Video 360 for finding, reviewing, fixing, and appealing rejected and restricted creatives, at scale. Export reports from Report builder to a linked BigQuery Project When you create a report within Report builder, you will be able to select BigQuery as an export option when you have linked your account to a BigQuery Proje…Další informace -
Coming soon: May 2 edition
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Automated bidding performance goal suggestions Suggestions for new performance targets will be shown in the Intelligence panel for automated bidding line items with restrictive performance goals. You'll be able to adjust or apply the recommended target value. Magnite DV+ will use the deal negotiation workflow Magnite DV+ will be upgraded to the standard Display & Video 360 deal negotiation workflow. Once upgraded, the same deal negotiation workflow will apply on all third-party exchanges that support the deal sync API. Deprecation of manual deal creation workflow Through the rest of 2022 the m…Další informace -
Coming soon: April 18 edition
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TrueView dimensions and metrics in instant reporting in Display & Video 360 All TrueView dimensions and metrics that are supported in offline reporting will also be available in instant reporting.Další informace -
What's new: March 2022
Learn about new features and updates to Display & Video 360 from March 2022
Campaign and workflow updates YouTube connected TV interactivity with ‘Send to phone’ functionality An interactive Send to phone call-to-action is now available for YouTube ads serving on connected TV, providing the ability to send a link to the logged-in user's phone. This feature was added for new and existing YouTube & partners video line items that feature call-to-action text or are YouTube video action campaigns that are opted into connected TV devices. Additional signals in custom bidding Custom Bidding scripts now offer new brand signals, allowing you to optimize toward video player siz…Další informace -
Coming soon: April 4 edition
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Line item-specific conversion goals for YouTube video action campaigns Line item-specific conversion goals give you the ability to choose which YouTube-enabled Floodlight activities contribute to optimization and conversion counting on a per-line item basis. By checking the box Use the selected Floodlight activities to drive this line item's performance, the line item will only optimize to these activities, instead of all YouTube-enabled Floodlight activities at the Advertiser ID level.Další informace -
Coming soon: March 14 edition
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YouTube connected TV interactivity with ‘Send to phone’ functionality An interactive Send to phone call-to-action will be added to YouTube ads serving on connected TV, providing the ability to send a link to the logged-in user's phone. This feature will be added for new and existing YouTube & partners video line items that feature call-to-action text or are YouTube video action campaigns that are opted into connected TV devices. Japan’s Amended APPI will come into force on April 1, 2022 V červnu 2020 představila japonská vláda soubor dodatků ke stávajícímu zákonu o ochraně osobních údajů (APPI…Další informace -
Novinky: únor 2022
Informace o nových funkcích a aktualizacích služby Display & Video 360 od února 2022
Aktualizace kampaní a pracovních procesů Nový pracovní prostor na domovské stránce Na domovskou stránku byl přidán denní dynamický pracovní prostor, který umožňuje rychlou kontrolu důležitých objednávek. Domovská stránka je generována systémem a vychází z vašich nedávno zobrazených objednávek. Ovládání frekvence reklam na televizi připojené k internetu Ve službě Display & Video 360 jsou k dispozici nová řešení pro správu frekvence na televizích připojených k internetu. Můžete pomocí nich ovládat, kolikrát se vaše reklamy lidem zobrazí na YouTube a v dalších aplikacích pro televize připojené k …Další informace -
Coming soon: February 28 edition
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Additional signals coming soon to custom bidding Custom bidding scripts will soon offer new brand signals, allowing you to optimize toward video player size and environment. Use these new signals to maximize client-specific goals. New filters for faster analysis on the homepage You’ll soon be able to filter your homepage workspace to only show insertion orders that are underpacing, underperforming, or have rejected creative. Updated destination requirements policy In March 2022, we will reorganize and update our Destination requirements policy for improved clarity. As a result, certain policy …Další informace -
Coming soon: Reporting updates in April 2022
Campaign Manager 360 Nielsen auto tagging will be removed Estimated week of April 4, 2022 Nielsen auto tagging functionality will be removed. You can continue to use Nielsen tags and apply them as event tags when trafficking campaigns. Nielsen reports in Campaign Manager 360 offline report builder will also be removed, including any scheduled reports and any related metrics/dimensions. Display and Video 360 Some YouTube Ad Type dimension values will be renamed Estimated week of April 4, 2022 The following YouTube Ad type dimension values will be renamed: Old value name New value name Video dis…Další informace -
Coming soon: February 14 edition
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Flash creatives will be deleted on March 12, 2022 Support for Flash creatives was removed in 2016 and these creative types have not been servable since January 2, 2017. Since they can no longer be used, we are permanently deleting all Flash creatives. Control your ad frequency on connected TV New connected TV frequency management solutions are available in Display & Video 360. This helps you control the number of times people see your ads across YouTube and other connected TV apps, giving connected TV streamers a smoother viewing experience. For advertisers this limits media waste and increase…Další informace -
Novinky: leden 2022
Informace o nových funkcích a aktualizacích služby Display & Video 360 od ledna 2022
Aktualizace kampaní a pracovních procesů Vylepšení pracovních postupů pro přehledy řádkových položek a objednávek Do přehledů objednávek a řádkových položek jsme pro zlepšení efektivity přidali kombinované zobrazení. Nově jsou k dispozici připnutá zobrazení, více statistik, efektivnější pracovní postupy a více vložených ovládacích prvků. Nový panel oznámení Do služby Display & Video 360 bylo přidán nový panel oznámení, na kterém uživatelé najdou na jednom místě oznámení o službě, jako jsou například informace o nových funkcích a vylepšeních či aktualizacích přehledů a zásad a odkazy na živé př…Další informace -
Coming soon: May 4 edition
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Verification for election advertising in New Zealand Verification to run election ads in New Zealand will be available from May 19, 2020. Information about verification requirements can be found here. New optimization suggestion to improve pacing and performance with automated bid strategies coming soon to the Intelligence Panel The Intelligence Panel will soon show new optimization suggestions to enable automated bid strategies on eligible line items. The suggestions will recommend a default bidding strategy and show an indication of expected spend improvements. Troubleshooter will soon show …Další informace -
Coming soon: January 31 edition
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Custom bidding reference panel A reference panel will be available while creating custom bidding scripts. The panel displays the attribution models, Floodlight activities, and u-variables available within the associated advertiser. New homepage workspace A daily dynamic workspace will be added to the Display & Video 360 homepage, allowing for a quick review of important insertion orders. The workspace is system-generated and based on your recently viewed insertion orders.Další informace -
Coming soon: January 18 edition
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Workflow improvements for insertion order and line item overviews We are bringing the efficiencies of the combined view to the insertion order and line item overviews. You'll soon see pinned views, more insights, greater workflow efficiency, and more inline controls. Deprecating WEBM transcodes for in-stream video in Campaign Manager 360 We will be deprecating redundant WEBM video transcodes that are often not supported by publishers. Parallel tracking for YouTube & partners enabled after January 31, 2022 The deadline to adopt parallel tracking for YouTube & partners is January 31, 2022. Paral…Další informace -
Coming soon: December 6 edition
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New notification panel A new notification panel will be added in Display & Video 360, providing users with a single location to find product announcements such as feature launches and improvements, updates to reporting, policies, links to livestreams, or research opportunities. Update to YouTube & partners video line item categories YouTube video line item types will be renamed to make creation more intuitive based on the campaign objective. New YouTube line item types: Product and brand consideration (renamed from “Brand awareness“). Compatible with CPV bid strategy: In-stream or in-feed vide…Další informace -
Novinky: listopad 2021
Přečtěte si o nových funkcích a aktualizacích služby Display & Video 360 z listopadu 2021
Aktualizace kampaní a pracovních procesů Indikátory nových funkcí Kvůli lepší viditelnosti nových funkcí zobrazuje služba Display & Video 360 u aktualizovaných položek modré tečky a u významných nových funkcí zobrazuje odznak „Nové“. Videokampaně vyzývající k akci na YouTube nyní nabízejí návrhy cílové CPA Při vytváření řádkové položky se zobrazuje návrh cílové CPA k maximalizaci výkonu videokampaní vyzývajících k akci. Plánování a oslovení publik první a třetí strany na televizích připojených k internetu Modul Publikum nyní ukazuje zásah publika u inventáře na televizích připojených k interne…Další informace -
Coming soon: November 8 edition
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YouTube video action campaigns will surface suggestions for target CPA During line item creation you will see a suggestion for a target CPA to maximize the performance of your YouTube video action campaigns. New feature indicators To improve the discoverability of new features Display & Video 360 will indicate updated navigation using blue dots, and a “New” badge next to notable new features.Další informace -
Coming soon: September 27 edition
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Two new video dimensions will be added for more detailed reporting We're adding two new dimensions for better video reporting: media type and video content position. Media type can be: audio, video, display, tracking, or unknown. Video content position can be: pre-roll, mid-roll, post-roll, or unknown. Enhancing click and conversion tracking for YouTube campaigns If your Display & Video 360 account is linked to Campaign Manager 360, you can choose a tracking placement when creating a YouTube ad. This tracking placement captures impressions, viewability, and other metrics tied to Display & Vide…Další informace -
Coming soon: October 25 edition
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Set a radius for your proximity targets Soon you'll select a radius for proximity targets in numerical units. You'll be able to choose a distance in any direction (in miles or kilometers) from your proximity target. YouTube video discovery ads will have a new name “Video discovery ads” will be renamed “in-feed video ads.” The ad format will work the same as before the change. Plan for and reach your 1P and 3P audiences across CTV Within the audience module, 3rd party audiences will show reach for CTV inventory. There will be two new filters for eligible 3rd party audiences based on “Provider” …Další informace -
Coming soon: Reporting updates in November 2021
Changes previously communicated as happening the week of November 15, will now happen the week of November 29th. Campaign Manager 360 Start/End Date in Account Timezone Estimated week of November 29 2021 To provide a more unified user experience with Trafficking, dimensions and filters will use the account timezone instead of UTC. Reports generated after this change will show different creative start/end dates compared to before and will filter out different creatives if the filters are not adjusted to the account timezone. Content classifier dimension will be renamed Estimated week of Novembe…Další informace -
Coming soon: October 11 edition
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New custom goal tracking in insertion order settings Soon you'll be able to set a Impression value over cost goal (used in custom bidding) in insertion order settings. This allows for better performance tracking in the overview and info graphs. YouTube & partners audio metrics in Display & Video 360 and offline reports We’re changing the way YouTube & partners metrics are presented in Display & Video 360 to make them more relevant to the media type of your ads. Audio-specific metrics will be added to the campaign, insertion order, line item, and combined view tables when applicable. A Media Ty…Další informace -
What's new: September 2021
Learn about new features and updates to Display & Video 360 from September 2021
Campaign and workflow updates Review settings differences between experiment arms You can use the new Diff tab in experiments to check which settings are different between baseline and variant experiment arms. SDF v 5.4 now available The latest version of Structured Data Files includes: TV insertion orders and over-the-top line items YouTube reach line items “Adult” brand safety content label renamed to “Sexual” Custom bidding goals at the insertion order level Media plan budget segments to link budgets at the insertion order level Insights updates Frequency management value quantification for…Další informace -
Coming soon: September 13 edition
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Removing WEBM and 3GPP video transcodes The current list of video transcodes is comprehensive for the sake of thoroughness, however we’ve learned that the majority of publisher requirements can be met with a smaller list of transcodes. To make it easier to review transcodes, we’re removing rarely used WEBM and 3GPP transcodes from the list. Improving view-through-conversion modeling for Firefox Browsers and operating systems are constantly making changes to the way third-party cookies are used and accessible to advertising platforms like Campaign Manager 360 and Display & Video 360. The goal o…Další informace -
What's new: August 2021
Learn about new features and updates to Display & Video 360 from August 2021
Campaign and workflow updates New functionality for YouTube ads and ad groups in Combined view The Combined view for campaigns now includes new functionality for YouTube: View YouTube ads across your campaign View review status and appeal disapprovals Bulk pause and activate ads and ad groups across your campaign View and edit the ad group bid strategy via inline settings New way to create a display URL for YouTube Video action campaigns Today, display URLs (sometimes known as vanity URLs) are automatically generated for YouTube video action campaigns. You can now customize the display URL for…Další informace -
Coming soon: August 30 edition
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A better way to view reports We’re adding pivot tables to Report Builder so you can better visualize your report data directly within our Instant Reporting. Once you add your desired dimensions and metrics, a pivot table will be ready for your viewing. An easy way to create Custom Bidding algorithms through goals You'll be able to generate algorithms based on goals you set up within the platform. These goals will allow for simple creation of ROAS (return on ad spend) or weighted conversion algorithms, without the need to write or test scripts. Just select the Floodlights and their correspondin…Další informace -
Coming soon: Reporting updates in September 2021
Campaign Manager 360 Creative Start/End Date in Account Timezone Estimated week of September 6, 2021 To provide a more unified user experience with Trafficking, dimensions and filters will use the account timezone instead of UTC. Reports generated after this change will show different creative start/end dates. Creative filters must be updated to the account timezone to function correctly. Removal of leading spaces for Rich Media Events Estimated week of September 6, 2021 Leading spaces for Rich Media events will be removed. If you automatically ingest Rich Media Events you may have to adjust s…Další informace -
What's new: July 2021
Learn about new features and updates to Display & Video 360 from July 2021
Campaign and workflow updates Bid suggestions available in the Troubleshooter Bid suggestions from the Intelligence Panel are available in the Troubleshooter if your line items have impressions that are restricted by bids. Accept these suggestions to reach more impressions by adjusting your bid or enabling an automated bid strategy. Download SDF metadata for ID lookups We’ve added a Download metadata option to the SDF actions menu, in addition to the current Upload and Download options. This allows you to download CSV files to look up various public and private ID and name mappings to use with…Další informace -
Coming soon: July 21 edition
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Improved measurement of YouTube impressions The pipeline for Active View metrics in Campaign Manager 360 and Display & Video 360 will be upgraded to align with other ads products. As a benefit, there will be improvement in Measurable Impressions and Viewable Impressions for some Display & Video 360 YouTube inventory. Because these metrics are MRC accredited, there will be a notice for all impacted customers with an estimate of the change. The notice will display in product until around Aug 15th, and the changes will be complete the week of Aug 16th. Customer Match Uploader API for Display & Vi…Další informace -
What's new: June 2021
Learn about new features and updates to Display & Video 360 from June 2021
Creative updates Creative names can be up to 512 characters long Creative names were previously limited to 256 characters in Display & Video 360. We’ve increased this to 512 characters, which matches the limit in Campaign Manager 360. If you sync your creatives from a linked Campaign Manager 360 advertiser, placements with longer names in Campaign Manager 360 will no longer be trimmed when they’re synced over as creatives in Display & Video 360. OGG format support for audio creatives You can now upload OGG assets for audio creatives in both Display & Video 360 and Campaign Manager 360. Media A…Další informace -
Coming soon: June 21 edition
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Display & Video 360 Lightbox creatives will no longer be available Due to low usage and updated creative strategy within Display & Video 360, new Lightbox ads will no longer be available on August 1, 2021, and all Lightbox ads will stop serving by August 31, 2021. We’ve introduced innovative new products that can meet your goals, such as Panorama, Cue Cards, and Flipbook. Before the end of August, consider building a new creative and assigning it to your relevant line items. Please note the following timeline: July 1, 2021 - Deprecation announced. August 1, 2021 - New Lightbox ads cannot be cr…Další informace -
Práce s kampaněmi ve službě Display & Video 360 během pandemie COVID-19
Vzhledem k celosvětově přijímaným opatřením kvůli boji s onemocněním COVID-19 teď firmy čelí dosud nepoznaným výzvám. Níže uvádíme několik rad, jak se turbulentní situaci na trhu přizpůsobit a jak v této době zacházet s reklamami. Zjistěte, jak se mění potřeby vašich zákazníků Pomocí Trendů Google prozkoumejte, co je pro vaše zákazníci zákazníky důležité, a upravte kampaně tak, aby byly užitečnější. Přečtěte si, jak pomocí Trendů Google získat nové informace a minimalizovat dopad na obchod. Neustále vyhodnocujte výsledky Způsob, kterým lidé sledují média, se rychle mění. Váš obvyklý mediální p…Další informace -
Coming soon: June 7 edition
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Programmatically manage budgets and reconcile invoices for Display & Video 360 in Prisma Customers and agencies using Display & Video 360 will be able to programmatically manage budgets and reconcile invoices through MediaOcean’s Prisma, including: Map Display & Video 360 partners and advertisers to corresponding hierarchies in Prisma Create Display & Video 360 campaigns and campaign level budgets using Prisma Link programmatically created campaign level budgets to insertion orders in Display & Video 360 Automatically receive and reconcile Display & Video 360 invoices in Prisma Bidding insight…Další informace -
What's new: May 2021
Learn about new features and updates to Display & Video 360 from May 2021
Campaign and workflow updates Custom bidding metrics are now available in Combined view You can now see custom bidding metrics in the performance view of the Combined tab of a campaign. Refer to these metrics to quickly see custom bidding performance without creating an offline report. Impression value or cost data is available in-line for any line items that use a custom bidding algorithm. Advertiser-level users can access and create custom bidding scripts Custom bidding, which was previously only available at the partner level, is now available at the advertiser level. Users with advertiser …Další informace -
Coming soon: May 24 edition
See what's coming to Display & Video 360 over the next few weeks
OGG format support for audio creatives Starting this week you’ll be able to upload OGG assets for audio creatives in both Display & Video 360 and Campaign Manager 360. Tracking ad support for audio placements You’ll soon be able to assign tracking ads to audio placements, just like you can for video and display placements. With this change, you’ll be able to create tracking ads in Campaign Manager 360 and assign them to YouTube audio creatives in Display & Video 360, as well as third-party ad served audio creatives. Support for using these tracking ads with non-YouTube audio creatives hosted b…Další informace -
Coming soon: May 10 edition
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Removal of Creatives download button from Gallery view The option to download HTML5 Creatives from Gallery view will be removed from Display & Video 360. Display creatives with multiple .html files no longer supported in Display & Video 360 and Campaign Manager 360 Starting the week of May 24 Studio Creatives with multiple .html files will not be available for export from Campaign Manager 360. Starting the week of June 28, 2021, Studio, Campaign Manager 360, and Display & Video 360 will no longer support creatives that include more than one .html file. These creatives will be archived in Campa…Další informace -
Coming soon: Reporting updates in June 2021
Changes are estimated the week of June 7, 2021
The metric name changes in offline reports and Data Transfer referenced in the March 2021 reporting updates will now go into effect the week of June 7, 2021. Display & Video 360 Changes to reporting dimensions Time of Day Values returned by the Time of Day dimension will change from single digit to double digit. For example 0 will be 00, 2 will be 02, and 10 will be 10. The change is being made to make values easier to sort. Scheduled reports will continue to run with the new values. Creative Attributes The Creative Attributes dimension in DV360 reporting will no longer return the following va…Další informace -
What's new: April 2021
Learn about new features and updates to Display & Video 360 from April 2021
Campaign and workflow updates Media cost markup option for revenue models deprecated The media cost markup option is no longer an option for new revenue models due to low usage. Existing line items that use media cost markup will continue to be able to use this revenue model, but you won’t be able to create new line items with this setting. Download the Combined tab into a .csv file There is now a download button in the Combined tab of your campaigns that downloads a .csv file of your current view of your campaign, including custom columns. Use this download to share, review, and analyze data …Další informace -
Data outage for some reporting metrics between March 31 and April 7, 2021
Between March 31 and April 7, 2021 there was data missing (from display ads served to web environments) which resulted in undercounting the following metrics: Begin-to-render Impressions Provisional Impressions Viewable Impressions This was caused by problems with a Display & Video 360 and Campaign Manager 360 counting method and how that method interacted with the IMA SDK. The problem was fully resolved as of April 8, but the data is unrecoverable. No other metrics were affected, including any used for billing. Last updated May 6, 2021Další informace -
Coming soon: April 26 edition
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Outcome based buying is expanding to include pay per Active View A new outcome based buying option will give the choice to be billed based on viewable impressions, measured by Active View. Pay per Active View will be available when you use a bid strategy that targets conversions (target CPA and Maximize conversions). Open auction inventory for audio line items available through Google Ad Manager Open auction inventory will soon be available for audio line items via Google Ad Manager. To access open auction inventory enable all audio exchanges at the Partner level, then target Google Ad Manager…Další informace -
Coming soon: April 12 edition
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Media Asset IDs will now be available in all VAST tags from Display & Video 360 and Campaign Manager 360 Media Asset ID <mediafile> will be available in Display & Video 360 and Campaign Manager 360 video VAST tags. This unique identifier provides a workaround for how advertisers and publishers identify unique videos in their own platforms. New metrics and dimensions to expose budget and pacing information in standard reports The following metrics and dimensions will be added to Display & Video 360 standard reports: Metrics: Percentage of current IO goal Dimensions: Budget segment budget Budget…Další informace -
What's new: March 2021
Learn about new features and updates to Display & Video 360 from March 2021
Campaign and workflow updates Display & Video 360 API update The Display & Video 360 API now includes support for default line item generation, campaign targeting retrieval, expanded app targeting, and full replacement of sites in a channel or negative keywords in a negative keyword list. See the release notes for more details. New insertion order goals available There are new performance goals available for insertion orders including: Target cost per completed audio listen (CPCL) Target cost per completed video view (CPCV) Target cost per video impression that was on screen for at least 10 se…Další informace -
Coming soon: March 29 edition
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New setting coming soon for auto-tagging for YouTube & partners inventory We’re adding a partner-level setting to enable advertisers to use YouTube auto-tagging. Enabling auto-tagging helps track conversions for YouTube & partners inventory and is a best practice for the upcoming parallel tracking changes. Auto-tagging will be turned off by default and can be selectively turned on by going to Partner settings > Advertiser configurations in your Display & Video 360 partner. Improvements to bulk duplications coming soon to the Combined tab Duplicating insertion orders and line items from the Com…Další informace -
Již brzy: vydání z 15. března
Podívejte se, co bude ve službě Display & Video 360 v příštích několika týdnech nového
Po 30. dubnu 2021 bude k dispozici paralelní měření pro YouTube a partnery Do 30. dubna 2021 je potřeba implementovat pro YouTube a partnery paralelní měření. Paralelní měření pomáhá zrychlit načtení vstupní stránky. Zákazníci se odesílají přímo na vstupní stránku, zatímco na pozadí probíhá měření. Může to vést k menšímu počtu ztracených návštěv, většímu počtu konverzí a lepšímu výkonu reklam. Aby zákazníci po kliknutí na reklamy byli přesměrováni na správné místo, konečná vstupní stránka definovaná v měřiči prokliků a adresa vstupní stránky zadaná v reklamě ve službě Display & Video 360 se mu…Další informace -
What's new: February 2021
Learn about new features and updates to Display & Video 360 from February 2021
Campaign and workflow updates Display & Video 360 API update The Display & Video 360 API now includes support for insertion order targeting retrieval, third-party audio creatives, and new performance goal types for insertion orders and campaigns. See the release notes for more details. Geography targeting update As of February 2021, some geography targeting locations (e.g. outdated zip codes, cities, etc.) are no longer supported in Display & Video 360. Line items that only targeted these locations have been paused. You can view a full list of locations here. Line item troubleshooter now suppo…Další informace -
Coming soon: March 1 edition
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New targeting expansion suggestions coming soon to the Intelligence panel You’ll soon see new suggestions in the Intelligence panel for using targeting expansion to help improve pacing and performance. By accepting the suggestions, you can increase your available impressions and expand the reach of your line item. View the geographic location of where ads served from the quality view in the Combined tab of a campaign The quality view of your campaign will soon include the geographic location by country of where your ads served. Use this view to see geography information quickly from Display & …Další informace -
Coming soon: February 15 edition
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Open Measurement enabled (OMID) inventory will be targeted by default for more measurable, higher quality inventory Starting the week of April 19, Open Measurement enabled (OMID) mobile display inventory will be targeted by default by Display & Video 360. An Open Measurement setting will be available as part of viewability targeting at the advertiser and line item level. If the advertiser level setting is on, all line items in that advertiser will target Open Measurement enabled inventory. If the advertiser level setting is off, you can control Open Measurement targeting per line item. Beginni…Další informace -
Coming soon: February 1 edition
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Active View to start using Open Measurement SDK on mobile app display inventory During the week of March 1, Active View measurement will start using signals from the Open Measurement (OM) SDK when measuring viewability for mobile app display inventory in Display & Video 360 and Campaign Manager 360. This change brings Active View in line with the industry standard. There may be a small change in mobile app display measurability and viewability. This change only impacts Active View measurement on inventory where the OM SDK is available. Advertiser-level users will be able to access and create c…Další informace -
What's new: January 2021
Learn about new features and updates to Display & Video 360 from January 2021
Campaign and workflow updates Display & Video 360 API update The Display & Video 360 API now includes support for TV insertion orders, over-the-top line items, and mobile app install line items, as well as support for additional exchanges and Google audiences. Advertisers can also now be filtered by their last updated time when retrieved. See the release notes for more details. SDF v 5.3 now available The latest version of Structured Data Files includes updated "Campaign Manager 360" references in brand safety sensitivity settings. Learn more Local linear TV inventory via WideOrbit now availab…Další informace -
Coming soon: January 18 edition
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All sub-exchanges (with the exception of BidSwitch) will no longer be available for targeting In order to make seller-packaged and curated inventory more discoverable as auction packages in Marketplace, all sub-exchanges except for BidSwitch won’t be available for individual targeting under the list of Public Inventory in inventory source targeting. Any sub-exchanges currently targeted in existing line items won’t be affected by this change. Some geography targeting options will be removed Some geography targeting locations (e.g. outdated zip codes, cities, etc.) will be no longer supported in…Další informace -
Important changes to Data Transfer
Updated November, 2021
As part of our ongoing commitment to user privacy we are in the process of making important changes to our Data Transfer feature in Display & Video 360 and Campaign Manager 360. YouTube: We no longer populate the encrypted UserID and PartnerID fields in Data Transfer for impressions served on YouTube inventory globally and recorded in Campaign Manager 360 and Display & Video 360. Google Marketing Platform: We no longer populate encrypted UserID and PartnerID fields in Data Transfer for certain events recorded in Campaign Manager 360 and Display & Video 360. Authorized Buyers (formerly DoubleCl…Další informace -
Coming soon: Reporting updates in March 2021
Display & Video 360 YouTube watch time metrics incompatible with geo dimensions Estimated week of Mar 1, 2021 The Watch Time metric in YouTube reports will no longer be compatible with the following dimensions: Country City Zip Code API requests that combine Watch Time with these dimensions will return an error. Any existing scheduled reports that use Watch Time with these dimensions will no longer run. The change is being made because of no/low usage. Entity names for filter selections included in report footers Estimated week of Mar 29, 2021 To align with Campaign Manager 360 offline reports…Další informace -
What's new: December 2020
Learn about new features and updates to Display & Video 360 from December 2020
Campaign and workflow updates Display & Video 360 API update The Display & Video 360 API now includes a search method for geographic region targeting options, as well as additional line item warnings and the ability to filter resources by last updated time. See the release notes for more details. Sitelink extensions for TrueView for action Sitelink extensions add more links to your TrueView for action line items. Sitelink extensions take people to specific pages on your site (for example a product, or store hours). When someone clicks or taps your links, they go directly to what they want to k…Další informace -
Coming soon: December 14 edition
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Upcoming changes to the Combined tab of a campaign You’ll soon see the following changes coming to the Combined tab of your campaigns: Ad groups from YouTube & partners line items: The Summary view will include ad groups from YouTube & partners line items, including basic performance metrics. The ability to update ad groups in bulk from the Combined tab will follow. Updated column names for Interactions data: To better represent the variety of inventory sources available in Display & Video 360, the following column names will be updated. These update only impact the Combined tab and have no im…Další informace -
What's new: November 2020
Learn about new features and updates to Display & Video 360 from November 2020
Campaign and workflow updates Display & Video 360 API update The Display & Video 360 API now includes support for manual triggers, targeting expansion, and third-party custom segments for Integral Ad Science and DoubleVerify. See the release notes for more details. Improve pacing and performance with optimization suggestions in line item details You’ll see optimization suggestions next to relevant settings on the Line item details page, including an indication of expected pacing improvements. By seeing a suggestion next to a specific setting, like the line item’s bid strategy, you can quickly …Další informace -
Coming soon: November 30 edition
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Local linear TV inventory via WideOrbit will soon be available to all Display & Video 360 users in the US In the TV insertion order you’ll soon be able to access inventory from local TV stations affiliated with national broadcast networks through a linear TV line item. You’ll need to enable access to WideOrbit TV buying in your partner settings.Další informace -
What's new: October 2020
Learn about new features and updates to Display & Video 360 from October 2020
Campaign and workflow updates Display & Video 360 API October update The Display & Video 360 API now includes support for line item warning messages and click-through rate (CTR) performance goals. See the release notes for more details. Use match ID to sync your namespace with Google for offline conversion attribution Match ID (a new tag parameter) is now available for use with Floodlight. Match ID is a unique advertiser created identifier (passed via Floodlight) that can be synced with Google to attribute offline conversions. For more information see custom fields in the global site tag and M…Další informace -
Coming soon: November 2 edition
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Nielsen mobile digital ad ratings (mDAR) measurement will soon be available in more countries Advertisers in additional countries will soon be able to use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR) for both Display & Video 360-bought impressions and direct reservations through Campaign Manager 360. Measurement will be available in Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, Indonesia, Ireland, Israel, Japan, Malaysia, Mexico, Poland, New Zealand, Norway, Philippines, Puerto Rico, United Arab Emirates, Singapore, South Africa, Spain, Taiwan, …Další informace -
Coming soon: Reporting updates in November 2020
Campaign Manager Updates to app reporting We’re making improvements to how Campaign Manager reports impressions served on mobile app inventory. As a result, you may see see a change in mobile app impressions (using the platform dimension) beginning the week of November 30. If you're impacted you'll see a notification directly in the Campaign Manager interface and no additional action is required. Removal of insights tab Because of low usage, the Insights tab in Campaign Manager reporting will be removed the week of November 2. You should instead use Instant Reporting, which provides most of th…Další informace -
Coming soon: October 19 edition
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Multicultural publisher attribute coming soon to Marketplace As part of Google’s commitment to support Black and Latino-owned publishers, we’re introducing new ways to discover and support a more diverse set of publishers in Marketplace. First, we’re introducing auction packages with a clear indicator that they feature inventory from multicultural publishers. Second, we’re using the same indicator to make it easier to discover properties in Marketplace owned by members of multicultural communities so you can support these publishers with your campaigns. Similar audience settings to be replaced…Další informace -
Coming soon: October 5 edition
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Simplifying lookback windows for line item conversions Starting early Q1 2021, new line items won’t be able to be created with more than one lookback window. Edits to existing line items with more than one lookback window won’t be saved without choosing a single lookback window. Quickly view your user role information with new profile section in User Management You’ll soon see a new section at the top of the User Management page called “My Profile” that shows your user role and the partners and advertiser you have access to. Navigate to User management and notification settings > User manageme…Další informace -
What's new: September 2020
Learn about new features and updates to Display & Video 360 from September 2020
Campaign and workflow updates Additional brand signals available for Custom Bidding Custom Bidding scripts now include new brand signals, allowing you to optimize towards brand KPIs such as time on screen, audibility, and more. Use these new signals to maximize client-specific goals. Learn more Weekly frequency caps now available for YouTube ad sequence line items YouTube ad sequence line items now offer more control over frequency capping and allow you to repeat sequences on a weekly basis. Learn more Gujarati and Kannada language targeting now available for YouTube & partners line items Lang…Další informace -
Coming soon: September 21 edition
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Additional brand signals coming soon to Custom Bidding Custom Bidding scripts will soon offer new brand signals, allowing you to optimize towards brand KPIs such as time on screen, audibility, and more. Use these new signals to maximize client-specific goals. Comments in event history coming soon to insertion orders and advertisers To help you further improve collaboration across your teams, you’ll soon be able to add comments under specific dates in the History tab on insertion orders and advertisers. You can use these comments to annotate changes made by your team or on behalf of clients. Co…Další informace -
Coming soon: September 7 edition
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Refreshed look-and-feel coming soon to Instant Reporting During the week of September 21, Instant Reporting will be updated with a refreshed look-and-feel and clearer groupings of some settings. To avoid disruption, you’ll be able to revert to the previous version for a limited time. New insertion order optimization suggestions coming soon to the Intelligence Panel The Intelligence Panel will soon show the following new optimization suggestions for insertion orders, including an indication of expected pacing improvements: Enabling automated bid strategies on insertion orders that only have lin…Další informace -
What's new: August 2020
Learn about new features and updates to Display & Video 360 from August 2020
Campaign and workflow updates Display & Video 360 API update An incremental update to the Display & Video 360 API v1 is now available, with support for user management, partner-level settings and channels, Custom Bidding, and audio line items, as well as the ability to count entities and track against global entity limits. Additional filters are also available when listing advertisers, campaigns, insertion orders, line items, and targeting criteria. See the Release Notes for more details. Manage Structured Data Files faster and avoid common formatting issues with Google Sheets download You can…Další informace -
Coming soon: August 24 edition
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Use modeling to recover lost conversions due to browser changes Starting the week of September 28, all attribution models will be opted into conversion modeling by default. Conversion metrics will include modeled conversions from this point forward. Starting today, the settings to create a new attribution model in Campaign Manager and Display & Video 360 will allow you to choose which models should include modeled conversions in the future. You’ll see a notification with these settings asking you to review your attribution models and opt-out of modeling if you wish. During the next 30 days, yo…Další informace -
Coming soon: August 10 edition
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Advertiser identity verification To increase transparency for users, advertisers will be required to complete an identity verification program. Based on this information, Google will generate a disclosure on any ads you run, displaying your name and country. As part of our phased rollout, certain advertisers may be selected to complete this verification the week of August 28. Because Display & Video 360 adheres to Google Ads policy, you can learn more about this update in the Google Ads Help Center. Create Custom Bidding scripts using Google Analytics goals You’ll soon be able to use goals fro…Další informace -
What's new: July 2020
Learn about new features and updates to Display & Video 360 from July 2020
Campaign and workflow updates Understanding negative keyword targeting during COVID-19 We recommend removing COVID-19 negative keywords from your campaigns as they can significantly impact news publisher revenue and their ability to fund the essential reporting people need today. If you’re negatively targeting COVID-related keywords, you’ll see new warnings in the keyword targeting and advertiser’s brand control settings. By following the suggestions in the warnings, you can avoid overly constraining your targeting while still remaining brand safe. Learn more about navigating your campaigns th…Další informace -
Coming soon: July 27 edition
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Programmatic Guaranteed deals for audio on third-party exchanges coming soon to Display & Video 360 We’re expanding Programmatic Guaranteed support for audio on third-party exchanges in order to provide an automated audio buying solution with tagless trafficking, advanced targeting, and consolidated reporting and billing. You’ll be able to select audio as the format when you’re setting up a new Programmatic Guaranteed deal and fill in details about the deal specific to audio. Refreshed look-and-feel coming soon to YouTube audiences workflows You’ll soon see a refreshed look-and-feel to the wor…Další informace -
Coming soon: Reporting updates in August 2020
Starting the week of August 17th, the following changes will be made to Display & Video 360 reporting: YouTube Cookie Reach metrics deprecated On August 1st, 2019, we changed the following metrics to show 0 for YouTube reports with date ranges spanning 8/1/2019 or later: Average Impression Frequency per Cookie Average View Frequency per Cookie Total Cookies Total Viewers (Cookies) Soon these metrics will removed, and new reports won't be able to be created using them. Existing scheduled reports that include these metrics will not be impacted, nor will the current version of the API. Updated Ex…Další informace -
Coming soon: July 13 edition
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Structured Data Files v5.2 coming soon A new version of Structured Data Files (SDF) is coming soon, featuring updates including the ability to assign combined audiences to line items and set third-party measurement vendors and reporting IDs for YouTube & partners line items. Custom grouping coming soon to Unique Reach reports Currently, Unique Reach metrics can only be calculated for individual entities in Display & Video 360 if you’re using filters in the report. For example, if you include the Line Item dimension or use the line item filter, you’ll see reach per line item. You’ll soon be abl…Další informace -
What's new: June 2020
Learn about new features and updates to Display & Video 360 from June 2020
Campaign and workflow updates Display & Video 360 API update The Display & Video 360 API v1 now includes support for: Advertiser-level brand safety targeting Creating and managing inventory source groups, channels, keyword lists, and location lists Listing the line items associated with a particular creative New expository fields for first- and third-party audiences New third-party exchange options Learn more in the Display & Video 360 API release notes. Custom bidding now available, allowing you to optimize towards your own KPIs With a basic knowledge of Python and some help from Display & Vi…Další informace -
Coming soon: June 29 edition
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Understanding negative keyword targeting during COVID-19 We recommend removing COVID-19 negative keywords from your campaigns as they can significantly impact news publisher revenue and their ability to fund the essential reporting people need today. If you’re negatively targeting COVID-related keywords, you’ll soon see new warnings in the keyword targeting and advertiser’s brand control settings. By following the suggestions in the warnings, you can avoid overly constraining your targeting while still remaining brand safe. Learn more about navigating your campaigns through COVID-19 Manage Str…Další informace -
Aktualizace přístupu pro čtení a zápis ve službě Display & Video 360 prostřednictvím nových uživatelských rolí správce a standardního uživatele
Přehled Abychom vám usnadnili určení správné role pro správného uživatele, aktualizujeme možnosti uživatelských rolí pro všechny uživatele s oprávněním ke čtení a zápisu. V nadcházejících týdnech ve službě Display & Video 360 dojde k následujícím změnám: Budou zavedeny nové role správce a standardního uživatele. Role správce vám pomůže určit, kdo ve vaší organizaci potřebuje být skutečný administrátor s přístupem ke správě uživatelů a fakturaci a kdo potřebuje přístup pouze k nastavení účtu a správě kampaní. Další informace naleznete níže. Stávající uživatelé s oprávněním pro čtení a zápis bud…Další informace -
Coming soon: June 15 edition
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Unused scheduled reports in offline reporting will be automatically deactivated Starting the week of July 13, scheduled reports will be disabled if generated report files aren’t downloaded for 60 or more days. You’ll see a message in the Schedule section of the report configuration page letting you know that it’s been deactivated. You’ll be able to reactivate any report that’s been deactivated. Continuing to scale brand safety targeting options for connected TV globally Display & Video 360 is continuing to invest in labeling connected TV inventory for brand safety targeting options like digita…Další informace -
Coming soon: June 1 edition
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Custom Bidding coming to Display & Video 360, allowing you to optimize towards your own KPIs With a basic knowledge of Python and some help from Display & Video 360, you can use Custom Bidding to maximize impression values for you and your goals. Custom Bidding lets you write a custom script that defines how much an impression is worth. Display & Video 360 then uses that script to optimize your bids for the highest performance based on your goal. Because Display & Video 360 also has automated bid strategies, Custom Bidding is best for optimization to metrics other than standard automated biddi…Další informace -
What's new: May 2020
Learn about new features and updates to Display & Video 360 from May 2020
Campaign and workflow updates Third-party measurement updates for YouTube You can now set third-party viewability, brand safety, brand lift, and reach measurement on line items directly in Display & Video 360. Reach out to support with your vendor client ID to enable this feature for your advertiser, and then you can set third-party measurement on individual line items in Additional settings > Third-party vendors. Learn more Additionally, after careful consideration, we are extending the timelines for the Ads Data Hub migration for third-party measurement on YouTube. You can find more details …Další informace -
Přepracované cílení na prostředí a pozice ve službě Display & Video 360
Přehled 28. srpna jsme zavedli přepracované funkce cílení na prostředí a pozice, které umožňují přesnější a podrobnější cílení reklam. Kvůli podpoře této změny dojde k různým aktualizacím v celé službě Display & Video 360, včetně těchto: přepracované nastavení cílení při vytváření nebo úpravě položek jednotlivě nebo hromadně, aktualizované dimenze v Přehledech, které odrážejí nová nastavení cílení, nová verze souborů strukturovaných dat, která podporuje nová nastavení cílení. Předchozí nastavení cílení ve všech objednávkách a řádkových položkách byla namapována na přepracované možnosti, aby vš…Další informace -
Coming soon: May 18 edition
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Change to impression counting in OMID enabled mobile app environments Impressions will soon only be counted for OMID enabled mobile app display inventory when at least 1 pixel of the creative is on screen. We're launching a Provisional Impressions metric on June 1 that can be compared with the Impressions metric to see the impact of this change. There will also be an OMID reporting dimension that describes whether an impression served on OMID-enabled inventory or not. The change to this new counting methodology for the Impressions metric (including billable impressions) will take place early n…Další informace -
What's new: April 2020
Learn about new features and updates to Display & Video 360 from April 2020
Campaign and workflow updates Display & Video 360 API v1 major feature update We’ve announced a major feature update to the Display & Video 360 API v1, including: Core resource management that allows you to create, retrieve, update, and delete entities. Line item targeting capabilities that allow you to edit or retrieve current targeting options for a line item individually or in bulk. Creative resource management that allows you to upload creative assets, create creatives, and assign those creatives to line items. Learn more about getting started with the Display & Video 360 API on our develo…Další informace -
Coming soon: April 20 edition
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Planners can soon convert campaign plans into insertion orders and line items for streamlined campaign setup In order to help you quickly and efficiently move from planning to executing your campaign, you’ll soon see an option to convert a plan to insertion orders and line items. By clicking a new “Set up” button that will appear next to each plan, you’ll be able to use this new workflow to help ensure that your eligible planned products are converted into line items that match your media plan. Previously, you’d need to rebuild a plan into a campaign. Bulk upload for native video creatives com…Další informace -
Coming soon: April 6 edition
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The Troubleshooter will soon show rejections related to targeting and creative vendor mismatches with inventory sources In order to help you troubleshoot and fix issues with your line items and deals, the Troubleshooter will soon show new rejections and reasons for the following: Targeting and inventory sources: You’ll be able to click on the Targeting link in the Troubleshooter and dive into what targeting settings are causing mismatches between your line items and targeted inventory sources. Creatives vendors and inventory sources: You’ll be able to click on the Creatives link in the Trouble…Další informace -
What's new: March 2020
Learn about new features and updates to Display & Video 360 from March 2020
Campaign and workflow updates Structured Data Files version 5.1 now available Version 5.1 of Structured Data Files (SDF) has been released. Highlights of this version include: Inventory source group targeting Custom bidding Outcome based buying TrueView popular content targeting Share Floodlight groups across advertisers in a partners You can now share Floodlight groups across multiple advertisers within a partner if you have partner-level access. You’ll see a few changes across Display & Video 360 to support this change: Floodlight groups management from your partner: View and manage all of t…Další informace -
Coming soon: March 9 edition
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The Combined tab, with a new look-and-feel and real-time performance data, will soon become the default view for your campaigns The revamped Combined tab will soon become the default view for your campaigns, giving you a complete picture of campaign performance and structure. Highlights include: View your campaign hierarchy in one place: The Combined tab features a hierarchical list of all of the insertion orders and line items in your campaign. You can also see creatives from the Summary view. Refreshed look-and-feel and quicker workflows: You’ll see several improvements that make it easier t…Další informace -
What's new: February 2020
Learn about new features and updates to Display & Video 360 from February 2020
Campaign and workflow updates Updated frequency management and new value reporting for Programmatic Guaranteed deals Programmatic Guaranteed deals now have the ability to pass on impressions once the campaign frequency cap has been met. Display & Video 360 prioritizes meeting the spend amount set in the deal terms, then optimizes to the frequency cap (set on the campaign-level) based on the publisher inventory that’s available. You can report on Programmatic Guaranteed impressions passed due to frequency and Programmatic Guaranteed savings re-invested due to frequency from a new card on the de…Další informace -
Coming soon: February 24 edition
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Upcoming parallel tracking changes for YouTube As previously announced, on March 31, 2020 parallel tracking will come into effect for YouTube buys, including auction-based TrueView line items and YouTube Programmatic Guaranteed. Parallel tracking helps load your landing page more quickly, which can reduce lost visits. That can lead to increased conversions, and improved ad performance. Parallel tracking sends customers directly from your ad to your landing page URL while click measurement happens in the background (without sending them to the click tracker URLs first). We strongly recommend th…Další informace -
Coming soon: Reporting updates in March 2020
Metrics and dimensions renaming The following will be renamed in Display & Video 360 and Campaign Manager Reporting, including scheduled reports. Display & Video 360 reporting Companion metrics and dimensions Old metric name New metric name Companion Impressions (Audio) Companion Views (Audio) Companion Impressions (Video) Companion Views (Video) Old dimension name New dimension name Video Companion creative Companion creative Video Companion ID Companion ID Video Companion size Companion size TrueView metrics, dimensions, values, and templates Old metric name New metric name TrueView: Views Y…Další informace -
Coming soon: February 10 edition
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Updated combined audience creation and audience targeting experiences coming soon You’ll soon see updates to the combined audience creation and audience targeting workflows that will provide increased flexibility in the audience combinations you can create and target: Combined audience creation: You’ll soon see increased flexibility in the data that can be used to create a combined audience. This includes the ability to AND together Google audiences with first-party audiences. Currently, these different audience types can only be OR’d together in a combined audience. Refreshed audience targeti…Další informace -
What's new: January 2020
Learn about new features and updates to Display & Video 360 from January 2020
Campaign and workflow updates Integral Ad Science and DoubleVerify "Invoiced" partner cost deprecation Display & Video 360 no longer offers the option to invoice partner costs for Integral Ad Science and DoubleVerify non-prebid directly from a line item. Previously, there was an option under a line item’s Additional Settings > Partner Costs to invoice these costs. With this option selected, Google collected payment for these costs to remit to the third-party vendor. Now, customers will need to pay the vendor directly for these services, as is often the arrangement. This setting were removed fr…Další informace -
Coming soon: January 27 edition
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Display & Video 360 will soon begin to auto-archive unused inventory sources To make it easier to manage your active deals from the My Inventory tab, inventory sources that were created at least a year ago and have had no spend or activity will be automatically archived. There will be a bulk cleanup over the next few weeks of inventory sources that meet this criteria, and going forward these inventory sources will be automatically archived. You’ll see alerts that show which deals, deal groups, and line items are targeting the inventory sources that will be archived. You’ll be able to unarchive…Další informace -
Display & Video 360 pro tips
Get the most out of Display & Video 360 with pro tips from our expert campaign optimization teams
Whenever you see a star icon , you'll find tried and true recommendations for everything from campaign performance to faster workflows. You can check out our current pro tips below: Use cross-channel connected Connected TV frequency management to limit ad exposure and expand overall reach. Learn more Use Customer Match as a durable audience strategy for third party cookie deprecation.. Learn more Use the Campaign-Level Frequency Management Value Quantification tool to measure added reach on mixed media campaigns. Learn more Last updated August 2, 2022Další informace -
Coming soon: January 13 edition
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Template selection for offline reports will move from New report menu to report configuration page When you’re creating a new offline report today, you need to select a report type and template from the New report menu button. Going forward, you’ll select a report type from the New report menu button, and can select a template on the report configuration page. Updates coming soon to the History tab to show more data and include TrueView line items The History tab currently shows data for the last 30 days by default. Going forward, it will show the most recent edit and data for 30 days precedin…Další informace -
What's new: December 2019
Learn about new features and updates to Display & Video 360 from December 2019
Campaign and workflow updates In-flight inventory forecasts now available Display & Video 360's line item reach forecasting now shows available and estimated impressions for line items that are in flight. Learn more New budget and pacing setup recommendations In order to help avoid budget and pacing settings that mismatch or could lead to underspending, Display & Video 360 now shows recommendations for these settings when you’re creating a new insertion order. The new recommendations include a default daily pacing amount and warnings if your daily budget doesn't add up to the total insertion o…Další informace -
Coming soon: December 16 edition
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Integral Ad Science and DoubleVerify "Invoiced" partner cost deprecation Display & Video 360 will be removing the option to invoice partner costs for Integral Ad Science and DoubleVerify non-prebid directly from a line item. Currently, there’s an option under a line item’s Additional Settings > Partner Costs to invoice these costs. With this option selected, Google collects payment for these costs to remit to the third-party vendor. Going forward, customers will need to pay the vendor directly for these services, as is often the arrangement today. This setting will be removed from Display & Vi…Další informace -
What's new: November 2019
Learn about new features and updates to Display & Video 360 from November 2019
Campaign and workflow updates New ads in mobile apps line item type now available New ads in mobile apps line items allow you to separate out app inventory. This is useful if you're getting started with mobile app advertising, and if you rely on specific audience lists or brand safety settings that are incompatible with mobile apps. Learn more On-target reach of planned campaigns now available Display & Video 360 now has the ability to show you the "on-target reach," or estimated number of people matching your demographic targeting, of your planned campaigns. Learn more "Flight" pacing now ava…Další informace -
Coming soon: November 25 edition
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Self-service data management platform (DMP) linking for audience management coming soon You'll be able to allow a DMP to manage your audiences through a self-service linking option coming soon to Display & Video 360. Currently, this process requires whitelisting via Display & Video 360 support. You'll be able to add your DMP from the Google Marketing Platform Linked Accounts tab of your advertiser. Multiple roles per user coming soon In order to provide more flexibility in how you manage access to Display & Video 360, you'll soon be able to select multiple roles per user. Currently, each user …Další informace -
November 20, update to political ads targeting policies
The election ads policy will be updated to reflect which targeting options may be used with election ads for verified advertisers. We’ll begin enforcing this change for election ads in the U.K. within a week, in the EU by the end of the year, and in the rest of the world (where advertiser verification is required to run election ads) starting on January 6, 2020. On January 6, 2020, we’ll also update the personalized advertising policies under Platforms program policies to deprecate the country-specific United States policy, resulting in the global prohibition of political affiliation in person…Další informace -
Coming soon: November 11 edition
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HTML5 and image creatives will soon scale across sizes for app interstitial inventory HTML5 and image creatives hosted by Display & Video 360 will soon be able to render across sizes on app interstitial inventory while maintaining the aspect ratio of the creative, allowing for better looking creatives with higher performance. You can disable this scaling by selecting a new "Don’t scale to fit device width" option on the creative. While previewing your creative, you'll also be able to see how it scales in different device widths with a new option to "Fit to device." Changes to how creative SSL …Další informace -
What's new: October 2019
Learn about new features and updates to Display & Video 360 from October 2019
Campaign and workflow updates Display forecasting in reach planning Open auction display inventory is now supported in the reach planning tool, allowing you to forecast the expected performance of your display campaigns alongside video campaigns. Learn more Google video partners inventory now available with TrueView for action line items New TrueView for action line items automatically target Google video partners, expanding the available inventory for these line items. Learn more Target popular content with new placement targeting option for TrueView line items You can now target popular cont…Další informace -
Coming soon: October 28 edition
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Audio metrics are coming soon to Instant Reporting Audio metrics will soon be available in Instant Reporting, allowing you to see data immediately for your audio campaigns. The metrics available will include: Starts (Audio), Companion Clicks (Audio), Completed Listens (Audio), First Quartile (Audio), Midpoint (Audio), and Third Quartile (Audio). Direct upload of companions during audio creative creation coming soon You’ll soon be able to upload image or non-responsive HTML5 companion assets directly within the workflow for setting up a new audio creative (previously these had to be uploaded be…Další informace -
Coming soon: October 14 edition
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New user role coming soon for agencies and partners to give access to their clients A new user role will be added soon that allows agencies and partners to give their clients access to Display & Video 360. Users with the new “Partner client” role will not be able to view details related to linked partners or advertisers, billable cost, or platform fees. The maximum reporting window for in-line stats is changing to 2 years In order to align with the ranges available in Display & Video 360 reporting, the maximum reporting window for in-line stats is changing from the lifetime of an item to 2 yea…Další informace -
What's new: September 2019
Learn about new features and updates to Display & Video 360 from September 2019
Campaign and workflow updates Authorized Seller (ads.txt) targeting available at the partner level A new Authorized Seller (ads.txt) targeting option is now available at the partner level, helping to reduce the risk of buying counterfeit inventory and providing greater flexibility on whether to purchase direct-only or reseller inventory. Learn more Changes to targeting: By default, Authorized Direct Sellers and Resellers are included in your targeting, and publishers who don’t use the ads.txt standard are excluded. New campaigns and associated insertion orders and line items will inherit this …Další informace -
Coming soon: September 30 edition
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Standardized connected TV IDs in targeting and Reporting coming soon You’ll soon start seeing standardized app store identifiers for the top 7 connected TV app stores (Roku, Fire TV, Apple TV, Android TV, Xbox, Playstation, Samsung) in targeting and the App/URL dimension in Reporting. App store IDs are currently shown in Display & Video 360 exactly as they’re passed by the publisher, which are hard to parse. Going forward, you’ll see a standard, easy-to-read format for these IDs so you can more easily identify where your ads served. Display forecasting coming soon to the reach planning tool Op…Další informace -
Coming soon: September 16 edition
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Audience geographic distribution analysis coming soon Get an understanding of the geographic distribution of your audience with a new analysis tool coming soon to Display & Video 360. By navigating to Audiences > Analysis > Geographic distribution you’ll be able to select an audience for which you want to analyze the geographic distribution. With this analysis, you’ll be able to quickly assess where your most qualified users are and determine the ideal geography targeting settings for the audience. New views coming to the Combined tab The Quality, Pacing, and Performance views will soon be ava…Další informace -
Coming soon: September 3 edition
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Improved deal creation workflow coming soon An improved deal creation workflow is coming soon to Display & Video 360. You’ll soon be able to create multiple inventory sources at the same time, designate the deal format, and assign deals to line items from the My Inventory page. You’ll also see expanded inventory source attributes with matching filters, including: Commitment type: Guaranteed/Non-Guaranteed Rate type: Auction/Fixed Delivery method: Programmatic/Tag Format: Display/Video/Audio In addition, inventory source targeting will filter out deals that don’t match the format of the line it…Další informace -
What's new: August 2019
Learn about new features and updates to Display & Video 360 from August 2019
Campaign and workflow updates Revamped environment and position targeting We’ve introduced a revamped experience for environment and position targeting that allows you to target your ads with increased accuracy and granularity. You’ll see updates across Display & Video 360 to support this change, including: Revamped targeting settings when you’re creating or editing items individually or in bulk. Updated dimensions in Reporting that reflect the new targeting settings. A new version of Structured Data Files that supports the new targeting settings. The previous targeting settings on all inserti…Další informace -
Coming soon: August 19 edition
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Display & Video 360 will start enforcing the IAB app-ads.txt standard As previously announced, Display & Video 360 will start enforcing the IAB app-ads.txt standard and stop buying unauthorized app inventory as identified by app-ads.txt files. For app inventory with an associated app-ads.txt file, Display & Video 360 will stop bidding if the publisher ID isn’t declared in the file. Display & Video 360 will continue to bid on app inventory that doesn’t have an associated app-ads.txt file. Campaigns targeting unauthorized app inventory will see limited reach and a potential drop in spend. New Au…Další informace -
Coming soon: August 5 edition
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Non-skippable YouTube ads coming soon to the reach planning tool Non-skippable YouTube ads will soon be supported in the reach planning tool, allowing you to forecast the expected performance of your upcoming non-skippable ad campaigns alongside other YouTube inventory and ad formats. You’ll see the same features available for non-skippable ads that are currently available in plans today for other YouTube formats, including the ability to export the forecast to a spreadsheet.Další informace -
What's new: July 2019
Learn about new features and updates to Display & Video 360 from July 2019
Campaign and workflow updates Content exclusions from games have changed for TrueView line items In order to provide more precise controls, content exclusions from games have changed for TrueView line items. The Games content type has been deprecated from the Other content type option in ad group- and advertiser-level Category exclusion targeting. To continue to exclude games, use the Games option in Categories targeting in your ad groups. This option includes the same inventory as the Games content type exclusion and provides more coverage for web games content. Customize attribution models n…Další informace -
Coming soon: July 22 edition
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YouTube channel linking is moving to Google Ads Linked Accounts, which will be renamed to Other Linked Accounts The current tab under advertiser Settings called Google Ads Linked Accounts will be renamed soon to Other Linked Accounts. YouTube channel linking will move from the Settings > Basic Details tab to the Settings > Other Linked Accounts tab. New bid multiplier for inventory source coming soon You’ll soon be able to set a bid multiplier for your line items based on inventory sources, saving you time from creating separate line items based on inventory pricing levels. The inventory sourc…Další informace -
Coming soon: Reporting updates in August and September 2019
Campaign Manager Audience performance report dimensions deprecation The following dimensions will be removed from Campaign Manager reporting, including scheduled reports and the Reporting and Trafficking API. The Display & Video 360 Audience Performance Report will not be affected. User List User List ID User List Description User List Current Size User List Membership Life Span Twitter and social metrics renaming The following Twitter specific metrics will be renamed in Campaign Manager Reporting, including scheduled reports and the Reporting and Trafficking API. This is being done so the met…Další informace -
What's new: June 2019
Learn about new features and updates to Display & Video 360 from June 2019
Campaign and workflow updates A/B experiments now support unidentified traffic As you’re setting up a new A/B experiment, you can now opt in to including users that we don’t have cookies or other ID information for in the experiment. This unidentified traffic can potentially bias experiments if the traffic is concentrated to certain users. Unless specifically looking to capture unidentified traffic, this option is best left off by default. Learn more Frequency capping has moved to only line item level for TrueView line items As previously announced, frequency capping is no longer be available …Další informace -
Přepracované cílení na prostředí a pozice ve službě Display & Video 360
Přehled 28. srpna jsme zavedli přepracované funkce cílení na prostředí a pozice, které umožňují přesnější a podrobnější cílení reklam. Kvůli podpoře této změny dojde k různým aktualizacím v celé službě Display & Video 360, včetně těchto: přepracované nastavení cílení při vytváření nebo úpravě položek jednotlivě nebo hromadně, aktualizované dimenze v Přehledech, které odrážejí nová nastavení cílení, nová verze souborů strukturovaných dat, která podporuje nová nastavení cílení. Předchozí nastavení cílení ve všech objednávkách a řádkových položkách byla namapována na přepracované možnosti, aby vš…Další informace -
Coming soon: June 17 edition
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New Active View-based automated bid strategy for display line items coming soon Display & Video 360 will soon introduce a new automated bid strategy for display line items: Maximize quality impressions that are viewable. With this strategy, the platform will set bids according to the likeliness that an impression will be viewable based on Active View’s viewability definitions. This new strategy allows brand advertisers to maximize their viewable impressions while still spending their full budget. Customize attribution models for Floodlight and offline reports You’ll soon be able to customize y…Další informace -
Aktualizace možností e‑mailové podpory
Od 20. června 2019 týmy podpory inzertních služeb Google Marketing Platform (Campaign Manager 360, Display & Video 360, Studio, Search Ads 360) již nebudou moci přijímat žádosti odeslané přímo e‑mailem. Týmy podpory budete moci i nadále kontaktovat pomocí chatu nebo e‑mailem prostřednictvím nápovědy ve službě, a to kliknutím na ikonu v pravém horním rohu služby. Podporu můžete kontaktovat také kliknutím na tlačítko Kontaktujte nás nebo Podpora v pravém horním rohu centra nápovědy. Další informace Kanály podpory ve službách a v centru nápovědy nabízejí řadu výhod, včetně těchto: Kromě současné …Další informace -
What's new: May 2019
Learn about new features and updates to Display & Video 360 from May 2019
Campaign and workflow updates Native mobile and desktop Gmail ads now available through Display & Video 360 You can now purchase native mobile and desktop Gmail ads through a new line item type in Display & Video 360. Gmail inventory is native, fully viewable, and brand safe. Bids for Gmail ads are set using a new cost per engagement metric, and your Gmail buys are billed based on engagements rather than CPM (cost-per-thousand impressions). Learn more Third-party viewability measurement settings now self-service for TrueView line items You can now set third-party viewability measurement on Tru…Další informace -
Coming soon: June 3 edition
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Frequency capping moving to only line item level for TrueView line items Frequency capping will no longer be available for TrueView line items at the ad and ad group level, but will continue to be available at the line item level. This change will make frequency cap settings for TrueView more straightforward - and easier to implement and manage. Your line item will be updated to include a suggested line item level frequency cap that takes into account any ad or ad group level settings. We recommend checking the frequency cap setting for your TrueView line items to verify that it aligns with yo…Další informace -
Coming soon: May 20 edition
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Enabling entity read files will soon be self-service in Display & Video 360 Users with partner-level read & write access will soon be able to enable or disable entity read files for that partner. This will allow you to get your teams set up with entity read files without needing to contact Display & Video 360 support. Conditional formatting coming to Instant Reporting To make it easier to read Instant Reports, you’ll soon be able to specify conditional formatting rules for integer metrics. The rules will apply a background color to column cells based on whether or not the value meets the crite…Další informace -
Coming soon: May 6 edition
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Gmail ads will soon be available through Display & Video 360 You’ll soon be able to purchase native mobile and desktop Gmail ads through a new line item type in Display & Video 360. Gmail inventory is native, fully viewable, and brand safe. Bids for Gmail ads will be set using a new cost per engagement metric, and your Gmail buys will be billed based on engagements rather than CPM (cost-per-thousand impressions). Preview the new version of the change history You can now preview a new version of the change history from the History (beta) tab. This updated version will replace the existing Histo…Další informace -
What's new: April 2019
Learn about new features and updates to Display & Video 360 from April 2019
Campaign and workflow updates Programmatic Guaranteed deals with third-party exchanges You can now set up Programmatic Guaranteed deals with third-party exchanges. This increases the amount of reservation inventory available for Programmatic Guaranteed deals while leveraging tagless transactions and Google-managed billing features. Learn more Bumper video campaign bidding changes New TrueView line items for bumper ads now use a target CPM (cost-per-thousand impressions) bidding strategy. Target CPM bidding allows you to set how much on average you’re willing to pay every thousand times your ad…Další informace -
Coming soon: April 22 edition
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New maximize conversions bid strategy coming to TrueView for action line items TrueView for action line items will soon offer a new bid strategy to maximize conversions. This option uses advanced machine learning to automatically set and optimize bids to help get the most TrueView conversions while spending your budget. New TrueView for action line items will default to using maximize conversions as the bid strategy; you can change it to target CPA bidding as needed. New audience list and page category performance segmentations coming to the Optimization view The Optimization view will soon co…Další informace -
Coming soon: May and June reporting updates
Update to reach reports Starting in late May, Advertiser will be a required dimension for all reach reports. The Advertiser dimension will automatically be added to existing reports that don't already have it. Reporting changes to Floodlight Activity dimensions As part of the change from pixels to Floodlight activities in Display & Video 360, a series of reporting changes will be made. Removal of dimensions The following dimensions will be removed from Display & Video 360 in early June. DV360 Activity Use the Floodlight Activity dimension instead, which will be available in early May. Dv360 Ac…Další informace -
Coming soon: April 8 edition
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New look and feel for the ad groups page for TrueView line items We’re updating the ad groups page for TrueView line items, including clearer descriptions of ad group and ad statuses, improved stability, and a refreshed design. You’ll be able to take all of the same actions on your ad groups and ads, as well as view the same performance data, from this page.Další informace -
Novinky: březen 2019
Informace o nových funkcích a aktualizacích ve službě Display & Video 360 z března 2019
Aktualizace kampaní a pracovních procesů Plánování kampaní a prognózy unikátního zásahu ve službě Display & Video 360 V modulu Kampaně je nyní k dispozici nový pracovní prostor, který inzerentům nabízí komplexní plánovací nástroj pro veškerý inventář a nástroj na vytváření prognóz pro nákupy videí. Plánovači pomocí něj mohou objevovat nový inventář, vytvářet prognózy zásahu videí a exportovat plány kampaní. Další informace Volební inzerce v Evropské unii U inzerentů, kteří chtějí zobrazovat volební reklamy v Evropské unii (vyjma Spojeného království), vyžaduje společnost Google ověření. Přihlá…Další informace -
Coming soon: March 25 edition
See what's coming to Display & Video 360 over the next few weeks
Plan workspace and reach planning launching in Display & Video 360 A new Plan workspace is launching in the Campaigns module in Display & Video 360, giving media planners and traders a comprehensive cross-inventory planning tool and a reach forecasting tool for video buys. Planners will now be able to discover new inventory, forecast video reach, and export campaign plans. New video line items will default to Active View-powered automated bid strategy New video line items will soon default to using the "Viewable" automated bid strategy if the line item doesn’t target any deals. This bid strate…Další informace -
Coming soon: March 11 edition
See what's coming to Display & Video 360 over the next few weeks
Instantly reach customers in the moments that matter with real-time triggers Real-time triggers allow you to instantly reach and engage with customers in the moments that matter by syncing your digital campaign with real-time signals such as sports events. These signals are used to trigger line item spend and accelerate delivery so you only spend when the signal is relevant to your brand and customers. You’ll be able to create a trigger in your Display & Video 360 advertiser and then associate it to line items that you want to activate instantly based on the signals in the trigger. Real-time t…Další informace -
What's new: February 2019
Learn about new features and updates to Display & Video 360 from February 2019
Campaign and workflow updates Reach viewers with your full message with non-skippable YouTube ads Non-skippable ads on YouTube are short in-stream video ads that play before, during, or after another video. Viewers don’t have the option to skip your ad. With videos of 15 seconds or less, non-skippable ads allow you to reach viewers with your entire message. Get started with non-skippable ads by setting up a TrueView line item. Learn more New Active View-based automated bid strategy for video line items Display & Video 360 now offers a new automated bid strategy for video line items: Maximize q…Další informace -
Coming soon: February 25 edition
See what's coming to Display & Video 360 over the next few weeks
Bumper video campaign bidding changes Starting in March 2019, new TrueView line items for bumper ads will use a target CPM (cost-per-thousand impressions) bidding strategy. Target CPM bidding allows you to set how much on average you’re willing to pay every thousand times your ad is shown. Display & Video 360 will optimize your bids to help get as many impressions as possible using your target CPM amount. Existing line items are not affected and will continue to serve using the current maximum CPM bidding strategy. Expanded access to non-skippable YouTube video ads launching to Display & Video…Další informace -
Coming soon: February 11 edition
See what's coming to Display & Video 360 over the next few weeks
New Active View-based automated bid strategy for video line items Display & Video 360 will soon introduce a new automated bid strategy for video line items: Maximize quality video impressions that were viewabile. With this strategy, the platform will set bids according to the likeliness that an impression will be viewable based on Active View’s viewability definitions. This new strategy allows brand advertisers to maximize their viewable video impressions while still spending their full budget.Další informace -
What's new: January 2019
Learn about new features and updates to Display & Video 360 from January 2019
Campaign and workflow updates Investigate spend issues with the line item Troubleshooter You can now use the Troubleshooter on all of your inventory, not only deals. Investigate why a line item may be underspending by using the Troubleshooter to help determine where bids may have been filtered by their line item settings, creative requirements, or the auction. Learn more Partial uploads for Structured Data Files (SDF) now available Display & Video 360 will now process all valid rows within a SDF file and only show rows with errors. Learn more Waze inventory now available Display & Video 360 no…Další informace -
Aktualizace publik předdefinovaných Googlem
Jak jsme oznámili 1. listopadu 2022, budou podobné segmenty publika převedeny na trvalejší řešení. Od 1. května 2023 dojde ke změnám, které ovlivní způsob používání podobných segmentů v Google Ads. Přečtěte si další informace o změnách týkajících se cílení na publikum. V roce 2021 jsme oznámili, že v rámci služby Google Ads budeme usilovat o větší ochranu soukromí na internetu. Chceme pomoci inzerentům přizpůsobit se online ekosystému nepoužívajícímu soubory cookie třetích stran. Proto vytváříme řešení, která umožňují v rozsáhlém měřítku zobrazovat relevantní reklamy a přitom chránit soukromí …Další informace -
Coming soon: Reporting updates in September 2022
Metric and dimension renaming The following metrics and dimensions in Display & Video 360 YouTube reports will be renamed: Old name New name Engagements Engagements (YouTube) Engagement Rate Engagement Rate (YouTube Age Age (YouTube) Incomplete data report footer For some permissioned fields in Display & Video 360 (e.g. Channel), a new footer will be appended to reports stating when reporting data is incomplete. Total Row Sum (for click type dimension) In Youtube Report to be removed For offline YouTube reports in Display & Video 360, including the click type dimension will cause the total row…Další informace -
Google Marketing Live 2023: Aktivace nových funkcí ve službě Display & Video 360
23. května 2023
Očekávání spotřebitelů ohledně ochrany soukromí se zvyšují, a tak musí firmy hledat řešení, jak oslovit nové zákazníky a nabídnout efektivnější řešení pro ty stávající s větším důrazem na ochranu soukromí. Display & Video 360 je platforma, která vám toto umožní pomocí programatického nakupování. Na konferenci Google Marketing Live 2023 jsme představili nové způsoby, jak oslovit cenné zákazníky a zjistit, jak kampaně pro televize připojené k internetu dosahují lepších výsledků. Oslovte nová publika, která uskutečňují konverze, pomocí optimalizovaného cílení na platformě Display & Video 360. V o…Další informace