Sale price [sale_price]

Use the sale price [sale_price] attribute to tell customers how much you're charging for your product during a sale. During a sale, your sale price will be shown as the current price. If your original price and sale price meet certain requirements, your original price may show along with the sale price, allowing people to see the difference between the two.

Ad example with a sales price example

The image above may contain English or USD. When the sales price is applied to your product, it will display in the local currency and language.

When to use

Optional for each product

If your product is on sale, submit the new price using the sale price [sale_price] attribute. To submit the dates of your sale, use the sale price effective date [sale_price_effective_date] attribute.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Type Number plus currency (use ISO 4217)
Repeated field No
 
File format Example entry
Text (TSV)

15.00 USD

XML (Feeds) <g:sale_price>15.00 USD</g:sale_price>

To format your data for Content API, see the Content API for Shopping.

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page in your Merchant Center account.

  • Meet the same requirements as those for showing price via the price attribute with some exceptions.
    • The sale price does not have to be the most prominent price on the landing page. For example, if you display price and sale price, the original price can still be in a larger font. 
    • Clearly display both non-sale and sale prices on your landing pages, and only the sale price at checkout. If you advertise a coupon code, you will need to ensure that it's accessible to all users and it clearly displays both the non-sale price and the sale price after applying the coupon code. You will also need to ensure that the sale price remains consistent throughout checkout.
    • Submit a value that matches the sale price you display on your landing page and at checkout.
    • Submit the full price of your product (the cost when it’s not on sale) by also submitting the price [price] attribute when you submit the sale price [sale_price] attribute. If your product is on sale and you don’t submit the sale price attribute, you should submit the sale price as the value for the price attribute.
    • The sale price should be less than the price for any given product, and this should be reflected in your product data.
    • Don't provide more than 2 digits after a decimal. If you include more than 2 digits after the decimal, they'll automatically be rounded to the nearest acceptable value. For example, 1.0234 will be rounded to 1.02 and 29.8999 will be rounded to 29.90.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

  • Submit a value that can be represented in the currency of your country of sale (according to ISO 4217). For example, instead of 1.0012 USD, submit 1.01 USD. If your price can’t be represented in the currency of your country of sale, then we’ll round it to a value that can.
  • Submit the date range for which the sale price applies. Submit the sale price effective date [sale_price_effective_date] attribute to indicate when the sale price is relevant; otherwise the sale price will be used for your product right away.
  • Submit correct base prices to enable sale price annotations. If you want to lower the price of a product for a sale, submit the sale price with the sale price [sale_price] attribute. Keep submitting the original base price that you charged previously with the price [price] attribute. Learn more about requirements to show sale price annotations for your products

Examples

Variants

If you sell a product that comes in multiple colors and sizes, you might choose to put some of the colors on sale.

An example of ads without placeholder images

Product data for a small green Google logo T-shirt, priced at 10.99 USD, on sale for 9.99 USD

Attribute

Value

Title [title]

 

Price [price]

Google T-shirt - Green - Small

 

10.99 USD

Sale price [sale_price]

9.99 USD

Color [color]

Green

Size [size]

S

Product data for a small blue Google logo T-shirt, priced at 8.99 USD, on sale for 5.99 USD

Attribute

Value

Title [title]

Google T-shirt - Blue - Small

Price [price]

8.99 USD

Sale price [sale_price]

5.99 USD

Color [color]

Blue

Size [size]

ID [id]

Item group ID [item_group_id]

S

9876-S-BLU

9876

Product data for a small yellow Google logo T-shirt, priced at 10.50 USD, on sale for 8.99 USD

Attribute

Value

Title [title]

Google T-shirt - Yellow - Small

Price [price]

10.50 USD

Sale price [sale_price]

8.99 USD

Color [color]

Yellow

Size [size]

S

ID [id]

 

Item group ID [item_group_id]

9876-S-YELLOW

 

9876

Phone or tablet with a contract

You can submit a price as low as 0 for mobile phones or tablets that come with a contract. Learn more about the requirements.

An illustration with 3 different colors of one mobile phone

Product data for a midnight blue 32 GB Google Nexus 6 with contract

Attribute

Value

Title [title]

Google Nexus 6 - 32 GB - Midnight Blue - With contract

Price [price]

299 USD

Sale price [sale_price]

Google product category [google_product_category]

0 USD

 

Electronics > Communications > Telephony > Mobile Phones

Product data for a black 32 GB Google Nexus 9 with contract

Attribute

Value

Title [title]

Google Nexus 9 - 32 GB - Black - With contract

Price [price]

499 USD

Sale price [sale_price]

0 USD

Google product category [google_product_category]

Electronics > Computers > Tablet Computer

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

true
Search
Clear search
Close search
Google apps
Main menu
Search Help Center
true
71525
false