Merchant Center announcements change log

  1. Policy update: Misleading or unrealistic promotions policy

    November 2021

    In December 2021, the “Misleading or unrealistic promotions” policy for Shopping will be updated to include a new policy prohibiting content that features claims about climate change which run contrary to scientific consensus. We will begin enforcing the policy update on December 6, 2021. For more details about this change, read our announcement on updating our ads and monetization policies on climate change.
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  2. Policy update: Medical test kits

    November 2021

    What’s changing Medical test kits with at-home results or lab results are now allowed on Shopping ads and free listings. This includes over-the-counter test kits. Every medical test kit must adhere to country-specific regulations. What’s not changing Merchants are responsible for ensuring their products are in compliance with applicable laws and policies. For example, test kits sold in the U.S. must be FDA-approved or emergency use authorized. Medical test kits will also continue to be classified as Medical Devices. Learn more about the medical test kits policy
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  3. Update: There are now more ways to let Google calculate custom shipping speeds for you

    November 3, 2021

    Shipping speed (sometimes called “delivery time”) is a critical factor in customers’ purchase decisions. By allowing Google to calculate shipping speeds, you’ll see improved accuracy and clarity. If you’re a retailer that ships products to the US, there are now two ways for you to take advantage of this opportunity: You’ll specify your shipping carrier, shipping service, and ship-from location, and Google will calculate estimated speeds. Currently this is only available if your ship-from locations are in the United States and you use FedEx, UPS or USPS as your shipping carrier. This feature no…
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  4. Update: Buy on Google France program to end in December

    November 2, 2021

    Buy on Google France will end on December 7, 2021. We look forward to ongoing engagement with our retail partners on other products such as free listings and all other areas of collaboration through our tools, insights, and training. Here are a few things to keep in mind: On December 7, all Buy on Google listings in France will become inactive and won't be shown anymore. If you wish to discontinue participation in the program prior to this date, use the Merchant Center Contact us form to request to be removed. You’ll still be required to fulfill all orders received through December 7, 2021 and…
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  5. Enforcement update for free listings

    Changes beginning November 2021

    We’re aligning item-level enforcement across Shopping ads and free listings by extending limited performance enforcements to free listings. We’ll introduce enforcement for products that are missing unique product identifiers, such as GTIN [gtin], MPN [mpn], and brand [brand]. Previously, if a product listing was missing these required attributes, the product was immediately disapproved and no longer showed in free listings. With the introduction of limited performance enforcements, products that are missing such attributes will remain eligible to serve but their performance may be limited. Lea…
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  6. Important policy update: Restructuring the Misrepresentation policy

    October 2021

    In October 2021, the Shopping ads policy for Misleading or unrealistic promotions will be updated to include two new topics: The existing policy prohibiting “promoting or advocating for harmful health or medical claims or practices” that was previously listed under Dangerous or Derogatory will be combined with a policy that prohibits content that relates to a current, major health crisis and contradicts authoritative scientific consensus. The combined policy will be moved under Misrepresentation. A new policy prohibiting offers that make claims that are demonstrably false and could significant…
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  7. Policy update: Enabling online pharmacies in France for over-the-counter drugs

    October 2021

    In November 2021, Google will update the Healthcare & medicines policy to enable online pharmacies in France to promote the sale of approved non-prescription (over-the-counter) drugs. In order to promote these offers, online pharmacies must be registered with the Pharmacists Guild and certified merchants. Starting on November 1, 2021, online pharmacies in France can apply for certification here. For more information, read about our Healthcare & medicines policy
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  8. Update: Show products in all countries using a single feed

    7 October, 2021

    Merchant Center is making a change that will simplify showing your products in multiple countries. What's changing Currently, Merchant Center allows products to show in one of two country groups. The change we’re making is to merge the country groups into one global list, allowing you to more easily show products in all supported countries. For example, products from a feed with a country of sale of Spain, previously would only be able to show to countries in Group A (Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Por…
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  9. Policy update: High Fat Sugar Salt Food and Beverage

    September 30, 2021

    On September 30, Google will begin enforcing a new policy on Shopping ads to restrict the serving of High Fat Sugar Salt (HFSS) Food and Beverage (F&B) ads for minors in the United Kingdom and European Union. Shopping supports responsible advertising of food and beverages. High Fat Sugar Salt (HFSS) Food & Beverage (F&B) Shopping ads are allowed if they comply with our policies. We consider ads to be promoting the sale of HFSS products when one or more HFSS food item, beverage, or meal is promoted in the ad (text, imagery, audio and/or video) or destination site. Specifically, Shopping ads tha…
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  10. Important policy update: More COVID-related products allowed on Shopping

    September 2021

    Beginning in September, we are relaxing the restriction of certain coronavirus (COVID-19) related products on Shopping ads and free listings. Products like clothing, test kits, home goods, etc. that were previously disapproved due to the COVID-19 sensitive event are now eligible to serve on Shopping ads and free listings. Due to this change, at-home COVID-19 test kits are now permitted on Shopping ads and free listings. Only test kits that are authorized by the FDA or your local governing body will be allowed. We will accept test kits where the sample is collected and analyzed at home and also…
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  11. Changes to unique product identifier enforcement on free listings

    Providing the correct unique product identifiers (UPIs) for your products ensures that Google recognizes them and can provide optimal customer experience. Common UPIs include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names. In order to unify the enforcement of UPIs across programs, specifically the enforcement for multiple different products that use the same GTIN, we’re expanding this enforcement and applying it to products listed in free listings. Beginning September 15, 2021, the following enforcement will apply to products shown in free listings: Differ…
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  12. Important policy update: More mask types allowed on Shopping

    August 31, 2021

    In 2020, respirator masks were blocked from being listed on our properties and network to prevent abuse and preserve the healthcare worker supply which previously experienced shortages. As the COVID-19 situation has evolved, we have determined that it is now appropriate to allow N95 masks in the U.S. and a selection of approved N95-adjacent masks (KN95, FFP2, and KF94) globally to be listed on our Shopping ads and free listings. Beginning on August 31, 2021, Google will allow approved merchants and suppliers to list N95 and adjacent masks on our Shopping ads and free listings to help make them…
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  13. Update to Political content policy

    August 2021

    Google will be updating its Political content policy to disallow political advertising in Ontario during regulated election periods. This change will take effect in late August 2021. In Ontario, the following types of Shopping ads will be prohibited on Google platforms during a) the 12 months before the writ is issued for a scheduled general election, and b) during an election period as defined by the Ontario Election Finances Act: Shopping ads that feature an Ontario political party, leader of an Ontario political party, or current member or candidate for member of the legislature of the Prov…
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  14. Changes to enforcement for the MPN [mpn] attribute

    The Manufacturer Part Number (MPN) is a unique product identifier that is used to identify a specific product among all of the products produced by a manufacturer. Customers may search for a product using a specific MPN, so providing the MPN can help ensure that your product is shown in relevant situations. Starting in August of 2021, item-level warnings for "Incorrect product identifier [mpn]" will be issued on the Diagnostics page of your Merchant Center account. These warnings are intended to notify you that you’ve submitted an incorrect value for the MPN [mpn] attribute for one or more of …
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  15. Shopping policy update: Insufficient contact information

    We’ve updated our “Insufficient contact information” policy. From August 2021, merchants will be able to offer customers more types of contact information on their website while still meeting the Merchant Center guidelines. What’s changing Previously, merchants were required to provide two out of three types of contact information on their website: a telephone number, physical address, and/or email address. Merchants are now required to list a minimum of one piece of contact information on their site. They can choose what type of information they include – it could be a “contact us” form or a …
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  16. Shopping policy update: Insufficient payment information

    June 28, 2021

    Beginning June 28, 2021, Merchants will no longer be required to provide their accepted payment methods on their website to customers before the checkout process. Merchants will still need to make sure at least one conventional payment method is available to customers during checkout. Learn more about our additional Merchant Center guidelines
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  17. Upcoming changes to availability enforcement

    Consistent and accurate availability is an important part of a positive customer experience. In an effort to ensure high-quality customer experience, we’re realigning our existing policies related to availability and delivery. Beginning September 1, we will be replacing the “Delivery issues” policy violation with a new product data violation: “Inaccurate availability (due to inconsistent availability between the landing page and checkout pages on your website)”. This update aims to simplify our existing policy and help enforce it in a more transparent manner. Learn more about some common reaso…
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  18. WebP added as a supported image format in Merchant Center

    We’ve updated the Merchant Center image requirements so that you can now submit a WebP (.webp) image as a valid value for the image_link and additional_image_link attributes. This new format is approved in addition to JPEG (.jpg/.jpeg), PNG (.png), GIF (.gif), BMP (.bmp), and TIFF (.tif/.tiff) images. WebP is a modern image format that provides superior lossless and lossy compression for images on the web. Using WebP, webmasters and web developers can create smaller, richer images that make the web faster. Learn more about WebP.
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  19. Shopping Policy update: Website needs improvement

    May 27, 2021

    Google requires that all merchants meet certain professional and editorial standards on their websites. As such, Merchants with websites that do not meet basic requirements will see a “Website needs improvement” policy status and have their accounts suspended until requirements are met. This policy is intended to protect users from poor shopping experiences, such as incomplete websites, confusing or inaccurate product information, broken links on the website, etc. Learn more about our requirements and how to improve your website
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  20. Policy update: Digital books can no longer be advertised on Shopping ads

    May 18, 2021

    What’s changing Beginning May 18, 2021, Google will no longer support the advertising of digital books globally on Shopping ads. This means that all Shopping ads for digital books will be disapproved at the offer level, including those running at the time the policy goes into effect. Only digital books will be disapproved. This includes PDFs, ePub books, MOBI, and 電子書籍 formats. There will be no change for physical books or audiobooks. If any physical books or audiobooks are disapproved for being incorrectly classified as digital books, please request a review in Merchant Center. We don't expec…
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  21. 2021 Merchant Center product data specification update

    April 6, 2021

    Every year, we make changes to the Merchant Center product data specification with the goal of creating a better experience for people who are searching for products online. This year’s updates focus on improving the quality of product information across free listings and Shopping ads. What’s changing this year Changes beginning immediately (April 6, 2021) Checkout price enforcement: In addition to reviewing and enforcing price accuracy between your Merchant Center product data and your landing pages, we will begin to review and enforce price accuracy throughout the checkout process. If during…
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  22. Regional availability and pricing available in the United States

    Use regional inventory by specifying your business’ regional pricing and availability to increase sales on products that may have previously been excluded from your reach. By using regional overrides to provide online product availability and variable pricing based on customer location, you can offer different prices for different regions or vary online availability based on regions that you define. For example, your business might only have a presence in certain parts of a country or specific states within a region. Or you might sell food products that vary in price depending on the region th…
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  23. Changes to the display of VAT in Japan

    Requirements regarding the display of VAT on product landing pages in Japan have recently been updated. As a result, and in order to comply with these new requirements, Google will no longer allow VAT to be displayed separately from the price of the product on landing pages for products offered in Japan. Beginning April 1, VAT must be included in the price for the product that is displayed on the landing page. Learn more about price
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  24. Important policy update: Shopping ads referencing the US presidential election

    Since early January 2021, we have been enforcing the Sensitive events policy, under the Inappropriate content policy, for US elections-related content. Our first priority is always to protect our users, especially where ads have the potential to amplify confusion during fast-paced and unpredictable situations, which is why we initially introduced this temporary restriction on US elections-related content. While we no longer consider the US 2020 elections-related events to be a sensitive event, we will still rigorously enforce all our existing Merchant Center policies. For more information on S…
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  25. New warnings for unit pricing

    In the European Union and Switzerland, you may be required by local law to display unit pricing information for applicable products. For example, if you sell perfume in this region, it is required to provide the price per 10 milliliters in your ad or listing. Beginning in March 2021, we will show "Missing potentially required value" warnings when the unit_pricing_measure attribute is missing for products for which you may be required to display the price per unit. If a required attribute is omitted, your product(s) may be legally liable for non-compliance with applicable law. If you receive th…
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  26. Upcoming changes to price enforcement

    Consistent and accurate pricing is one of the most important factors shoppers take into considerations when making a purchase. If the product’s price at checkout is higher than the price shown in an ad, free product listing, or on a product landing page, shoppers are more likely to abandon the purchase. Beginning April 6, in addition to reviewing and enforcing price accuracy between your Merchant Center product data and your landing pages, we will begin to review and enforce price accuracy at checkout. If during an account review Google finds that the price provided for one of your products at…
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  27. Buy on Google update: submit disputes directly from settlement report

    January 27, 2021

    You’ll now be able to dispute transactions directly from the settlement report page of your Merchant Center account. What’s changing? Until now, to dispute items in your settlement report, you’ve been required to submit a request form via the Help Center, which may require ongoing communication between you and Google. Now, you’ll be able to dispute transactions right from the settlement report view. Such disputes may be raised for things like issue-related refund amounts, return shipping amounts, tax amount, commission amounts, and transaction amounts. After you’ve submitted a dispute, the sta…
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  28. Free and fast annotation now available for Buy on Google and free product listings

    February 2021

    Shipping is a key decision point for customers buying online. If you offer free and fast shipping on your products, Merchant Center lets you show that through an annotation that appears in your eligible ads and listings. Starting now, we’re expanding the range of listing types that can include this free and fast annotation. Note: Free and fast annotation is only available in the US. What’s changing While the free and fast annotation could previously only be included in Shopping ads, it can now be added to: Buy on Google listings Free product listings To get started, review the checkout and lan…
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  29. New warnings for missing energy efficiency class

    In the European Union and Switzerland, it is required by local law to display energy efficiency class information with applicable products. Beginning in mid-January 2021, we'll show "Missing potentially required value" warnings when the energy_efficiency_class attribute is missing for products for which you may be required to display energy efficiency class information. If a required attribute is omitted, your product(s) may be legally non-compliant and you, as the merchant, are legally liable. To resolve this sort of issue, either provide the missing attribute with a valid value or verify tha…
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  30. Important policy update: Sensitive events

    Since January 6, we’ve enacted a limited sensitive event, per our standard policies, given the violent events in Washington DC. This means starting Thursday, January 14, we'll be expanding our sensitive events enforcement to include Shopping ads which reference the candidates, the election, its outcome, the upcoming presidential inauguration, the ongoing presidential impeachment process, violence at the US Capitol, or future planned protests on these topics. Learn more
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  31. Name changes: Surfaces across Google and Shopping Actions renamed

    December 14, 2020

    As part of our commitment to constantly improving Merchant Center, we’re changing the names of surfaces across Google and Shopping Actions. This will help to keep the names descriptive, relevant, and consistent as Merchant Center continues to grow and evolve. What’s changing Starting soon, when we talk about surfaces across Google, we’ll talk about the listings rather than the feature itself. Where you previously saw “surfaces across Google” in your account or in the Help Center, you’ll soon see “free product listings” or “free listings” in its place. And Shopping Actions will now be called Bu…
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  32. Shopping ads policy update: US elections

    December 10, 2020

    Since November 3, 2020, we have been implementing the Sensitive events policy, under the Inappropriate content policy for US election related content in Shopping ads. While we no longer consider the US 2020 election to be a sensitive event, we will still rigorously enforce all our existing policies. Our first priority is always to protect our users, especially where ads have the potential to amplify confusion during fast-paced and unpredictable situations, which is why we initially introduced this temporary restriction on US election related content. Current as of December 10, 2020.
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  33. Automatic image improvements now available with Buy on Google

    We’re expanding the coverage of automatic image improvements from products that are advertised with Shopping ads only to also include Buy on Google products. Automatic image improvements review non-compliant images and try to automatically fix them, on your behalf, by removing promotional overlays. If the removal is successful, the image will be replaced and the offer will be reapproved. No action is needed if you’ve already opted in for these improvements, as any previously excluded products will automatically be added to the review process. If you’d like to have your offers reviewed and poss…
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  34. Stay on top of trends with the Insights page

    November 19, 2020

    Consumer behavior continues to change as people adjust to their new normal. We’ve seen a surge in searches for patio heaters, pajamas, and sleds in the past month–and queries like “online gift” have grown by 80% year over year.1 To help you stay on top of these emerging trends and more, we're rolling out the Insights page as a beta over the next few months globally. Discover insights tailored to your business The Insights page makes it easy for you to explore insights and emerging trends based on your business. Let's say you're a pet store looking to reach more customers. With the Insights pag…
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  35. Shopping Actions update: Review defect alerts on "Orders" page

    November 17, 2020

    Defect alerts help identify certain issues with your orders in real-time, allowing you to take action on alerts before they impact your customer experience or your Retailer Standards score. Now, we’ve made it easier for you to find and review these alerts. What’s changing You can now view your order defect alerts directly from the “Orders” page of your Merchant Center account. This means you’ll be able to easily review orders that are in risk of receiving a Retailer Standards defect and resolve issues directly from the “Order management” page. Note that the “Defect alerts” tab within the “Reta…
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  36. Important policy update: Sensitive events

    October 27, 2020

    Given that an unprecedented amount of votes will likely be counted after the election day on November 3, 2020, we will implement the “Sensitive events" policy under our “Inappropriate content" policy as polls close on Election Day. Based on this policy, we will restrict content which references the candidates, the US elections, or their outcomes. "Sensitive events" policy under "Inappropriate content" Google’s sensitive events policy aims to provide a safe advertising ecosystem during critical political events. More specifically this policy covers: Ads that potentially profit from or exploit a…
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  37. Get discovered by deal seekers with new features for listing your promotions (U.S. only)

    October 22, 2020

    While deal seeking behavior is not new, shoppers are more price-conscious this year. In fact, 58% of U.S. holiday shoppers will hold off on buying gift items until they’re on-sale.1 When looking for these competitively-priced products, 40% of global shoppers say they turn to Google to find the best deal.2 Since many of these shoppers have already started their gift search, adding promotions to products that you sell on Google now can help drive more sales to your business. This holiday season, we’re doing more to help you get discovered by these deal seekers. We’re making it easier to upload a…
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  38. Easily respond to real-time holiday demand with Smart Shopping campaigns

    October 22, 2020

    Last holiday season, U.S. shoppers used Google for shopping more than any other source.1 As more people are already shopping for the holidays, we’re offering ways to help you capture real-time holiday demand with Smart Shopping campaigns.2 These new features will help boost your visibility to new customers, showcase your brand and products in rich creatives, and uncover meaningful insights from your performance. Get in front of new shoppers this holiday season 58% of U.S. holiday shoppers bought at least one brand last holiday season that they hadn't bought before3. In July, we introduced impr…
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  39. Buy on Google: How to prepare for the holiday season

    October 21, 2020

    The holiday season is coming quickly and, as you know, this year will be different than any other. Here are some ways to get your Merchant Center account and Buy on Google information in shape, so you can be ready. Review your Merchant Center settings and product feed information. Check that your feeds are up-to-date with the product data specification. Use the quantity for Buy on Google [sell_on_google_quantity] attribute to show the number of products available to sell on Google for a particular product. The availability [availability] attribute indicates the status of the product, such as i…
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  40. Important update: changes to availability enforcement on free standard listings

    October 2020

    Free standard listings allow merchants to show out of stock products to users. To ensure good user experience, Google will now preemptively disapprove free standard listings for products that are marked as out of stock in the product data in Merchant Center, but are in stock on their landing pages. Take action to prevent disapprovals To avoid having your products be preemptively disapproved, make sure that your Merchant Center product data’s availability values accurately reflect each product’s availability on its corresponding landing page. It is recommended that you enable automatic item upd…
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  41. Shopping Actions update: changes to Retailer Standards

    October 1, 2020

    Effective November 1, 2020, we’re updating our Retailer Standards program to better manage key performance areas that customers value most. What’s changing We’re launching two new performance metrics: “Return defects” and “Delivery defects” Return defects: These error types apply anytime an item’s return is not processed within 2 business days of delivery at your return facility. You’ll be able to monitor performance of this defect starting on November 1st. The first score impacted will be March 1, 2021 and will lookback to defects as early as November 24, 2020. Delivery defects: We’ve created…
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  42. Free listings will soon be available across the world

    Today we announced that we’re bringing free listings to the Shopping tab in countries across Europe, Asia, and Latin America. Just as we don't charge sites to be part of the Google Search index, listings for participating retailers are eligible to appear in these results at no cost to them. Paid listings will continue to appear in ad slots and will operate in the same way as Shopping ads do today. This change will take effect by mid-October 2020. How to participate To show your products in free product listings on the Shopping tab, opt in when you sign up for Merchant Center. If you already ha…
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  43. Use additional countries to determine your reach

    October 2020

    Over the years Google has introduced functionalities that allow you to automatically use your product data across multiple countries, provided you also set up shipping and target your campaigns to these countries for Shopping ads. Recently, we expanded this functionality with additional insights on your product data eligibility and performance across countries. This month, we’re making some additional changes, which will give you more precise control and clearer diagnostics of the countries where your products are eligible to show. Use "Additional countries" instead of Merchant Center "shippin…
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  44. Important update: changes to image policy enforcement

    September 2020

    We're changing the way we enforce image policies for advertising, selling, and listing your products on Google. We’ll be sunsetting account-level image enforcement in favor of item-level disapprovals. Over the next few weeks, as a part of a gradual rollout, any accounts that are currently warned or under preemptive item disapproval due to image promotional text will be automatically overturned, and item-level disapprovals will be applied to affected products instead. We recommend opting in to automatic image improvements in Merchant Center, which will try to automatically fix non-compliant ima…
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  45. Shopping Actions: update to gift card policy

    September 16, 2020

    Beginning September 30, Google will be changing the gift card category policy to prohibit the sale of gift cards on Buy on Google. What this means for you Merchant Center products in the gift card category on Buy on Google will be disapproved and will no longer be available to your customers once the policy has been updated. No action is required from you.
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  46. Globally show your products in any Shopping language

    In September 2020, we’re expanding our feed options and capabilities, enabling you to show products to people who understand a particular language, regardless of the country in which they are located. This helps expand your reach and also simplifies the process of using one feed to show products in multiple countries of sale. For example, let’s say you have a Spanish feed that you were previously using to show products to people in Mexico. You could use that same feed to target Spanish-speakers in Colombia and Ecuador, where Spanish is a local language. You can now also use that feed to target…
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  47. Simplify how you use product data across countries

    August 2020

    Over the past few years, Google has introduced functionalities that have allowed you to automatically use your product data across multiple countries, provided you also set up shipping and target your campaigns to these countries for Shopping ads. We’re now introducing more ways to determine where your product data can be used, and providing additional insights on your product data eligibility and performance across countries. For certain Shopping programs, you’ll be able to specify in which additional countries you’d like to make your product data available on the feed level. To give you addi…
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  48. New warnings for ValueTrack parameters in link attributes

    July 31, 2020

    If you’ve submitted ValueTrack parameters in the URL specified for the link, mobile_link, and canonical_link attributes, you may begin to see new warning messages appear on the Diagnostics page in Merchant Center regarding your offers. ValueTrack parameters are specific to Google ads, and could interfere with tracking for other programs such as surfaces across Google. To ensure that your tracking is uninterrupted, delete any ValueTrack parameters that are present in the URL specified in the link, mobile_link, and canonical_link attributes and use the ads_redirect attribute or a tracking templa…
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  49. Grow online sales with new features for Smart Shopping campaigns

    July 15, 2020

    The way that consumers are shopping today continues to evolve with dynamic market conditions. 25% of U.S. shoppers say they will continue to shop online and avoid going in stores even as stores re-open.1 As shoppers move online, Smart Shopping campaigns2 are helping advertisers adapt by optimizing for your goals based on real-time signals across Google, including Google Search, Google Images, YouTube and millions of sites and apps across the web. This means you can be sure to show your products to the right customers at the right time as consumer demand unpredictably fluctuates. Now, we’re mak…
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  50. New 0% commission fee for selling on Google through Shopping Actions in the US

    July 23, 2020

    We’ve announced a series of changes to the programs available to merchants selling on Google in the United States to make sure Google is even more of an open platform for digital commerce, where merchants of all sizes can sell for free, using the tools and providers of their choice. What’s changing In April, we made it free to list your products on the Shopping tab, and last month, we announced that free listings are coming soon to Google Search in the United States. Now, we’re making it free to sell your products directly on Google — Google will no longer charge you commission fees for purcha…
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  51. Shopping Actions policy update: Downloadable software CDs and DVDs

    July 13, 2020

    What’s changing Currently, Shopping Actions does not allow digital goods and subscriptions. Beginning at the end of July, we’ll also begin disallowing downloadable software CDs and DVDs on Shopping Actions. Note that video game DVDs will still be allowed. What this means for you No action is required from you, but if items such as these are in your Shopping Actions inventory, they may soon be disapproved. If you have any questions, contact our support team or reach out to your Google point of contact.
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  52. Shopping ads policy update: Misrepresentation

    July 2020

    We’re updating and expanding on our policy on misrepresentation to include the following with regard to unacceptable business practices: Scamming users by concealing or misstating information about the merchant’s business, or product, or service Examples: Impersonating brands or businesses by referencing or modifying the brand content in the ads, URL, destinations or misrepresenting yourself as the brand or business in user interactions Examples: Enticing users to part with money or information through a fictitious business that lacks the qualifications or capacity to provide the advertised pr…
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  53. Shopping Actions: updates to policy language

    We’re updating and expanding on our policy on Shopping Actions, to clarify that these are also subject to our Shopping ads policies. To ensure a safe and positive experience for users, Google requires that merchants comply with all applicable laws and regulations in addition to Shopping Actions and Shopping ads policies. It’s important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places Shopping Actions offers are shown. When we find content that violates these requirements, we may block it from ap…
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  54. Update to products that enable dishonest behavior policy

    July 2020

    In August 2020, the Google Shopping products that enable dishonest behavior policy will be updated to clarify restrictions on advertising for spyware and surveillance technology. The updated policy will prohibit products that are marketed with the express purpose to enable a user to track or monitor another person or their activities without their authorization. This policy will apply globally. Examples of products that will be prohibited (non-exhaustive) Spyware and technology used for intimate partner surveillance including but not limited to spyware/malware that can be used to monitor texts…
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  55. Unpaid listings of specific products in your inventory coming soon to Google Search

    Today, we announced that in the next few months, we’ll be bringing free listings to the product information panel on Google Search for mobile users in the United States. This means that if your product information is eligible (see best practices to become eligible), shoppers searching for specific branded products in your inventory, for example OXO Good Grips Classic Tea Kettle, may see unpaid listings of your business, product pricing, and reviews. This announcement follows the recent launch of unpaid listings of apparel and accessories on Google Search, which offer a more visual and browsy s…
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  56. 2020 Merchant Center product data specification update

    June 15, 2020

    Every year, we make changes to the Merchant Center product data specification with the goal of creating a better experience for users who are searching for products online. This year’s updates focus on improving data quality. What’s changing this year Changes beginning immediately Installment and subscription cost attributes: Values for the installment and subscription_cost attributes will be accepted for wireless products and services in approved countries for Shopping ads only. Submitting values for these attributes for other product categories may lead to disapprovals. Product detail attrib…
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  57. Show your products in free product listings on Google's Shopping tab (US only)

    Today we announced that we’re bringing free listings to Google's Shopping tab in the United States. Just as we don't charge sites to be part of the Google Search index, listings for participating retailers are eligible to appear in these results at no cost to them. Paid listings will continue to appear in ad slots and will operate in the same way as Shopping Ads do today. For shoppers, it means more products from more stores, discoverable through the Shopping tab. For retailers, this means you can make your products discoverable in free listings by opting your existing product feeds into the s…
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  58. Coronavirus disease (COVID-19) Merchant Center policy updates

    Current as of September 22, 2021 The impact of coronavirus disease (COVID-19) is evolving every day and we are working hard to maintain a safe advertising ecosystem for users, advertisers, and publishers. This page provides important information and updates on measures we are taking to prevent abuse related to coronavirus disease (COVID-19). Advertisers must follow Google Ads policies when serving coronavirus disease (COVID-19) related content, in particular our Sensitive events policy, which prohibits any content that seeks to capitalize on the pandemic, or lacks reasonable sensitivity toward…
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  59. Shopping Actions France update: Download an EU VAT invoice

    April 1, 2020

    What’s changing? Merchants using Shopping Actions in France can now access invoice statements that provide a summary of your money movements in the Payments section of your Merchant Center Account. The following filters are provided to help you more easily access the invoices of interest to you: Detailed transactions vs. summary view Transaction types: All transactions, earnings, payments, adjustments, and taxes Date range Learn how to download your VAT invoice
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  60. Shopping Actions: Resources for managing your business during COVID-19

    March 31, 2020

    Below, we’ve consolidated resources around managing your orders and business for Shopping Actions during the COVID-19 pandemic. Check the Announcements section often for updates as we continue to adapt to changing circumstances. What you can do
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  61. Update to Inappropriate content policy

    March 2020

    In March 2020, effective immediately, Google will update the Inappropriate Content policy to clarify the position on Sensitive Events. Updated Sensitive Events policy The following is not allowed: Products that potentially capitalize on or lack reasonable sensitivity towards a natural disaster, conflict, death, public health emergency, or other tragic event Examples (non-exhaustive): Appearing to profit from a tragic event with no discernible benefit to users; price gouging or artificially inflating prices that prohibits/limits access to vital supplies; sale of products or services (such as pe…
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  62. Manage your product inventory to help shoppers find what they need through the COVID-19 outbreak

    March 25, 2020

    As communities around the world respond to concerns over the coronavirus pandemic, we know that this time presents unique challenges for retailers of all sizes and the people they assist. There are many ways to help your shoppers adjust to new changes - whether it’s sharing an update on how your business and employees are adapting, or letting your customers know a product is back in stock. Here are some tips and recommendations to manage your product inventory and help shoppers find what they need during the outbreak: Proactively communicate any business changes If your hours of operation have…
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  63. Important update: Your products may show in additional countries

    July 2020

    A few years ago, we introduced the ability to use product data submitted in a primary country of sale across multiple additional countries based on a common language. For example, if you upload product data in French and set your primary country of sale as Canada, those products may be automatically available to show in other French-speaking countries, such as Camaroon, Senegal, and Madagascar, provided you have set up shipping and location targeting for those countries. In July 2020, we’ll begin introducing additional eligible countries. The product data you’ve submitted for your primary coun…
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  64. Shopping Actions update: extension to Retailer Standards shipping defect rate (US only)

    March 16, 2020

    In October, we announced adjustments to your Shopping Actions Retailer Standards performance goals to help support you through the holiday season. In light of COVID-19 and its effects on businesses, these adjustments will remain in place through June 2020. Item defect rate: Less than 1% Shipping defect rate: Less than 5% (originally 4%) Sales goal: $15K in 90 days Item goal: 300 items in 90 days Item defect rate: 1% - 5% Shipping defect rate: 5% - 10% (originally 4% - 7%) Sales value and item quantity metrics do not apply Item defect rate: Above 5% Shipping defect rate: Above 10% (originally 7…
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  65. Update to healthcare & medicines policy: Prescription opioid painkillers

    February 28, 2020

    What’s changing? Beginning in March 2020, the healthcare & medicines policy will be updated to prohibit Shopping ads for prescription opioid painkillers in the United States and Canada. Shopping ads for all prescription drugs will continue to be prohibited outside of the United States and Canada. Posted February 28, 2020
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  66. Update: Add products directly in Merchant Center

    February 20, 2020

    What’s changing We’re introducing a simpler way for you to provide product data in your Merchant Center account. You can now add products directly in Merchant Center. That means, you can add individual product listings without creating and uploading a new feed. Then, once you’ve added individual products to your Merchant Center account, you can make edits to that item individually. And, you’re able to use a combination of feeds and individual product uploads. What you need to do To add individual listings, you’ll use a new section in your Merchant Center account that allows you to manually ent…
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  67. View valuable Market Insights retail data

    February 2020

    What’s changing? Market Insights will become available under Growth to offer retail data on Google that can help inform your business strategy. It includes the price competitiveness and best sellers reports. You’ll get benchmarks to better understand and compare your position in the retail landscape on Google. You could use these insights to make business decisions around product assortment and pricing, as well as boost efforts to sell products that already display a competitive advantage in the market. What you need to do Make sure to review the policies for Market Insights. Get an account ad…
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  68. Healthcare policy update: Country expansion for over-the-counter drug sales

    January 22, 2020

    What’s changing? In January 2020, online pharmacies in Austria, Czech Republic, Norway, Portugal, and Slovakia will be allowed to promote over-the-counter medication products on Shopping ads, provided that they meet the associated certification requirements. In addition, eligible online pharmacies in the EU/EEA will be allowed to target Austria according to all applicable laws and regulations. What you need to do Once the change goes live, on January 30, 2020, you’ll be able to apply for the necessary certificates using this online application form.
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  69. Shopping Actions: Find support on the new Shopping Actions community

    January 7, 2020

    What’s changing? We’ve added a Shopping Actions-specific space to the Google Ads community forum! To get started visit Shopping Actions category and look for answers from a community of passionate retailers and product experts. How it works You may be able to find an answer to your question from a previous user’s thread. Enter your question in the search bar to find others who have asked the same question If you can’t find it, you can submit a question and a Shopping Actions expert will respond directly to you. Remember to turn on email notifications to get alerted when a response is waiting f…
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  70. Important update: Notice to Shopping advertisers regarding Connecticut sales and use tax

    January 2020

    Connecticut law requires us to notify advertisers on the Shopping platform of certain information relating to the Connecticut sales and use tax and this policy update is in accordance with this legal requirement. The notice applies to advertisers using Shopping campaigns on a recurring basis each calendar quarter unless revoked. This policy update does not impact Shopping Actions. Learn more about the application of marketplace facilitator laws to Shopping Actions
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  71. Update to dangerous or derogatory policy

    December 2019

    In December 2019, Google will update the definition of the dangerous or derogatory policy to include content made by or in support of transnational drug trafficking organizations. 
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  72. Shopping Actions: Update to policy for book sales in France

    December 9, 2019

    What’s changing? Books participating in Shopping Actions France now must be listed as books using the Google Product Category. If a book isn’t listed within the "Books" Google Product Category, it will be disapproved. Learn more about the books policy for France What you need to do If you participate in Shopping Actions France and currently have books not listed using the Google Product Category, you’ll need to update your product data immediately. As a general rule, books are never allowed to be shipped for free in France. This means you’ll need to set up your shipping services accordingly. I…
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  73. Change log: Update to political content policy in Singapore

    December 2, 2019

    Google will update the political content policy for Singapore. With this policy change, starting December 2, 2019, political ads in Singapore are not allowed. Political ads in Singapore are ads that: promote the interests of a political party or other group of persons organized in Singapore for political objects; influence, or to seek to influence, the outcome of an election to the office of President, a general election of Members of Parliament, a by-election of any Member of Parliament, or a referendum; influence, or to seek to influence, public opinion on a matter which in Singapore is a ma…
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  74. Update to political content policy in Taiwan

    In October, Google will update the political content policy for Taiwan. With this policy change, from November 15, 2019 to January 17, 2020, ads that feature a political party, candidate, or current officeholder for the elected office of President, Vice President, or member of the Legislative Yuan will not be allowed in Taiwan. Learn more about the political content policy
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  75. Updates to Shopping Actions policies for the sale of vehicle parts

    November 12, 2019

    Google has clarified its policies regarding the sale of vehicle parts. As a result, certain vehicle parts are no longer supported for sale on Shopping Actions. In order to make the policy around vehicle parts more clear, we’ve made a small change, from restricting “Vehicle parts requiring ACES identifiers” to restricting “Regulated vehicle parts” (for example, those regulated by the Federal Motor Vehicle Safety Standards (FMVSS) in the United States). Unregulated vehicle parts and accessories are allowable, and we hope this policy change will make this more clear. For more information on Shopp…
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  76. Merchant Center upgrades to get your products in front of more holiday shoppers

    November 6, 2019

    With Shopping ads now available in more than 50 new markets, and 95 total markets, you can expand your global footprint more than ever. Reach more holiday shoppers around the world Start showing your products globally with multi-country feeds, which allow you to target multiple countries that share the same language by using a single feed in that language. For example, if you upload product information in German for Germany, those products may be automatically available to show in other German-speaking countries, such as Austria and Switzerland. You’ll just need to set up shipping and location…
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  77. Shopping ads policy update: HIV home test kits now allowed in more countries

    November 11, 2019

    What’s changing? The Shopping ads policy on HIV home test kits is changing as of November 2019. The change will allow the promotion of HIV home test kits in the Netherlands, and the United Kingdom in accordance with local regulations. After the new policy goes into effect, the healthcare and medicines policy will be updated to reflect this change.
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  78. Shopping Actions: updates to Retailer Standards shipping defect rate (US only)

    October 28, 2019

    Retailer Standards are the minimum performance benchmarks across order management, shipping, and volume aiming to help measure your performance and identify areas for improvement. You’re evaluated across your item defect rate, shipping defect rate, gross sales, and total orders. The holiday season is a busy time for everyone. This includes carriers who often times perform at capacity. Therefore, there will be a temporary update to the Retailer Standards shipping defect rate to account for a potential drop in carrier performance during the holiday season. This will help ensure that your ratings…
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  79. Update: automated feeds available globally

    November 12, 2019

    What’s changing? Beginning November 1, automated feeds will become available in every country where Merchant Center is available. How it works Automated feeds use the feed input method “website crawl,” which allows Google to discover products on your website, and create a feed for you in your Merchant Center account. This is done by crawling your website - which allows the feature to read structured data and sitemap information to extract the most up-to-date information about relevant products from your website. Google also reads your website's sitemaps to comprehensively crawl your site. Lear…
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  80. Important update: Gradual rollout of unique product identifier enforcement relaxation

    Changes to the enforcement of unique product identifiers are currently being applied to all affected Merchant Center accounts. These changes were previously announced to be fully effective as of September 30, 2019, but have since shifted to a gradual rollout. This rollout process will continue throughout the month of October, and all enforcement changes will be visible in affected Merchant Center accounts after November 11, 2019. For your convenience, content in the Google Merchant Center Help Center related to unique product identifiers has already been updated to reflect the new requirements…
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  81. New automatic image improvements feature in Merchant Center

    You can automatically improve uploaded images, ensure they meet requirements, and improve overall user experience with automatic image improvements, a new feature in Merchant Center. When you enable this feature, Google will attempt to automatically fix unaccepted images by removing promotional overlays, which are not allowed in images for Shopping ads. If the removal is successful, the image will be replaced and the offer will be reapproved. Turn on this feature in Merchant Center and the improvements will automatically be applied to relevant images in your account. To manage the settings for…
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  82. Updates to Merchant Center 2019

    Google Merchant Center has been redesigned with simpler navigation that offers you more personalized control of your programs. Use Merchant Center to explore new programs for your products while continuing to manage and configure product data for your current programs. Navigate the new Merchant Center We’ve made navigating Merchant Center cleaner and easier by consolidating the two side menus into a single navigation panel and moving less frequently used tools to the “Tools and settings” menu. Use the new Overview page (which has replaced the Home page) to get a quick rundown of all your progr…
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  83. Shopping Actions update: Improved returns experience

    August 2019

    To improve the returns experience for both retailers and customers, we’ve made several updates to both our returns platform and policies. What’s changing Streamlined return operations New dedicated returns tab in Merchant Center: This new interface has a real-time view of incoming returns and serve as a one-stop destination for processing refunds and Google-facilitated returns. Learn more Return shipping fees: All newly created returns will have the return shipping fee information visible in both the new dedicated return management tab in Merchant Center and, soon, also in the OrderReturns API…
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  84. Important update: Shipping set-up required if your products ship outside your feed country of sale

    What’s changing Shipping data improves the user experience, but for most countries where shipping is not mandatory, this information is missing. As of July 2019, Google Merchant Center will require shipping information to advertise in any country that is not a country of sale for your feed. You can set up shipping either using account level shipping settings or item-level shipping overrides in your feeds in Google Merchant Center. Important: We're not changing requirements for merchants who wish to advertise in one of their countries of sale in their feeds. These changes impact only merchants …
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  85. Important update: Changes to enforcement for unique product identifiers

    Providing correct unique product identifiers (UPIs) is vital to ensuring that Google recognizes your products and can offer the best experience possible for consumers. Common UPIs include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names. The following changes to the enforcement of UPIs for Shopping ads in Australia, Austria, Belgium, Brazil, Canada, Czechia, India, Denmark, France, Germany, Italy, Japan, Mexico, the Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, Turkey, the United Kingdom, and the United States will take effect as of Septem…
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  86. Important update: Your products may show in additional countries

    August 2019

    A few years ago, we introduced the ability to use product data submitted in a primary country of sale across multiple additional countries based on a common language. For example, if you upload product data in Spanish for Chile, those products may be automatically available to show in multiple Spanish-speaking countries, such as Uruguay, Peru, and Paraguay, provided you have set up shipping and location targeting for those countries. In August 2019, we’ll be introducing additional eligible countries. The product data you’ve submitted for your primary country of sale may automatically become av…
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  87. Automatic item updates and Shopping Actions

    June 2019

    Automatic item updates is a Merchant Center feature that updates the price and availability of product listings of Shopping ads, Shopping Actions, local inventory ads, and surfaces across Google based on the data found on your website. This feature is turned on by default at the account level. Automatic item updates are automatically applied to product pricing for Shopping Actions for merchants who were already participating in Shopping ads before enabling Shopping Actions. This allows for the synchronization of product prices across Shopping ads, Shopping Actions, and your channel’s landing p…
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  88. Shopping Actions update: Changes to retailer standards criteria (US only)

    June 2019

    What’s changing Beginning July 1, the retailer standards program will have updated metrics, thresholds, and incentives - reformulated to make it easier for you to achieve your customer service goals and performance success. Merchants at the “Meeting Standards” level will now be eligible for a commission discount for qualifying orders - to reward you for shipping fast and free. In addition, shipping defect thresholds now include broader considerations for incorrect tracking information, and for late delivery when handling time was met. Item defect thresholds have been modified, and will now inc…
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  89. Important update: Marketplace facilitator tax application coming to all states

    Marketplace facilitator tax is a term for legislation passed in the United States by individual states. The legislation shifts tax collection and remittance responsibilities from a marketplace seller to the marketplace itself. What's changing? Marketplace facilitator tax will be applicable in the states listed below in accordance with the following dates: January 2019​ Alabama Connecticut Iowa Oklahoma Minnesota New Jersey Pennsylvania Washington March 1, 2019 South Dakota April 1, 2019 Washington, DC June 1, 2019 Idaho Nebraska New York June 27, 2019 Rhode Island July 1, 2019 Arkansas Kentuck…
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  90. Shipping changes for Shopping ads in Austria, Belgium, Canada, Ireland, and Poland

    Starting July 31, 2019, shipping rates are provided for all products that include Austria, Belgium, Canada, Ireland, or Poland as a country of sale. These rates are required so that the full cost of products can be displayed on Shopping ads for a better customer experience. Accounts that include Austria, Belgium, Canada, Ireland, or Poland as a country of sale are subject to reviews of individual items, as well as account-level reviews. Accounts that don’t include the required shipping information may be disapproved and products associated with those accounts will generate errors and won’t be …
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  91. Changes to Shopping Actions Merchant Terms of Service

    April 3, 2019

    We're updating the Merchant Terms of Service for Shopping Actions in the US. What's changing Sales taxes: As a result of new tax rules in certain states, we updated terms relating to how taxes are handled in those states. Publicity approval: We added terms to make it clear that you cannot issue a public statement about the business relationship between Google and you without our approval. Item content: We updated provisions relating to our use of information you provide (for example, product images and descriptions) to make it clearer that our use is in connection with our shopping services. A…
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  92. Healthcare policy update: Online pharmacy cross-border targeting of Germany

    April 5, 2019

    In April 2019, we'll begin allowing eligible online pharmacies in the UK and the Netherlands to target Germany according to all applicable laws and regulations. Once the change goes live, Google advertisers will be able to apply for the necessary certificates using our online application form.
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  93. 2019 Merchant Center product data specification update

    Each year, we make changes to the product data specification with the goal of creating a better experience for people who search for products online. What’s changing this year: Google Product Category: The google_product_category attribute will become optional. If you don’t submit a value for this attribute, or if we don’t recognize the value that you’ve entered, Google will automatically assign a category to your product, which will be visible on your product details page on Merchant Center. There are certain categories of products, including some subcategories of Apparel & Accessories and Me…
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  94. Comparison Listing ads for Comparison Shopping Services

    In 2017, Google launched the Comparison Shopping Services (CSS) program, which enables Comparison Shopping Services to place Shopping ads on Google on behalf of merchants in EEA countries. We’re now introducing a beta for Comparison Listing ads, a new ad format which shows a selection of products that are available on a CSS’s website in a single ad. In addition to the carousel of Shopping ads that shows on Google’s general search results pages, a second carousel of Comparison Listing ads may also appear. How it works When enough relevant Comparison Listing ads are available for a given search,…
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  95. Connecting you to visual shoppers with new ad formats on Google Images

    March 5, 2019

    A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product. But shoppers aren’t just doing their searches on Google.com. We’ve seen that 50 percent of online shoppers said images of the product inspired them to purchase, and increasingly, they’re turning to Google Images. That’s why we’re investing in shopping solutions across more of our properties, like Google Images. When we launched Shopping ads on Google Images, we wanted to provide advertisers with a new way to reach shoppers where they’re looking for more visual inspiration. Now, we’re …
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  96. Important update: Marketplace facilitator tax application in SD, DC

    Marketplace facilitator tax is a term for legislation passed in the United States by individual states. The legislation shifts tax collection and remittance responsibilities from a marketplace seller to the marketplace itself. Learn more about marketplace facilitator tax What’s changing? As of March 1, 2019, the tax will be newly applicable to marketplaces in South Dakota. As of April 1, 2019, the tax will also be applicable to marketplaces in Washington DC. In accordance with these laws, Google will begin to collect and remit taxes for Shopping Actions products sold in states with marketplace…
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  97. Change log: Political content policy in India

    The political content policy for India will change in February 2019. After this policy is live, political parties, political candidates, or current members of the Lok Sabha will not be allowed to run Product Listing ads in India. Learn more about political content Posted February 2019
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  98. Holiday shipping cut-off setting now available

    January 19, 2018

    We’ve improved the way you configure your shipping settings in Google Merchant Center. What’s changing Holiday shipping cut-offs If you have special delivery settings for a particular holiday, such as Christmas or Mother’s Day, you can submit a special configuration through the holiday shipping cut-off setting. For a period of time leading up to each holiday, your ads will clearly state if a purchase will be delivered before the holiday’s date. Learn more. What it means for you You aren’t required to make changes to your current shipping settings, but you have the ability to update your servic…
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  99. 2018 Shopping Product Feed Specification Update

    Each year, we make changes to the Shopping product data specification with the goal of creating a better experience for people who search for products online. This year, Google is focusing on making changes that relax the way we enforce certain rules. What’s changing: Long titles and descriptions truncation: With this change, title and description attributes that exceed the character limit will no longer result in disapprovals. Instead, Google will truncate the input to the correct length. If attribute values are truncated, you’ll receive a warning in your account. Learn more about the title a…
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  100. Order cutoff time and handling time settings now available

    We’ve improved the way you configure your shipping settings in Google Merchant Center. What’s changing Order cutoff time When communicating the amount of time to process an order, merchants often let their customers know when an order needs to be placed for processing to begin on the same day. Orders that miss the cutoff time are not processed until the following business day. This feature allows merchants to configure the cutoff time, along with a specific time zone, for each shipping service, and lets Google calculate more precise estimated delivery dates. Learn more Handling time Handling t…
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  101. Change log: Diagnostics section updates

    In July 2018, the Diagnostics section of the Merchant Center was updated with additional customization, including the ability to view sample items for errors in the past, and to filter by: country, destination, and feed. Previously, you could only download one large report of all issues, but you can now download individual reports for each issue. These download reports now include three additional attribute fields to help with troubleshooting: custom labels, Google product category (GPC), and product type. Learn more about the item issues download. (Posted July 2018)
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  102. Update to adult-oriented content policy for Germany

    The Google Shopping policy on adult-oriented content in Germany will change in October 2017. Under this new policy, merchants who wish to promote adult oriented content in Germany will be able to do so, provided their ads meet both the usual and the additional German-specific policy requirements for this content. More information can be found at our updated policy pages. Posted October 2017
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  103. Important update: GTIN requirements are expanding soon

    We require GTINs for all products that have them. Beginning November 15, 2017, merchants targeting Argentina, Chile, Colombia, Hong Kong, Indonesia, Ireland, Malaysia, New Zealand, the Philippines, Portugal, Singapore, South Africa, Taiwan, and the United Arab Emirates began to see warnings in Merchant Center reminding them to submit correct GTINs and the corresponding brand for all new products with GTINs assigned by the manufacturers. On February 14, 2018, enforcement will begin, and products without GTINs may no longer be eligible to participate in Shopping ads. What it means for you If you…
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  104. Important update: Multi-country advertising beta available for new country pairs

    July 16, 2018

    For merchants in certain countries, you'll soon see the ability to use a single feed to target multiple countries at once - your home country and other countries that uses the same language. This means that your products may show to a broader audience - giving users a better product selection, and you the chance at more impressions - with far less effort upfront. This feature will only be available for certain countries. You can target: Norway: using English feeds from Sweden, Denmark, and Great Britain Sweden: using English feeds from Norway, Denmark, and Great Britain Denmark: using English …
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  105. Updates to feeds in Merchant Center

    August 16, 2017

    With this launch, we've changed the way we think about feeds and product data in Merchant Center. You can now use primary feeds to submit your existing product data to Merchant Center, as is. Use supplemental feeds and the new Feed Rules features to augment your product data and meet our product data spec requirements. What’s new Feeds Feeds are now split between primary feeds and supplemental feeds. With the new feed experience, you are now able to submit your existing product data as-is from your site as a primary feed, and use supplemental feeds to provide additional data to meet our requir…
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  106. Important Update: GTIN requirements are expanding soon

    In 2015, we began requiring Global Trade Item Numbers (GTINs) for products from a list of 50 brands. Going forward into 2016, our requirements for GTINs will expand beyond those 50 brands to include all products with a GTIN assigned by the manufacturer. Why we're making these changes GTINs help us understand exactly what you're selling. When we understand what you're selling, we can help boost your ad performance by adding valuable details about the product and serving the ad in a more relevant way to users. This also means that your ads can serve in more places on Google, YouTube, and our par…
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  107. Shopping ads product data specification update

    We periodically make changes to the Shopping ads product data specification with the goal of creating a better experience for users searching for products online. Today we announce an update that only affects merchants who: advertise with Shopping ads in India or, advertise third party products compatible with Original Equipment Manufacturer (OEM) products. If you do neither, no changes to your product data are required. What’s changing: Taxes in India: We are simplifying our requirements for Goods and Services Tax (GST). Prices submitted in product data now need to include GST to align with u…
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  108. Important update: Changes to email contact options in Merchant Center

    We’ve redesigned email contacts in Google Merchant Center and increased the number of email addresses that can receive notifications. With this update: Any email address that has access to an account can receive email notifications. All account users can now opt in to receive Merchant Center emails and manage their email notification preferences. Users can choose which types of emails to receive. We’re introducing email only contacts. Email only contacts can receive Merchant Center emails without having access to the Merchant Center account. Multiple email only contacts can be added to all Mer…
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  109. 2017 Google Shopping Feed Specification Update

    Each year, we make changes to the Google Shopping Product Data Specification with the goal of creating a better experience for users searching for products online. This year, we’re focusing on improving the quality of the information related to tax, shipping, and availability. What’s changing: Minimum Order Value: Until now minimum order value was only accepted for articles in the food and beverage categories. We are now accepting products priced below your minimum order value in all categories and countries. Set the minimum order value in shipping settings before you upload products with pric…
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  110. New shipping settings launched

    We’ve improved the way you configure your shipping settings in Google Merchant Center. Why we made these changes: We’ve designed the new shipping settings to align with the way you interact with shipping outside of Merchant Center. What it means for you: No changes are needed for your current shipping settings, and new shipping services are now easier to set up. Learn more What’s changing There are several key concepts that are changing with the new shipping settings experience. Shipping services Shipping settings will revolve around the concept of a “service” instead of a “method”. The new se…
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  111. Important update: new articles for the Product data specification

    October 24, 2016

    Today we launched changes to the format of the Product data specification. What this means The requirements for your product data are still the same. So if your product data currently meets our requirements, that won’t change with this update. The changes should make it easier for you to understand what to submit and how to optimize your product data for success on Google. How it works Now instead of one article with all the requirements, the information is broken up into different articles depending on what you’re doing: The new product data specification lets you know exactly what you need t…
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  112. Updates to feed rules in Merchant Center

    August 26, 2016

    Today, we launched changes to the Merchant Center feed rules. Why we’re making these changes The changes and updates are based on feedback that we’ve received since the launch of the feed rules feature. One of the most common requests we received was to be able to certain values within a target attribute without applying the update to all of the values. To allow for this, we’ve adjusted some of the existing feed rules behaviors. The updates we’ve made to mapping and conditional rules should make creating these rules more intuitive and better align the functionality with most retailers expectat…
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  113. 2016 Google Shopping Products Feed Specification Update

    Today, we launched changes to the Google Shopping Products Feed Specification. Why we're making these changes The ads created for your products rely on the quality of the product data you submit. To help increase the quality of your ads, we make changes to the requirements for product data through the Products Feed Specification. This year, we've relaxed some restrictions while tightening others, all with the goal of making sure that your products perform when they're seen by potential customers. What's changing and when Added support for unit pricing Target countries: All (New for Australia, …
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  114. Introducing the new Merchant Center

    Google Merchant Center has been redesigned with clearer workflows, simpler navigation, and more program insights. Use the new Merchant Center to explore and discover new Google programs for your products while continuing to manage and configure your product data for Shopping ads. Merchant Center is now designed around: Business information: Manage details about your business and brand, such as your store name, contact details, and website Catalog: Upload and manage your data across multiple Google programs Programs: Discover additional programs to help promote and sell your products Navigate t…
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  115. 2015 Google Shopping Feed Specification and Google Product Taxonomy Update

    We've made updates to the Google Shopping Feed Specification and Google product taxonomy with the goal of creating a richer experience for customers searching for your products online and to simplify the process of providing information in your feed. Some of the updates require changes to your current product data that need to be implemented by September 15, 2015. Google Shopping Products Feed Specification For the US, Units & Quantity Attributes can now also be submitted to support products sold in bulk or by volume like tiles or floorboards. Learn more We refined our guiding principles and r…
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  116. Important update: change to business day configuration

    What’s changing? Previously, our shipping settings assumed that weekends were non-business days for all merchants, meaning that estimated delivery date was longer when orders are placed near a weekend. This is no longer the case. What does this mean for you? You’re now able to customize your shipping settings based on the days of the week that you process orders (handling time), as well as the days of the week in which delivery might occur (transit time). These settings will help lower the calculated estimated delivery date to reflect any weekend fulfillment activity that routinely happens in …
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  117. Update to political content policy (June 2019)

    In June 2019, Google will update the political content policy to disallow regulated political advertising in Canada. This policy relates to the introduction of new legislation in Canada and will be in effect until the completion of the 2019 federal election. Here are the requirements: From June 30 to Oct 21, 2019, election ads will not be allowed on Google platforms in Canada. Election ads in Canada are ads that feature a federal political party, leader of a federal political party, a current member of, or candidate (including nomination contestant) for member of the Parliament of Canada. (Pos…
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