shipping_label: Definition


Use the shipping_label attribute to group products together so that you can configure specific shipping rates in Merchant Center. The information you include in this attribute won’t be shown to users.

For example, you might label items oversized, perishable, or free shipping.

How shipping cost could be displayed in your ad

When to use

Optional for each product

If you want to set different shipping costs for specific groups of products, use shipping_label to apply a label to products (e.g., oversized or perishable). You can configure shipping costs based on the label in your Merchant Center account settings using shipping groups. Learn more about shipping settings.


Follow these formatting guidelines to make sure we understand the data you're submitting. 

Type Unicode characters (Recommended: ASCII only)
Repeated field No
File format Example entry


XML feeds <g:shipping_label>oversized</g:shipping_label>

For format API information, see the Content API for Shopping.


Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account. 

  • There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.

Best practices

These are best practices that can help you go beyond the basic requirements to optimize your product data for performance. 

  • Choose your own definition for the shipping label. You can choose values that make it easier for you to configure your shipping settings in Merchant Center.
  • Use a shipping label for oversized items and configure shipping settings in Merchant Center if your product is considered oversized by your shipping carrier. Oversized shipping costs aren’t automatically calculated and automatic carrier rates shouldn’t be used in this case. Learn more about shipping settings.
  • Use a shipping label for perishable items (e.g., cold storage transport) and configure shipping settings in Merchant Center. Learn more about shipping settings.


Perishable items

An illustration of a jug of milk with GTIN visible

Product Milk
title Whole Milk, 1 Gal
shipping_label perishable
shipping_length 6 in
shipping_width 6 in
shipping_height 11 in
shipping_weight 8.8 lbs
Oversized items
Product Kayak
title 10-ft Ocean Kayak
shipping_label oversized
shipping_length 120 in
shipping_width 30 in
shipping_height 15 in
shipping_weight 45 lbs
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