shipping_label: Definition
Use the shipping_label attribute to group products together so that you can configure specific shipping rates in Merchant Center. The information you include in this attribute won’t be shown to users.
For example, you might label items oversized, perishable, or free shipping.
When to use
Optional for each product
If you want set different shipping costs for specific groups of products, use shipping_label to apply a label to products (e.g., oversized or perishable). You can configure shipping costs based on the label in your Merchant Center account settings using shipping groups. Learn more about shipping settings.
Format
Follow these formatting guidelines to make sure we understand the data you're submitting.
| Type | Unicode characters (Recommended: ASCII only) |
|---|---|
| Repeated field | No |
| File format | Example entry |
|---|---|
| Text |
|
| XML feeds | <g:shipping_label>oversized</g:shipping_label> |
| Content API v2 (JSON) | "shippingLabel": "oversized" |
| Content API v2 (XML) | <shipping_label>oversized</shipping_label> |
Guidelines
Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.
Minimum requirements
These are the requirements you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account.
- There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.
Best practices
These are best practices that can help you go beyond the basic requirements to optimize your product data for performance.
- Choose your own definition for the shipping label. You can choose values that make it easier for you to configure your shipping settings in Merchant Center.
- Use a shipping label for oversized items and configure shipping settings in Merchant Center if your product is considered oversized by your shipping carrier. Oversized shipping costs aren’t automatically calculated and automatic carrier rates shouldn’t be used in this case. Learn more about shipping settings.
- Use a shipping label for perishable items (e.g., cold storage transport) and configure shipping settings in Merchant Center. Learn more about shipping settings.
Examples
| Product | Milk |
title |
Whole Milk, 1 Gal |
shipping_label |
perishable |
shipping_length |
6 in |
shipping_width |
6 in |
shipping_height |
11 in |
shipping_weight |
8.8 lbs |
| Product | Kayak |
title |
10-ft Ocean Kayak |
shipping_label |
oversized |
shipping_length |
120 in |
shipping_width |
30 in |
shipping_height |
15 in |
shipping_weight |
45 lbs |