Merchant Center Announcements

Here, you'll see what's new in Merchant Center each month.

2019

Your products may show in additional countries
August, 2019
Help Center | Change log

 Shipping set-up required if your products ship outside your feed country of sale
July 2019
Change log

Automatic item updates and Shopping Actions
June 13, 2019
Help Center | Change log

Shopping Actions: Updates to Retailer Standards criteria
May 31, 2019
Change log

Changes to Shopping Actions Merchant Terms of Service
April 2019
Help Center | Change log

Healthcare policy update: Online pharmacy cross-border targeting of Germany
April 2019
Help Center | Change log

2019 Merchant Center product data specification update
March 2019
Help Center | Change log

Comparison Listing ads for Comparison Shopping Services
March 2019
Help Center | Change log

Connecting you to visual shoppers with new ad formats on Google Images
March 2019
Change log

Marketplace facilitator tax application in SD, DC
March 2019
Help Center | Change log

Changes to political content policy for India
February 2019
Help Center | Change log

2018

 Changes to orders API billing information
December 2018

Change log

 Updates to the Shopping Healthcare and medicines policy.
July 2018
Help Center | Change log

2018 Shopping Product Feed Specification Update
6/25/2018

Help Center

 Updates to the Shopping Dangerous content policy.
May 2018

Help Center | Change log

Holiday shipping cut-off setting now available.
January 2018

Help Center | Change log

2017

Update to energy_efficiency_class attribute.
December 2017

Help Center

Updates to India GST and third-party compatible product requirements.
October 2017

Change Log | Help Center

Changes to adult-oriented content policy for Germany
October 2017

Change log | Help Center

          

Automatic item updates improved to help drive data accuracy
October 2017

Help Center

Updates to feeds in Merchant Center
August 2017

Change log

Updates to email contact options. New email preference settings and additional email contacts now available.
August 2017

Change log | Help Center

Customers can now opt in to Google Customer Reviews via mobile websites.
July 2017

Help Center

2017 update to the Google Shopping Product Feed Specification
5/23/2017

Help Center

Introducing Google Customer Reviews.
April 2017

Change log | Blog post

Users can now access and manage multiple Merchant Center accounts from a single Google account.
2/24/2017

Help Center

Shopping campaigns are now available in Ireland, New Zealand, Singapore, and South Africa
February 2017

Languages and currencies

2016

Redesigned articles for the product data specification to make it easier to use.
10/24/2016

Product data specification | Change log

Introducing the new Google Merchant Center.
8/30/2016

Change log | Blog Post

Use currency conversion to make your product data available to more target countries.
8/30/2016

Help Center

Feed Rules has been updated with adjusted rules and new transformations.
8/29/2016

Change log

New shipping settings launched.
7/12/2016

Change log | Help Center

For all countries, added the preemptive item disapprovals feature for product data violations. This feature can only occur for some product data violations.
7/12/2016
Help Center

Increased the maximum image file size from 4MB to 16MB.
6/1/2016
Help Center

2016 update to the Google Shopping Products Feed Specification.
5/25/2016
Change log

View messages sent to your account in the Merchant Center Message Archive. The new Message Archive feature lets you view any emails, alerts, and announcements in a centralized spot. 5/17/2016 Help Center

Transform your data with Feed Rules to meet the Google Shopping products feed specification requirements. 4/26/2016 Help Center | Blog post

We launched the new Google Shopping Policy Center today. Get to know the new policies. 2/29/2016 Change log

For some countries, added a requirement to submit a GTIN for all products that have one. 2/8/2016 Change log | Help Center

2015

We’re making our policies more user-friendly. Preview the policies now.
12/2/2015
Change log

For some countries, added the ability to request a manual review of an item disapproval related to GTINs for designated brands.
9/15/2015
Help Center

For all countries, launched a password-based SFTP (SSH File Transfer Protocol) feed upload feature allowing for more secure feed uploads.
9/3/2015
Help Center

For all countries, launched an E-commerce Platform feature allowing for product data import from support e-commerce platforms.
9/1/2015
Help Center

Use the Google Merchant Center add-on for Google Sheets to easily create, validate, and submit spreadsheets-based feeds.
6/25/2015
Help Center | Blog post

2015 update to the Google Shopping Products Feed Specification and Google Product Taxonomy.
6/8/2015
Help Center | Blog post

Verify and claim your website URL without leaving Merchant Center in the Website Verification tab under Settings.
6/4/2015
Help Center

For all countries, added the ability for merchants to request a manual review of a policy violation. You can only request a review for some policy violations. 5/26/2015 Help Center

For all countries, added the preemptive item disapprovals feature. This feature can only occur for some policy violations. 5/26/2015 Help Center

Added warnings for recalled products. You'll now receive warnings for products that have been found in a product recall database. 4/30/2015 Help Center

Online product inventory update feed allows quick updates to price, availability, and sale price information. 4/8/2015 Help Center

Updated requirements for build-to-order custom goods. 4/1/2015 Change log

Quoted fields now enabled automatically for new feeds 3/30/2015 Help Center

Refreshed appearance for Merchant Center, including the ability to search the full help center from your account. 2/10/2015 Help Center

New shipping dimension attributes now available for merchants using carrier-calculated shipping rates. 2/4/2015 Help Center | Blog post

Extended shipping features for Australia 1/26/2015 Help Center | Google+

2014

2014 update to the Google Shopping Products Feed Specification
6/1/2014
Help Center