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  • Google Merchant CenterGoogle Merchant Center
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Welcome to the Google Merchant Center Help Center

  • Getting started and account basics
    • Beginner's Guide
    • Set up your account

  • Create your data feed
    • Data feeds overview
    • Supported file formats
    • The XML format
    • The tab-delimited format

  • Product data requirements
    • Products Feed Specification
    • Summary of attribute requirements
    • Categorize your products
    • Unique product identifiers
    • Tax & Shipping
    • Submit apparel products

  • Policies
    • Google Shopping Policies
    • Marketplaces, Marketplace Sellers and Aggregators
    • Google Shopping for Suppliers policies
    • Understanding account suspension
    • Program policies
    • Policies for local availability for Product Listings Ads

  • Submit your data feed
    • Upload a data feed
    • Upload via FTP
    • Upload via Google Spreadsheet
    • Submit data feeds via Google Cloud Storage
    • Feed destinations
    • Register a data feed

  • View and track your items
    • View your published products
    • What is the status of my products?
    • Track your product performance
    • Provide high-quality data

  • Linking Merchant Center to other products
    • Create a Shopping campaign from Merchant Center
    • Product Listing Ads
    • Google Trusted Stores
    • Nearby Stores
    • Rich Snippets
    • Merchant Promotions
    • Local Shopping

  • Troubleshooting
    • Account errors
    • Data feed errors
    • Data quality errors
    • Troubleshoot your data feed
    • Debug API errors via the API Dashboard

Learn more about Google Shopping

  • Overview

    Discover the benefits of Google Shopping for your business

  • Get Started

    Learn the basics about getting started with Product Listing Ads

Videos to help with the basics

Get the latest news and updates

  • Inside AdWords

    Stay up to date with the latest news, tips, and information about Google AdWords

  • Google Shopping Blog

    Browse our official source for information about Google Shopping and retail advertising

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