We’ve improved the way you configure your shipping settings in Google Merchant Center.
Holiday shipping cut-offs
If you have special delivery settings for a particular holiday, such as Christmas or Mother’s Day, you can submit a special configuration through the holiday shipping cut-off setting. For a period of time leading up to each holiday, your ads will clearly state if a purchase will be delivered before the holiday’s date. Learn more.
What it means for you
You aren’t required to make changes to your current shipping settings, but you have the ability to update your services if you would like to use the new holiday feature.