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2017 Google Shopping Feed Specification Update

Each year, we make changes to the Google Shopping Product Data Specification with the goal of creating a better experience for users searching for products online. This year, we’re focusing on improving the quality of the information related to tax, shipping, and availability. 

What’s changing:

Minimum Order Value: Until now minimum order value was only accepted for articles in the food and beverage categories. We are now accepting products priced below your minimum order value in all categories and countries. Set the minimum order value in shipping settings before you upload products with prices below this threshold. If you’re already advertising products with prices below minimum order value in the  food and beverage categories, be sure to update your shipping settings and provide the minimum order value by June 26th, 2017. Learn more about adding a minimum order value

Shipping-related attributes: To improve the quality of shipping information shown to users, we’re introducing upper bound price and weight value limits for the shipping and shipping_weight attributes to catch outliers we believe to be input errors. Starting June 26th, all items that have a shipping cost or weight above the new limits will be disapproved. Learn more about the updated shipping and shipping_weight attributes

Handling time: If you’re targeting the United States, you can now display the estimated delivery date of your product in your Shopping ad. To enable this optional feature, we’re introducing two product data attributes called min_handling_time and max_handling_time. Use these attributes to indicate the amount of time it normally takes to process an order. Google will compute an estimated delivery date from these attributes and the transit time in your shipping settings in Merchant Center. Learn more about handling time


Enforcement begins June 26th, 2017

Beginning June 26th, 2017, all of the updates will go into full effect and any product data that doesn't meet the requirements in the Products Feed Specification will be disapproved. 


Posted by Angelika Rohrer and Patrik Reali, Google Shopping Team
 

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Policy changes

For past and upcoming policy changes, visit Merchant Center Announcements.