Important update: New Shopping ads Policy Center launched today

Today, we launched a new and improved Shopping ads Policy Center.

What it means for you: Almost all advertisers who comply with our current policies will also comply with the new policies. However, to help keep your ads running, you should spend some time getting to know the new policies and making sure that your ads, website, and business meet these requirements.

Why we made these changes: We want to make our Shopping ads policies more user-friendly, accessible, and engaging for both advertisers and users. We hope that these changes will give you a clearer picture of what Google cares about and why.

For details about the change, see our announcement.

(Posted February 2016)

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