Clear search
Close search
Google apps
Main menu

Introducing Google Customer Reviews

Google Customer Reviews is a free program that lets you collect feedback from users who’ve made a purchase on your site. Ratings from Google Customer Reviews apply to your seller ratings eligibility. Seller ratings appear on Search Ads, in Google Shopping, and on an optional badge that can be displayed on your site.    

Google Customer Reviews is available in the following countries: Australia, Austria, Belgium, Brazil, Canada, Czechia, Denmark, France, Germany, India, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Poland, Spain, Sweden, Switzerland, Turkey, United Kingdom, United States, and Russia. 

How it works

Customers who’ve made a purchase on your site are presented with an option to opt-in to receive an email requesting feedback from Google about their experience with your store. If the customer opts-in, they may receive an email after their order has arrived. The collected ratings are then displayed on your optional Google Customer Reviews badge, appear in your Merchant Center dashboard, and are used for seller ratings.

The Google Customer Reviews program has 4 main features:

  • Google Customer Reviews opt-in: An offer that appears to all customers after checkout. Users who opt-in may receive an email from Google Customer Reviews asking them to rate their experience with your store. 

  • Google Customer Reviews badge: A badge on your site that helps users easily identify your site with the Google brand. The badge displays the seller rating score of 1-5 stars and can be placed on any page on your site.
  • Google Customer Reviews survey: The survey is an optional, brief questionnaire that enables customers to rate their purchase experiences with your site. 
  • Seller ratings: An aggregate score that appears on search ads and Google Shopping, as well on Google Customer Reviews badges. Learn more

How to get started

You can enable Google Customer Reviews in the Merchant Center programs section, found under the 3-dot icon in your Merchant Center account. After you select Enable, follow the steps to add the Google Customer Reviews program to your site. Learn more

Once you have enabled your account and completed the enrollment steps, stats about your opt-in metrics, surveys, and seller rating will be available in your Google Customer Reviews dashboard in Merchant Center.

Related links:

Google Customer Reviews help center
Google Customer Reviews onboarding guide
Frequently asked questions

Posted April 2017 | Merchant Center Announcements

Was this article helpful?
How can we improve it?