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Use the right language and currency

When you submit your product data to Google Merchant Center, you'll need to use a language and currency that's supported for your target country.

This article explains the language and currency requirements that your product data and landing pages will need to meet for both your home country and internationally in order for you to advertise in Shopping ads.

Advertise products in your home country

If you advertise products in your home country, you need to follow the requirements for that country. You can use the table below to see what languages and currencies are available per country.

Advertise products across borders

If you advertise products in a country different than your home country, there are three possible scenarios for language and currency.

Target country currency, local language

To help provide a seamless international shopping experience, consider fully localizing language, price, tax, and currency.

  • Translate landing pages and checkout flow into one or more local languages of your target country. 
  • Upload translated product data as a new feed in a local language and with prices in the currency of the target country. Pay attention to the requirements for product prices and taxes in different countries. 
  • Submit shipping information for the target country in the same currency you use for your product prices.
  • Show all cost information in the target country currency on your landing pages and website.
  • Set up an AdWords Shopping campaign for the target country.

Your ads will show in:

  • The language of your target country
  • The currency of your target country

Target country currency, supported language

While most users speak the primary languages of a country, many users speak multiple languages or prefer different languages. In some countries, you can submit products and run campaigns in multiple languages.

  • Check which countries allow advertising in the languages your product data and website already support. 
  • Upload your product data as a new feed in a supported language with prices in the currency of the target country. Pay attention to the requirements for product prices and taxes in different countries.
  • Submit shipping information for the target country in the same currency you use for your product prices.
  • Show all cost information in the target country currency on your landing pages and website.
  • Set up an AdWords Shopping campaign for the target country.

Your ads will show in: 

  • A language of your choice
  • The currency of your target country 

Google will target people who use your chosen language. However, many users speak more than one language. To help target multilingual users, in select countries, you may submit products and run campaigns in multiple languages.

Currency not native to the target country currency, local or supported language

If you don’t want to convert your prices into the local currency for a country, you can use the currency conversion feature. 

  • Check which countries allow advertising in the languages your product data and website support.
  • Upload your product data as a new feed in a supported language with prices in your preferred currency. Follow the price and tax requirements for the country to which your chosen currency is native to. 
  • Submit shipping information for the target country in the same currency you use for your product prices.
  • Show the product price on your landing page and checkout pages in the currency you submitted in the product data. 
  • Set up an AdWords Shopping campaign for the target country.

Your ads will show in:

  • A language of your choice
  • Both a currency of your choice and the currency of your target country (automatically converted by Google).

Google will target people who use your chosen language. However, many users speak more than one language. To help target multilingual users, in select countries, you may submit products and run campaigns in multiple languages.

Currencies and languages by country

For each country, your products must be submitted in one of the supported languages. For countries that support multiple languages, keep in mind that your product landing pages must be in the same language as your product data. For example, if you list your product data in French, you must link to landing pages in French.

Target country Supported languages Supported currencies
(other currencies may be supported using currency conversion)

Argentina

Spanish Argentinian Peso (ARS)

Australia

English Australian dollar (AUD)

Austria**

German
English*
Euro (EUR)
Belgium French
Dutch
English*
Euro (EUR)

Brazil**

Portuguese Brazilian Real (BRL)
Canada English
French
Canadian Dollar (CAD)

Chile

Spanish Chilean Peso (CLP)

Colombia

Spanish Colombian Peso (COP)

Czechia**

Czech
English*
Czechian Koruna (CZK)
Denmark Danish
English*
Danish Krone (DKK)

France**

French Euro (EUR)

Germany**

German
English*
Euro (EUR)
Hong Kong Traditional Chinese
English*
Hong Kong Dollar (HKD)

India**

English Indian Rupee (INR)
Indonesia Indonesian
English*
Indonesian Rupiah (IDR)

Ireland

English Euro (EUR)

Italy**

Italian Euro (EUR)

Japan**

Japanese Japanese Yen (JPY)

Malaysia

English Malaysia Ringgit (MYR)
Mexico Spanish
English*
Mexican Peso (MXN)

Netherlands**

Dutch
English*

Euro (EUR)

New Zealand

English New Zealand Dollar (NZD)

Norway

Norwegian
English*
Norwegian Krone (NOK)
Philippines

English

Philippine Peso (PHP)

Poland*

Polish Poland Złoty (PLN)

Portugal

Portuguese Euro (EUR)

Russia**

Russian Russian Ruble (RUB)

Singapore

English Singapore dollar (SGD)

South Africa

English South African Rand (ZAR)

Spain**

Spanish Euro (EUR)
Sweden Swedish
English*
Swedish Krona (SEK)
Switzerland English
German
French
Italian
Swiss Franc (CHF)
Taiwan Traditional Chinese
English*
New Taiwan Dollar (TWD)
Turkey**

Turkish
English*

Turkish Lira (TRY)
United Arab Emirates English United Arab Emirates Dirham (AED)

United Kingdom

English British Pound (GBP)

United States

English US Dollar (USD)

*This is a non-local language

**This is a beta currency country

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