Use the right language and currency

When you submit your product data to Google Merchant Center, you'll need to use a language and currency that's supported for your country of sale.

This article explains the language and currency requirements that your product data and landing pages will need to meet for both your home country and internationally in order for you to advertise in Shopping ads.

Advertise products in your home country

If you advertise products in your home country, you need to follow the requirements for that country. You can use the table below to see what languages and currencies are available per country.

Advertise products across borders

If you advertise products in a country different than your home country, there are three possible scenarios for language and currency.

Country of sale currency, local language

To help provide a seamless international shopping experience, consider fully localizing language, price, tax, and currency.

  • Translate landing pages and checkout flow into one or more local languages of your country of sale. 
  • Upload translated product data as a new feed in a local language and with prices in the currency of the country of sale. Pay attention to the requirements for product prices and taxes in different countries. 
  • Submit shipping information for the country of sale in the same currency you use for your product prices.
  • Show all cost information in the country of sale currency on your landing pages and website.
  • Set up a Shopping campaign for the country of sale.

Your ads will show in:

  • The language of your country of sale
  • The currency of your country of sale

Country of sale currency, supported language

While most users speak the primary languages of a country, many users speak multiple languages or prefer different languages. In some countries, you can submit products and run campaigns in multiple languages.

  • Check which countries allow advertising in the languages your product data and website already support. 
  • Upload your product data as a new feed in a supported language with prices in the currency of the country of sale. Pay attention to the requirements for product prices and taxes in different countries.
  • Submit shipping information for the country of sale in the same currency you use for your product prices.
  • Show all cost information in the country of sale currency on your landing pages and website.
  • Set up a Shopping campaign for the country of sale.

Your ads will show in: 

  • A language of your choice
  • The currency of your country of sale 

Google will target people who use your chosen language. However, many users speak more than one language. To help target multilingual users, in select countries, you may submit products and run campaigns in multiple languages.

Currency not native to the country of sale, currency, local or supported language

If you don’t want to convert your prices into the local currency for a country, you can use the currency conversion feature. 

  • Check which countries allow advertising in the languages your product data and website support.
  • Upload your product data as a new feed in a supported language with prices in your preferred currency. Follow the price and tax requirements for the country to which your chosen currency is native to. 
  • Submit shipping information for the country of sale in the same currency you use for your product prices.
  • Show the product price on your landing page and checkout pages in the currency you submitted in the product data. 
  • Set up a Shopping campaign for the country of sale.

Your ads will show in:

  • A language of your choice
  • Both a currency of your choice and the currency of your country of sale (automatically converted by Google).

Google will target people who use your chosen language. However, many users speak more than one language. To help target multilingual users, in select countries, you may submit products and run campaigns in multiple languages.

Currencies and languages by country

For each country, your products must be submitted in one of the supported languages. For countries that support multiple languages, keep in mind that your product landing pages must be in the same language as your product data. For example, if you list your product data in French, you must link to landing pages in French.

Country of sale Supported languages Supported currencies
(other currencies may be supported using currency conversion)

Argentina

Spanish
English*
Argentinian Peso (ARS)

Australia

English
Simplified Chinese*
Australian Dollar (AUD)

Austria

German
English*
Euro (EUR)
Belgium French
Dutch
English*
Euro (EUR)

Brazil

Portuguese
English*

Brazilian Real (BRL)
Canada English
French
Simplified Chinese*
Canadian Dollar (CAD)

Chile

Spanish
English*
Chilean Peso (CLP)

Colombia

Spanish
English*
Colombian Peso (COP)

Czechia

Czech
English*
Czechian Koruna (CZK)
Denmark Danish
English*
Danish Krone (DKK)

France

French
English*
Euro (EUR)

Germany

German
English*
Euro (EUR)
Hong Kong Traditional Chinese
English*
Hong Kong Dollar (HKD)

India

English Indian Rupee (INR)
Indonesia Indonesian
English*
Indonesian Rupiah (IDR)

Ireland

English Euro (EUR)
Israel Hebrew
English*
Israeli New Shekel (ILS)
 

Italy

Italian
English*
Euro (EUR)

Japan

Japanese
English*
Japanese Yen (JPY)

Malaysia

English
Simplified Chinese*
Malaysia Ringgit (MYR)
Mexico Spanish
English*
Mexican Peso (MXN)

Netherlands

Dutch
English*

Euro (EUR)

New Zealand

English New Zealand Dollar (NZD)

Norway

Norwegian
English*
Norwegian Krone (NOK)
Philippines

English

Philippine Peso (PHP)

Poland

Polish
English*
Poland Złoty (PLN)

Portugal

Portuguese
English*
Euro (EUR)

Russia

Russian
English*
Russian Ruble (RUB)
Saudi Arabia**

Arabic
English*

Saudi Riyal (SAR)

Singapore

English
Simplified Chinese
Singapore Dollar (SGD)

South Africa

English South African Rand (ZAR)
South Korea Korean
English*
South Korean Won (KRW)

Spain

Spanish
English*
Euro (EUR)
Sweden Swedish
English*
Swedish Krona (SEK)
Switzerland English
German
French
Italian
Swiss Franc (CHF)
Taiwan Traditional Chinese
English*
New Taiwan Dollar (TWD)
Thailand** Thai
English*

Thai Baht (THB)

Turkey

Turkish
English*

Turkish Lira (TRY)
Ukraine** Ukrainian 
Russian*
Ukrainian Hryvnia (UAH)
United Arab Emirates Arabic
English*
United Arab Emirates Dirham (AED)

United Kingdom

English British Pound (GBP)

United States

English
Spanish*
Simplified Chinese*

US Dollar (USD)
Vietnam** Vietnamese
English*
Vietnamese Dong (VND)

*This is a non-local language
**This is a beta country of sale. Learn more about beta countries of sale

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