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Use the right language and currency

When you submit your product data to Google Merchant Center, you'll need to use a language and currency that's supported for your target country.

This article explains the language and currency requirements that your product data and landing pages will need to meet for both your home country and internationally in order for you to advertise on Google Shopping.

Sell products in your home country

If you sell products in your home country, you need to follow the requirements for that country. You can use the table below to see what languages and currencies are available per country.

Sell products across borders

If you sell products in a country different than your home country, there are three possible scenarios for language and currency.

Target country currency, local language

To help provide a seamless international shopping experience, consider fully localizing language, price, tax, and currency.

  • Translate landing pages and checkout flow into one or more local languages of your target country. 
  • Upload translated product data as a new feed in a local language and with prices in the currency of the target country. Pay attention to the requirements for product prices and taxes in different countries. 
  • Submit shipping information for the target country in the same currency you use for your product prices.
  • Show all cost information in the target country currency on your landing pages and website.
  • Set up a shopping campaign for the target country.

Your ads will show in:

  • The language of your target country
  • The currency of your target country

Target country currency, supported language

While most users speak the primary languages of a country, many users speak multiple languages or prefer different languages. In some countries, you can submit products and run campaigns in multiple languages.

  • Check which countries allow advertising in the languages your product data and website already support. 
  • Upload your product data as a new feed in a supported language with prices in the currency of the target country. Pay attention to the requirements for product prices and taxes in different countries.
  • Submit shipping information for the target country in the same currency you use for your product prices.
  • Show all cost information in the target country currency on your landing pages and website.
  • Set up a shopping campaign for the target country.

Your ads will show in: 

  • A language of your choice
  • The currency of your target country 

Google will target people who use your chosen language. However, many users speak more than one language. To help target multilingual users, in select countries, you may submit products and run campaigns in multiple languages.

Currency not native to the target country currency, local or supported language

If you don’t want to convert your prices into the local currency for a country, you can use the currency conversion feature. 

  • Check which countries allow advertising in the languages your product data and website support.
  • Verify that currency conversion is available for your target country.
  • Upload your product data as a new feed in a supported language with prices in your preferred currency. Follow the price and tax requirements for the country to which your chosen currency is native to. 
  • Submit shipping information for the target country in the same currency you use for your product prices.
  • Show the product price on your landing page and checkout pages in the currency you submitted in the product data. 
  • Set up a shopping campaign for the target country.

Your ads will show in:

  • A language of your choice
  • Both a currency of your choice and the currency of your target country (automatically converted by Google).

Google will target people who use your chosen language. However, many users speak more than one language. To help target multilingual users, in select countries, you may submit products and run campaigns in multiple languages.

Currencies and languages by country

For each country, your products must be submitted in one of the supported languages. For countries that support multiple languages, keep in mind that your product landing pages must be in the same language as your product data. For example, if you list your product data in French, you must link to landing pages in French.

Target country Supported languages Supported currencies
(other currencies may be supported using currency conversion)
Currency conversion supported
(What's this?)
Argentina* Spanish Argentinian Peso (ARS) Yes
Australia English Australian dollar (AUD) Yes
Austria German Euro (EUR) No
Belgium French
Dutch
English**
Euro (EUR) Yes
Brazil Portuguese Brazilian Real (BRL) No
Canada English
French
Canadian Dollar (CAD) Yes
Chile* Spanish Chilean Peso (CLP) Yes
Colombia* Spanish Colombian Peso (COP) Yes
Czechia Czech Czechian Koruna (CZK) No
Denmark Danish
English**
Danish Krone (DKK) Yes
France French Euro (EUR) No
Germany German Euro (EUR) No
Hong Kong* Traditional Chinese
English**
Hong Kong Dollar (HKD) Yes
India English Indian Rupee (INR) No
Indonesia* Indonesian
English**
Indonesian Rupiah (IDR) Yes
Ireland English Euro (EUR) Yes
Italy Italian Euro (EUR) No
Japan Japanese Japanese Yen (JPY) No
Malaysia* English Malaysia Ringgit (MYR) Yes
Mexico Spanish
English**
Mexican Peso (MXN) Yes
Netherlands Dutch Euro (EUR) No
New Zealand English New Zealand Dollar (NZD) Yes
Norway Norwegian
English**
Norwegian Krone (NOK) Yes
Philippines* English Philippine Peso (PHP) Yes
Poland Polish Poland Złoty (PLN) No
Portugal* Portuguese Euro (EUR) Yes
Russia Russian Russian Ruble (RUB) No
Singapore English Singapore dollar (SGD) Yes
South Africa English South African Rand (ZAR) Yes
Spain Spanish Euro (EUR) No
Sweden Swedish
English**
Swedish Krona (SEK) Yes
Switzerland English
German
French
Italian
Swiss Franc (CHF) Yes
Taiwan* Traditional Chinese
English**
New Taiwan Dollar (TWD) Yes
Turkey Turkish Turkish Lira (TRY) No
United Arab Emirates* English United Arab Emirates Dirham (AED) Yes
United Kingdom English British Pound (GBP) Yes
United States English US Dollar (USD) Yes

*This is a beta target country. Learn more about beta target countries

**This is a non-local language

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