Submit feeds to multiple countries
This article explains how to submit your product data to multiple countries and multiple languages. Multi-country feeds allow you to manage a single feed across multiple countries and languages by setting up additional combinations of countries and languages for existing primary feeds. Other benefits of multi-country feeds include the flexibility to create rules on a locale-by-locale basis and use supplemental feeds to add product data for specific countries and languages.
Add a new country or language
If you would like to serve your product data in multiple countries, you can do so by adding a new country of sale in the Settings tab of the Primary Feeds section.
Before a single feed can connect to multiple countries of sale, it must meet the policy requirements of the new country.
To add a new country of sale:
- Go to the Feeds tab of Merchant Center
- Select the feed to which you want to add the new country of sale
- Click Add
- Select the new country and language (if applicable)
- Click Add
The new country of sale will appear in your feed list and the additional country and language combination(s) will take effect upon the next feed upload.
For the following country pairs, you no longer need to create a new country and language as above. You may simply use the same feed for both markets. You will still need separate campaigns for each market you want to target. You can target:
Norway: using English feeds from Sweden, Denmark and Great Britain
Sweden: using English feeds from Norway, Denmark and Great Britain
Denmark: using English feeds from Sweden, Norway and Great Britain
Austria: using German and English feeds from Germany
Belgium: using French and English feeds from France, Dutch and English feeds from the Netherlands and English feeds from Ireland
You may need to use the feed tool to customize your product data under the following scenarios:
Same language and currency
Same language, different currency
Different language and currency
title. Alternatively, you can use the Supplemental Feed feature to provide additional language-dependent attributes. Use the currency conversion tool to fulfill the currency requirements.