You can advertise your products across multiple countries and languages. Depending on your primary country of sale and the language in which your product data is submitted, some of your products may be readily available to show in additional countries of sale. These countries are categorized into 3 different groups: Group A, Group B, and Group C. Countries and languages not yet included in these groups will require manual setup.
Before you begin
- To allow your products to show in all relevant locations, make sure you've correctly configured shipping and set up targeting for Google Ads campaigns for all of the countries in which your product is delivered. Keep in mind that shipping services can cover multiple countries of sale. Learn more about multi-country shipping
- Your shipping settings should reflect your Google Ads location targeting settings, including ‘‘Area of Interest” (AOI) or “Location of Presence” (LOP). Learn more about targeting geographic locations.
If you do not complete these steps, your products won’t show in additional countries.
Automatically add additional countries of sale
Depending on the primary country of sale that you select when you submit your product data, your product data may become automatically available and some of your products may be eligible to show in additional countries, provided you have set up shipping and geographical targeting for those countries.
For example, let’s say you select Germany as your primary country of sale and submit your product data in German. This data will also be available in certain other German-speaking countries, such as Austria and Switzerland. Some of the products submitted in your German product data may show in these additional countries, provided that you’ve set up shipping and geographical targeting for these countries.
Country groups
The countries in which you can automatically advertise using the same product data will vary depending on the country group of your products’ primary country of sale.
Group A
Data submitted in this group of countries may automatically show to any other country within the group using the same language.
| Language | Countries in Group A in which data may automatically show |
| English | Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, United Kingdom |
| Dutch | Belgium, Netherlands |
| French | Belgium, France, Switzerland |
| German | Austria, Germany, Switzerland |
| Italian | Italy, Switzerland |
*Each country in this group can also advertise using the local language within the primary country of sale.
Group B
Product data of Group B countries may show to Group C countries using the same language, provided all relevant policies for that country are followed. Please note that product data of Group B countries will not show in other countries in Group B.
| Language | Countries in Group B in which data may automatically show |
| Chinese (simplified) | Canada, United States, Australia |
| Chinese (traditional) | Hong Kong, Taiwan |
| English | Argentina, Australia, Brazil, Canada, Chile, Colombia, Hong Kong, India, Indonesia, Israel, Japan, Malaysia, Mexico, New Zealand, Philippines, Republic of Korea, Russia, Saudi Arabia, Singapore, South Africa, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United States, Vietnam |
| French | Canada |
| Portuguese | Brazil |
| Russian | Ukraine, Russia |
| Spanish | Argentina, Chile, Colombia, Mexico, United States |
*Each country in this group can also advertise using the local language within the primary country of sale.
Group C
Data submitted in this group of countries may automatically show to any other country within the group using the same language.
| Language | Countries in Group C in which data may automatically show |
| Arabic | Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Tunisia |
| English |
Algeria, Angola, Bahrain, Bangladesh, Belarus, Cambodia, Cameroon, Costa Rica, Cote d'Ivoire, Dominican Republic, Ecuador, Egypt, El Salvador, Ethiopia, Georgia, Ghana, Guatemala, Jordan, Kazakhstan, Kenya, Kuwait, Lebanon, Madagascar, Mauritius, Morocco, Mozambique, Myanmar (Burma), Nepal, Nicaragua, Nigeria, Oman, Pakistan, Panama, Paraguay, Peru, Puerto Rico, Senegal, Sri Lanka, Tanzania, Tunisia, Uganda, Uruguay, Uzbekistan, Venezuela, Zambia, Zimbabwe |
| French | Algeria, Cameroon, Côte d’Ivoire, Madagascar, Morocco, Senegal, Tunisia |
| Portuguese | Angola, Mozambique |
| Russian | Belarus, Georgia, Kazakhstan, Uzbekistan |
| Spanish | Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Puerto Rico, Panama, Paraguay, Peru, Nicaragua, Uruguay, Venezuela |
*Each country in this group can also advertise using the local language within the primary country of sale.
Manually add other languages or countries of sale
For all other languages and countries, you can manually add a new country of sale to any primary feed. Before a single feed can connect to multiple countries of sale, it must meet the policy requirements of the new country.
To add a new country of sale:
- Sign into your Merchant Center account.
- Click Products on the navigation menu, then click Feeds.
- Select the feed to which you want to add the new country of sale.
- Click on the Settings tab, then click Add.
- Select the new country and language (if applicable).
- Click Add.
The new country of sale will appear in your feed list and the additional country and language combination(s) will take effect upon the next feed upload.
Customized product data
You may need to customize your product data under the following scenarios:
Same language and currency
Same language, different currency
Different language and currency
description or title. Alternatively, you can use the Supplemental Feed feature to provide additional language-dependent attributes. Use the currency conversion tool to fulfill the currency requirements.