Shopping ads product data specification update

We periodically make changes to the Shopping ads product data specification with the goal of creating a better experience for users searching for products online. Today we announce an update that only affects merchants who:

  • advertise with Shopping ads in India or,
  • advertise third party products compatible with Original Equipment Manufacturer (OEM) products.

If you do neither, no changes to your product data are required.

What’s changing:

Taxes in India: We are simplifying our requirements for Goods and Services Tax (GST). Prices submitted in product data now need to include GST to align with user expectations. For many merchants this is also the preferred way to communicate their prices. Learn more about tax settings

Third party compatible products: To allow users to better distinguish between OEM products and compatible or refurbished third party products, we are updating our requirements for condition, title, and images of products as well as for unique product identifiers. Learn more about requirements for compatible or refurbished third party products

Enforcement begins January 25th, 2018.

We recommend that you update your product data as soon as possible to comply with the new requirements. Beginning January 25th, 2018, any product that doesn't meet these requirements will be disapproved.

Note that if we receive specific complaints from OEM brand owners regarding your ads for third party compatible or refurbished products, we may require that you comply with the new requirements before the January 25th deadline.

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