Important update: Shipping set-up required if your products ship outside your feed country of sale
Shipping data improves the user experience, but for most countries where shipping is not mandatory, this information is missing. As of July 2019, Google Merchant Center will require shipping information to advertise in any country that is not a country of sale for your feed. You can set up shipping either using account level shipping settings or item-level shipping overrides in your feeds in Google Merchant Center.
Important: We're not changing requirements for merchants who wish to advertise in one of their countries of sale in their feeds. These changes impact only merchants that are eligible to show their products in other countries based on Shopping ads data feeds that automatically apply in multiple countries. Learn more about submitting feeds to multiple countries
For example, if you've uploaded your product data in German for Germany, you could use the same feed to create campaigns that target other German-speaking countries, such as Austria and Switzerland. With this change, your campaigns for Austria and Switzerland will only be eligible to show ads if you have shipping set up for these countries.
What you need to do
If you have campaigns targeting multiple countries, only products which have set up shipping either using account level shipping settings or item-level shipping overrides in your feeds will be shown.
We’ll use the shipping settings in your account and your feeds to determine if a product ships to a given country. Learn more about how to set up shipping settings