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User access for Merchant Center

In order to access a Google Merchant Center account, you must be added as a user by a Merchant Center account admin. Multiple users are able to access a single Merchant Center, and users can connect their individual Google account with multiple Merchant Center accounts as needed. Each user can be assigned different roles that provide access to various features and sections of Merchant Center. Select the appropriate checkboxes from the list to assign roles to a user.

  • Standard: Ability to sign in to Google Merchant Center and access everything in the account, except the "Users" tab and the "Merchant Center programs" tab.
  • Admin: Standard account access, plus the ability to add, delete, or edit user roles in the "Users" tab.

Depending on what services are enabled in your Merchant Center account, you may see additional roles listed.

Note: If you use Google Search Console to manage your website, we recommend that each Admin user is also listed as an Owner of your website in Search Console. Learn more.

Invite a new user

You can invite others to gain access to your Google Merchant Center account from the Users tab under 3-dot icon dropdown. These invited users sign in to your account with their own logins, so you can safeguard your own login information.

To grant access to additional users, follow these steps:

  1. Sign in to your Merchant Center account.
  2. Click the 3-dot icon dropdown in the upper right hand corner.
  3. Select Users.
  4. Click the Plus button.
  5. Enter the email address of the person you want to invite.
  6. Select the user role you'd like to grant.
  7. Click Save.

Users who have access to multiple accounts can navigate between accounts by clicking the expand icon  in the navigation panel and selecting the account they want to view from the dropdown.

Revoke user roles

If you no longer wish to allow a particular user or users to access your Google Merchant Center account, you may remove them from your account. The user will no longer be able to sign in to your Merchant Center account once you have removed them.

Before removing a user, please ensure that your website URL verification status is not associated with that user. If it is and you remove that user from your account, you’ll also lose your verification status (and subsequently your claim status) and will need to complete website verification and claiming with another user.

To remove a user:

  1. Sign in to your Merchant Center account.
  2. Click the 3-dot icon dropdown in the upper right hand corner.
  3. Click Users.
  4. Select the users whose role you’d like to remove by clicking the X next to their email addresses.
  5. Confirm the removal on the prompt that appears.

Edit user roles

To edit a user’s role:

  1. Sign in to your Merchant Center account.
  2. Click the 3-dot icon dropdown in the upper right hand corner..
  3. Click Users.
  4. Find the email address whose role you wish to edit and click the pencil icon next to the address.
  5. Select the role you'd like to grant to the user.

Remove your Merchant Center account access

If you no longer wish to have your Google account linked to a Merchant Center account, you can remove your own access in the user preferences section. 

Once you remove yourself from an Merchant Center account, access is revoked and you will not be able to view or make changes to the account. You must reach out to a Merchant Center account admin to regain access. 

Note: If you are a Merchant Center admin, you will not be able to remove your Google account unless there is another admin already associated with the account. 

To remove your own account: 

  1. Sign into Merchant Center 
  2. Click the 3-dot icon dropdown in the upper right hand corner.
  3. Select User preferences
  4. Click Remove access.
  5. Click Remove access again to confirm the removal of your account. 

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Policy changes

For past and upcoming policy changes, visit Merchant Center Announcements.