Automatic item updates and Shopping Actions

June 2019

Automatic item updates is a Merchant Center feature that updates the price and availability of product listings of Shopping ads, Shopping Actions, local inventory ads, and surfaces across Google based on the data found on your website. This feature is turned on by default at the account level.

Automatic item updates are automatically applied to product pricing for Shopping Actions for merchants who were already participating in Shopping ads before enabling Shopping Actions. This allows for the synchronization of product prices across Shopping ads, Shopping Actions, and your channel’s landing page.

If you’d like to price your products differently on Shopping Actions than on your own channels, turn off automatic item updates on the account level to avoid syncing your prices. Keep in mind this may cause item disapprovals for your products on Shopping ads.

To manage settings for automatic item updates:

  1. Sign in to your Merchant Center account.
  2. Click the 3-dot icon  in the upper right-hand corner and select Automatic item updates under "Settings."
  3. Click Edit Settings. On the following page, you can enable automatic item updates for price, availability, or both price and availability. You can also turn off automatic item updates completely.
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