Healthcare & medicines

Our policy

Google restricts the promotion of healthcare-related content such as the following:

  • over-the-counter medication
  • prescription drugs
  • unapproved pharmaceuticals and supplements
  • online pharmacies promoting non-prescription products
  • pregnancy and fertility-related products
  • sexual enhancement treatments 

The restrictions that apply to this content may vary depending on the product you're promoting and the countries that you're targeting. Some content, such as unapproved pharmaceutical supplements, may not be promoted anywhere.

Depending on the content you’re promoting and the countries where your ads appear, you may need to apply for preauthorization with Google before advertising healthcare-related content.

Examples of what's allowed in some circumstances

Here are some of the kinds of content that we restrict under this policy:

Prescription and behind-the-counter drugs

 

Google allows the promotion of prescription and behind-the-counter drugs in the United States. In Canada, advertisers are allowed to promote prescription drugs. Online pharmacies promoting prescription drugs must be accredited by the LegitScript Healthcare Merchant Certification and Monitoring Program or the National Association of Boards of Pharmacy’s (NABP) VIPPS program or .pharmacy Verified Websites Program, and certified by Google. If you have already been certified by LegitScript or the NABP, apply for certification with Google by filling out our online pharmacy application form. See a non-exhaustive list of prescription drugs or active ingredients that are monitored under this policy. 

 

Over-the-counter medication

 

In some countries listed below, only online pharmacies may promote over-the-counter medication products in Shopping ads, provided that Shopping ads certification is available for the country involved and they meet the associated certification requirements. In the United States, no certification is required for the promotion of over-the-counter medication. In other countries, if no certification process is available for a country, these products can’t be promoted. 

For variations of this policy, see How does this policy differ from country to country? 

 

Unapproved pharmaceuticals and supplements

 

Google Shopping doesn't allow the promotion of the following pharmaceuticals and supplements, regardless of any claims of legality:
  • Anything identified on the non-exhaustive list of prohibited pharmaceuticals and supplements.
  • Products that contain ephedra.
  • DHEA and melatonin products, unless specifically mentioned as allowed in an individual country. Please see the How does this policy differ from country to country? section for more information.
  • Human chorionic gonadotropin (hCG) in relation to weight loss/weight control, or when promoted in conjunction with anabolic steroids.
  • Herbal and dietary supplements with active pharmaceutical or dangerous ingredients.
  • Products that make false or misleading health claims or sites whose primary purpose is to sell products that claim to be as effective as anabolic steroids, prescription weight-loss drugs, controlled substances and prescription erectile dysfunction drugs.
  • Non-government approved or non-prescription products that are marketed in a way that implies that they're safe or effective for use in preventing, curing, or treating a particular disease or ailment.
For additional information on the products we monitor under this policy, visit www.legitscript.com.
Google Shopping may disallow the promotion of any dietary supplement, drug, or other product that's been the subject of any government or regulatory action or warning.
We also don't allow the promotion of products with names that are or may be confusingly similar to anabolic steroids, weight-loss drugs, prescription drugs, controlled substances, or other products that are banned under this policy, irrespective of any claims of legality. Examples include, but aren't limited to, the following:
  • Phentrimine, phenermine, or phentramine (which are similar to the prescription drug "phentermine")
  • Calis, cealis or "herbal cialis" (which are similar to the prescription drug "Cialis")
  • D-Bol, Dinabol, or dianibol (which are similar to the anabolic steroid "Dianabol")
See the How does this policy differ from country to country? section below for variations of this policy.

 

Abortion

 

Google restricts the promotion of abortion-related content, including abortion-inducing drugs. We have different requirements for promoting these products based on the country you’re targeting. See below for details about these country requirements. Unless specifically mentioned in the country requirements below, Google allows the promotion of abortion-related content.
Google doesn't allow abortion-related content that uses violent language or gruesome imagery.
See the How does this policy differ from country to country? section below for variations of this policy.

 

Pet prescriptions and pharmacies

 

Google Shopping allows the promotion of pet pharmacies and pet pharmaceuticals in the United States and Canada only. Merchants promoting pet pharmacies and pet pharmaceuticals to the United States and Canada must be accredited by the LegitScript Healthcare Merchant Certification and Monitoring Program or the NABP's .pharmacy Verified Websites Program and certified by Google.

 

Medical devices

 

Google Shopping allows the advertisement of medical devices. Merchants have to adhere to country-specific legal requirements regarding the sale and advertisement of medical devices.

 

HIV home tests

 

Google Shopping allows the promotion of HIV home tests in the United States only. Google only allows certain HIV home tests that are approved by the United States Food and Drug Administration.

 

Secret paternity tests

 

Google Shopping doesn't allow the promotion of paternity tests that are advertised as secret.

 

How does this policy differ from country to country?

In addition to the requirements above, there may be further restrictions based on your target country. Click a country below to see additional requirements that you must meet in order for your listings to target that country.

Argentina

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Argentina.

Australia

Product type Details
Online pharmacies promoting non-prescription drug products Allowed Allowed
Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the Pharmacy Guild of Australia or Medicare Australia. Merchants must also be certified by Google.
Abortion, abortion-inducing drugs, and the “morning after” pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-inducing drugs, and the "morning after" pill in Australia.

Belgium

Product type Details
Abortion and abortion-related products Not allowed Not allowed
Google doesn’t allow the promotion of abortion and abortion-related products in Belgium.

Brazil

Product type Details
Online pharmacies promoting non-prescription drug products Allowed Allowed
Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the National Health Inspection Agency (Agência Nacional de Vigilância Sanitária - ANVISA). Merchants must also be certified by Google.
Abortion and abortion-related products Not allowed Not allowed
Google doesn’t allow the promotion of abortion and abortion-related products in Brazil.
Creatine, L-Carnitine or Carnitine, Polifenol de Alcachofra Not allowed Not allowed
Google doesn't allow the promotion of Creatine, L-Carnitine or Carnitine, and Polifenol de Alcachofra in Brazil.

Canada

Product type Details
Online pharmacies promoting non-prescription drug products Allowed Allowed
Google allows non-prescription drug listings from online pharmacies and pet pharmacies if they are accredited by the the LegitScript Healthcare Merchant Certification and Monitoring Program or the National Association of Boards of Pharmacy VIPPS program or .pharmacy Verified Websites Program. Merchants must also be certified by Google.
Prescription drugs Allowed Allowed
Google allows the promotion of prescription drugs (including pet pharmacies) in Canada by online pharmacies who are accredited by the LegitScript Healthcare Merchant Certification and Monitoring Program or the National Association of Boards of Pharmacy VIPPS program or .pharmacy Verified Websites Program and certified by Google.
Melatonin Allowed Allowed
Google allows the promotion of melatonin in Canada.
Pet prescriptions and pharmacies Allowed Allowed
Google allows the promotion of pet pharmacies and pet pharmaceuticals in Canada by online veterinary pharmacies who are accredited by the LegitScript Healthcare Merchant Certification and Monitoring Program or the .pharmacy Verified Websites Program and certified by Google.

Chile

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Chile.

Colombia

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Colombia.

France

Product type Details
Abortion and abortion-related products Not allowed Not allowed
Google doesn’t allow the promotion of abortion and abortion-related products in France.
Paternity tests Not allowed Not allowed
Google doesn't allow the promotion of paternity testing services in France. This restriction includes both clinic-based paternity testing services and at-home paternity test kits.

Germany

Product type Details
Online pharmacies promoting non-prescription drug products Allowed Allowed
Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered in the DIMDI register. Merchants must also be certified by Google.
Abortion and abortion-related products Not allowed Not allowed
Google doesn’t allow the promotion of abortion and abortion-related products in Germany.

Hong Kong

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Hong Kong.

India

Product type Details
Abortion, abortion-inducing drugs, and the “morning after” pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-inducing drugs, and the "morning after" pill in India.
Products that promote or enable gender or sex selection Not allowed Not allowed
Google doesn't allow products that promote or enable the pre-natal determination of the gender of a child, or pre-conception selection, or influence of a child’s sex in India.

Indonesia

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Indonesia.

Italy

Product type Details
Abortion, abortion-inducing drugs, and the “morning after” pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-inducing drugs, and the "morning after" pill in Italy.

Japan

Product type Details
Online pharmacies promoting non-prescription drug products Allowed Allowed
Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services as long as they provide a valid license number for their "License for marketing authorization holder." Merchants must also be certified by Google.

Malaysia

Product type Details
Abortion, abortion-inducing drugs, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-inducing drugs, and the "morning after" pill in Malaysia.
Birth control Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in Malaysia.

Mexico

Product type Details
Abortion and abortion-related products Not allowed Not allowed
Google doesn’t allow the promotion of abortion and abortion-related products in Mexico.
Dietetic products Not allowed Not allowed
Google doesn't allow the promotion of dietetic products or supplements in Mexico.

Netherlands

Product type Details
Online pharmacies promoting non-prescription drug products Allowed Allowed
In the Netherlands, Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the Ministerie van Volksgezondheid, Welzijn en Sport and appear on this dedicated online repository www.aanbiedersmedicijnen.nl. Merchants must also be certified by Google.

Philippines

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Philippines.

Poland

Product type Details
Abortion and abortion-related products Not allowed Not allowed
Google doesn’t allow the promotion of abortion and abortion-related products in Poland.

Russia

Product type Details
Abortion and abortion-related products Not allowed Not allowed
Google doesn’t allow the promotion of abortion and abortion-related products in Russia.
Dietary supplements Not allowed Not allowed
Google doesn't allow the promotion of online sale of dietary supplements in Russia.
Biologically active additives (BAAs) Allowed Allowed with limitations
Google allows the promotion of Biologically active additives (BAAs) in Russia but only if the ad includes the following disclaimer: "Не является лекарством".
Baby food for children under one year of age, breast milk supplements Allowed Allowed with limitations
Ads for baby food for children under one year of age, as well as ads for breast milk supplements, must include the following mandatory text: "Проконсультируйтесь со специалистом. Для детей с [укажите число] месяцев".
Medical devices Not allowed Not allowed
Google doesn't allow the promotion in Russia of medical devices and other medical tools and products that require special training.
 

Saudi Arabia

Product type Details
Abortion, abortion-inducing drugs, and the "morning after" pill Not allowedNot allowed
Google doesn't allow the promotion of abortion, abortion-inducing drugs, and the "morning after" pill in Saudi Arabia.
 
Birth control Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in Saudi Arabia.
 

Singapore

Product type Details
Abortion, abortion-inducing drugs, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-inducing drugs, and the "morning after" pill in Singapore.

 

South Korea

Product type Details
Abortion, abortion-inducing drugs, and the "morning after" pill  Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-inducing drugs, and the "morning after" pill in South Korea.
Birth control

Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in South Korea.

Contact lenses

Not allowed Not allowed
Google doesn't allow the promotion of contact lenses in South Korea. 


Spain

Product type Details
Abortion, abortion-inducing drugs, and the “morning after” pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-inducing drugs, and the "morning after" pill in Spain.
Dietetic products
Not allowed Not allowed
Google doesn't allow ads or websites that promote weight-loss medical procedures in Spain. Google doesn't allow listings or websites that promote weight-loss-related products if they meet any of the following criteria:
  • Claim medicinal properties
  • Promise specific results
  • Use endorsements by individuals, celebrities, or organizations

Sweden

Product type Details
Online pharmacies promoting non-prescription drug products Allowed Allowed
Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the Swedish Medical Product Agency. Merchants must also be certified by Google.

Switzerland

Product type Details
Abortion and abortion-related products Not allowed Not allowed
Google doesn’t allow the promotion of abortion and abortion-related products in Switzerland.

Taiwan

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Taiwan.
 

Thailand

Product type Details
Abortion, abortion-inducing drugs, and the "morning after" pill

Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-inducing drugs, and the "morning after" pill in Thailand.

Birth control

Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in Thailand.


Turkey

Product type Details
Dietary supplements Not allowed Not allowed
Google doesn’t allow the promotion of dietary supplements in Turkey.

Ukraine

Product type Details
Abortion, abortion-inducing drugs, and the "morning after" pill

Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-inducing drugs, and the "morning after" pill in Ukraine.

Birth control Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in Ukraine.

 

United Arab Emirates

Product type Details
Abortion, abortion related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion related products, and the "morning after" pill in the United Arab Emirates.
Birth control Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in the United Arab Emirates.

United Kingdom

Product type Details
Online pharmacies promoting non-prescription drug products Allowed Allowed
Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the General Pharmaceutical Council (GPhC). Merchants must also be certified by Google.
Abortion-inducing drugs Not allowed Not allowed
Google doesn't allow the promotion of abortion-inducing drugs in the United Kingdom.
Teeth whitening products Not allowed Not allowed
Google doesn't allow teeth whitening products that contain more than 0.1% hydrogen peroxide or chemicals that emit hydrogen peroxide in the United Kingdom.
Clay drinks
Not allowed Not allowed
Google doesn't allow the following ingestible clay drinks:
  • Fangocur mineral drink
  • Naturally Green 100% bentonite clay
  • Chloe's Beauty Room 100% bentonite clay
  • The Superfood Co. 100% bentonite clay powder
  • Health Leads bentonite clay
  • Scent by Nature Argiletz superfine green clay
  • Seventh wave supplements green clay (French)

United States

Product type Details
Prescription drugs Allowed Allowed
Google allows the promotion of prescription drugs (including pet pharmacies) in the United States by online pharmacies who are accredited by the LegitScript Healthcare Merchant Certification and Monitoring Program or the National Association of Boards of Pharmacy VIPPS program or .pharmacy Verified Websites Program and certified by Google.
Over-the-counter medication Allowed Allowed
Google allows the promotion of approved over-the-counter medication in the United States.
DHEA and melatonin Allowed Allowed
Google allows the promotion of DHEA and melatonin in the United States.
Pet prescriptions and pharmacies Allowed Allowed
Google allows the promotion of pet pharmacies and pet pharmaceuticals in the United States by online pharmacies who are accredited by the LegitScript Healthcare Merchant Certification and Monitoring Program or the .pharmacy Verified Websites Program and certified by Google.
HIV home tests Allowed Allowed with limitations
Google only allows certain HIV home tests that are approved by the FDA in the United States.

What you can do

Here's more detail about each violation and what you can do if your item is disapproved or your Merchant Center account is warned or suspended:

Prescription drugs

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve on Google Shopping. If the item doesn't comply with Google Shopping policies, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. If you believe that your item was incorrectly disapproved and would like to request a manual review, click "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 calendar days to update your product data.

  1. Read the policy above to learn what we don't allow. You can find a non-exhaustive list of prescription drugs or active ingredients that are monitored under this policy.
  2. If promoting prescription drugs in the United States or Canada:
  3. If promoting prescription drugs in any country except United States or Canada:

     

    • Remove all prescription drugs or products that require a prescription from your product data, not only the examples provided to you via email.
    • You’ll need to also remove all prescription drugs or products that require a prescription from your website, unless you’re certified by Google in one of the countries listed in the policy above.
    • You can find all country-specific requirements in the policy boundaries above.
  4. Update your product data in Merchant Center.

     

    • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review.
    • Product data that you’ve uploaded as a test won’t go live and isn’t considered during account reviews.
  5. Request a review of your account.
    • If your account is still within the warning period, it will automatically be reviewed again at the end of the warning period. Once the violating items are removed, you don't need to request an account review or take any additional action.
    • If your account is suspended, you’ll need to request an account review.

Most accounts are reviewed within 3 business days, but some can take longer if they need a more complex review. If we find that you've removed the violating items from your product data, we’ll remove the warning, or, in the case of account suspension, we'll approve your account to start running.

Online pharmacies promoting non-prescription products

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve on Google Shopping. If the item doesn't comply with Google Shopping policies, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. If you believe that your item was incorrectly disapproved and would like to request a manual review, click "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 calendar days to update your product data.

  1. Read the policy above to learn what we don't allow.
  2. If promoting prescription drugs in countries where non-prescription drugs are permitted, make sure that you comply with all country-specific requirements.
  3. If promoting non-prescription drugs to other countries:
    • Remove all non-prescription drugs or violating items from your product data and website, not only the examples you were provided with via email.
    • You can find all country-specific requirements in the policy boundaries above.
  4. Update your product data in Merchant Center.
    • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review.
    • Product data that you’ve uploaded as a test won’t go live and isn’t considered during account reviews.
  5. Request a review of your account.
    • If your account is still within the warning period, it will automatically be reviewed again at the end of the warning period. Once the violating items are removed, you don't need to request an account review or take any additional action.
    • If your account is suspended, you’ll need to request an account review.

Most accounts are reviewed within 3 business days, but some can take longer if they need a more complex review. If we find that you've removed the violating items from your product data, we’ll remove the warning, or, in the case of account suspension, we'll approve your account to start running.

Unapproved pharmaceuticals and supplements

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve on Google Shopping. If the item doesn't comply with Google Shopping policies, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. If you believe that your item was incorrectly disapproved and would like to request a manual review, click "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 calendar days to update your product data.

  1. Read the policy above to learn what we don't allow.
  2. Check country-specific requirements. If applicable, you'll find the requirements by country in the policy boundaries above.
  3. Remove the violating items from your product data. You’ll receive an email with details about the violation, including examples from your product data. You can find a non-exhaustive list of unapproved pharmaceuticals and supplements that are monitored under this policy. If you have additional items in your data that violate the same policy but aren't included in the email, you'll need to remove those too.
  4. Update your product data in Merchant Center.
    • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review.
    • Product data that you’ve uploaded as a test won’t go live and isn’t considered during account reviews.
  5. Request a review of your account.
    • If your account is still within the warning period, it will automatically be reviewed again at the end of the warning period. Once the violating items are removed, you don't need to request an account review or take any additional action.
    • If your account is suspended, you’ll need to request an account review.

Most accounts are reviewed within 3 business days, but some can take longer if they need a more complex review. If we find that you've removed the violating items from your product data, we’ll remove the warning, or, in the case of account suspension, we'll approve your account to start running.

Abortion

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve on Google Shopping. If the item doesn't comply with Google Shopping policies, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. If you believe that your item was incorrectly disapproved and would like to request a manual review, click "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 calendar days to update your product data.

  1. Read the policy above to learn what we don't allow.
  2. Check country-specific requirements. If applicable, you'll find the requirements by country in the policy boundaries above.
  3. Remove the violating items from your product data. You’ll receive an email with details about the violation, including examples from your product data. If you have additional items in your data that violate the same policy but aren't included in the email, you'll need to remove those too.
  4. Update your product data in Merchant Center.
    • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review.
    • Product data that you’ve uploaded as a test won’t go live and isn’t considered during account reviews.
  5. Request a review of your account.
    • If your account is still within the warning period, it will automatically be reviewed again at the end of the warning period. Once the violating items are removed, you don't need to request an account review or take any additional action.
    • If your account is suspended, you’ll need to request an account review.

Most accounts are reviewed within 3 business days, but some can take longer if they need a more complex review. If we find that you've removed the violating items from your product data, we’ll remove the warning, or, in the case of account suspension, we'll approve your account to start running.

Pet prescriptions and pharmacies

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve on Google Shopping. If the item doesn't comply with Google Shopping policies, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. If you believe that your item was incorrectly disapproved and would like to request a manual review, click "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 calendar days to update your product data.

  1. Read the policy above to learn what we don't allow.
  2. If promoting pet pharmacies or pet pharmaceuticals in the United States or Canada:
  3. If promoting pet pharmacies or pet pharmaceuticals in any country except United States or Canada:
    • Remove all non-prescription drugs or violating items from your product data and website, not only the examples you were provided with via email.
    • You can find all country-specific requirements in the policy boundaries above.
  4. Update your product data in Merchant Center.

     

    • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review.
    • Product data that you’ve uploaded as a test won’t go live and isn’t considered during account reviews.
  5. Request a review of your account.
    • If your account is still within the warning period, it will automatically be reviewed again at the end of the warning period. Once the violating items are removed, you don't need to request an account review or take any additional action.
    • If your account is suspended, you’ll need to request an account review.

Most accounts are reviewed within 3 business days, but some can take longer if they need a more complex review. If we find that you've removed the violating items from your product data, we’ll remove the warning, or, in the case of account suspension, we'll approve your account to start running.

Medical devices

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve on Google Shopping. If the item doesn't comply with Google Shopping policies, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. If you believe that your item was incorrectly disapproved and would like to request a manual review, click "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 calendar days to update your product data.

  1. Read the policy above to learn what we don't allow.
  2. Check country-specific requirements. If applicable, you'll find the requirements by country in the policy boundaries above.
  3. Remove the violating items from your product data. You’ll receive an email with details about the violation, including examples from your product data. If you have additional items in your data that violate the same policy but aren't included in the email, you'll need to remove those too.
  4. Update your product data in Merchant Center.
    • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review.
    • Product data that you’ve uploaded as a test won’t go live and isn’t considered during account reviews.
  5. Request a review of your account.
    • If your account is still within the warning period, it will automatically be reviewed again at the end of the warning period. Once the violating items are removed, you don't need to request an account review or take any additional action.
    • If your account is suspended, you’ll need to request an account review.

Most accounts are reviewed within 3 business days, but some can take longer if they need a more complex review. If we find that you've removed the violating items from your product data, we’ll remove the warning, or, in the case of account suspension, we'll approve your account to start running.

HIV home tests

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve on Google Shopping. If the item doesn't comply with Google Shopping policies, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. If you believe that your item was incorrectly disapproved and would like to request a manual review, click "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 calendar days to update your product data.

  1. Read the policy above to learn what we don't allow.
  2. Check country-specific requirements. If applicable, you'll find the requirements by country in the policy boundaries above.
  3. Remove the violating items from your product data. You’ll receive an email with details about the violation, including examples from your product data. If you have additional items in your data that violate the same policy but aren't included in the email, you'll need to remove those too.
  4. Update your product data in Merchant Center.
    • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review.
    • Product data that you’ve uploaded as a test won’t go live and isn’t considered during account reviews.
  5. Request a review of your account.
    • If your account is still within the warning period, it will automatically be reviewed again at the end of the warning period. Once the violating items are removed, you don't need to request an account review or take any additional action.
    • If your account is suspended, you’ll need to request an account review.

Most accounts are reviewed within 3 business days, but some can take longer if they need a more complex review. If we find that you've removed the violating items from your product data, we’ll remove the warning, or, in the case of account suspension, we'll approve your account to start running.

Secret paternity tests

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve on Google Shopping. If the item doesn't comply with Google Shopping policies, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. If you believe that your item was incorrectly disapproved and would like to request a manual review, click "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 calendar days to update your product data.

  1. Read the policy above to learn what we don't allow.
  2. Check country-specific requirements. If applicable, you'll find the requirements by country in the policy boundaries above.
  3. Remove the violating items from your product data. You’ll receive an email with details about the violation, including examples from your product data. If you have additional items in your data that violate the same policy but aren't included in the email, you'll need to remove those too.
  4. Update your product data in Merchant Center.
    • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review.
    • Product data that you’ve uploaded as a test won’t go live and isn’t considered during account reviews.
  5. Request a review of your account.
    • If your account is still within the warning period, it will automatically be reviewed again at the end of the warning period. Once the violating items are removed, you don't need to request an account review or take any additional action.
    • If your account is suspended, you’ll need to request an account review.

Most accounts are reviewed within 3 business days, but some can take longer if they need a more complex review. If we find that you've removed the violating items from your product data, we’ll remove the warning, or, in the case of account suspension, we'll approve your account to start running.

To ensure a safe and positive experience for users, Google requires that advertisers comply with all applicable laws and regulations in addition to Shopping ads policies. It is important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places Shopping ads are shown. When we find content that violates these requirements, we may block it from appearing, and in cases of repeated or egregious violations, we may ban you from promoting Shopping ads content with us.

Was this article helpful?
How can we improve it?