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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Healthcare & medicines

A custom icon for Merchant Center Classic and Merchant Center Next.

This policy applies to Shopping ads and local inventory ads

Our policy

Google restricts the promotion of healthcare-related content such as the following:

  • Over-the-counter medication
  • Prescription drugs
  • Unapproved pharmaceuticals and supplements
  • Pregnancy and fertility-related products

The restrictions that apply to this content may vary depending on the product you're promoting and the countries that you're targeting. Some content, such as unapproved pharmaceutical supplements, may not be promoted anywhere.

Depending on the content you’re promoting and the countries where your ads appear, you may need to apply for preauthorization with Google before advertising healthcare-related content. To apply for preauthorization, all retailers will need to complete the online pharmacy application, and some advertisers will also need to complete the healthcare products and services certification depending on the promoted product and targeted country.

Need help? Our guided troubleshooter can help you resolve Healthcare and Medicine item-level disapprovals related to:

  • Over-the-counter medication
  • Prescription drugs
  • Pet pharmaceuticals
  • Unapproved supplements

Launch troubleshooter

For guidance on other Healthcare and Medicine-related disapprovals, (such as those for medical devices, test kits, and others) continue reading below.


On this page


Examples of what's allowed in some circumstances

Here are some of the kinds of content that we restrict under this policy:

Prescription and behind-the-counter drugs
Google allows the promotion of prescription and behind-the-counter drugs in the United States. In Canada, retailers are allowed to promote prescription drugs. Online pharmacies promoting prescription drugs must be accredited by the LegitScript Healthcare Merchant Certification and Monitoring Program or the National Association of Boards of Pharmacy’s (NABP) VIPPS program or .pharmacy Verified Websites Program, and certified by Google. If you have already been certified by LegitScript or the NABP, apply for certification with Google by filling out our online pharmacy application form. See a non-exhaustive list of prescription drugs or active ingredients that are monitored under this policy. The promotion of prescription opioid painkillers is not allowed, per the policy below.
Over-the-counter medication
In some countries listed below, only online pharmacies may promote over-the-counter medication products in Shopping ads, provided that Shopping ads certification is available for the country involved and they meet the associated certification requirements. In the United States, no certification is required for the promotion of over-the-counter medication. In other countries, if no certification process is available for a country, these products can’t be promoted.
For variations of this policy, see How does this policy differ from country to country?
Unapproved pharmaceuticals and supplements
Shopping ads doesn't allow the promotion of the following pharmaceuticals and supplements, regardless of any claims of legality:
  • Anything identified on the non-exhaustive list of prohibited pharmaceuticals and supplements.
  • Products that contain ephedra.
  • DHEA and melatonin products, unless specifically mentioned as allowed in an individual country. Please see the How does this policy differ from country to country? section for more information.
  • Human chorionic gonadotropin (hCG) in relation to weight loss/weight control, or when promoted in conjunction with anabolic steroids.
  • Herbal and dietary supplements with active pharmaceutical or dangerous ingredients.
  • Products that make false or misleading health claims or sites whose primary purpose is to sell products that claim to be as effective as anabolic steroids, prescription weight-loss drugs, controlled substances and prescription erectile dysfunction drugs.
  • Non-government approved or non-prescription products that are marketed in a way that implies that they're safe or effective for use in preventing, curing, or treating a particular disease or ailment.
For additional information on the products we monitor under this policy, visit www.legitscript.com.
Shopping ads may disallow the promotion of any dietary supplement, drug, or other product that's been the subject of any government or regulatory action or warning.
We also don't allow the promotion of products with names that are or may be confusingly similar to anabolic steroids, weight-loss drugs, prescription drugs, controlled substances, or other products that are banned under this policy, irrespective of any claims of legality. Examples include, but aren't limited to, the following:
  • Phentrimine, phenermine, or phentramine (which are similar to the prescription drug "phentermine")
  • Calis, cealis or "herbal cialis" (which are similar to the prescription drug "Cialis")
  • D-Bol, Dinabol, or dianibol (which are similar to the anabolic steroid "Dianabol")
See the How does this policy differ from country to country? section below for variations of this policy.
Prescription opioid painkillers

Shopping ads doesn’t allow the promotion of prescription opioid painkillers except for those that are intended for use as medication-assisted treatment (MAT) for opioid use disorder and meet all other requirements pertaining to prescription drugs listed on this page.

Abortion
Google restricts the promotion of abortion-related content, including abortion-inducing drugs. We have different requirements for promoting these products based on the country you’re targeting. See below for details about these country requirements. Unless specifically mentioned in the country requirements below, Google allows the promotion of abortion-related content.
Google doesn't allow abortion-related content that uses violent language or gruesome imagery.
See the How does this policy differ from country to country? section below for variations of this policy.
Pet prescriptions and pharmacies
Shopping ads allow the promotion of pet pharmacies and pet pharmaceuticals in the United States and Canada only. Merchants promoting pet pharmacies and pet pharmaceuticals to the United States and Canada must be accredited by the LegitScript Healthcare Merchant Certification and Monitoring Program or the NABP's .pharmacy Verified Websites Program and certified by Google.
Medical devices
Shopping ads allow the advertisement of medical devices. Merchants have to adhere to country-specific legal requirements regarding the sale and advertisement of medical devices.
HIV home tests
Shopping ads allow the promotion of HIV home tests in the Netherlands, the United Kingdom, and the United States. All HIV home tests must follow local regulations.
Secret paternity tests
Shopping ads don't allow the promotion of paternity tests that are advertised as secret.
DNA testing kits

Shopping ads allow the advertisement of direct-to-consumer DNA testing kits (and their associated reporting services). Merchants have to adhere to country-specific legal requirements regarding the sale and advertisement of DNA testing kits.

Medical test kits
Shopping ads and free listings allow the advertisement of at-home medical test kits (including diagnosis of COVID-19) with at-home or lab results. Test kits must adhere to country-specific regulations. Merchants are responsible for ensuring compliance with country-specific requirements.

How does this policy differ from country to country?

In addition to the requirements above, there may be further restrictions based on your target country. Click a country below to see additional requirements that you must meet in order for your listings to target that country.

Algeria Hungary Philippines
Argentina India Poland
Australia Indonesia Portugal
Austria Italy Russia
Bahrain Japan Saudi Arabia
Belarus Jordan Singapore
Belgium Kazakhstan Slovakia
Brazil Kuwait South Korea
Canada Lebanon Spain
Chile Malaysia Sri Lanka
Colombia Mexico Sweden
Costa Rica Morocco Switzerland
Czech Republic Myanmar (Burma) Taiwan
Dominican Republic Netherlands Thailand
Ecuador New Zealand Tunisia
Egypt Nicaragua Turkey
El Salvador Norway Ukraine
France Oman United Arab Emirates
Georgia Pakistan United Kingdom
Germany Panama United States
Greece Paraguay Uzbekistan
Hong Kong Peru Venezuela

Algeria

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Algeria.
Birth control
Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in Algeria.

Argentina

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Argentina.

Australia

Product type Details
Online pharmacies promoting over-the-counter drugs Allowed Allowed
Google allows over-the-counter drug listings from online pharmacies if they're registered in the Pharmacy Guild of Australia or Medicare Australia. Merchants must also be certified by Google.
Abortion, abortion-inducing drugs, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-inducing drugs, and the "morning after" pill in Australia.

Austria

Product type Details

Online pharmacies promoting over-the-counter drugs

Allowed Allowed
Google allows over-the-counter drug listings from online pharmacies if they're registered in the Bundesamt für Sicherheit im Gesundheitswesen (Federal Agency for Safety and Health Care). Merchants must also be certified by Google.

Additionally, non-Austrian online pharmacies established within the EU/EEA who are registered as law requires in their home countries and are certified by Google (see country specifics) can target cross-border over-the-counter drug sale listings at Austria.

Bahrain

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Bahrain.
Birth control Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in Bahrain.

Belarus

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowedNot allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Belarus.
Birth control Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in Belarus.

Belgium

Product type Details
Online pharmacies promoting over-the-counter drugs Google allows non-prescription drug listings from online pharmacies if they’re registered with the Federal Agency for Medicines and Health Products. Merchants must also be certified by Google.
Abortion and abortion-related products Not allowed Not allowed
Google doesn't allow the promotion of abortion and abortion-related products in Belgium.

Brazil

Product type Details
Online pharmacies promoting non-prescription drug products Allowed Allowed
Google allows non-prescription drug listings from online pharmacies if they're registered with the National Health Inspection Agency (Agência Nacional de Vigilância Sanitária - ANVISA). Merchants must also be certified by Google.
Abortion and abortion-related products Not allowedNot allowed
Google doesn't allow the promotion of abortion and abortion-related products in Brazil.

Polifenol de Alcachofra

Not allowed Not allowed
Google doesn't allow the promotion of Polifenol de Alcachofra in Brazil.

Canada

Product type Details

Online pharmacies promoting non-prescription drug products

Allowed Allowed
Google allows non-prescription drug listings from online pharmacies and pet pharmacies if they are accredited by the LegitScript Healthcare Merchant Certification and Monitoring Program or the National Association of Boards of Pharmacy VIPPS program or .pharmacy Verified Websites Program. Merchants must also be certified by Google.
Prescription drugs Allowed Allowed
Google allows the promotion of prescription drugs (including by pet pharmacies, but excluding opioid painkillers) in Canada by online pharmacies who are accredited by the LegitScript Healthcare Merchant Certification and Monitoring Program or the National Association of Boards of Pharmacy VIPPS program or .pharmacy Verified Websites Program and certified by Google.
Melatonin Allowed Allowed
Google allows the promotion of melatonin in Canada.

Pet prescriptions and pharmacies

Allowed Allowed
Google allows the promotion of pet pharmacies and pet pharmaceuticals in Canada by online veterinary pharmacies who are accredited by the LegitScript Healthcare Merchant Certification and Monitoring Program or the .pharmacy Verified Websites Program and certified by Google.

Chile

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Chile.

Colombia

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Colombia.

Costa Rica

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Costa Rica.

Czech Republic

Product type Details
Online pharmacies promoting over-the-counter drugs

Allowed Allowed

Google allows over-the-counter drug listings from online pharmacies if they're registered in the the Státní ústav pro kontrolu léčiv (State Institute for Drug Control). Merchants must also be certified by Google.

Dominican Republic

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in the Dominican Republic.

Ecuador

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Ecuador.

Egypt

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Egypt.
Birth control Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in Egypt.

El Salvador

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in El Salvador.

France

Product type Details
Online pharmacies promoting over-the-counter drugs

Allowed Allowed

Google allows non-prescription drug listings from online pharmacies if they're certified and listed as approved by the Pharmacists Guild. Merchants must also be certified by Google.

Eligible online pharmacies in the EU and the EEA, if they meet local requirements and are certified by Google, may target cross-border over-the-counter drug sale listings in France.

Abortion and abortion-related products Not allowed Not allowed
Google doesn't allow the promotion of abortion and abortion-related products in France.
Paternity tests Not allowed Not allowed
Google doesn't allow the promotion of paternity testing services in France. This restriction includes both clinic-based paternity testing services and at-home paternity test kits.

Georgia

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowedNot allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Georgia.
Birth control Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in Georgia.

Germany

Product type Details
Online pharmacies promoting over-the-counter drugs

Allowed Allowed
Google allows non-prescription drug listings from online pharmacies if they're registered in the DIMDI register. Merchants must also be certified by Google.

Online pharmacies established in the Netherlands and Great Britain, if they meet local requirements and are certified by Google, may target cross-border over-the-counter drug sale listings in Germany.

Abortion and abortion-related products Not allowed Not allowed
Google doesn't allow the promotion of abortion and abortion-related products in Germany.

Greece

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Greece.

Hong Kong

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Hong Kong.

Hungary

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Hungary.

India

Product type Details
Abortion, abortion-inducing drugs, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-inducing drugs, and the "morning after" pill in India.

Products that promote or enable gender or sex selection

Not allowed Not allowed
Google doesn't allow products that promote or enable the pre-natal determination of the gender of a child, or pre-conception selection, or influence of a child’s sex in India.

Indonesia

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Indonesia.

Italy

Product type Details
Abortion, abortion-inducing drugs, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-inducing drugs, and the "morning after" pill in Italy.

Japan

Product type Details
Online pharmacies promoting over-the-counter drugs Allowed Allowed
Google allows over-the-counter drug listings from online pharmacies as long as they provide a valid license number for their "License for marketing authorization holder." Merchants must also be certified by Google.

Jordan

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Jordan.
Birth control Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in Jordan.

Kazakhstan

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Kazakhstan.
Birth control Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in Kazakhstan.

Kuwait

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Kuwait.
Birth control Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in Kuwait.

Lebanon

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Lebanon.
Birth control Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in Lebanon.

Malaysia

Product type Details
Abortion, abortion-inducing drugs, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-inducing drugs, and the "morning after" pill in Malaysia.
Birth control Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in Malaysia.

Mexico

Product type Details
Abortion and abortion-related products Not allowed Not allowed
Google doesn't allow the promotion of abortion and abortion-related products in Mexico.
Dietetic products Not allowed Not allowed
Google doesn't allow the promotion of dietetic products or supplements in Mexico.

Morocco

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Morocco.
Birth control Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in Morocco.

Myanmar (Burma)

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Myanmar (Burma).

Netherlands

Product type Details
HIV home tests Allowed Allowed
Google allows the promotion of HIV home tests in the Netherlands.
Online pharmacies promoting over-the-counter drugs Allowed Allowed
In the Netherlands, Google allows over-the-counter drug listings from online pharmacies if they're registered with the Ministerie van Volksgezondheid, Welzijn en Sport and appear on this dedicated online repository www.aanbiedersmedicijnen.nl. Merchants must also be certified by Google.

New Zealand

Product type Details
Online pharmacies promoting over-the-counter drugs

Allowed Allowed

Google allows non-prescription drug listings from online pharmacies if they're certified and listed as approved by the Ministry of Health. Merchants must also be certified by Google.

The non-prescription drugs being offered must themselves be certified by the Ministry of Health.

Abortion and abortion-related products
Not allowed Not allowed
Google doesn't allow the promotion of abortion and abortion-related products in New Zealand.
Paternity tests
Not allowed Not allowed
Google doesn't allow the promotion of paternity testing services in New Zealand. This restriction includes both clinic-based paternity testing services and at-home paternity test kits.

Nicaragua

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Nicaragua.

Norway

Product type Details
Online pharmacies promoting over-the-counter drugs

Allowed Allowed

Google allows over-the-counter drug listings from online pharmacies if they're registered in the Statens legemiddelverk (Norwegian Medicine Agency). Merchants must also be certified by Google.

Oman

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Oman.
Birth control Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in Oman.

Pakistan

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Pakistan.

Panama

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Panama.

Paraguay

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Paraguay.

Peru

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Peru.

Philippines

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Philippines.

Poland

Product type Details
Abortion and abortion-related products Not allowed Not allowed
Google doesn't allow the promotion of abortion and abortion-related products in Poland.

Portugal

Product type Details
Online pharmacies promoting over-the-counter drugs

Allowed Allowed

Google allows over-the-counter drug listings from online pharmacies if they're registered with INFARMED (The Portuguese Authority). Merchants must also be certified by Google.

Russia

Product type Details
Abortion and abortion-related products Not allowed Not allowed
Google doesn't allow the promotion of abortion and abortion-related products in Russia.
Dietary supplements Not allowed Not allowed
Google doesn't allow the promotion of online sale of dietary supplements in Russia.

Biologically active additives (BAAs)

Allowed Allowed with limitations
Google allows the promotion of Biologically active additives (BAAs) in Russia but only if the ad includes the following disclaimer: "Не является лекарством".

Baby food for children under one year of age, breast milk supplements

Allowed Allowed with limitations
Ads for baby food for children under one year of age, as well as ads for breast milk supplements, must include the following mandatory text: "Проконсультируйтесь со специалистом. Для детей с [укажите число] месяцев".
Medical devices Not allowed Not allowed
Google doesn't allow the promotion in Russia of medical devices and other medical tools and products that require special training.
Online pharmacies promoting over-the-counter drugs

Allowed Allowed with limitations
Google allows the promotion of online pharmacies if they’re licensed by the Federal Service for Surveillance in Healthcare (Roszdravnadzor) and have a permit for distant trade. All pharmacies must be licensed, regardless of whether they offer only non-prescription products.

Merchants must also be certified with Google.

Saudi Arabia

Product type Details
Abortion, abortion-inducing drugs, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-inducing drugs, and the "morning after" pill in Saudi Arabia.
Birth control Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in Saudi Arabia.

Singapore

Product type Details
Abortion, abortion-inducing drugs, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-inducing drugs, and the "morning after" pill in Singapore.

Slovakia

Product type Details
Online pharmacies promoting over-the-counter drugs

Allowed Allowed

Google allows over-the-counter drug listings from online pharmacies if they're registered in the Štátny ústav pre kontrolu liečiv (State Institute of Drugs). Merchants must also be certified by Google.

South Korea

Product type Details
Abortion, abortion-inducing drugs, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-inducing drugs, and the "morning after" pill in South Korea.
Birth control
Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in South Korea.
Contact lenses
Not allowed Not allowed
Google doesn't allow the promotion of contact lenses in South Korea.

Spain

Product type Details
Abortion, abortion-inducing drugs, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-inducing drugs, and the "morning after" pill in Spain.
Dietetic products
Not allowed Not allowed
Google doesn't allow ads or websites that promote weight-loss medical procedures in Spain. Google doesn't allow listings or websites that promote weight-loss-related products if they meet any of the following criteria:
  • Claim medicinal properties
  • Promise specific results
  • Use endorsements by individuals, celebrities, or organizations

Sri Lanka

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Sri Lanka.

Sweden

Product type Details
Online pharmacies promoting over-the-counter drugs Allowed Allowed
Google allows over-the-counter drug listings from online pharmacies if they're registered with the Swedish Medical Product Agency. Merchants must also be certified by Google.

Switzerland

Product type Details
Abortion and abortion-related products Not allowed Not allowed
Google doesn't allow the promotion of abortion and abortion-related products in Switzerland.

Taiwan

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Taiwan.

Thailand

Product type Details
Abortion, abortion-inducing drugs, and the "morning after" pill
Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-inducing drugs, and the "morning after" pill in Thailand.
Birth control
Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in Thailand.

Tunisia

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Tunisia.
Birth control Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in Tunisia.

Turkey

Product type Details
Dietary supplements Not allowed Not allowed
Google doesn’t allow the promotion of dietary supplements in Turkey.

Ukraine

Product type Details

Abortion, abortion-inducing drugs, and the "morning after" pill

Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-inducing drugs, and the "morning after" pill in Ukraine.

Birth control Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in Ukraine.

United Arab Emirates

Product type Details

Abortion, abortion-related products, and the "morning after" pill

Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion related products, and the "morning after" pill in the United Arab Emirates.
Birth control Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in the United Arab Emirates.

United Kingdom

Product type Details
HIV home tests

AllowedAllowed
Google allows the promotion of HIV home tests in the United Kingdom.

Online pharmacies promoting over-the-counter drugs

Allowed Allowed
Google allows over-the-counter drug listings from online pharmacies if they're registered with the General Pharmaceutical Council (GPhC). Merchants must also be certified by Google.
Abortion-inducing drugs Not allowed Not allowed
Google doesn't allow the promotion of abortion-inducing drugs in the United Kingdom.
Teeth whitening products Not allowed Not allowed
Google doesn't allow teeth whitening products that contain more than 6% hydrogen peroxide or chemicals that emit hydrogen peroxide in the United Kingdom.
Clay drinks
Not allowed Not allowed
Google doesn't allow the following ingestible clay drinks:
  • Fangocur mineral drink
  • Naturally Green 100% bentonite clay
  • Chloe's Beauty Room 100% bentonite clay
  • The Superfood Co. 100% bentonite clay powder
  • Health Leads bentonite clay
  • Scent by Nature Argiletz superfine green clay
  • Seventh wave supplements green clay (French)

United States

Product type Details
Prescription drugs Allowed Allowed
Google allows the promotion of prescription drugs (including by pet pharmacies, but excluding opioid painkillers) in the United States by online pharmacies who are accredited by the LegitScript Healthcare Merchant Certification and Monitoring Program or the National Association of Boards of Pharmacy (NABP) program VIPPS or .pharmacy Verified Websites Program and certified by Google.
Over-the-counter medication Allowed Allowed
Google allows the promotion of approved over-the-counter medication in the United States.
Behind-the-counter medication
Allowed Allowed
Behind-the-counter medications are allowed on Shopping ads in the United States.
DHEA and melatonin Allowed Allowed with limitations
Google allows the promotion of DHEA and melatonin in the United States. Google does not allow the promotion of conventional foods containing melatonin as an unapproved food additive.
Pet prescriptions and pharmacies Allowed Allowed
Google allows the promotion of pet pharmacies and pet pharmaceuticals in the United States by online pharmacies who are accredited by the LegitScript Healthcare Merchant Certification and Monitoring Program or the .pharmacy Verified Websites Program and certified by Google.
HIV home tests Allowed Allowed with limitations
Google only allows certain HIV home tests that are approved by the FDA in the United States.

Uzbekistan

Product type Details
Birth control Not allowed Not allowed
Google doesn't allow the promotion of condoms, other contraception products, and fertility products in Uzbekistan.

Venezuela

Product type Details
Abortion, abortion-related products, and the "morning after" pill Not allowed Not allowed
Google doesn't allow the promotion of abortion, abortion-related products, and the "morning after" pill in Venezuela.

What you can do

Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:

Product disapproval

Products that don't comply with our policies may be disapproved. When a product is disapproved, it won't be eligible to serve. 

  1. Read our policies to learn what we don't allow.
  2. Update your website. If your ad or listing leads to content that violates a policy, update your website to meet the requirements and be in compliance with our policies.
  3. Remove the violating products from your product data. You’ll receive an email with details about the violation. 
    • If you have products in your product data that violate the policy (or policies), you'll need to remove the offers from your feed.
  4. Update your product data in Merchant Center. If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting any reviews.
  5. Request a review of your products or appeal the decision taken on this issue.
    • If the violating products are removed, you won't need to request a review or take any additional action.
    • If you fix your product-level issues by editing your product data via your chosen upload method (such as a file) or directly in Merchant Center, your products will be re-reviewed.
    • For certain issues, you can disagree with the issue but you may need to complete additional steps such as provide an appeal reason and/or upload required documentation.
    • If you use a third-party platform to list your products, you can refer to your third-party if you want to request a review. You won’t be able to do this in Merchant Center.
    • If a review or appeal is successful, the issue will disappear from Merchant Center.
Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 or 28 calendar days to fix your issue.

  1. Read our policies to learn what we don't allow.
  2. Update your website. If your ad or listing leads to content that violates a policy, update your website to meet the requirements and be in compliance with our policies.
  3. Remove any violating products from your product data. You’ll receive an email with details about the violation. If you have products in your product data that violate the policy (or policies) you'll need to remove the offers from your feed.
  4. Update your data in Merchant Center.
    • Review your account and submit any missing information or complete any unfinished steps.
    • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting any reviews.
  5. Request a review of your account or appeal the decision taken on this issue.
    • If your account is still within the warning period, it will automatically be reviewed again at the end of the warning period. If the violating products are removed, you won't need to request an account review or take any additional action.
    • If your account is suspended and you've taken actions to resolve the issue, request an account review.
    • For certain issues, you can disagree with the issue but you may need to complete additional steps such as provide an appeal reason and/or upload required documentation.
    • If you use a third-party platform to list your products, you can refer to your third-party if you want to request a review. You won’t be able to do this in Merchant Center.

Note: Account reviews typically take 7 business days, but may take longer for complex reviews. If you remove violating products, the warning will be removed. If a review or appeal is successful, the issue will disappear from Merchant Center. In the case of account suspension, we will approve the account and allow products to be displayed again.

Account issue that limits product visibility

Your account has an issue and is operating with reserved functionality, therefore your products have limited visibility. An email was sent with a notice on what to do and the steps needed to resolve your account issue.

  1. Read our policies to learn more about our requirements.
  2. Update your website. If your ad or listing leads to content that violates a policy, update your website to meet the requirements and be in compliance with our policies.
  3. Fix any other open policy violation in your account. Review your products and your account details.
    • If products aren’t supported, remove them from your feed.
    • If account details are missing, complete them in Merchant Center.
  4. Request a review of your account or appeal the decision taken on this issue.
    • If your Merchant Center account is still within the warning period for certain policies, it will automatically be reviewed again at the end of the warning period.
    • If your account is affected and you've resolved the issue, request a Merchant Center account review.
    • For certain issues, you can disagree with the issue but you may need to complete additional steps such as provide an appeal reason and/or upload required documentation.
    • If you use a third-party platform to list your products, you can refer to your third-party if you want to request a review. You won’t be able to do this in Merchant Center.

Note: Account reviews typically take 7 business days, but may take longer for complex reviews. If you remove violating products, the warning will be removed. If a review or appeal is successful, the issue will disappear from Merchant Center. In the case of account suspension, we will approve the account and allow products to be displayed again.

To ensure a safe and positive experience for customers, Google requires that retailers comply with all applicable laws and regulations in addition to our policies. It's important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places your ads are shown. When we find content that violates these requirements, we may block it from appearing. In cases of repeated or egregious violations, we may ban you from advertising content with us.

If you’re working with a third-party platform, some of these instructions may not apply to you. Refer to your third-party platform for instructions on how to resolve the issue and request a review. Learn how to find support if you use a non-Google platform.

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