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Name changes: Surfaces across Google and Shopping Actions renamed

December 14, 2020

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As part of our commitment to constantly improving Merchant Center, we’re changing the names of surfaces across Google and Shopping Actions. This will help to keep the names descriptive, relevant, and consistent as Merchant Center continues to grow and evolve.

What’s changing

Starting soon, when we talk about surfaces across Google, we’ll talk about the listings rather than the feature itself. Where you previously saw “surfaces across Google” in your account or in the Help Center, you’ll soon see “free product listings” or “free listings” in its place.

And Shopping Actions will now be called Buy on Google for both retailers and consumers. Starting soon, you’ll see the name “Buy on Google” in your account and in the Help Center. 

Finally, destination attributes that use the name “Shopping Actions” will now use the name “Buy on Google listings.” These attributes will be backwards compatible, but moving forward, “Buy on Google” should be used. 

What’s not changing

This is a name change only. Your account, ads, and listings won’t be affected.

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