Update: There are now more ways to let Google calculate custom shipping speeds for you

November 3, 2021

Shipping speed (sometimes called “delivery time”) is a critical factor in customers’ purchase decisions. By allowing Google to calculate shipping speeds, you’ll see improved accuracy and clarity.

If you’re a retailer that ships products to the US, there are now two ways for you to take advantage of this opportunity:

  1. You’ll specify your shipping carrier, shipping service, and ship-from location, and Google will calculate estimated speeds. Currently this is only available if your ship-from locations are in the United States and you use FedEx, UPS or USPS as your shipping carrier. This feature now also supports multiple carriers and locations in a single shipping service.
  2. When creating a shipping service, you can link to your partner to authorize them to share your historical order tracking signals with Google. Google then uses this information to calculate customized shipping speeds specific to your business. This is currently available for CedCommerce, Sales & Orders, ShipHero, ShipStation and Simprosys. More partners will become available in the coming months. You can also take advantage of this opportunity by manually uploading your historical order tracking signals.

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