In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Auto-tagging supports more sources for conversions

July 6, 2022

A custom icon for Merchant Center Classic Article Header.

What’s changing

You can now use auto-tagging to view conversions for all free listings and free local listings experiences on Google. Previously, auto-tagging was only available for listings in the Shopping tab. When used with a web analytics tool, you can use the conversion data to see how effective your listings perform.

What you need to do

If you’re already using auto-tagging, no action is needed: additional conversion data from free listings and free local listings will be included in your reporting automatically.

If you haven’t turned on auto-tagging, sign in to your Merchant Center account and toggle the “Auto-tagging” setting to “ON”. Keep in mind that only Merchant Center admins can turn on auto-tagging.

Learn more about auto-tagging

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