You can now use auto-tagging to view conversions for all free listings and free local listings experiences on Google. Previously, auto-tagging was only available for listings in the Shopping tab. When used with a web analytics tool, you can use the conversion data to see how effective your listings perform.
What you need to do
If you’re already using auto-tagging, no action is needed: additional conversion data from free listings and free local listings will be included in your reporting automatically.
If you haven’t turned on auto-tagging, sign in to your Merchant Center account and toggle the “Auto-tagging” setting to “ON”. Keep in mind that only Merchant Center admins can turn on auto-tagging.