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Policy update: Brazil Political Content

April 2024

Google will be updating its Political content policy to align with the Superior Electoral Tribunal Resolution, TSE Resolution 23,732/2024. This change will take effect May 1, 2024.

In Brazil, the following will be prohibited on Google platforms:

  • Ads featuring elections, political parties, federations and coalitions, elected positions, government proposals, legislative bills, the exercise of the right to vote, and other political rights or matters related to the electoral process.

This policy applies to Shopping ads and local inventory ads. Review the Political content policy update to determine whether or not any of your ads fall in scope of the policy, and if so, remove those ads.

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