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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Policy update: Aggregators in the United States and Canada can now participate in vehicle ads

December 2023

Aggregators are now eligible to show vehicle ads in the United States and Canada. With that, vehicle advertisers that are aggregators, can promote their entire inventory of new and used vehicles to interested customers searching online for their next vehicle.

Aggregators will need to upload vehicles from dealerships with valid licenses. Offers from unlicensed dealers are not supported. Learn more about the Vehicle ads policies.

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