Use regional inventory by specifying your business’ regional pricing and availability to increase sales on products that may have previously been excluded from your reach. By using regional overrides to provide online product availability and variable pricing based on customer location, you can offer different prices for different regions or vary online availability based on regions that you define.
For example, your business might only have a presence in certain parts of a country or specific states within a region. Or you might sell food products that vary in price depending on the region they are purchased in. Regional availability and pricing lets you directly address these situations.
Regional availability and pricing is available for products advertised through Shopping ads on Google Search and listed in free enhanced listings on the Shopping tab in the United States and certain beta countries. Learn more about regional availability and pricing