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Policy update: Changes to the promotion of healthcare products in Brazil

November 2023

Creatine, carnitine, and l-carnitine can be promoted as supplements in Brazil, as long as they meet the specified dosage and labeling requirements. Artichoke Polyphenol (Polifenol de Alcachofra) products and treatments are still not allowed. This policy update affects both Shopping ads and free listings.

In other words:

  • Creatine, carnitine, and l-carnitine can now be promoted as dietary supplements in Brazil, but only if they meet certain requirements.
  • Artichoke polyphenol products and treatments are still not allowed to be promoted in Brazil.
  • This policy update applies to both paid and free listings on Shopping.

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