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End of support for FTP in Merchant Center

First published: February 17, 2023 | Updated: January 23, 2024

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Support for FTP in Merchant Center ended on September 15, 2023. Other upload methods like SFTP (Secure File Transfer Protocol) will still be available and unaffected by this change.

No creation of new FTP accounts

As of March 22, 2023, it has not been possible to create new FTP accounts within Merchant Center.

Removal of existing but inactive FTP accounts

Beginning from March 22, 2023, existing FTP accounts that have had no activity for 90 days will be removed from the relevant Merchant Centers.

Removal of existing active FTP accounts

To avoid disruption, merchants who are using FTP accounts to transfer files to Merchant Center will need to migrate to a different product data upload method by March 31, 2024. On that date, all existing FTP accounts will be removed from their relevant Merchant Center accounts. Learn more about alternatives to FTP in Merchant Center.

Note: Product feeds that use a file delivered via FTP will work with a file by the same name delivered via SFTP. It isn’t necessary to recreate the feed.

If you aren’t using FTP in Merchant Center, no action is required. If you need more time to switch from FTP to a different method you can apply for an extension via this form.

If you have any questions or concerns, contact your Google representative for Merchant Center programs, or contact our support teams.

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