In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Policy update: Website needs improvement

May 2021

A custom icon for Merchant Center Classic Article Header.

Google requires that all merchants meet certain professional and editorial standards on their websites. As such, Merchants with websites that do not meet basic requirements will see a “Website needs improvement” policy status and have their accounts suspended until requirements are met. This policy is intended to protect users from poor shopping experiences, such as incomplete websites, confusing or inaccurate product information, broken links on the website, etc. Learn more about our requirements and how to improve your website

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