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List of Ad Exchange system queries

The table displays a list of all available Ad Exchange system queries. These queries make it easier for you to generate a basic report and customize the report to meet your reporting needs. Learn more about how to use system queries.

System query name ONLY visible under these conditions Dimensions Metrics Today’s reporting equivalent Default date range
Ad sizes performance   Ad sizes
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Ad sizes Last 7 days
Ad sources performance   Ad sources
  • Ad requests
  • Impressions
  • Ad impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
  Last 7 days
Ad units performance   Ad units
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Ad units Last 7 days
Advertisers performance   Advertisers
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Advertisers Last 7 days
Agencies performance   Agencies
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Agencies Last 7 days
Bid ranges performance   Bid ranges
  • Bid range
  • Bids
  • Impressions
  • Winning bid CPM
  • Close CPM
  • Win %
  • Mean CPM
  • Estimated revenue
Bid landscapes Last 7 days
Branding types performance   Branding types
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Branding types Last 7 days
Buyer account performance ANO-enabled publishers Buyer accounts
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Buyer accounts Last 7 days 
Buyer networks performance   Buyer networks
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Buyer networks Last 7 days
Buyer tag performance ANO-enabled publishers Buyer tags
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Buyer tags Last 7 days 
Channels performance   Channels
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Channels/Custom channels
  • Includes historical Ad unit Custom channels and Rules-based channels.
  • Last 7 days.
Countries performance   Countries
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Countries Last 7 days 
DSPs performance   DSPs
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
DSPs Last 7 days
Days performance   Days
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Entire account by day Supports ALL products enabled for an account for the last 7 days.
Deal IDs performance   Deal IDs
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Deal IDs Last 7 days
Deal types performance   Deal types
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Deal types Last 7 days
DFP ad requests using Ad Exchange tags: Deals   Deal ID, Deal Names, Tags
  • Ad requests
  • Matched requests
  • Clicks
  • CTR
  • Matched eCPM
  • Estimated revenue
N/A Last 7 days
DFP ad requests using Ad Exchange tags: Pricing rules   Pricing rules, Tags
  • Ad requests
  • Matched requests
  • Clicks
  • CTR
  • Matched eCPM
  • Estimated revenue
N/A Last 7 days
DFP ad requests using Ad Exchange tags: Sites   Sites, Tags
  • Ad requests
  • Matched requests
  • Clicks
  • CTR
  • Matched eCPM
  • Estimated revenue
N/A Last 7 days
DFP ad requests using Ad Exchange tags: Tags   Tags
  • Ad requests
  • Matched requests
  • Clicks
  • CTR
  • Matched eCPM
  • Estimated revenue
N/A Last 7 days
Expandable types performance   Expandable types
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Expandable types Last 7 days
First look performance on incremental inventory First look-enabled Buyer networks
  • Ad Requests
  • Matched requests
  • Coverage (doesn’t equal 100% since these queries are not eligible for the Open Auction)
  • Ad impressions
  • Clicks
  • CTR
  • eCPM
  • Estimated revenue
  Last 7 days
First look transactions First look-enabled Buyer networks
  • Ad Requests
  • Matched requests
  • Coverage
  • Ad impressions
  • Clicks
  • CTR
  • eCPM
  • Estimated revenue
  Last 7 days
Mobile device performance Mobile-enabled publishers Device
  • Ad requests
  • Impressions
  • Ad impressions
  • Clicks
  • CTR
  • eCPM
  • Estimated revenue
  Last 7 days
Mobile OS performance Mobile-enabled publishers Operating system
  • Ad requests
  • Impressions
  • Ad impressions
  • Clicks
  • CTR
  • eCPM
  • Estimated revenue
  Last 7 days
Mobile carrier performance Mobile-enabled publishers Carrier name
  • Ad requests
  • Impressions
  • Ad impressions
  • Clicks
  • CTR
  • eCPM
  • Estimated revenue
  Last 7 days
Mobile inventory type performance Mobile-enabled publishers Inventory type
  • Ad requests
  • Impressions
  • Ad impressions
  • Clicks
  • CTR
  • eCPM
  • Estimated revenue
  Last 7 days
Mobile app performance Mobile-enabled publishers App name
  • Ad requests
  • Impressions
  • Ad impressions
  • Clicks
  • CTR
  • eCPM
  • Estimated revenue
  Last 7 days
Months performance   Months
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Entire account by month Supports ALL products enabled for an account for the last 7 days.
Inventory ownership performance Network partner management-enabled publishers Inventory ownership
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Inventory ownership Last 7 days
Network partner performance Network partner management-enabled publishers Network partner names
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Network partner names Last 7 days
Platforms performance   Platforms
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Platforms Last 7 days
Products performance Account has multiple properties, i.e., display, video and mobile Products
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Products Last 7 days
Request sources performance   Request sources
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Request sources Last 7 days
Sites performance   Sites
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Sites Last 7 days
Tag performance Inventory Controls-enabled publishers Tags
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Tags Last 7 days
Targeting types performance   Targeting types
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Targeting types Last 7 days
URLs performance   URLs
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
URLs Last 7 days
Video duration performance Video-enabled publishers  Video ad durations
  • Ad requests
  • Impressions
  • Ad impressions
  • Clicks
  • CTR
  • eCPM
  • Estimated revenue
  • Abandonment rate
  • Skip rate
  • Drop-off rate
  • Quartile 1
  • Quartile 3
  • Skip rates
  • Views
Video ad sizes Last 7 days
Video type performance Video-enabled publishers Video ad types
  • Ad requests
  • Impressions
  • Ad impressions
  • Clicks
  • CTR
  • eCPM
  • Estimated revenue
  • Abandonment rate
  • Skip rate
  • Drop-off rate
  • Quartile 1
  • Quartile 3
  • Skip rates
  • Views
Video ad types Last 7 days
Weeks performance   Weeks
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Entire account by week Supports ALL products enabled for an account for the last 7 days.
Winning bid rule performance Inventory Controls-enabled publishers Winning bid rules
  • Ad requests
  • Impressions
  • Lift
  • Clicks
  • CTR
  • CPC
  • eCPM
  • Estimated revenue
Winning bid rules Last 7 days
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