Report on performance

Filter Ad Manager report results

Narrow the results that appear in your report

When you create a report, you can narrow down your report results by advertiser, order, key-value, and more with filters. Some dimension filters are only available after you add the same dimension to the report, such as "Key-values" and "Targeting."

Some reports have special conditions related to filtering:

  • Ad Exchange historical reports: Dimension filters will only return selectable values that have transacted within the last 6 months. If you want to filter on values that last transacted more than 6 months ago, you can use the "contains" filtering option and enter the freeform values.

Filter by a list of items

Use "is any of" or "is none of" to filter by a list of items. Only report data associated with one of the listed items will be displayed in your report.  To filter by a set of items, enter a comma-separated list of IDs.

Filter by substring with boolean operators 

Use "contains" or "does not contain" to only display report data associated with items that match a substring connected by boolean operators AND, ORNOT, and the negative symbol (-).  The operators must be in all capital letters.​ For exact phrases, use double-quotes ("). Use spaces with care. If there is not a proper operator after the space, then it is interpreted as an AND operation.

Filter field text Search performed
NOT "a" NOT LIKE '%a%'
"a" AND "b" LIKE '%a%' AND LIKE '%b%'
"a" OR "b" LIKE '%a%' OR LIKE '%b%'
"a" AND "b" AND "c" LIKE '%a%' AND LIKE '%b%' AND LIKE '%c%'
"a" "b" "c" LIKE '%a%' AND LIKE '%b%' AND LIKE '%c%'

Special considerations

Ad units

You can filter on the "Ad unit" dimension without adding the Ad unit dimension, but you can only use the "contains" filter for top-level ad units. To use the OR operator in the "Ad unit" filter, add "Ad unit" as a dimension with "Top level" selected.

When you filter on the "Ad unit" dimension, you can choose to show child ad units in the totals.​ If you select Ad unit (show child ad units), they show as separate dimension values. If you select Ad unit (hide child ad units), they're still counted, but they don't show.


Include the Key-values dimension to filter by key-values. Key-values reports can be very large, so we recommend you run them for only a single day or a full month. Try using total targeted Impressions rather than total impressions, as this pulls far fewer rows of data.


Filter by targeting only works if you have included the Targeting dimension. If you add the Targeting filter without the Targeting dimension, you might get overlapping results.


When filtering by "Deal ID" or "Deal name," only deals with registered matched requests in the past six months will appear in the filter selection list. You can also use _contains_ or _does not contain_ to narrow down the results.

Ad Exchange historical reports: To report on deals that don't appear using the filters, you can use the "Deal Names" and "Deal IDs" dimensions.

Custom fields

For Custom field filtering, the filter types vary based on field type.

  • Text-based fields default to the "contains" type
  • Drop-down or toggle-based fields default to the "is any of" type
  • Number-based fields default to the "between" type
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