Traffic a video or audio creative

Some video and audio features and settings might not be enabled for your network. You can see Video Solutions feature availability or contact your account manager for more information.

Ad Manager supports four types of video creatives: video, overlay, redirect, and set-top box; and two types of audio creatives: audio, and audio redirect. You can traffic these creatives directly from a line item, or independent of a line item, which can later be assigned to a line item.

Media files uploaded to Ad Manager must be a minimum of 0.3 seconds.

Add a new creative from a line item

To add a video or audio creative independent of a line item:

Click Delivery and then Creatives and then VAST creatives and then New creative.

  1. Sign in to Google Ad Manager.

  2. Click Delivery and then Line items.

  3. Open your video and audio line item.

    You can optionally click Video and audio in the "Line items" menu to see only video and audio line items. You may have to click More in the "Line items" menu to choose "Video and audio".

  4. Click Creatives and then Add creative and then New creative.
  5. Select the size of the creative, choose from the available creative types, and configure the settings. For audio creatives, choose Audio as the size.
  6. Click Save.

Once you've added a VAST creative to a video line item, you can reuse the creative in other line items.

Video and audio creative types


The video creative type allows you to traffic pre-rolls, mid-rolls, or post-rolls. They can either be hosted by Ad Manager or externally. Publishers enabled for cross-sell with YouTube can traffic YouTube-hosted videos.

Ad Manager-hosted assets Externally-hosted assets

Upload a supported media file to Ad Manager to transcode it into all available formats and sizes.

Select whether the Ad Manager-hosted video ad duration should be rounded up or down to the nearest second. Transcoding begins after a creative is saved, not immediately after upload.*

* If your network does not have the option to round up or down: Transcoding instead begins after a file is successfully uploaded, and may continue after the creative is saved. An upload is canceled if you leave the page or click "Save" before it's complete.

Enter externally-hosted asset URLs to be ingested into Ad Manager, with their metadata.

  • You can add a maximum of 40 URLs, one per line, replacing any spaces in the URLs with %20.
  • Secure protocols (https) are not supported for metadata extraction from externally-hosted assets. You can instead use an http URL or manually enter the metadata into Ad Manager.
  • If the metadata cannot be extracted, assets are displayed in the metadata table without values.
  • If you have multiple assets, each with a different bitrate or format, repeat these steps for each asset.

When a video ad serves to a player that uses the IMA SDK, the bitrate used is based on the quality of the viewer's network connection. You can use the IMA SDK settings. to specify a bitrate.


The overlay creative type is an image ad that covers part of the video content as it plays. You can either upload an image file to Ad Manager or use a remote image. You can optionally configure duration, scale, and third-party tracking URLs.

Overlay creatives aren't supported for Programmatic Direct
See the available features for Programmatic Direct.
    Video redirect

The video redirect creative type is a third-party hosted ad that can contain one or more video ads and/or overlay ads. Redirect creative types require advertiser-provided VAST tags. Because the VAST tags aren't hosted by Ad Manager, reporting is not available for companion creatives for this creative type.

The duration field is required for redirects with standard or optimized pods, and is used to both to validate the loaded assets, and when reporting on video length. This value is is not automatically updated if the creative duration changes.

If the difference between this value and the actual asset duration is greater than 2 seconds, a VAST error is reported (although the creative might still play properly).

If you use Campaign Manager 360, you can enter in-stream pfadx tags as the VAST tag URL.

   Set-top box

Ads for set-top boxes are inserted into cable programs within video content accessible through a cable television provider. The set-top box creative type requires an external asset ID used in the cable system, and a provider ID, which is configured by Google for your network. Contact your account manager for more information.

Set-top box creatives aren't supported for Programmatic Direct
See the available features for Programmatic Direct.

Audio ads that play during audio content.

  Audio redirect

Audio ads that point to a third-party ad server. Requires a VAST tag provided by the advertiser.

Settings for video and audio creatives

Some of these settings are optional, and not all settings are available for all creative types.

Skippable video (available for video creative types): If enabled, the user can skip the video ad after 5 seconds. If you're using VAST 3 or 4, the network-level skip time can be changed in the "Skippable skip time" setting in the "Video" section of the "Admin" tab.

While any video ad can be set to skippable, use caution for video ads with shorter durations. For example, you may want to deactivate this setting for a 7-second creative serving to a bumper position.

Skippable tracking (available for redirect creative types): If enabled, and a skippable ad is returned from the VAST redirect, Ad Manager allows VAST skippable tracking on the line item and creative. If deactivated, and a skippable ad is returned, Ad Manager does not allow VAST skippable tracking.

This setting does not force a VAST redirect to be skippable. The skip time of a redirect creative cannot be controlled by Ad Manager.

Ad ID: Ad Manager currently supports the and registries.

  • The identifiers must be four letters followed by seven or eight numbers or letters (for example, ABCD1234567 or ABCD123456EF.
  • The clock numbers should have three letters followed by a slash ("/"), four letter and three numbers followed by a slash ("/") and three numbers (for example, AAA/BBBB123/456).

SSL compatible: Shows whether the creative is compatible with SSL pages, which begin with https://. By default, Ad Manager detects the SSL status automatically and serves to secure pages where compatible. You can select Manual to set the compatibility status manually. If set to Not compatible, it's not served to secure pages.

Labels: You can group objects with labels.

Custom parameters: These appear in the VAST AdParameters field and are used by the SDK.

  • Custom parameters are not available for redirect creatives.
  • For all except VPAID creatives, enter custom parameters as key-value pairs, separated by commas (for example, key=value,key=value).
  • For VPAID creatives, custom parameters are a string (not key-value pairs) passed to the creative from the SDK.

Third-party tracking URLs and Third-party impression tracking URLs: Used to measure ad metrics (not content metrics). These can provides details on user interaction with creatives for reporting and analytics purposes. You can enter multiple URLs for each type of tracking (except survey, custom click and click tracking, which only support one URL each). Redirects are not supported for survey URLs.

Internal redirect to Google Campaign Manager 360: When selected, Ad Manager calls the Display & Video 360 tag internally within the same server, rather than passing a VAST redirect to be executed by the client.

Allow multiple impressions from trusted server-side ad insertion (SSAI)  (Beta) : Available in the advanced settings of redirect creative types, you can allow trusted SSAI partners to accurately count and report all valid ad impressions to Ad Manager, for single video redirects returned by Ad Manager.

All impressions from the redirect have the same position in pod as the redirect. Multiple ads in the redirect are treated as a single position.

This feature is only for MRC-accredited SSAIs, which is currently limited to Google Ad Manager DAI. A non-accredited SSAI will continue to count only 1 impression per redirect.

Custom field: These optional custom fields can be used to organize objects in reports. They're created in the Admin tab. They don't affect ad serving or delivery.

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