Auction packages

Using auction packages

An auction package is a collection of open auction inventory specified by targeting criteria set by you or other buyer accounts. While you can create an auction package yourself, you also have the option of subscribing to packages created by other buyers or Google sales teams. 

Auction packages enable buyers to package quality inventory that can be easily shared across multiple buyers, spanning DSPs. In addition, auction packages enable buyers to target using a large selection of criteria, including some Real-Time Bidding (RTB) signals that may not have been integrated by demand-side platforms (DSPs). Each auction package will be assigned an ID that is exposed as a deal ID in RTB callout. Note that although auction package inventory is bid on using the Deal ID, bids will compete directly with open auction bids from other buyers. Auction packages should be targeted the same way open auction inventory is targeted since pretargeting configurations set up to only receive deals inventory will not receive requests from auction package inventory.

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Manage your auction packages

To access and manage your auction packages:

  1. Sign in to your Authorized Buyers account at google.com/authorizedbuyers and click the Marketplace tab.
  2. From the left menu, select Auction packages.
  3. Use the "Add filter" bar to filter by the following:
    • Deal ID: filter by entering a specific Deal ID
    • Name: filter by entering an auction package's name (all auction packages with names containing your entry will appear in the results)
    • Status: filter by selecting the status of auction packages (Active or Inactive). You can see whether an auction package is Active  or Inactive   in the Status column.
  4. (Optional) To view details on any auction package, click the name of the auction package.

To review the progress of your auction package, check the Delivery progress column. The column shows a bar graph of impressions over the past week, as well as the number of impressions delivered on the most active day during the week.

To export all deals to a CSV file:

  1. Sign in to your Authorized Buyers account at google.com/authorizedbuyers and click the Marketplace tab.
  2. Click Auction packages.
  3. Click Export. All auction packages from the table will downloaded to a CSV file. Note that any filters you've applied will apply to the auction packages exported in the CSV file. Filters will be listed in the first row of the CSV file labeled "Query".
Create a new auction package
  1. Sign in to your Authorized Buyers account at google.com/authorizedbuyers and click the Marketplace tab.
  2. From the left menu, select Auction packages.
  3. Click Create Auction Package. The "Create Auction Package" window appears.
  4. Enter a name for the auction package.
  5. Select at least one targeting criteria.
  6. When you are done, click Save. Your auction package will be assigned a Deal ID, configure your DSP to bid on it. In addition, you can share this Deal ID with other buyers so that they can review and subscribe to your auction package.
Update an auction package
Note that you can only update auction packages created by your account.
  1. Sign in to your Authorized Buyers account at google.com/authorizedbuyers and click the Marketplace tab.
  2. From the left menu, select Auction packages.
  3. Select the auction package you want to update from the list.
  4. Click Update
  5. Make your change(s) to the package name, description, or targeting criteria. Once you have finished making your changes, click Save. Note that buyers who have subscribed to your auction package will be included in these changes.
Subscribe to auction packages created by Google or other buyers
  1. Sign in to your Authorized Buyers account at google.com/authorizedbuyers and click the Marketplace tab.
  2. From the left menu, select Auction packages.
  3. Select Subscribe to an auction package.
  4. Enter the deal ID of the auction package you want to subscribe to and click Submit.
  5. Review the details of the auction package. Click Subscribe to subscribe to the auction package.
  6. The auction packages you’ve subscribed to can be viewed under Auction Packages. Click on each package to view its details.
Unsubscribe from an auction package
  1. Sign in to your Authorized Buyers account at google.com/authorizedbuyers and click the Marketplace tab.
  2. From the left menu, select Auction packages.
  3. Select the auction package you want to unsubscribe from.
  4. Click Unsubscribe.
    • The auction package will now be listed as inactive.
 

Buyers using Display & Video 360

Buyers who use Display & Video 360 can also create auction packages using Authorized Buyers. Auction packages created using a Display & Video 360 account through the Authorized Buyers will automatically be synced to Display & Video 360 and listed as a private auction in the My Inventory view. In addition, buyers can choose to permission auction packages to a list of Display & Video 360 partners.

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Permission auction packages to partners
  1. Using your Display & Video 360 account, sign in to Authorized Buyers at google.com/authorizedbuyers and click the Marketplace tab.
  2. Click My deals.
  3. Under Auction Packages on the left, select Active.
  4. Select an auction package you want to permission.
  5. From the “Permission to partners” section, search for and select your partner(s).
  6. When you are finished selecting your partner(s), click Save. The partner(s) can target the auction package in Display & Video 360 by going to Line item details > Inventory source > Private Deals.
Permission auction packages created by your account
  1. Using your Display & Video 360 account, sign in to Authorized Buyers at google.com/authorizedbuyers and click the Marketplace tab.
  2. Click My deals.
  3. Under Auction Packages on the left, select Active.
  4. Find the auction package you want to update from the list or by searching for it by name or Deal ID using the search box in the top right corner. Select the auction package.
  5. Click Update.
  6. From the “Permission to partners” section, search for and select your partner(s) you wish to permission the auction package to.
  7. When you are finished selecting your partner(s), click Save. The partner(s) can target the auction package in Display & Video 360 by going to Line item details > Inventory source > Private Deals.
Permission auction packages created by other buyers
  1. Using your Display & Video 360 account, sign in to Authorized Buyers at google.com/authorizedbuyers and click the Marketplace tab.
  2. Click My deals.
  3. Under Auction Packages on the left, select Active.
  4. Click Subscribe to an auction package.
  5. Enter the Deal ID of the auction package and click Submit.
  6. From the “Permission to partners” section, search for and select your partner(s).
  7. When you are finished selecting your partner(s), click Save. The partner(s) can target the auction package in Display & Video 360 by going to Line item details > Inventory source > Private Deals.
Unsubscribe from an auction package
Note that all partners permissioned to the auction package must be removed before you can unsubscribe from it.
  1. Using your Display & Video 360 account, sign in to Authorized Buyers at google.com/authorizedbuyers and click the Marketplace tab.
  2. Click My deals.
  3. Under Auction Packages on the left, select Active.
  4. Select the auction package you want to unsubscribe from or by searching for it by name or Deal ID using the search box in the top right corner.
  5. Click Update > Partners.
  6. Click Clear to remove all partners from the auction package.
  7. Click Save.
  8. Click Unsubscribe.
    • The auction package will be removed from the list of active auction packages. Go to Auction Packages > Inactive to view auction packages that you've unsubscribed from.

Auction package limits

Attribute Limit
Maximum number of subscribing buyers (Authorized Buyers) per auction package 500
Maximum number of subscribing buyers (Authorized Buyers and Display & Video 360) per auction package 2,000
Maximum number of auction packages a buyer can subscribe 100
Maximum number of URLs and App IDs that buyers can target (or exclude) per auction package 1,500
(Combined)
Maximum number of publishers that buyers can target (or exclude) per auction package 500
Maximum number of countries that buyers can target (or exclude) per auction package 100
Maximum number of app categories that buyers can target (or exclude) per auction package 100
Maximum number of verticals that buyers can target (or exclude) per auction package 100
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