| Ad unit (top level) |
- Ad unit code
The ad unit code, used to identify the ad unit in Google Ad Manager ad tags.
- Ad unit reward amount
For rewarded ads, the set number of reward items the user receives from viewing the ad.
- Ad unit reward type
For rewarded ads, the set type of reward items the user receives from viewing the ad (for example, coins or extra lives).
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| Ad unit (all levels) |
- Ad unit code
The ad unit code, used to identify the ad unit in Google Ad Manager ad tags.
- Ad unit reward amount
For rewarded ads, the set number of reward items the user receives from viewing the ad.
- Ad unit reward type
For rewarded ads, the set type of reward items the user receives from viewing the ad (for example, coins or extra lives).
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| Advertiser |
- Advertiser primary contact
Name and email address of the contact assigned to an Advertiser company in Google Ad Manager.
- Credit status
The current credit state of the advertiser. Statuses may include Active, On hold, Credit stop, Inactive, or Blocked, depending on the features enabled for your network. Learn more about what these statuses mean.
- External advertiser ID
The ID used in an external system for advertiser identification.
- Labels
Labels applied to the advertiser. Labels can be used for either competitive exclusion or ad exclusion.
- Type
The classification of advertiser. Types include Advertiser, Agency, House agency, or Ad network. Learn about advertiser types.
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| Child network code |
- Child partner name
Shows performance broken down by child partner name in Multiple Customer Management (MCM) Manage Inventory.
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| Creative |
- Click-through URL
The URL to which the visitor will be taken when they click the ad. Click-through URLs are assigned at the creative level.
Not all creative types support the click-through URL attribute, for example, HTML5, redirect, and backfill creatives.
- Creative Size
The Ad Manager creative's "Target ad unit size".
- Creative SSL scan result
The result of an Ad Manager scan of the creative. Values include Compliant, Not Compliant or Not Applicable.
- Creative SSL compliance override
Whether there's an override, and how the override has been set. Possible values include "Not applicable," "Compliant," and "Not Compliant." Learn more
- Third-party vendor
The third-party vendor detected from the ad tag trafficked in the "Code snippet" field of third-party and custom creatives. If the code snippet is not recognized by
Google Ad Manager, this value will be "Unknown vendor".
- Custom fields
All Ad Manager custom fields defined with a type of "Creative". A maximum of fifteen custom field attributes can be selected per dimension.
When the Creative dimension is used to generate and download a report, the Creative ID column may contain either Creative.id or creative set id (master's Creative.id) if the creative is part of a creative set. Learn more
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| Line item |
- Agency
The agency assigned to the line item.
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Booked revenue (exclude CPD)
The total value booked for the line item.
- For CPC line items, it's calculated as: Booked revenue = Quantity * Rate
- For CPM line items, it's calculated as: Booked revenue = Quantity * Rate / 1,000
- Contracted quantity
The quantity of impressions or clicks contractually sold for this line item. If a sponsorship line item has a "Minimum quantity" defined, that is also included in this field.
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Cost type
Values include:
- CPM: cost-per-thousand impressions.
- CPC: cost-per-click.
- CPD: cost-per-day (sponsorship and network line items only).
- Currency code
Three letter abbreviation for currency assigned to the order. For example, US Dollars is displayed as USD.
- Deal ID
The Deal ID is a system-generated number used to identify a deal between a buyer and a publisher. Available for Programmatic Direct campaigns and Private Auction deals in Ad Manager campaigns.
Delivery indicator
Percentage of the impression goal delivered per the percentage of time elapsed. The delivery indicator is always with respect to the current state, not the reporting date range chosen.
Formula: (% impression goal delivered ∕ % of time elapsed)
If a sponsorship line item has a "Minimum quantity" defined, that quantity is used as the impression goal in the delivery indicator calculation.
- Delivery pacing
The distribution of impressions for a line item. Line items are paced either as fast as possible, frontloaded, or evenly. See definitions of each pacing option
- Discount
For sponsorship, standard, bulk, or price priority line items, the amount by which you plan to reduce a line item's cost. This information is for reference only; it doesn't affect a line item's priority based on rate or value CPM.
- External ID
The ID used in an external system for line item identification. This field must be enabled for your network. Contact your account manager for details.
- Frequency cap
The number of times that a given user can be served a line item within a given time period. A line item may have more than one frequency cap; for example, 5 impressions per day and 1 impression per hour.
- Goal quantity
The quantity of impressions, clicks, or days booked for the line item.
"N/A" may appear in reports if the line item type is changed after the line item enters the ready state.
- Labels
Labels applied to the line item. Labels can be used for either competitive exclusion or ad exclusion.
- Lifetime active view viewable impressions
The total number of active view viewable impressions counted over the lifetime of the line item. Available for guaranteed line items that have a vCPM goal.
- Lifetime clicks
The total amount of clicks counted over the lifetime of the line item.
- Lifetime impressions
The total amount of impressions counted over the lifetime of the line item.
- Line item archival status
The current status of the line item, either Archived or Unarchived.
- Line item priority
The numeric delivery priority value assigned to the line item, which ranges from 1 to 16. 1 is the highest priority and 16 is the lowest.
- Optimizable
Whether or not the line item is eligible for optimization.
- Order PO number
Displays the user-defined, optional field value in the associated Order settings.
- Rate
The amount entered for the line item in the "Rate" field. Reflects currently set value and not previous values if changed.
- Salesperson
The salesperson assigned to the line item.
- Secondary salespeople
The secondary salespeople assigned to the line item.
- Secondary traffickers
The secondary traffickers assigned to the line item.
- Sponsorship goal (%)
The percentage of your total impressions that the CPD sponsorship line item should fulfill.
A dash (-) may appear in reports if the line item type is changed after the line item enters the ready state.
- Start date / End date
The date on which the line item started/stopped delivering. Exported in M/D/YY format. For example, if a line item starts on April 7, the value would be: 4/7/15. For line items with no end date, this value displays the text Unlimited.
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Start time / End time
The time at which the line item started/stopped delivering. Exported in YYYY-MM-DDTHH:MM:SS[+/-]hh:mm format. For example, if a line item starts on April 7, 2015 13:50 EDT, the value would be: 2015-04-07T13:50:00-04:00. For line items with no end time, this value displays the text Unlimited.
- Trafficker
The trafficker assigned to the line item.
- Custom fields
All custom fields defined in Admin with a type of "Line item". A maximum of fifteen custom field attributes can be selected per dimension.
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| Master and companion creative |
- Master or companion
Exposes whether the creative is set as Master or Companion within a line item.
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| Order |
- Agency
The agency assigned to the order.
- Agency ID
The external ID entered for the agency. The external ID is on the agency's settings page, which can be displayed when you view an Ad Manager Company in Admin.
- Booked CPM / Booked CPC
The total booked Impressions and clicks for the line items in the order.
- External ID
The ID used in an external system for line item identification. This field must be enabled for your network. Contact your account manager for details.
- Labels
Labels applied to the order. Labels can be used for either competitive exclusion or ad exclusion.
- Lifetime clicks
The total amount of clicks counted over the lifetime of the order.
- Lifetime impressions
The total amount of impressions counted over the lifetime of the order.
- Order PO number
The ID used in an external system for order identification.
- Programmatic order
Displays "TRUE" if an order is associated with a programmatic proposal. Otherwise, displays "FALSE".
- Salesperson
The salesperson assigned to the order.
- Secondary salespeople
The secondary salespeople assigned to the order.
- Secondary traffickers
The secondary traffickers assigned to the order.
- Start time / End time
The time at which the line item started/stopped delivering. Exported in YYYY-MM-DDTHH:MM:SS[+/-]hh:mm format.
Example
For line items with a start date of April 7, 2018 13:50 EDT, the value would be "2018-04-07T13:50:00-04:00".
For line items with no end time, this value displays the text "Unlimited".
- Start date / End date
The date on which the line item started/stopped delivering. Exported in M/D/YY format.
Example
For line items with a start date of April 7, 2018, the value would be "4/7/18."
For line items with no end date, this value displays the text "Unlimited".
- Trafficker
The trafficker assigned to the order.
- Custom fields
All custom fields defined in Admin with a type of "Order". A maximum of fifteen custom field attributes can be selected per dimension.
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Video
Content |
- ID of the video in the content source
The ID of the video as created in the content management system from which it was ingested. This ID is a publisher-provided value that a publisher references on ad requests in order to match an ad request to the content being shown.
- Content source name
A publisher-provided name for a video clip as setup in a publisher’s content management system.
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