Report on performance

Ad Manager report dimension attributes

Display additional information for each report dimension

The following dimensions have dimension attributes that display more detailed information about your campaigns.

Ad unit
Advertiser
Creative
Line item

Master and companion creative
Order
Content

Attributes display the current value of the dimension, not the value at ad serving.

Dimension attributes

Dimension	Attribute
Ad unit (top level)	Ad unit code The ad unit code, used to identify the ad unit in Google Ad Manager ad tags. Ad unit reward amount For rewarded ads, the set number of reward items the user receives from viewing the ad. Ad unit reward type For rewarded ads, the set type of reward items the user receives from viewing the ad (for example, coins or extra lives).
Ad unit (all levels)	Ad unit code The ad unit code, used to identify the ad unit in Google Ad Manager ad tags. Ad unit reward amount For rewarded ads, the set number of reward items the user receives from viewing the ad. Ad unit reward type For rewarded ads, the set type of reward items the user receives from viewing the ad (for example, coins or extra lives).
Advertiser	Advertiser primary contact Name and email address of the contact assigned to an Advertiser company in Google Ad Manager. Credit status The current credit state of the advertiser. Statuses may include Active, On hold, Credit stop, Inactive, or Blocked, depending on the features enabled for your network. Learn more about what these statuses mean. External advertiser ID The ID used in an external system for advertiser identification. Labels Labels applied to the advertiser. Labels can be used for either competitive exclusion or ad exclusion. Type The classification of advertiser. Types include Advertiser, Agency, House agency, or Ad network. Learn about advertiser types.
Creative	Click-through URL The URL to which the visitor will be taken when they click the ad. Click-through URLs are assigned at the creative level. Creative Size The Ad Manager creative's "Target ad unit size". Creative SSL scan result The result of an Ad Manager scan of the creative. Values include Compliant, Not Compliant or Not Applicable. Creative SSL compliance override Whether there's an override, and how the override has been set. Possible values include "Not applicable," "Compliant," and "Not Compliant." Learn more Third-party vendor The third-party vendor detected from the ad tag trafficked in the "Code snippet" field of third-party and custom creatives. If the code snippet is not recognized by Google Ad Manager, this value will be "Unknown vendor". Custom fields All Ad Manager custom fields defined with a type of "Creative". A maximum of fifteen custom field attributes can be selected per dimension. When the Creative dimension is used to generate and download a report, the Creative ID column may contain either Creative.id or creative set id (master's Creative.id) if the creative is part of a creative set. Learn more
Line item	Agency The agency assigned to the line item. Booked revenue (exclude CPD) The total value booked for the line item. For CPC line items, it's calculated as: Booked revenue = Quantity Rate* For CPM line items, it's calculated as: Booked revenue = Quantity Rate / 1,000* Contracted quantity The quantity of impressions or clicks contractually sold for this line item. If a sponsorship line item has a "Minimum quantity" defined, that is also included in this field. Cost type Values include: CPM: cost-per-thousand impressions. CPC: cost-per-click. CPD: cost-per-day (sponsorship and network line items only). Currency code Three letter abbreviation for currency assigned to the order. For example, US Dollars is displayed as USD. Deal ID The Deal ID is a system-generated number used to identify a deal between a buyer and a publisher. Available for Programmatic Direct campaigns and Private Auction deals in Ad Manager campaigns. Delivery indicator Percentage of the impression goal delivered per the percentage of time elapsed. The delivery indicator is always with respect to the current state, not the reporting date range chosen. The delivery indicator is calculated as: (% impression goal delivered / % of time elapsed) If a sponsorship line item has a "Minimum quantity" defined, that quantity is used as the impression goal in the delivery indicator calculation. Delivery pacing The distribution of impressions for a line item. Line items are paced either as fast as possible, frontloaded, or evenly. See definitions of each pacing option Discount For sponsorship, standard, bulk, or price priority line items, the amount by which you plan to reduce a line item's cost. This information is for reference only; it doesn't affect a line item's priority based on rate or value CPM. External ID The ID used in an external system for line item identification. This field must be enabled for your network. Contact your account manager for details. Frequency cap The number of times that a given user can be served a line item within a given time period. A line item may have more than one frequency cap; for example, 5 impressions per day and 1 impression per hour. Goal quantity The quantity of impressions, clicks, or days booked for the line item. "N/A" may appear in reports if the line item type is changed after the line item enters the ready state. Labels Labels applied to the line item. Labels can be used for either competitive exclusion or ad exclusion. Lifetime clicks The total amount of clicks counted over the lifetime of the line item. Lifetime impressions The total amount of impressions counted over the lifetime of the line item. Line item archival status The current status of the line item, either Archived or Unarchived. Line item priority The numeric delivery priority value assigned to the line item, which ranges from 1 to 16. 1 is the highest priority and 16 is the lowest. Optimizable Whether or not the line item is eligible for optimization. Order PO number Displays the user-defined, optional field value in the associated Order settings. Rate The amount entered for the line item in the "Rate" field. Reflects currently set value and not previous values if changed. Salesperson The salesperson assigned to the line item. Secondary salespeople The secondary salespeople assigned to the line item. Secondary traffickers The secondary traffickers assigned to the line item. Sponsorship goal (%) The percentage of your total impressions that the CPD sponsorship line item should fulfill. A dash (-) may appear in reports if the line item type is changed after the line item enters the ready state. Start date / End date The date on which the line item started/stopped delivering. Exported in M/D/YY format. For example, if a line item starts on April 7, the value would be: 4/7/15. For line items with no end date, this value displays the text Unlimited. Start time / End time The time at which the line item started/stopped delivering. Exported in YYYY-MM-DDTHH:MM:SS[+/-]hh:mm format. For example, if a line item starts on April 7, 2015 13:50 EDT, the value would be: 2015-04-07T13:50:00-04:00. For line items with no end time, this value displays the text Unlimited. Trafficker The trafficker assigned to the line item. Custom fields All custom fields defined in Admin with a type of "Line item". A maximum of fifteen custom field attributes can be selected per dimension.
Master and companion creative	Master or companion Exposes whether the creative is set as Master or Companion within a line item.
Order	Agency The agency assigned to the order. Agency ID The external ID entered for the agency. The external ID is on the agency's settings page, which can be displayed when you view an Ad Manager Company in Admin. Booked CPM / Booked CPC The total CPM or CPC rate entered for line items in the order. External ID The ID used in an external system for line item identification. This field must be enabled for your network. Contact your account manager for details. Labels Labels applied to the order. Labels can be used for either competitive exclusion or ad exclusion. Lifetime clicks The total amount of clicks counted over the lifetime of the order. Lifetime impressions The total amount of impressions counted over the lifetime of the order. Order PO number The ID used in an external system for order identification. Programmatic order Displays "TRUE" if an order is associated with a programmatic proposal. Otherwise, displays "FALSE". Salesperson The salesperson assigned to the order. Secondary salespeople The secondary salespeople assigned to the order. Secondary traffickers The secondary traffickers assigned to the order. Start time / End time The time at which the line item started/stopped delivering. Exported in YYYY-MM-DDTHH:MM:SS[+/-]hh:mm format. Example For line items with a start date of April 7, 2018 13:50 EDT, the value would be "2018-04-07T13:50:00-04:00". For line items with no end time, this value displays the text "Unlimited". Start date / End date The date on which the line item started/stopped delivering. Exported in M/D/YY format. Example For line items with a start date of April 7, 2018, the value would be "4/7/18." For line items with no end date, this value displays the text "Unlimited". Trafficker The trafficker assigned to the order. Custom fields All custom fields defined in Admin with a type of "Order". A maximum of fifteen custom field attributes can be selected per dimension.
_Video Content	ID of the video in the content source The ID of the video as created in the content management system from which it was ingested. This ID is a publisher-provided value that a publisher references on ad requests in order to match an ad request to the content being shown. Content source name A publisher-provided name for a video clip as setup in a publisher’s content management system.

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