Ad unit (top level) |
- Ad unit code
The ad unit code, used to identify the ad unit in Google Ad Manager ad tags.
- Ad unit reward amount
For rewarded ads, the set number of reward items the user receives from viewing the ad.
- Ad unit reward type
For rewarded ads, the set type of reward items the user receives from viewing the ad (for example, coins or extra lives).
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Ad unit (all levels) |
- Ad unit code
The ad unit code, used to identify the ad unit in Google Ad Manager ad tags.
- Ad unit reward amount
For rewarded ads, the set number of reward items the user receives from viewing the ad.
- Ad unit reward type
For rewarded ads, the set type of reward items the user receives from viewing the ad (for example, coins or extra lives).
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Advertiser |
- Advertiser primary contact
Name and email address of the contact assigned to an Advertiser company in Google Ad Manager.
- Credit status
The current credit state of the advertiser. Statuses may include Active, On hold, Credit stop, Inactive, or Blocked, depending on the features enabled for your network. Learn more about what these statuses mean.
- External advertiser ID
The ID used in an external system for advertiser identification.
- Labels
Labels applied to the advertiser. Labels can be used for either competitive exclusion or ad exclusion.
- Type
The classification of advertiser. Types include Advertiser, Agency, House agency, or Ad network. Learn about advertiser types.
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Creative |
- Click-through URL
The URL to which the visitor will be taken when they click the ad. Click-through URLs are assigned at the creative level.
- Creative Size
The Ad Manager creative's "Target ad unit size".
- Creative SSL scan result
The result of an Ad Manager scan of the creative. Values include Compliant, Not Compliant or Not Applicable.
- Creative SSL compliance override
Whether there's an override, and how the override has been set. Possible values include "Not applicable," "Compliant," and "Not Compliant." Learn more
- Third-party vendor
The third-party vendor detected from the ad tag trafficked in the "Code snippet" field of third-party and custom creatives. If the code snippet is not recognized by
Google Ad Manager, this value will be "Unknown vendor".
- Custom fields
All Ad Manager custom fields defined with a type of "Creative". A maximum of fifteen custom field attributes can be selected per dimension.
When the Creative dimension is used to generate and download a report, the Creative ID column may contain either Creative.id or creative set id (master's Creative.id) if the creative is part of a creative set. Learn more
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Line item |
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Master and companion creative |
- Master or companion
Exposes whether the creative is set as Master or Companion within a line item.
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Order |
- Agency
The agency assigned to the order.
- Agency ID
The external ID entered for the agency. The external ID is on the agency's settings page, which can be displayed when you view an Ad Manager Company in Admin.
- Booked CPM / Booked CPC
The total CPM or CPC rate entered for line items in the order.
- External ID
The ID used in an external system for line item identification. This field must be enabled for your network. Contact your account manager for details.
- Labels
Labels applied to the order. Labels can be used for either competitive exclusion or ad exclusion.
- Lifetime clicks
The total amount of clicks counted over the lifetime of the order.
- Lifetime impressions
The total amount of impressions counted over the lifetime of the order.
- Order PO number
The ID used in an external system for order identification.
- Programmatic order
Displays "TRUE" if an order is associated with a programmatic proposal. Otherwise, displays "FALSE".
- Salesperson
The salesperson assigned to the order.
- Secondary salespeople
The secondary salespeople assigned to the order.
- Secondary traffickers
The secondary traffickers assigned to the order.
- Start time / End time
The time at which the line item started/stopped delivering. Exported in YYYY-MM-DDTHH:MM:SS[+/-]hh:mm format.
Example
For line items with a start date of April 7, 2018 13:50 EDT, the value would be "2018-04-07T13:50:00-04:00".
For line items with no end time, this value displays the text "Unlimited".
- Start date / End date
The date on which the line item started/stopped delivering. Exported in M/D/YY format.
Example
For line items with a start date of April 7, 2018, the value would be "4/7/18."
For line items with no end date, this value displays the text "Unlimited".
- Trafficker
The trafficker assigned to the order.
- Custom fields
All custom fields defined in Admin with a type of "Order". A maximum of fifteen custom field attributes can be selected per dimension.
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Video
Content |
- ID of the video in the content source
The ID of the video as created in the content management system from which it was ingested. This ID is a publisher-provided value that a publisher references on ad requests in order to match an ad request to the content being shown.
- Content source name
A publisher-provided name for a video clip as setup in a publisher’s content management system.
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