Ways in which ads are targeted to your website

How does Google target ads to my website?
Google automatically delivers ads that are targeted to your content or audience. We accomplish this in several ways:
  • Contextual targeting
    Our technology uses such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, in order to determine what a webpage is about and precisely match Google ads to each page.
  • Placement targeting
    With placement targeting, advertisers choose specific ad placements, or subsections of publisher websites, on which to run their ads. Ads that are placement-targeted may not be precisely related to the content of a page, but are hand-picked by advertisers who've determined a match between what your users are interested in and what they have to offer.
  • Personalized advertising
    Personalized advertising (formerly known as interest-based advertising) enables advertisers to reach users based on their interests (for example, 'sports enthusiasts'), and allows them to show ads based on a user's previous interactions with them, such as visits to advertiser apps. Personalized advertising should help monetize your app or website more efficiently, increase value for advertisers, and provide a better experience for users.

Our technology can also determine the primary language of a page. If your content is in a language supported by our program, Ad Exchange will target ads in the appropriate language to your content. In addition, Google ads are geotargeted to your visitors' locations.

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