Get started with Programmatic Direct

Programmatic Direct automates negotiation and sales of your inventory

Programmatic Direct automates negotiation and sales of your inventory. You can negotiate terms of campaigns and finalize details by sending a proposal to a buyer from Ad Manager. The buyers can then accept terms or suggest changes. Once accepted, Ad Manager automatically sets up the campaign for delivery and manages billing and payment.

Managing the entire process in a single system simplifies sales and reduces the potential for human error. As all billing and payments are handled by Ad Manager automatically, Programmatic Direct also avoids possible discrepancies and lowers overhead in managing reconciliation.

Programmatic Direct allows you to manage both Programmatic Guaranteed campaigns and Preferred Deal (non-guaranteed) campaigns. Learn more.

Watch related Publisher University training

Set up Programmatic Direct

To set up Programmatic Direct , an Ad Manager administrator needs to:

Once enabled and configured, Programmatic Direct contains features that allows sales people to:

  • Start negotiation and finalize campaign details with buyers
  • Secure buyer agreement and push campaigns to delivery
  • Renegotiate details of previously negotiated campaigns

Guidelines for programmatic campaigns

Programmatic Direct features are available to all Ad Manager publishers with a mapped Ad Exchanged account. The following restrictions apply to programmatic campaigns:

Category Restriction
Line item settings
  • Line item and rate types
    Standard CPM, Sponsorship CPD
    CPC, vCPM, CPA, Sponsorships CPM
  • Inventory sizes
    All other (including video master/companion)
    Display master/companion roadblock
  • Creative rotation
    No creative rotation of any kind
  • Mobile apps
    Only the GMA SDK (no others)
  • Video
    Only the IMA SDK (no others, including SDK-less)
        Learn more
  • Mobile web
    Interstitials (out-of-page, 1x1)
  • Ad Exchange monetization
    Ad Exchange for Games
Creative formats
  • Interstitial app (including rewarded) ads
  • Standard Native ads  
  • Custom Native ads
  • Out-of-page, wallpaper, and expandable creatives
  • Ad Manager creative wrappers and templates and creative macros
  • TrueView video ads
  • Video overlay ads
  • Video ads in GMA SDK formats for mobile apps

Learn more about creatives for Programmatic Direct

Creative reporting
  • All other creative reporting
  • Master/companion reporting (see below)
Creative content policy
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