Introduction to mediation

What is mediation?

Mediation increases your mobile app revenue by calling a series of third-party ad networks to fill an ad request, ordered by expected yield. Each ad network has the opportunity to fill an ad request; however, if one ad network does not fill the request, the next ad network in the sequence gains an opportunity.

• Learn how mediation works
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Child-directed treatment in mediation

Google Ad Manager mediation facilitates compliance with the Children's Online Privacy Protection Act (COPPA).

Set tagForChildDirectedTreatment in the Google Mobile Ads SDK (Android|iOS) to indicate that your content should be treated as child-directed for the purposes of COPPA. Google makes this signal available to third-party ad networks in Mediation to facilitate COPPA compliance. Learn more

Google Ad Manager simply serves as a platform. The advertising relationship is between the mobile app developer and the third-party ad network, so it's the developer's responsibility to ensure that each third-party ad network serves ads that treat the developer's content as child-directed for purposes of COPPA.