Use content bundles for targeting

Only available in Google Ad Manager 360.

 New trafficking experience
Ad Manager might look a little different if you're using the new trafficking user interface

This article reflects the new trafficking experience. If you're still on the previous experience, look for this note box that captures instructions or behavior that reflects the previous trafficking experience:

Previous trafficking experience

Instructions or behavior that reflects the previous trafficking experience.

Learn more about the improvements and changes to Ad Manager in Changes to Google Ad Manager and Improvements to Google Ad Manager.


Content bundles are targetable groups of videos that you can assemble based on filters or by selecting individual videos, or both. Bundles are automatically updated as new metadata that matches their criteria is ingested. For example, you could create a content bundle called "Kittens" based on a combination of metadata and manually-added videos, and then target ads for cat toys to that bundle.

Create content bundles

  1. Sign in to Google Ad Manager.
  2. Use filters to search for video content.
  3. Click Add to bundle and either choose an existing bundle or New bundle.
  4. Enter a name and click Save.

Edit content bundles

  1. Sign in to Google Ad Manager.
  2. Click Video and then Content bundles.
  3. Click on the name of the bundle to edit.
  4. To edit or remove specific videos under "Included" bundled content, click on Manually Included or Included via bundle rules.
    1. Select the checkbox next the video that you'd like to edit.
    2. Click Exclude from bundle or Remove from included.
  5. To remove specific videos under "Excluded" bundled content, click on Manually excluded.
    1. Select the checkbox next the video that you'd like to edit.
    2. Click Remove from excluded.
  6. To edit the filtering rules for the bundle:
    1. Edit or add rules that determine which videos are included in the bundle. Note that as you change rules, the count of matched content is updated in real time.
    2. Make changes to which content is explicitly included or excluded.
  7. Click Save.

Target line items to content bundles

Target bundles within line items under the "Add targeting" picker by selecting Video content and then Content bundles.

Learn more about creating video line items.


Report on video content bundles

When you create a report for video, you can include the "Content bundle" dimension. Your report shows all bundles where the content appeared, not only the targeted bundles.

Previous trafficking experience

In the previous experience, there is no difference in the type of included video content. The only action you can take with videos in the content bundle is to select the checkbox next to the video and click Remove from bundle.

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