Create a new report

Define the criteria to use for your report

 New reporting experience

The steps in this article reflect the new reporting experience. Look for instructions labeled "Previously" on some steps to learn where that action was previously located.

Learn more about the new reporting experience in Ad Manager


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Limit the date range of your reports
A broad date range selection, such as the dynamic date range of Last 3 years, may unfavorably impact your report performance. We strongly recommend that you choose a specific date range whenever possible.
  1. Sign in to Google Ad Manager.
  2. Click Reporting and then Reports. Previously: Click Reports and then Queries.
  3. Click New report. Previously: Click New query.
  4. Enter a meaningful report name.
  5. Click Edit and select the report type you want to use. Then, click Done.Previously: Select the radio button for the report type you want to use.
    • Historical
      View data on clicks, revenue, click-through rate, and total impressions for dates in the past.
    • Ad Exchange historical
      Create and run your Ad Exchange reports from within the Ad Manager reporting tool.
    • Future sell-through
      View data on sell-through rate (STR) and forecasted, available, and reserved impressions for dates in the future.
    • Reach
      View the estimated number of unique visitors exposed to different advertisers, orders, line items, or ad units in your network over a given time period.
    • Ad speed (Beta) 
      View ad speed data related to ad requests flowing through your Ad Manager network, including linked Ad Exchange web properties.
    • Partner finance
      This report type only applies to Track assignments and reflects host-partner revenue splits based on advanced financial configuration.
  6. Select the appropriate time zone (only applies to some report types).

    If you've chosen the Ad Exchange historical report type, decide whether or not to use the default Ad Manager network time zone for your report output. If deselected, Pacific Standard Time (PST) is used.

  7. Select a date range.
    • Dynamic date ranges, such as "Last 30 days" or "Last 6 months", are best for scheduled reports.
    • Fixed date ranges can be a static date ranges of no more than 90 days for reports with a Date dimension, or one year for reports with a "Month and year" dimension.
    • Custom date ranges enable you to set a custom dynamic date range, such as a start date of "6 weeks before today" and an end date of "1 day before yesterday". The start date must occur before the end date.
    A "day" in a given report is defined as midnight to midnight in the report's selected timezone. The actual dates used are available in the output of the report. If you select "Last 3 years" or a similar dynamic date range, the current day's data is not included in the report.
  8. Select a report table structure.
  9. (Optional) Click Add filter to refine your report data and include only items you specify.
  10. Choose which data to display in your report by including report dimensions and metrics.

    There is a hard maximum of 10 dimensions. Use the "Recently Used" category to view those you most frequently select. Hover over dimension or metric names to see a definition.

  11. (Optional) Add editors by entering email addresses or selecting names from the list. Editors are other users who can edit your report settings. 
  12. (Optional) Schedule your report and share the results. Only reports with a date range less than 1 year can be scheduled.
  13. Save and run your report.
    • If you want to run the report later, click Save and give the report a meaningful name. If scheduled, your report will run according to the schedule you've defined. Otherwise, you can come back to run or edit this report in the future.
    • If you want to generate report results now, click Run. After your report has loaded, you can edit the report inline, send the report results, or export the report results.

Find your reports

  1. Sign in to Google Ad Manager.
  2. Click Reporting and then Reports.
  3. Click All reports to see reports you own, as well as those shared with you.

Copy or delete a report

  1. Sign in to Google Ad Manager.
  2. Click Reporting and then Reports.
  3. Select the checkbox next to one or more reports.
  4. Click Copy to copy the selected reports, or click Delete to delete the selected reports.
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