First Look allows you to capture incremental revenue opportunities from high-CPM bids by allowing those bids to serve ahead of your reservation inventory. With First Look pricing rules, you can:
- Expose or block select inventory through granular targeting.
- Specify a floor price, above which a First Look-eligible bid will be eligible to serve ahead of your reservation inventory.
- Set pricing and blocking options for select advertisers/brands.
First look bids must clear the First Look floor and the value CPM (or "Rate" if value CPM isn't available) of any remnant/non-guaranteed line item selected by dynamic allocation to compete for an impression, but do not need to clear the temporary CPM set by dynamic allocation for a guaranteed line item.
To get started with First Look in Ad Manager: