Difference between Ad Exchange report totals and unpaid finalized revenue

Ad Exchange reports are intended to provide close estimates of the current activity in your account. However, this revenue isn't finalized until the end of the month, when we make adjustments to your account for factors like delayed processing of our records, rounding discrepancies, and additional invalid click protections. Once revenue is verified, they are posted to your "Payments" page, which reflects your finalized revenue, including all revenue owed to you for valid activity. Revenue from invalid clicks or impressions is refunded back to the affected advertisers.

Learn more about the Ad Exchange payment guide.

  1. Sign in to DoubleClick for Publishers.
  2. On the "Home" page, the following information is displayed:
  • Estimated revenue: close estimates of your recent account activity from today, yesterday, this month so far, and last month.
  • Finalized revenue: accurate revenue amounts that include all revenue you will be paid for validated clicks and impressions. These amounts match the information found on your "Payments" page.

A discrepancy might be due to invalid clicks or impressions in your account. Significant levels of invalid activity are typically caused by issues with traffic sources or ad implementation. We recommend that you review the program policies for tips on invalid activity prevention.

Also note, as outlined in the Ad Exchange Program Guidelines, we reserve the right to adjust a publisher’s revenue in the case that an advertiser who advertised on their site defaults on payment. Historically, however, the impact on publishers’ finalized revenue compared to their estimated revenue is low.

To maintain the integrity of our invalid activity detection system and prevent users from circumventing the system, we aren't able to provide details about how much was adjusted per day or per channel. Please know that we have these invalid click protections in place to keep our network of Ad Exchange sites a safe and useful environment for advertisers, publishers, and users.

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