Ad Manager report dimensions
Learn which dimensions display the information you need
Below are all of the dimensions available in Ad Manager reports, along with information about applicable report types and categorization. Filter the table with one or more keywords to search for dimensions.
Dimension | Available report types |
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Audience segment (billable) Name of billable Audience segment. This includes both first-party and third-party segments used for billing purposes. This dimension is commonly used to better understand how impressions are allocated on your Ad Manager invoice. Learn more about how audience segment billing works. | |
Data partner Name of Audience segment data partner. If the segment is first-party, your Ad Manager network name is displayed. | |
Audience segment (targeted) Name of targeted Audience segment, including all first-party and third-party segments that matched the user on the winning line item. | |
Advertiser The name of the advertiser company assigned to an order. Select dimension attributes to display labels, advertiser type, and more. | |
Ad network name Name of the ad network. | |
Activity Name of individual Activity. | |
Activity group Name of Activity Group. | |
Creative
Creative that served to the ad slot request. Select dimension attributes to display click-through URL, SSL scan results, or custom fields. When the Creative dimension is used to generate and download a report, the Creative ID column may contain either Creative.id or creative set id (master's Creative.id) if the creative is part of a creative set. Learn more
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Creative size (Deprecated) When the Creative size dimension is included in a report, companion delivery that is otherwise rolled up under master delivery is surfaced, so you may see higher totals than expected. This dimension is deprecated. Use "Creative size (delivered)" instead. | |
Creative size (delivered) (Beta)
Any other values will be shown as "Unknown" (Reports) or "[blank]" (Data Transfer). Note: Cannot appear in the same report as the "Unfilled impressions" metric. They are incompatible. Ad Exchange impression numbers reported using this dimension may differ from the legacy "Creative Size" dimension due to how "Creative Size (delivered)" counts some Google Ads text ads. Not compatible with the "Unfilled impressions" metric. How this dimension differs from "Creative size":
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Creative type Type of creative that served to the ad slot request. Values include:
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Impression counting method
The method used for counting impressions. Possible values include:
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Line item The name of the line item associated to the Creative that served to the ad slot request. Select dimension attributes to display quantity, cost type, delivery indicator, and other information. | |
Line item type Type of line item associated to the Creative that served to the ad slot request. | |
Master and Companion creative For video master and companion creatives, master ads play within the video player; companion ads, usually display, serve to non-video ad slots in conjunction with the master. | |
Measurement source The measurement source of a given metric. Possible values include:
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Order The name of the Order associated to the line item linked to the Creative that served to the ad slot request. Select dimension attributes to display labels, salesperson, traffickers, and more. | |
Branding types Shows either Branded, Semi-Transparent, or “(Unmatched ad requests)”, depending on the amount of information about the Publisher’s page sent to the buyer who purchased the impressions. Reports that use the "Branding types" dimension will show 100% Coverage for all rows except "(Unmatched ad requests)". For this reason, Ad Requests and Coverage should be disregarded for those rows. | |
Targeting types “Personalized” (formerly known as "Interest-based") may include contextual targeting when user data, such as cookie ID, isn’t available. If you selected “Non-personalized ads” in the EU user control settings, you might still see ads under “Personalized” even though user data isn’t being used. The remaining possible values for this dimension are:
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Programmatic buyer The name of the buyer on a programmatic proposal. This dimension is only available if Ad Manager programmatic guaranteed is enabled in your network. | |
Programmatic channel Channel of transaction. Includes Preferred Deals, Programmatic Guaranteed, Private Auctions, and the Open Auction. Transactions via First Look are included in Open Auction transactions. | |
Verified advertiser (Deprecated) Name of the verified advertiser you want to add to your list of companies. Verified advertisers are mapped between Ad Exchange and Ad Manager. Learn more | |
Verified brand (Deprecated) Name of the verified brand you want to add to your list of companies. Brands are children that are mapped to parent advertisers, providing you with more granular blocking and pricing options and reporting data. | |
Verified categories Names of the verified categories you want to add to your list of companies. Categories allow you to organize and filter your audience segments by common themes, such as Demographics, Geographic, or Interest. | |
Optimization type (Beta) | |
Advertiser (classified) Name of the advertiser, as classified by Google, associated with a creative transacted through Ad Exchange and Exchange Bidding, including Programmatic Guaranteed and Preferred Deals. Classification is non-exhaustive. Some values may appear as "(Not applicable)" and this is expected behavior. When an advertiser uses creatives associated with different landing pages, Ad Manager won't be able to determine the specific creative that will serve in advance. Instead, Ad Manager will check the advertiser mappings for each landing page and randomly report the affiliated advertiser. | |
Brand (classified) Name of the brand, as classified by Google, associated with a creative transacted through Ad Exchange and Exchange Bidding, including Programmatic Guaranteed and Preferred Deals. Classification is non-exhaustive. Some values may appear as "(Not applicable)" and this is expected behavior. | |
Serving restriction
Shows performance distributed by serving restriction:
Available January 7, 2021.
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Creative technology Type of technology used to serve the creative. Possible values are "AMPHTML", "Standard HTML", "Custom HTML", "Video", or "Other". Data for this dimension is only available for campaigns that served after March 3, 2018. | |
Unified pricing rule The unified pricing rule used to set the price applied to programmatic demand. "No pricing rule applied" may mean that the impression was unfilled, there was no matching unified pricing rule, or the auction candidate was ineligible for unified pricing rule filtering. (For example, Standard or Sponsorship line items).
Any floor price set applies to Open Auction and Private Auction traffic across Open Bidding and Ad Exchange that matches the targeting criteria, including First Look. Ad Exchange traffic is subject to the unified pricing floor. Floor prices don't apply to AdSense backfill.
When the floor is set using target CPM, Ad Manager attempts to achieve a target CPM across all inventory sources that are covered by the unified pricing rule. Therefore, if a unified pricing rule report is broken out granularly but doesn’t include rows for all covered inventory sources, you may see “Average eCPM” values that are below the rule’s target CPM. Learn more about activating CPM on unified pricing rules.
Note: In the above description, "price" or "pricing" refers to either target CPM or floor prices.
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Yield partner (classified) Name of the yield partner, as classified by Google. Classification is non-exhaustive. Some values may appear as "(Not applicable)" and this is expected behavior. | |
Predicted viewability bucket (Beta)
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User cookie status (Beta)
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Active View measurement source
Shows publishers the performance of Active View impressions broken out by source, which include the following formats:
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Date Note: The exported date format is based on the language and/or location associated with the Google account of the person creating the report. In reports created by other users, such as scheduled reports, the exported date format may differ from the format in reports created by you. | |
Day of week Calendar day of the week (e.g., Monday, Tuesday) | |
Hour Numeric hour of the day (0-23) according to the network time zone. | |
Month and year The related month and year. Example: "October 2019" | |
Week Weekly date range, formatted as "M/D/YY - M/D/YY". | |
Days View performance by day. | |
Weeks View performance by week. | |
Months View performance by month. | |
Demand Channel
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Yield group Name of the group of ad networks or exchanges, called a yield group, used for Mediation and Open Bidding. Impressions, clicks, revenue, and other metrics can appear in multiple report rows. | |
Yield partner Name of the "Ad network" company within a yield group. Learn more about yield partners. The value "(Not applicable)" may be returned for Yield Partner. This occurs when a request that is eligible for Open Bidding receives no bids from Open Bidding partners.
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Yield partner tag
Name of a yield partner in a yield group, including the yield group name and "AdGroupId" value. For Ad Exchange, the value "Ad Exchange" is displayed. For example, "MyYieldGroup-MyYieldPartner ID: 123456789". Only applies to Mediation; not Open Bidding. | |
Yield partner type (Deprecated) Mediation attributes for a yield partner. Possible values include: Mediation, Open Bidding, or Ad Exchange. This dimension is deprecated. Use Demand Channel, instead. | |
Mediation type Type of mediation request, as defined for each network in a mediation group. For example, "Mobile app". | |
Ad sources Shows the source through which transaction spend is arriving. Identifies which demand source provided the ad that filled the impression request, specifically, third-party ad networks, Ad Exchange RTB and non-RTB demand sources. These dimensions are only visible for Mediation-enabled publishers.
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Third-party ad tags Shows publishers the names of ad tags bought via Mediation. This dimension is related to Ad Network Optimization (ANO), which is now deprecated. Use Ad Manager yield management instead. | |
Third-party buyer accounts Shows the performance of third-party ad networks buying through Mediation. This dimension is related to Ad Network Optimization (ANO), which is now deprecated. Use Ad Manager yield management instead. | |
Third-party buyer currency Shows publishers the currency used by third-party ad networks. Currency is reflected in the denomination associated with user's account. This dimension is related to Ad Network Optimization (ANO), which is now deprecated. Use Ad Manager yield management instead. | |
Audience segment (billable) Name of billable Audience segment. This includes both first-party and third-party segments used for billing purposes. This dimension is commonly used to better understand how impressions are allocated on your Ad Manager invoice. Learn more about how audience segment billing works. | |
Creative billing type Creative type as associated on your Google Ad Manager invoice. | |
Data partner Name of Audience segment data partner. If the segment is first-party, your Ad Manager network name is displayed. | |
Ad server redirect position
The position of a redirect in the VAST chain. For example, for a chain of A > B > C, A is in position 0, B is in position 1, etc. | |
Ad server VAST version
The VAST version of each ad server in the VAST chain. | |
Ad serving system
Each ad server in the VAST chain. | |
CMS metadata Contains a dimension for each key in your CMS metadata. Learn how to report on video content metadata. | |
CMS metadata key The name of a key, as defined in your CMS metadata. Learn how to report on video content metadata. | |
Content The video content ingested in Ad Manager. The content source status must be active to serve ads. Video ads not targeted to specific content using the cmsid and vid parameters appear as "Not applicable" with this dimension. To limit your report to only content-specific traffic, apply the Request type filter, set to is any of > Video tag when reporting on this dimension. This will show "Not applicable" when a request comes for content that hasn't been ingested or requests don't match ingested content. | |
Content bundle Reports with this dimension show all bundles where content appeared, not only the targeted bundles. Video ads not targeted to specific content using the cmsid and vid parameters appear as "Not applicable" with this dimension. To limit your report to only content-specific traffic, apply the Request type filter, set to is any of > Video tag when reporting on this dimension. | |
Content metadata Displays metrics for content metadata values whose keys are enabled and mapped. Each dimension under "content metadata" is a metadata key. When you choose a dimension, the report displays the metrics for all the values assigned to that key. Learn how to report on video content metadata. | |
Creative media bitrate
The bitrate of the selected media file. | |
Creative media duration
The duration of the actual media played. | |
Creative media loading latency
The time it took for the media to load. | |
Creative media type
The MIME type of the selected media file. | |
Creative media VPAID version
Indicates whether an ad used VPAID 1, 2, 3, or did not use VPAID. | |
Custom event Applicable to Ad Manager Video and Rich Media. | |
Custom event type Type of Ad Manager Video and Studio custom event triggered. | |
DFP waterfall Shows publishers the impact of Ad Manager waterfall on their inventory. All unmatched requests are not eligible for Ad Manager waterfall, regardless of the Video Solutions fallback type. | |
Fallback position The position of an ad returned as a result of video fallback with a VAST redirect. This dimension is compatible with impressions, clicks, conversions, and other metrics that result from fallback and non-fallback ads being served. | |
Live stream The name given to a live stream in Ad Manager. | |
Live stream ad break The name given to the ad break of a live stream in Ad Manager. | |
Metadata key Displays metrics for the keys you mapped to video content metadata. Metrics shown per key are an aggregate of all values assigned to that key. There is no limit to the number of keys displayed in a report. Video ads not targeted to specific content using the cmsid and vid parameters appear as "Not applicable" with this dimension. To limit your report to only content-specific traffic, apply the Request type filter, set to is any of > Video tag when reporting on this dimension. Learn how to report on video content metadata. | |
Position in pod To limit results to video-only traffic, filter your results using the Request type filter, set to is any of > Video tag. | |
Position of pod The location of the pod (groups of ads shown in sequence) within the video content. Some example postions are: "Pre-roll", "Mid-roll", "Post-roll", and "Unknown position", which represents truly unknown or non-video traffic. To limit results to video-only traffic, filter your results using the Request type filter, set to is any of > Video tag. | |
VAST version (Beta) For redirects, this is not the VAST version from the third-party ad server. This dimension can be combined with all video dimensions, including content metadata, date and time, request type, ad unit and placement, and all delivery dimensions. It is compatible with total impressions metrics; sell-through metrics; viewership, error, and interaction metrics. | |
Video ad durations Shows publishers the performance of their video ad inventory broken out by duration set on their requests, in seconds and minute ranges (e.g., 6-10 seconds or 2-5 minutes). This dimension is only available if you use Ad Exchange for Video or Ad Exchange for Games. An "Unknown" value usually indicates that either an overlay ad was served or that the impression was not filled. | |
Video ad types
This dimension is only available if you use Ad Exchange for Video or Ad Exchange for Games. | |
Video continuous play type (Beta) | |
Video redirect third party (Beta) The third party where Google Ad Manager was redirected for the creative, based on the domain. This may be useful in determining fill rate of different creative vendors or for troubleshooting errors by server. Commonly used vendors are displayed by name; others are shown by domain. This dimension is based on the "Creative" dimension, and is compatible with the same dimensions and metrics. | |
Video SDK version
See more information on each SDK. This dimension can be combined with all video dimensions, request type, date and time, ad unit, and all creative dimensions. It is compatible with impression metrics; video viewership, interaction, and error metrics. | |
Ad unit (all levels) The name of the ad unit. Select dimension attributes to display the ad unit code. | |
Ad request size (Deprecated) Only selectable with limited set of metrics, including "unfilled impressions" and "codeserves." Only shows a single size per request, even if the request contained multiple sizes. The Creative size dimensions generally matches the ad request size when the ad requests contains a single size. This dimension is deprecated. Use "Requested ad sizes" instead. | |
Key-values
Key-values associated to an ad slot request. Use the "Ad Server Targeted Impressions" and "Ad server impressions" metrics to differentiate between targeted and untargeted impressions. | |
Placement Name of the placement that currently includes an ad unit associated with an impression, click, or other event. Learn more | |
Requested ad sizes
Includes all ad sizes in each ad request, accurately reflecting ad requests with multiple inventory sizes. The size is displayed in the format "wxh" with multiple sizes separated by comma (e.g., 300x250, 600x300). You can apply filters to this dimension to only include certain sizes. How this dimension differs from "Ad request size":
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Channels Shows publisher performance by inventory segment. Learn more about channels Sometimes, there may be multiple channels with the same name. When the Channels dimension is included in a report or you choose it as a filter, the report aggregates the data from all the like-named Channels and displays the combined data in the report results. This may lead the calculated total ad requests to exceed the actual total number of ad requests. Inventory that isn't associated with any channel will be excluded from the report. | |
DFP Ad Units Show performance by Ad Manager Ad units (if using Ad Manager as your ad server). If a request was made directly of Ad Exchange, and not from Ad Manager, the value displays as (No inventory unit). Ad Manager requests include dynamic allocation or enhanced dynamic allocation. Learn more about Ad Manager Ad Units. Choose the DFP Ad Units (Top Level) dimension to include only top-level ad units in your report. | |
DFP Ad Units (Top Level) (Beta) If a request was made directly to Ad Exchange, and not through Ad Manager, the value displays as "(No inventory unit)". Ad Manager requests include Dynamic Allocation. | |
Pricing rules Shows performance by Pricing rule. Any unmatched requests display "(No pricing rule applied)". "No pricing rule applied" can occur for a number of reasons. Here is a list of the most common instances where a pricing rule isn't attached:
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Sites Shows publishers data for their domains and subdomains. The use of this dimension isn't the same as reporting on URLs. The Sites dimension doesn't have to be manually defined in the user interface to generate results, unlike URLs. If the value "(unknown)" is returned when reporting on the Sites dimension, it indicates that this data came from sites with invalid URLs. | |
Tags
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URLs Shows publishers the performance of their domains, subdomains or pages for URLs defined under "Inventory." Ad requests are only counted for URLs that have been defined under "Inventory." If you use subdomains, your impression and revenue numbers may be inflated if you include the “URL” dimension in reports. Say that you have a site with a base domain of example.com and the subdomains foo.example.com and bar.example.com. If you include the URL in your report, data for the subdomains gets counted twice (as part of both the base domain and the subdomain), thus overstating impressions and revenue. Including the “Site” dimension can provide more accurate numbers, but this data also may include impressions to sites that you don’t control or that don’t have your ad tag directly on them. Learn more | |
Inventory sizes Shows the performance of the ad size requested. Formerly known as "Ad sizes." Learn more about ad sizes. Here are additional Inventory size labels:
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Creative sizes Shows performance by the actual winning ad size of the creative. Here are additional Creative size labels:
Reports that use the "Creative Sizes" dimension will show 100% coverage for all rows except "(Unmatched ad requests)." For this reason, Ad requests and Coverage should be disregarded for those rows. | |
Ad types Shows the performance of different ad types. Possible ad types in reporting include:
Not all of these ad types might appear on your inventory. | |
Expandable types Shows publishers the performance of expandable ad types on their inventory.
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Products Shows the performance of specific products - for example, Display, Video, Mobile-In app, Ad Exchange for Games, et cetera. This dimension is only visible if you use another Ad Exchange product, such as Video or Mobile. | |
Request sources Shows performance by different inventory sources.
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Ad request sizes List of sizes included in the ad request, separated by comma. Video sizes are appended with "v". | |
DFP Placements Show performance by Ad Manager placements (if using Ad Manager as your ad server). Ad Manager requests include dynamic allocation. | |
Video placement Show performance by video placement. | |
Domain
Shows performance by top domain, such as "example.co.uk". Excludes subdomains. | |
Custom dimensions
View dimensions created from key-values defined in your network. Learn more | |
Inventory bundle
The name of the inventory bundle associated to the line item linked to the Creative that served to the ad slot request. Learn more | |
Inventory format (Beta)
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Ad unit (top level) The name of the ad unit. Displays only top-level ad units, with impression data for each child ad unit aggregated toward the total for its parent ad unit. Select dimension attributes to display the ad unit code. | |
City City associated to IP address from ad slot request | |
Country Country associated to IP address from ad slot request | |
Metro DMA region associated with the IP address included in the ad slot request. | |
Postal code Postal Code associated to IP address from ad slot request | |
Region Region associated with the IP address included in the ad slot request. | |
Countries Shows the countries where users viewed ads on the publishers inventory. If you see the "Unknown Region" value, this means that the user geo lookup failed and those requests, impressions, and clicks were served to globally targeted ads. | |
Ad request source The description indicating where the ad came from, which may be useful in determining feature support or for troubleshooting. Possible sources are: Dynamic Ad Insertion, Server-side, Client-side, or Unknown. This dimension can be combined with all video dimensions, request type, date and time, ad unit, and all creative dimensions. It is compatible with impression metrics; video viewership, interaction, and error metrics. | |
Device categories Shows the performance of different ad platforms and devices, including desktop, tablet, smartphone, feature phone, set-top box (STB), and Connected TV (CTV) device. Mobile-app publishers can use other mobile-related dimensions for more granular insights on mobile advertising performance. | |
Device category Shows delivery by device category: desktop, feature phone, smartphone, tablet, and connected TV (CTV) device (Beta). | |
Devices (Beta) Shows performance by specific user mobile device. Possible values include:
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Inventory types
Shows performance by general groups of inventory. Possible values are:
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Request type (Beta)
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Targeting Information about the browser, device, and other environments into which a line item or creative served. The data included in this dimension is delineated by the prefixes below:
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App names (Deprecated) Shows publishers performance by mobile app names as they would appear on the iTunes™ or Google Play™ store - e.g., “Angry Birds” This dimension is deprecated. Use "Mobile App names" instead. | |
Bandwidth Allows publishers to see performance by different mobile user connection types, e.g., Wifi, etc. This dimension is only available if you use Ad Exchange for Video, Ad Exchange for Games, or Ad Exchange In-app. | |
Carrier name Allows publishers to see performance by mobile user connectivity, e.g., “Verizon (US)” This dimensions is only available if you use Ad Exchange for Video, Ad Exchange for Games, or Ad Exchange In-app. | |
Devices Allows publishers to see performance by mobile user device type, e.g., “Android Tablet (Google)” This dimensions is only available if you use Ad Exchange for Video, Ad Exchange for Games, or Ad Exchange In-app. | |
Operating system Allows publishers to see performance by different mobile user OS versions. This dimensions is only available if you use Ad Exchange for Video, Ad Exchange for Games, or Ad Exchange In-app. | |
Browser
Name and version number of the user's browser (e.g., Microsoft Internet Explorer 11). For browsers that auto-update, like Google Chrome, no version number is displayed. Does not apply to mobile web and mobile apps. | |
Mobile App SDK status
Know whether the SDK that was used to serve mobile app impressions was the current version or an older, legacy version.Values may include:
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Operating system
The device operating system and version number. | |
App SDK version Note: Currently, only the Google Mobile Ads SDK for iOS is supported. | |
Mobile App ID (Beta) Shows publisher performance by mobile app ID. | |
Mobile App names (Beta) Shows publisher performance by mobile app name. Similar to the "App names" dimension available for Historical reports. | |
Native ad format name Break down your reports by native ad formats. Native ad formats define the variables that determine the content of your ads. Note that non-native values display as “(Non-native ad)” and are included in the totals. | |
Native style name Break down your reports by native style. Native styles determine how your native creatives look for a segment of inventory. Note that non-native values display as “(No native style)” and are included in the totals. | |
Assignment
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Partner
A publisher with whom you have an agreement to share ads and revenue. | |
Partner label
Label applied to a publisher with whom you have an agreement to share ads and revenue. | |
Inventory ownership Shows publishers the ownership of Scaled Partner Management (sub-syndicated) domains.
If inventory ownership for video ad requests displays as "uncategorized", this is likely because the This is an account-level setting and not available to all publishers. | |
Network partner names Displays the name of the network partner. If the network partner name for video ad requests displays as "non-represented", This is likely because the This is an account-level setting and not available to all publishers. | |
All salespeople Breakdown of data by both primary Salesperson and all Secondary salespeople assigned to an Order. | |
Salesperson Aggregated data rolled up under the primary Salesperson assigned to the Order. | |
Agencies Show performance by buying Agency. Not all buyers pass the agency name. As a result, we may not show a name, we may display "(unknown)" or "(No agency)." Reports that use the “Agencies” dimension will show 100% Coverage for all rows except “(Unmatched ad requests)”. For this reason, Ad Requests and Coverage should be disregarded for those rows. | |
Ad locations Shows whether a given piece of publisher inventory was above (ATF) or below the fold (BTF) of a page. Here are reasons why you may see "Unknown" as an Ad location value:
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Advertisers Shows performance by advertiser. Reporting displays all of the advertisers that can be identified. Other advertisers are broken out into the following groups:
Reports that use the “Advertisers” dimension will show 100% coverage for all rows except “Unmatched ad requests”. For this reason, Ad Requests and Coverage should be disregarded for those rows. When an advertiser uses creatives associated with different landing pages, Ad Manager won't be able to determine the specific creative that will serve in advance. Instead, Ad Manager will check the advertiser mappings for each landing page and randomly report the affiliated advertiser. | |
Advertiser domains Shows performance by advertiser URL. For example, Big Soda Pop Co. might map to a domain name of delicious.cola.com. Provides more transparency into advertisers whose identities are not otherwise available. This dimension sometimes makes large-volume reports run more slowly.
Reports that use the “Advertiser domains” dimension will show 100% Coverage for all rows except "(unknown)". For this reason, Ad Requests and Coverage should be disregarded for those rows. In some scenarios, such as RTB ads, the advertiser domain may be one of multiple submitted domains and we don't know the specific creative chosen to be served. In this case, the advertiser domain reported is one randomly chosen from the list of possible domains. | |
Advertiser verticals Shows performance by specific advertiser categories, for example, Arts & Entertainment and Travel & Tourism, which is useful to help understand performance across different advertiser segments. The categories displayed are identical to the ones that publishers can block. When combined with dimensions such as Buyer networks and Advertisers, this dimension can provide information to effectively allocate inventory and adjust pricing strategies to include high-value advertiser segments. Why do I see "Unknown" values?
A very small number of impressions cannot be categorized. There might also be some instances where specific advertisers cannot be mapped to an Advertiser vertical. This dimension is best used when combined with other data such as "Advertisers" and "Buyer networks." Reports that use the "Advertiser verticals" dimension will show 100% Coverage for all rows except "(unknown)". For this reason, Ad Requests and Coverage should be disregarded for those rows. Incompatible with:
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Brands (beta) Shows brand level details for granular advertiser reporting in Ad Exchange. Learn more about Brands. When combined as the child of the Advertiser dimension, this dimension can show the relationship between advertiser and its brands. For example, when advertiser and brands dimensions are selected, the report output might display a food company as the advertiser, then the cereal they manufacture as the brand. Reporting displays all of the brands that can be identified. Other brands are broken out into the following groups:
Reports that use the "Brands" dimension will show 100% coverage for all rows except "Unmatched ad requests". For this reason, Ad Requests and Coverage should be disregarded for those rows. | |
Buyer networks Identifies to publishers which buyers (including Buyer Networks which represent accounts (or "seats" on the exchange) owned by DSPs and ad networks) transacted on their inventory. Reports that use the "Buyer networks" dimension will show 100% Coverage for all rows except "(Unmatched ad requests)." For this reason, Ad requests and Coverage should be disregarded for those rows. | |
DSPs Shows performance by Demand Side Platform buyers. With the use of the 'Buyer network' and 'DSP' dimensions together, you can discern which ad networks sent ads and for whom specifically the bid was on behalf of. Buyers have two methods of trafficking a campaign, using real-time bidding (RTB) or non-RTB. When "no DSP" is displayed in report results, it often means that the impression either couldn't be associated with a DSP, was unmatched, or was served via mediation or another non-RTB solution. Reports that include the "DSPs" dimension will show 100% Coverage for all rows except "(No DSP)," so the Ad requests and Coverage metrics should be disregarded for those rows. | |
Deal names Shows publishers the performance of Preferred Deals broken out by a Deal name. Will show "Open Auction," if no Preferred Deal or Private Auction was involved. Learn more about Deal names and Deal IDs. Reports that use the “Deal names” dimension will show 100% Coverage for all rows except “Open auction”. For this reason, Ad Requests and Coverage should be disregarded for those rows. | |
Deal IDs Shows performance of Preferred Deals. The Deal ID is a system-generated number used to identify a deal between a buyer and a publisher. The ID is included in all bid requests that are passed as part of a preferred deal. Will show "Open Auction," if no Preferred Deal or Private Auction was involved. Reports that use the "Deal IDs" dimension will show 100% Coverage for all rows except "Open auction". For this reason, Ad Requests and Coverage should be disregarded for those rows. | |
Transaction types Shows performance by Deal type. Learn more about Transaction types. Ad Exchange supports the following Deal types:
Reports that use the "Transaction types" dimension will show 100% Coverage for all rows except "Open auction". For this reason, Ad Requests and Coverage should be disregarded for those rows. | |
Bid ranges (gross) (Deprecated) Most buyers exclude their bid data from this report. Learn more about Buyer networks and reports for Bid landscape.
Bid data is updated approximately every 36 to 48 hours. Generally, running bid data for yesterday or today won't display any data. Therefore, for better results, run your report in a couple of days. Learn more about Bid landscapes reports. | |
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