Here, you'll see what's new in Merchant Center each month.
2019 Shipping set-up required if your products ship outside your feed country of sale
July 2019
Change log
July 2019
Change log
Healthcare policy update: Online pharmacy cross-border targeting of Germany
April 2019
Help Center | Change log
April 2019
Help Center | Change log
Changes to political content policy for India
February 2019
Help Center | Change log
Changes to orders API billing information
December 2018
December 2018
Updates to the Shopping Healthcare and medicines policy.
July 2018
Help Center | Change log
2018 Shopping Product Feed Specification Update
6/25/2018
6/25/2018
Updates to the Shopping Dangerous content policy.
May 2018
May 2018
Holiday shipping cut-off setting now available.
January 2018
January 2018
Update to energy_efficiency_class attribute.
December 2017
December 2017
October 2017
Changes to adult-oriented content policy for Germany
October 2017
October 2017
Automatic item updates improved to help drive data accuracy
October 2017
October 2017
August 2017
August 2017
July 2017
2017 update to the Google Shopping Product Feed Specification
5/23/2017
5/23/2017
Introducing Google Customer Reviews.
April 2017
April 2017
Users can now access and manage multiple Merchant Center accounts from a single Google account.
2/24/2017
2/24/2017
Shopping campaigns are now available in Ireland, New Zealand, Singapore, and South Africa
February 2017
February 2017
Redesigned articles for the product data specification to make it easier to use.
10/24/2016
10/24/2016
Introducing the new Google Merchant Center.
8/30/2016
8/30/2016
8/30/2016
8/29/2016
New shipping settings launched.
7/12/2016
7/12/2016
For all countries, added the preemptive item disapprovals feature for product data violations. This feature can only occur for some product data violations.
7/12/2016
Help Center
7/12/2016
Help Center
View messages sent to your account in the Merchant Center Message Archive. The new Message Archive feature lets you view any emails, alerts, and announcements in a centralized spot.
5/17/2016 Help Center |
Transform your data with Feed Rules to meet the Google Shopping products feed specification requirements. 4/26/2016 Help Center | Blog post |
We launched the new Google Shopping Policy Center today. Get to know the new policies. 2/29/2016 Change log |
For some countries, added a requirement to submit a GTIN for all products that have one. 2/8/2016 |
For some countries, added the ability to request a manual review of an item disapproval related to GTINs for designated brands.
9/15/2015
Help Center
9/15/2015
Help Center
For all countries, launched a password-based SFTP (SSH File Transfer Protocol) feed upload feature allowing for more secure feed uploads.
9/3/2015
Help Center
9/3/2015
Help Center
9/1/2015
Help Center
Use the Google Merchant Center add-on for Google Sheets to easily create, validate, and submit spreadsheets-based feeds.
6/25/2015
Help Center | Blog post
6/25/2015
Help Center | Blog post
2015 update to the Google Shopping Products Feed Specification and Google Product Taxonomy.
6/8/2015
Help Center | Blog post
6/8/2015
Help Center | Blog post
Verify and claim your website URL without leaving Merchant Center in the Website Verification tab under Settings.
6/4/2015
Help Center
6/4/2015
Help Center
For all countries, added the ability for merchants to request a manual review of a policy violation. You can only request a review for some policy violations. 5/26/2015 Help Center |
For all countries, added the preemptive item disapprovals feature. This feature can only occur for some policy violations. 5/26/2015 Help Center |
Added warnings for recalled products. You'll now receive warnings for products that have been found in a product recall database. 4/30/2015 Help Center |
Online product inventory update feed allows quick updates to price, availability, and sale price information. 4/8/2015 Help Center |
Updated requirements for build-to-order custom goods. 4/1/2015 Change log |
Quoted fields now enabled automatically for new feeds 3/30/2015 Help Center |
Refreshed appearance for Merchant Center, including the ability to search the full help center from your account. 2/10/2015 Help Center |
New shipping dimension attributes now available for merchants using carrier-calculated shipping rates. 2/4/2015 Help Center | Blog post |
Extended shipping features for Australia 1/26/2015 Help Center | Google+ |