Here, you'll see what's new in Merchant Center each month.
2019 Delivery setup required if your products are dispatched outside your feed country of sale
July 2019
Change log
July 2019
Change log
Healthcare policy update: Online pharmacy cross-border targeting of Germany
April 2019
Help Centre | Change log
April 2019
Help Centre | Change log
Changes to political content policy for India
February 2019
Help Centre | Change log
Changes to orders API billing information
December 2018
December 2018
Updates to the Shopping Healthcare and medicines policy.
July 2018
Help Centre | Change log
2018 Shopping Product Feed Specification Update
25/6/2018
25/6/2018
Updates to the Shopping Dangerous content policy.
May 2018
May 2018
Holiday shipping cut-off setting now available.
January 2018
January 2018
Update to energy_efficiency_class attribute.
December 2017
December 2017
Updates to India GST and third-party compatible product requirements. October 2017 |
Changes to adult-oriented content policy for Germany
October 2017
October 2017
Automatic item updates improved to help drive data accuracy
October 2017
October 2017
Updates to feeds in Merchant Center August 2017 |
Updates to email contact options. New email preference settings and additional email contacts now available. August 2017 |
Customers can now opt in to Google Customer Reviews via mobile websites. July 2017 |
2017 update to the Google Shopping Product Feed Specification
23/5/2017
23/5/2017
Introducing Google Customer Reviews.
April 2017
April 2017
Users can now access and manage multiple Merchant Center accounts from a single Google account.
24/2/2017
24/2/2017
Shopping campaigns are now available in Ireland, New Zealand, Singapore and South Africa
February 2017
February 2017
Redesigned articles for the product data specification to make it easier to use.
24/10/2016
24/10/2016
Introducing the new Google Merchant Center.
30/8/2016
30/8/2016
Use currency conversion to make your product data available to more target countries.
30/8/2016 |
Feed Rules has been updated with adjusted rules and new transformations. 29/8/2016 |
New delivery settings launched.
7/12/2016
7/12/2016
For all countries, added the pre-emptive item disapprovals feature for product data violations. This feature can only occur for some product data violations. 12/7/2016 Help Centre |
View messages sent to your account in the Merchant Center Message Archive. The new Message Archive feature lets you view any emails, alerts and announcements in a centralised spot.
17/5/2016 Help Centre |
Transform your data with Feed Rules to meet the Google Shopping products feed specification requirements. 26/4/2016 Help Centre | Blog post |
We launched the new Google Shopping Policy Centre today. Get to know the new policies. 29/2/2016 Change log |
For some countries, added a requirement to submit a GTIN for all products that have one. 8/2/2016 |
For some countries, added the ability to request a manual review of an item disapproval related to GTINs for designated brands.
15/9/2015
Help Centre
15/9/2015
Help Centre
For all countries, launched a password-based SFTP (SSH File Transfer Protocol) feed upload feature allowing for more secure feed uploads.
3/9/2015
Help Centre
3/9/2015
Help Centre
For all countries, launched an E-commerce Platform feature allowing for product data import from support e-commerce platforms
1/9/2015
Help Centre
1/9/2015
Help Centre
Use the Google Merchant Center add-on for Google Sheets to easily create, validate and submit spreadsheets-based feeds.
25/6/2015
Help Centre | Blog post
25/6/2015
Help Centre | Blog post
2015 update to the Google Shopping Products Feed Specification and Google Product Taxonomy.
8/6/2015
Help Centre | Blog post
8/6/2015
Help Centre | Blog post
Verify and claim your website URL without leaving Merchant Center in the Website Verification tab under Settings.
4/6/2015
Help Centre
4/6/2015
Help Centre
For all countries, added the ability for merchants to request a manual review of a policy violation. You can only request a review for some policy violations. 26/5/2015 Help Centre |
For all countries, added the preemptive item disapprovals feature. This feature can only occur for some policy violations. 26/5/2015 Help Centre |
Added warnings for recalled products. You'll now receive warnings for products that have been found in a product recall database. 30/4/2015 Help Centre |
Online product inventory update feed allows quick updates to price, availability and sale price information. 8/4/2015 Help Centre |
Updated requirements for build-to-order custom goods. 1/4/2015 Change log |
Quoted fields now enabled automatically for new feeds 30/3/2015 Help Centre |
Refreshed appearance for Merchant Center, including the ability to search the full help center from your account. 10/2/2015 Help Centre |
New delivery dimension attributes now available for merchants using carrier-calculated delivery rates. 4/2/2015 Help Centre | Blog post |
Extended shipping features for Australia 26/1/2015 Help Centre | Google+ |