EMA 1.7.2 Template Headers for TV

Google now requires all avails to be submitted using EMA 1.7.2b (not 1.7.2a).

Download the EMA 1.7.2b Movie/TV Avail Template. Please refer to the Movie Labs website for other versions and additional information on avails.

Click on the links in the first column to find explanations about the avail headers and how to use them correctly when sending your avails.
Template Header EMA Required Google Required
DisplayName Required Required
AssetLanguage Optional Required in:
  • Territories that are serviced by multiple channels.
  • Channels where multiple languages are accepted.
Territory Required Required
WorkType Required Required
EntryType Required Required
SeriesTitleInternalAlias Required Required
SeriesTitleDisplayUnlimited Optional Optional
SeasonNumber Required Required
DistributionNumber Optional Optional
EpisodeNumber Required for episodes Required for episodes
LocalizationType Optional Required in territories that offer multiple languages. (Examples: AT, CH, DE, FR, JP)
EpisodeTitleInternalAlias Required for episodes Required for episodes
EpisodeTitleDisplayUnlimited Optional Optional
SeasonTitleInternalAlias Optional Optional
SeasonTitleDisplayUnlimited Optional Optional
EpisodeCount Optional Optional
SeasonCount Optional Optional
SeriesID Optional* Optional
SeasonID Optional* Optional
EpisodeID Optional* Optional
SeriesAltID Optional* Required
SeasonAltID Optional* Required
EpisodeAltID Optional* Required for episodes
ALID Required Required
CompanyDisplayCredit Optional Optional
LicenseType Required Required
LicenseRightsDescription Optional Optional
FormatProfile Required Required
HDR Optional Optional
WCG Optional Optional
HFR Optional Optional
NGAudio Optional Optional
Start Required Required
End Required Required
SpecialPreOrderFulfillDate Optional for Pre-orders Optional
PriceType Required Required
PriceValue Required Required
PriceCurrency Optional Optional
SRP Optional Optional
Description Optional Optional
OtherTerms Optional Optional
OtherInstructions Optional Optional
SeriesContentID Required Required
SeasonContentID Required Required
EpisodeContentID Required for episodes Required for episodes
AvailID Optional Optional
UV_ID Optional Optional
DMA_ID Optional Optional
ReportingID Optional Optional
Metadata Optional Optional
SuppressionLiftDate Optional (Required for Preorders) Optional
AnnounceDate Optional Optional
ReleaseYear Optional Optional
ReleaseHistoryOriginal Optional Optional
ReleaseHistoryPhysicalHV Optional Optional
ExceptionFlag Optional Optional
RatingSystem Optional Optional
RatingValue Optional Optional
RatingReason Optional Optional
Rental Duration Optional Optional
WatchDuration Optional Optional
FixedEndDate Optional Optional
CaptionIncluded Required (US only) Required (US only)
CaptionExemption Required (US only) Required (US only)
Any Optional Optional (Required for partners with more than one YouTube Content Owner for a single territory - Please fill in with YouTube Channel display name)
ContractID Optional Optional
ServiceProvider Optional Required
TotalRunTime Optional Optional
HoldbackLanguage Optional Optional
AllowedLanguage Optional Optional
RetailerEpisodeID1 Optional Optional
RetailerEpisodeID2 Optional Optional
RetailerSeasonID Optional Optional
RetailerSeriesID Optional Optional
RetailerSpare1 Optional Optional
RetailerSpare2 Optional Optional
RetailerSpare3 Optional Optional

*One set of the IDs below must be included in the avail:

  • SeriesID, SeasonID, and EpisodeID
  • SeriesAltID, SeasonAltID, and EpisodeAltID

That means one Series-level, one Season-level, and one Episode-level ID is required. They could be All EIDRs (Series/Season/Episode IDs) or alternative IDs (Series/Season/Episode AltIDs) or a combination or EIDRs and AltIDs. At least one is required for each avail.
Google's requirement is consistent with EMA's requirement in that one of the IDs is required, so EIDRs are not required but AltID would be required; however, AltID is not required if EIDRs are present.

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