RatingReason

Applies to Movie and TV avails

EMA requirement: Optional
Google requirement: Optional

About this column

The RatingReason column declares the reason that would accompany a RatingValue for the edit of the availed title within the territory. This column provides details on why this edit of the title was assigned a specific rating value.

The RatingReason column has a strict and standardized set of values, view a complete list on the MovieLabs site. For multiple reasons, separate each value with a comma.

 

Additional Google requirements

Google will only request rating reasons if a territory or local governing body requires it. Please ask your partner operations contact for additional information.

Best practices

Providing a rating reason for Brazil.

Territory BR
RatingSystem DJCTQ
RatingValue 14
RatingReason VE

 

Providing multiple rating reasons for Brazil.

Territory BR
RatingSystem DJCTQ
RatingValue 14
RatingReason VE,D

Common mistakes

Providing an invalid reason may result in an error or rejection. Google follows the MovieLabs set for rating reasons.

 

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