WatchDuration

Applies to Movie and TV avails

EMA requirement: Optional
Google requirement: Optional

About this column

Duration of playback period in hours

• Playback Period = number of hours a user has to complete viewing the content once started

Example:

2 day playback =	48
3 day playback =	72

• - Please only use numbers in this column
• - WatchDuration is not required by Google or EMA, but other retailers may ask for it

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• *Important

  Any unconventional WatchDuration or RentalDuration times need to be requested first; the request will then need to be approved by Google

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Common mistakes

• Including "hours" in the field (e.g., "48 hours")
• Calculating the playback period by days instead of hours
• Using different time formats (e.g., "72:00:00")