EMA requirement: Optional
Google requirement: Optional
About this column
This column specifies a rating system or governing body to the availed title within a territory. This will then define what rating value ("RatingValue" column) and in some cases rating reason ("RatingReason" column) will be applied.
The RatingSystem column has a strict and standardized set of values, view a complete list of acceptable systems here.
Example:
| Territory = | US |
|---|---|
| RatingSystem = | MPAA |
| RatingValue = | PG-13 |
| Territory = | GB |
|---|---|
| RatingSystem = | BBFC |
| RatingValue = | PG |
Additional Google requirements
Format systems and values according to our accepted rating systems guidelines. Although the EMA spec tells you to follow MovieLabs ratings, our list has Google-specific information on additional systems, values, and territories.
We’re working closely with MovieLabs, studios, and retailers to create common systems and values across the industry. Until then, refer to our help center when delivering to our team.
Example:
- In the US, Google does not accept NC-17 rated titles.
- In Italy, Google does not accept VM-18 rated titles.
Best practices
| Territory = | BR |
| RatingSystem = | DJCTQ |
| RatingValue = | 14 |
| RatingReason = | VE |
Example 2: Providing a title that isn't rated in Portugal.
| Territory = | PT |
| RatingSystem = | CCE |
| RatingValue = | UNRATED |
Example 3: Providing a rating for Luxemburg, where it’s common to use ratings from the Netherlands. Google decided to use Netherland ratings for Luxemburg.
| Territory = | LU |
| RatingSystem = | KIJKWIJZER |
| RatingValue = | 12 |
Common mistakes
Using a rating system that does not match the territory.Since this does not follow Google's accepted rating systems guidelines, it may result in an error or rejection.