Applies to TV avails only
EMA requirement: Optional
Google requirement: Optional
About this column
This column establishes a hard end date for a VOD purchase. It should be used for a VOD season pass (e.g. JP). When the consumer purchases a season as VOD, they can continue to view playback of the content until this fixed end date is reached.
The fixed end date can be anytime after the avail end date.
Best practices
Format the date as "YYYY-MM-DD:.
Common mistakes
Using the wrong date format, "YYYY-MM-DD" is the only acceptable format for this column.