ExceptionFlag

Applies to Movie and TV avails

EMA requirement: Optional
Google requirement: Optional

About this column

This column is to provide certain retailers a notification for when an avail should be manually reviewed vs. entirely machine-processed. An entry of “Yes” in the column enables this signal, if this column is active with a retailer. An entry of “no” or "null/blank" disables this signal.

Example: If there is a note in the "OtherInstructions" column that a content owner wanted the retailer to review (e.g., “Special pricing available if promoted”) the content owner could enter “Yes” into the ExceptionFlag column, signaling to the retailer to review it.

Google does not use this column for any purpose. Any value provided will not have an impact on the avail delivery.