RentalDuration

Applies to Movie and TV avails

EMA requirement: Optional
Google requirement: Optional

About this column

Duration of rental period in hours

• Rental Period = number of hours a user has access to view their rented (VOD) content

Example:

1 day rental =	24
30 day rental =	720

• - Please only use numbers in this column
• - RentalDuration is not required by Google or EMA, but other retailers may ask for it

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• *Important

  Any unconventional WatchDuration or RentalDuration times need to be requested first; the request will then need to be approved by Google

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Common mistakes

• Including "hours" in the field (e.g., "24 hours")
• Calculating the rental period by days instead of hours
• Using different time formats (e.g., "720:00:00")