Applies to Movie and TV avails
EMA requirement: Required
Google requirement: Required
EMA requirement: Required
Google requirement: Required
About this column
This column indicates the format profile of the availed line item. EMA considers the following acceptable values:
- EMA 1.7 - HD, SD, UHD, 3D, 3DSD, 3DHD, and 3DUHD
- EMA 1.6 - HD, SD, 3D, 3DHD, 3DSD, HFR, 3DHFR, 4K, and 3D4K.
Please be aware that content formatted as "4K" under EMA 1.6 will now be formatted as "UHD" in EMA 1.7. If you are still using EMA 1.6, please continue to format titles as "4K".
Additional Google requirements
Google accepts HD, SD, and UHD values.
Best practices
Each avail entry must have its own row.Example:
- If one EST only title is available in HD, SD, and UHD, it should have at least three rows.
- If a title is available for both EST and VOD in HD, SD, and UHD, there should be six rows.
Common mistakes
- Combining Formats as a value in a cell (e.g., "HD,SD,UHD")
- Indicating an avail as UHD only will not process HD or SD information.
- Using values other than HD, SD, and UHD (4K in EMA 1.6).
- Availing UHD content before a contract is in place. This is done on a case by case basis. Reach out to your Partner Operations Contact with any questions.